Best betting choices for UK Bookies and Free bets in 2024

The best online betting sites and opportunities can be found online and through mobile applications.

But among those options, you need to sort through the right features and benefits to find the ones worth your time.

Best Betting Sites for UK Players

We have selected the best betting sites based on their bonuses/rewards, sports selections, market varieties, trustworthiness, ease of use, customer support, and other vital factors. 

Betfred reviews Betfred reviews
5 / 5
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Betfred Get £50 in bonuses when you bet £10 use Promo Code: WELCOME50

Top rated UK online betting site since 1967.

Bet NowBet Now
#AD 18+ Terms & conditions apply.
New customers only. Register (excl. 13/04/24) with WELCOME50. First bet £10+ at Evens (2.0)+ on Sports within 7 days to get Free Bets: £20 In-Play, £20 Acca & 50 x £0.20 (£10) Free Spins on Fishin' Frenzy within 10 hours of settlement. 7-day expiry. Eligibility & payment exclusions apply. Full T&Cs apply.
Boylesports UK Free Bet Boylesports UK Free Bet
5 / 5
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Boylesports Bet £10 Get £20 in Free Bets

Bet £10 Get £20 IN FREE BETS + Money back as a free bet if 2nd to SP favourite. The biggest Independent Irish online bookmaker with a long standing reputation from 1982. All sports, Casino, Poker, Lotto and Live betting/Streaming.

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#AD 18+ Terms & conditions apply.
New UK customers (Excluding NI) only. Mobile exclusive. Min Deposit £10. Min stake £10. Min odds Evs. Free bet applied on 1st settlement of any qualifying bet. 30 days to qualify. Free bets expire in 7 days. Cashed out/Free Bets won’t apply. Account & Payment method restrictions apply. 1 Free Bet offer per customer, household & IP Address only. 18+. T&Cs apply.
Betzone Review Betzone Review
5 / 5
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Get Up To £10 In Free Bets when you bet on horse racing with the Betzone Nose Best and Better Luck Necks Time promotions.

BetZone is a new UK betting site for Sports and Casino action and plenty of promotions to keep players happy.

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#AD 18+ Terms & conditions apply.
Significant terms terms - 18+ | Min stake £1, Max stake £10 | Qualifying bets must be placed as win or each way singles after 9am on the day of the race | Free bet valid for 72 hours | Restrictions and T&Cs apply.
BetGoodwin Review BetGoodwin Review
5 / 5
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50% Back Up To £25 Free Bet

New betting site for 2022 owned by Goodwin Racing Ltd with excellent money back offers on horse racing worth up to £100 as a free bet refund.

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#AD 18+ Terms & conditions apply.
18+ only Full Terms and conditions apply.
Sportingindex Free bet Sportingindex Free bet
5 / 5
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Bet £10 Get £20 In Free Bets

Join the market leader in sports spread betting on all major sports tournaments, leagues and events and now with a fixed odds service.

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#AD 18+ Terms & conditions apply.
New UK and Ireland clients only.
Full terms apply.
Spread betting involves risk.
Losses can exceed deposits.
Always bet responsibly
Quinnbet Review Quinnbet Review
5 / 5
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Get 50% Back as a Free Bet up to £35 Plus 10 Free Spins

UK & Irish bookmaker with no rival in Promotions on offer. Live Streaming, In-Play betting and Free Spins.

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#AD 18+ Terms & conditions apply.
If your account has Sportsbook losses at the end of your first day's betting, QuinnBet will refund 50% of your losses as a Free Bet up to £35 (min 3 bets) Plus 10 Free Spins on Reel Diamonds. T&Cs apply | 18+ New UK Customers Only |
Vbet Review Vbet Review
5 / 5
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2 x £5 in free bets + £10 Casino + 20 free spins

Our Vbet Review found the UK bookmaker to offer 24/7 Customer Service, excellent Live In-Play betting with competitive odds. Live casino, games, eSports, Virtual, football and horse racing.

