New betting sites for UK punters are listed here. They all come with the reassurance of being UK Gambling Commission regulated.
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Most Popular New Betting Sites Previewed
ComeOn.com Established 2010
It takes seconds to open an account at Comeon and with your first bet of £10 you will receive a £10 Free credit . This bookmaker established since 2010 is based in Malta and has recently acquired full UK Gambling Commission regulation. There's plenty of useful offers for punters like £25 of weekly bet credits when you place accumulator bets. Earn Rewards with their points for playing. 20 free spins on Staburst Slot at the casino when you register. No lack of diverse betting markets to choose from with Esports, Speedway, Beach Volleyball, Bandy and Gaelic football all covered. Competitions include Footcast a chance to win £2,500 plus £10,000. Place a qualifying bet and forecast correct scores on 9 selected football matches. If you are looking for a refreshingly new design and fully featured bookmaker with a simple bonus sign up offer then Comeon could just fit your betting interest. As always you should check out what T&C's apply to the bonuses and offers.
Sign up and opt into the £10 bonus promotion. Deposit and bet a minimum of £10 at odds of 1.8 or bigger within 14 days of opening your account.
SportNation.bet Established 2017
New to the online bookmaker set is SportNation.bet, owned and operated by Argyll Entertainment. The entrepreneurial online gambling operator is looking to engage more with it's customers and players to promote a more fun approach to gaming. Their welcome bonus for new punters rivals the best bookmakers and rewards first time deposits with up to £100. If you want this bonus then make your first deposit at SportNation.bet between £20 and £200 for it to be increased by 50%. The maximum amount of bonus funds you can receive is £100. There's no shortage of promotions on offer. These include Acca boosts, Acca Club, enrol and receive a free bet, Full and Partial Cash Outs plus an attractive players Live Casino bonus and more. T&C's apply.
Sign up and enter the Promo Code: SN100 when you deposit for the first time to get 50% more up to £100.
RedZoneSports.bet Established 2017
Another new online bookmaker run and owned by Argyll Entertainment is RedZoneSports founded in 2017. The emphasis at this new bookmaker is on American sports betting. Their USP here is that the odds served up by them aren't based on the Vegas Odds that so many other sportsbooks follow. This bookmaker would rather create their own lines and odds. This in turn offers an advantage towards UK punters by offering them bigger limits on bets. This is something that may be curtailed by other bookmakers , when betting on US sports markets. Either way this new bookmaker doesn't falter with its sign up bonus of 50% on your first deposit up to £100.
Here's How the Bonus Works:
- Sign up with Promo Code: RZ100.
- Make a first deposit between £20 and £200.
- Receive up to £100 more in bonus funds. T&C's apply.
SunBets Established 2016
Sun Bets should take little introducing if you are familiar with the UK's most popular tabloid newspaper, The Sun. The Sun Bets online bookmaker was established in 2016. It is backed by the huge Australian media and gambling Tabcorpe company. Sun Bets is now regulated by the UK gambling commission. The free bet offers are a Bet £10 get £20 for horse racing and a Bet £5 get £10 free bets for all other sports markets.
Sun Bets has a Vegas, Casino and Live Casino site. There's an opportunity to try out those sections with new player bonuses which include a 100% deposit bonus, 25 free spins and a £5 live casino bonus. As with all casino bonuses there's a pretty steep play through requirement though. In Sun Bets Casino's case it's x 40 to withdraw your winnings. T&C's apply.
Take the new customer bonus at Sun Bets to try out the site. Punters get a Free £/€10 bet when you register a new account with promo code: G10. Wager a £/€5 sportsbook punt to see your free bet worth a tenner.
LeoVegas Established 2011
LeoVegas is a Swedish brand owned by LeoVegas AB through its subsidiary LeoVegas Gaming. The company was founded in 2011, it is based in Stockholm and its primary focus was mobile casino gaming. Soon, it decided to expand and now it also offers sports betting. In addition to a licence from Malta, where the company has offices, LeoVegas is also regulated by the UK Gambling Commission.