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#AD 18+ Terms & conditions apply.
Full T&Cs apply.18+. Please gamble responsibly. This Welcome Offer is only available to new customers residing in the United Kingdom This Welcome Offer promotion cannot be used in conjunction with any other offer or promotion By accepting and receiving the free spins and/or free bet, a client confirms to have read and agreed Welcome Offer promotion terms and conditions The Company reserves the right acting reasonably to withhold, restrict or cancel this offer from individual account holders in breach of these terms and conditions or in breach of our General Promotion Terms The Company reserves the right to change or end any sports promotion, if required for legal and/or regulatory reasons
Mobile Wins Free bet offer Mobile Wins Free bet offer
5 / 5
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£30 Free Bet

UK Mobile online bookmaker choice for Football, Sports and Casino and optimum Live betting experience.

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#AD 18+ Terms & conditions apply.
18+ New Players Only. Full Terms apply.
Mr Play Sports Betting Mr Play Sports Betting
5 / 5
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Bet £10 Get £10 Free Bet

Good all round new to the UK, bookmaker founded in 2017. You can enjoy sports and casino action, in play betting, good banking choices meaning faster transactions, live casino and much more.

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#AD 18+ Terms & conditions apply.
18+, Mr. Play Welcome Bonus: New Players only, 1st Deposit, Minimum Deposit of £10, Maximum of £10 free bet. Valid for 14 days, bets must be placed at odds of 1/1 or greater and be settled within 14 days of placement. System bets not eligible. Full T&C's apply.

When choosing a bookmaker to join, you should also consider these factors to find a secure platform worth taking your bankroll to.

Keep reading along as we highlight the best benefits and features of sportsbooks like Boylesports, BetZone, Betfred, and William Hill, among others.

What Are The Best Sportsbooks In The UK?

Best Sportsbooks In The UK

The UK is home to some of the best sports betting sites.

Whether you are looking for the best horse racing betting sites UK or the best football betting sites UK there's plenty to choose from.

We’ve chosen these best betting sites for our lineup because they have great bonuses and betting opportunities while still valuing the security of the customer.

Please take a look at their key features below.


With a large selection of sports and markets, Boylesports is a good option for UK sports bettors. The platform features a decent enough mobile exclusive welcome bonus when you first deposit, live wagering opportunities, a bet builder, competitive odds, and mobile wagering.

Players can also enjoy games in the casino, as well as markets for virtual sports and horse racing events around the world.

For added peace of mind, Boylesports also has 24/7 customer support and an SSL-encrypted platform and firewall for advanced site security.

Go To Boylesports


StarSports is a classic UK bookmaker focusing on football, horse racing, and other major sports.

In-play and pre-game wagering markets are abundant, and you can track your plays with the convenient virtual bet slip.

Players are somewhat limited with payments (debit card, bank transfer, or check), but the cashier is secured. StarSports also offers one of the best betting app UK choices for players – a convenient mobile app for iOS and Android devices with many of the same features as the desktop site.

StarSports is a trusted, responsible gambling bookmaker with many exciting markets.

Go To StarSports


Aside from being a significant betting shop operator, Betfred has an online sportsbook with free bet offers right from the first deposit.

Baseball, basketball, hockey, and football are significant markets you can choose from at Betfred. We would easily rank Betfred as one of the best football betting sites in the UK.

Players can even enjoy the convenience of the official Betfred iOS or Android betting app.

And when it comes to bets, there are various parlays, in-play wagers, futures, teasers, props, and so much more.

Betfred offers some of the best customer services among bookmakers and a secure platform for mobile and desktop gamblers.

Go To Betfred

William Hill

Next up is William Hill Sportsbook – also known as Caesars and home to Caesars Rewards.

This highly popular and trusted bookmaker has also crept into the mobile betting world with its iOS and Android apps.

The platform has various in-play and parlay wagering opportunities on your favorite professional sports events.

You can also avail of daily price boosts and get all the support you need with 24/7 customer chat assistance.

Last but not least, remember that this bookmaker accepts many payment methods, from prepaid cards to debit/credit cards, PayNearMe, Skrill, eCheck, and more.

Go To William Hill


BetZone has an easy-to-use online interface for sports betting, horse race wagering, and esports betting.

The markets even include some special UK events like Gaelic Football. One of the exciting features at BetZone is the selection of in-play markets.

But you can also benefit from free live streaming of Irish and UK horse racing events, mobile app wagering (Android and iOS), responsible gambling limits, and secure banking methods.

This trusted UK bookmaker has a wide variety of events to bet on, and you can even dabble in its casino if you’re interested.

Go To BetZone


Betway has some of the most competitive odds for online UK bookmakers, and there is even a mobile betting system.