LeoVegas offers betting on more than 30 different sports. These incude football, rugby and tennis, but also volleyball, surfing and ice hockey. In addition to sports you can also bet on politics, TV shows and other important events like the Nobel Prize winners, the Oscars and the Eurovision. Live betting is also available on a number of events, including less popular sports. T&C's apply.
New customers at LeoVegas are eligible to receive two 100% profit boosts as long as they deposit at least £10. Then place two bets of £5. If the bets win, the casino will add an extra bonus amount in the same amount of the profit.
RealDealBet Established 2015
RealDealBet is one of a new betting website that is operated by Malta-based Blue Star Planet. This website operates in the UK under licence number 43173, issued by the UKGC. The website was established in 2015 and it borrowed its name from boxing champion Evander Holyfield whose nickname is “The Real Deal”. The company that runs the site has over 10 years of experience in the industry.
RealDealBet offers betting on over 30 different sports. These include popular and renowned sports like football, horse racing and boxing. More specialist sport betting markets exist as well for sailing, curling and floorball. The website features a menu with links to the most popular betting markets, but you may also browse each sport. The odds can be displayed as American, European and moneyline (American). In addition to sports betting RealDealBet also offers casino gaming, including live casino games. T&C's apply.
New punters who use the bonus code RDB50 when they make their first deposit. They will receive a bonus worth 100% of their first deposit, up to a maximum of £50. In order to qualify you must deposit at least £10. Then you must wager the deposit amount on an accumulator bet with at least 3 selections. Each of those choices must have odds of 1.40 or higher.
Tipbet Established 2014
Tipbet is a new and up-and-coming betting company located in Malta that offers live and pre-match betting, as well as online and live casino gaming. There are over 15 sports available at Tipbet for punters. Even though there are betting sites that offer betting on 25 or even 30 sports, unless you’re into a sport that’s really obscure, Tipbet has you covered. You can bet on football, rugby, golf, snooker, baseball, as well as a range of other sports.
At Tipbet you can choose whether you want to see the website in a light or a dark theme. The website is available in four different languages. If you choose one sport, for example football, you can then select each of the national and international leagues and competitions that are featured. T&C's apply.
New punters at Tipbet can claim a Welcome Bonus of either 100% or 200% of their deposit. The 100% bonus has a maximum amount of €100. Whereas the maximum amount for the 200% bonus is €50. The wagering requirement for the 100% bonus is x 5 and the for the 200% bonus it is x 12. Tipbet also offers other bonuses, including the special eSports bonus, Football Insurance Bonus and Super Combi Bonus.
12Bet Established 2007
12Bet is an Asian online betting provider that recently expanded its operations in Europe. The company was founded in 2007 and it is regulated by the authorities of the Philippines. The headquarters of the company’s European operations is in the British Virgin Islands. The bookmaker is licensed by the UK Gambling Commission.
12Bet is an official sponsor and partner of a number of high-profile clubs and organisations, both on the Asian and the global market. Sevilla, Hull, Wigan, WBA, Newcastle United, Arsenal, and Leicester are only a few of the clubs that are of have been affiliated with 12Bet.
When it comes to the betting offer, 12Bet can be listed as a bookmaker with a comprehensive choice of markets to bet on. This includes 30 different categories, mostly sports, but also politics, as well as entertainment events like the Eurovision. T&C's apply.
New punters at 12Bet can claim a bonus after they wager at least 6 bets worth £10 each or more. The bets have to be either single or combination bets, system bets don’t qualify. 12Bet accepts deposits via MasterCard and Visa, as well as Neteller and Skrill.