Additionally, new players get rewarded upon their first deposit and acca bet with £30 back if it doesn't win.

Unique Betway gambling features include the free bet builder, odds boosts, sports highlights, and daily expert tips. Players also have the option to use instant bank transfers for faster cashier transactions.

The bookmaker is secured with 2FA and SSL encryption; customers can rely on the online support system.

Go To Betway

Mr. Play Sports

Mr. Play Sports is a unique online bookmaker featuring all the major sports, esports, virtual sports, and racing markets a bettor could want.

Special sitewide features include Horse Racing live streaming, live wagering, a standard bet £10 get £10 free bet opportunity, and promotions that begin when you make an account.

Mr. Play Sports is also available as a mobile app for iOS users. The convenience continues in the cashier, where players can choose from Apple Pay, Trustly, card, PayPal, and online banking.

Mr. Play Sports is a reliable and trusted platform with responsible gaming practices.

Go To Mr. Play Sports

What Is The Best Bookmaker For All Sports?

It isn’t easy to decide on one bookmaker that trumps the many competitors, especially regarding the best betting sites UK.

However, we believe this choice is one of the best due to its reputation, history, and overall likability among many customers.


Betfred reviews
Betfred Get £50 in bonuses when you bet £10 use Promo Code: WELCOME50
5 / 5

Betfred Get £50 in bonuses when you bet £10 use Promo Code: WELCOME50

Top rated UK online betting site since 1967.

Bet NowBet Now
#AD 18+ Terms & conditions apply.
New customers only. Register (excl. 13/04/24) with WELCOME50. First bet £10+ at Evens (2.0)+ on Sports within 7 days to get Free Bets: £20 In-Play, £20 Acca & 50 x £0.20 (£10) Free Spins on Fishin' Frenzy within 10 hours of settlement. 7-day expiry. Eligibility & payment exclusions apply. Full T&Cs apply.

Betfred has some of the best perks when it comes to an online bookie, including the following:

  • A well-designed and easy-to-navigate site interface
  • Years of industry experience to speak for it
  • A more than 50-year history, starting in the UK
  • A wide variety of live wagering markets
  • Generous welcome bonuses
  • A mobile betting app compatible with both major operating systems
  • More than two dozen different sports to bet on
  • Partnerships with select professional sports teams

Aside from these many perks, Betfred also makes a name for itself by offering top-notch customer support, unique wagering opportunities beyond the normal, and many free bet offers.

Go To Betfred

What Are The Best Bookies For UK Free Bets?

Free bets are highly advantageous for bettors, offering a chance to boost potential winnings for a low price.

But to find the best free bet offers in the UK, the best betting sites must have good terms and conditions.

The following 4 bookmakers have some of the UK's most worthwhile free bet bonuses.

BetZone – £60 in Free Sports bets Plus Free Spins at the Casino

BetZone’s exciting free bet promo is its sign-up offer for new players.

The offer, worth up to £60 in bonus money, also includes up to 50 free spins at the casino.

You will receive your free bets in stages, with your first £10 free bet being released after you have placed a minimum of 5 x qualifying bets.

Remember that specific betting odds requirements will be in place, and the offer rules are subject to change according to BetZone bookmaker decisions. So, always read the T&Cs thoroughly before opting into an offer like this one.

Go To BetZone

Terms: 1. Customers must join from this page and not at some later time (this will ensure your new account will be given the right promo code). 2. Free sports bets require qualifying bets and are awarded in stages: Stage 1: £10 free bet requires 5 x £10 settled bets. Stage 2: (i) If first £10 bets (including those in Stage 1) are £10 or over each => FREE £10 bet. (ii) If first £10 bets (including those in Stage 1) are £20 or over each => FREE £20 bet. (iii) If first £10 bets (including those in Stage 1) are £50 or over each => FREE £50 bet 3. Casino Free Spins – Customers will be awarded free spins proportional to their Stage 2 level i.e.10 free spins for level (i), 20 free spins for (ii) and 50 free spins for level (iii) 4. For NEW customers only who clicked on a Google advertising link to this page (and who did not come direct). Account opening must be tracked with the correct tracking code

Betfred – £40 in Bonus bets

Betfred also has a great free bet opportunity for sportsbook players. When you first sign up for a Betfred sports betting account, you can get £40 in free bets when you wager £10 on sports.