Grosvenor Sports Established 2017
Grosvenor Sports is the sports betting branch of Grosvenor Casinos, a large UK chain of casinos. After introducing online casino gaming in addition to their land-based operations, the company decided that it was time to enter the sports betting industry as well. The company is licensed by the UK Gambling Commission for both land-based and online betting and gaming. As well as this it also has a licence issued by the Alderney Gambling Control Commission for its international operations.
Grosvenor Sports offers betting on about 35 sports, which is more than what most well-established and older betting sites offer. In addition to sports you can also bet on politics and TV and entertainment. Furthermore, under the category ‘Grosvenor Specials’ you will find a number of unique bets at pretty high odds on upcoming matches and events. So, not only can you bet on popular sports like football, or rugby, but you are also able to place wagers on netball, pesapallo, surfing and trotting. T&C's apply.
Grosvenor Sports offers a £20 bonus for punters who open a new sports betting account, provided that they are already Grosvenor Casino members. The bookmaker accepts several payment methods, including credit and debit cards, PayPal, Neteller, Skrill and Paysafecard.
BetBright Established 2013
BetBright is a relatively new Irish betting and gaming operator based in Dublin, but its primary focus is the UK market. Bookmaker BetBright offers betting on more than 15 different sports and it recently introduced virtual sports betting. BetBright is managed by Dedsert Ltd, a company which is licensed both in Ireland and the UK.
The betting odds on the website can be displayed either as decimal or as fractional, depending on your preferences. BetBright enables punters to utilise mobile betting. Owners of iOS and Android phones and tablets can download the appropriate app using the provided link on the website. T&C's apply.
New punters who register an account and place a bet of at least £10 can benefit from a 50% refund offer up to £50 if their initial bet loses. The bet must be placed at odds 1.66 or higher, regardless whether it is a single bet or an acca. The free bet can be placed on a bet at odds lower than 11.00. The bonus free bet amount is not included in the returns.
This operator also offers a range of other promotions special bonus for in-play betting on Tuesdays and Wednesdays. BetBright accepts several payment methods and provides customer support via live chat, email and phone.
What New Betting Sites can Offer Punters
There isn’t a punter who bets online who isn’t aware that there’s a vast number of online betting sites. Some punters stick to just one site. Some punters open accounts at multiple websites, but limit themselves to wagering at just a few. There is certainly a plethora of options here.
Even though online betting might be considered a relatively new phenomena (compared to conventional betting), there are betting sites that have been in operation for several years, some even over a decade. Those betting sites are well-established and have a relatively stable fan base.
The Old Days of Bookmakers
In the past if anyone wanted to set up a new bookmaker company in the UK, they had to start with one betting shop. They would then slowly expand throughout the country. Often large companies that had large market share were established as a result of a merger between two or more companies that controlled smaller fractions of the overall market.
It usually took many years and even decades before a small local bookmaker could grow to become one of the leading operators in the country. Everything was slower back in the days.
Online Betting on the Rise
When people started making reliable and safe payments over the internet, some entrepreneurial minded and innovative people realised that placing sports bets over the internet is also possible. As a result the first online betting sites were established. Most of the already established and popular bookmakers went online. However some new players appeared on the market as well.
The studies and surveys conducted by the UK Gambling Commission, and numerous other relevant bodies and organisations, show that online gambling is becoming increasingly popular over the years and that many operators now receive most of their incomes online. With the increased growth of the mobile betting market, we can expect that trend to continue in the future.
There’s Room for Everyone
Since there are a lot of customers and the industry is growing, it is only logical that many companies would want to invest and enter the market, hoping that they will manage to attract a significant number of customers. Since a person can have accounts at as many betting sites as they like, new operators establish betting sites in an attempt to attract both people who haven’t been wagering online, but also those who already have accounts at existing betting sites.
There’s nothing wrong with choosing from the new betting sites and registering an account at them. In fact, new betting sites can often offer more favourable odds, new types of bets and lucrative promotions in order to attract new customers. That is the main reasons why some punters decide to overlook the years of experience behind one operator and opt for a one that has been established recently.
Experience surely is one of the signs that indicate whether an operator is reliable or not, but it is not the only sign. New betting sites, even if they went online yesterday can satisfy all the necessary criteria and provide everything that a punter should expect from a bookmaker site.
Licencing and Regulation
First and foremost, all new betting sites should obtain an appropriate licence that will allow it to start offering services and take payments from punters. In the UK, the UK Gambling Commission is the body that is in charge of licencing and regulating online betting operators. Sites registered by companies who are based in the UK, as well as websites that are owned and operated by companies that are located elsewhere have the right to apply for a licence. Companies that are licensed by the UK Gambling Commission usually display the Commission’s logo on their website. This is so that UK punters can be certain that the website is legitimate.
When a website is licensed by the UKGC it means that the Commission will pay attention to its work and ensure that the operator works in accordance with UK rules and regulations. Operators that are licensed and operate in accordance with the law will not try to abuse your personal or financial information nor will they share it with third parties.
Betting through a website involves providing personal details such as, name, address, phone number, email and age. As well as this banking details such as credit card number and/or bank account number are required. If someone manages to interfere in the connection between your computer/mobile device and the operator’s servers, they will obtain valuable information and possibly misuse them, steal money from your account, etc.
That is why it is essential that betting operators provide adequate degree of protection. Thus ensuring that your data will be kept safely and nobody else will have access to it. Websites usually employ advanced encryption technology. This software makes the data incomprehensible to any possible intruder who might be trying to access it.
Covered Sports, Markets and Odds
The reason why punters register at new betting sites is, of course, because they want to place bets. That’s why it is very important to see what each betting site has to offer. In terms of the number of available sports, leagues and events, but also betting markets and odds.
If you follow only one or two sports and intend on betting on just those sports, then it is sufficient to check if the website features them. If the sport in case is popular, then you shouldn’t worry. But if your interests are more diverse, then you would prefer a website that includes a large number of sports in their betting offer.
The events of each sport that are featured, the markets and the available bet types can make a difference. This is especially true if you’re one of those punters who wants to bet on more unusual selections. An example of this would be whether there’ll be a red a card during a match. Whether there’ll be a goal in the first 15 minutes.
Value Betting Odds
The betting odds are the most important part of the betting offer. The higher the odds, the more money you’re going to earn if your bet wins. When you’re betting larger amounts of money even a small difference in the odds can mean a lot. If one betting site offers better odds than another, in general for most selections, than the first is probably a better option, but things usually aren’t that clear. Site 1 may offer significantly better odds for a particular selection than Site 2, but slightly lower odds for a number of other selections and vice-versa. Sometimes it is best to pick the bet that you’d like to place. Then you can see which of the new betting sites offer the best odds on that bet.
Bookmaker Bonus Offers
New betting sites have to be innovative in their attempts to attract customers and offering bonuses and special promotions is one of the most effective ways to convince punters to register an account and start wagering. Most operators are focused on attracting new punters and that’s why their main bonuses and most promoted ones are the bonuses that are aimed at new customers, but most sites also offer bonuses and promotions that can be claimed by holders of existing accounts.
When you’re thinking of claiming an online bonus always check the ‘small print’. The full terms and conditions, especially the provisions regarding withdrawal of bonus winnings. The time frame during which you can use the bonus amount and fulfil the winnings withdrawal conditions.
Banking and Support
When it comes to funding your account, most new betting sites accept several options. These are displayed on the website. In addition to the number of available payment methods, it is also important as to whether punters can make deposits and withdrawals without any extra fees or commissions. Also what the minimum/maximum amount that a punter can deposit/withdraw.
Communication between operators and customers is very important these days. This is why customer support matters. The number of communication channels through which support is provided. Plus the time it usually takes the operator to answer your query. These are all important issues which are covered in our assessments. On this page you can read general information on some of the best new betting sites available online.