Keep in that this offer has bonus money divided into different categories:

  • £30 in free sports bets
  • £10 in free spins

Free spins, plays, and bets are only valid for 7 days before expiring, and your rewards are credited within 10 hours of your initial qualifying bet being settled.

You should consider this unique welcome offer for its versatile rewards.

Go To Betfred

Terms: New 18+ UK customers only. Register using the promo code WELCOME40, deposit and place first bet of £10+ on Sports (cumulative Evens+) within 7 days of registration. First bet must be on Sports. £30 in Free Bets and £10 in Free Spins (50x20p) credited within 10 hours of bet settlement. Free Bet stakes are not included in any returns. Bonuses have a 7-day expiry. Payment restrictions apply. SMS verification and/or Proof of I.D and address may be required. Full T&Cs apply.

William Hill – 3 x £10 Free Bets

Next, the William Hill free bet bonus is perhaps even more advantageous than the others on this list. All you must do is place your first bet (minimum of £10) to get 3 sets of £10 free bets in return.

Specific rules apply to this offer, including:

  • The use of a promo code
  • ½ minimum odds required
  • Expiration within 30 days
  • One use only

Although you have to use the entire bonus – with multiple free bets – at once, it’s a generous offer to receive upon signing up.

Go To William Hill

Terms: 18+. Play Safe. From 00:01 on 17.10.2022. 3x £10 free bets. Free bets expire after 30 days. New customers signing up through mobile or tablet device only. Minimum £10 stake on odds of 1/2 (1.5) or greater on sportsbook (excluding Virtual markets). Further terms apply. #ad – 50% Back as a Free Bet up to £35 + 10 Free Spins!

Last but not least, consider the Quinnbet UK free bet bonus offer. This is one of our favorite free bet opportunities, where players get a 50% back bonus in the form of a free bet (value up to £35) and 10 free spins in the Quinnbet Casino game Smoking Hot Fruit Snacks.

It’s for new customers only, and within the sportsbook free bets, players must wager on odds of evens (2.00) or higher.

Go To Quinnbet

Terms: Get a Free Bet up to £35 based on 50% of your first days losses plus 10 Free Spins! UK 18+ T&C's apply.


Some of the best betting sites online can be found at bookmakers like William Hill, Betfred, and StarSports, among others.

These online bookmakers feature the best bonuses, mobile wagering opportunities, competitive odds, and sports selections.

Hopefully, our guide has given you insight into the best online sports betting sites today.


What are the best betting strategies?

The best betting strategies are only good to a certain extent because you are never guaranteed to win a bet.

However, many sports bettors rely on strategies such as studying statistics and following trends. You can also focus on a few teams/markets instead of trying to win them all.

And of course, finding the most competitive odds always helps.

Can betting sites ban you for winning too much?

Certain sports bettors are highly adept at the practice, meaning they are bound to collect a lot of winnings.

Unfortunately, since bookmakers need to protect themselves legally and financially, they can and do limit these “sharp bettor” accounts.

Sportsbooks can also alter their deposit and wagering limitations for players who they feel are winning too much.

Which is best betting site in Kenya?

If you want a trusted and secure bookmaker in Kenya, then you should consider 22Bet Kenya.

Aside from the generous 100% welcome bonus at this sportsbook, players also benefit from live wagering markets, a large selection of sports, a mobile betting app, and overall relatively good odds.

Which is best betting site in India?

For India’s sports bettors, 22Bet is one of the best online options, especially when it comes to football markets.

The sportsbook includes mobile betting, a simple and easy to use cashier, a generous welcome bonus, and many ongoing promotions for existing customers.

Which is best betting app UK?

Most gamblers agree that Betfred is the best betting app in the UK (it’s also a major betting shop operator).

With mobile betting and desktop betting, players get bonus free bets, in-play wagering opportunities, real-time updates on sports events, and personalized customer support, among other perks.

Which is the best betting site in Nigeria?

One of the foremost betting sites in Nigeria is Betway Nigeria because it is an international gambling platform.

It features mobile betting, live streaming, and a large variety of casino games and sports markets. It’s also easy to use and has a generous sign up bonus for first deposits.

Which is the best betting site in US?

Some of the best betting sites in the US include BetUS and Bet365.

These sites have a combination of great bonuses, thousands of betting markets, and competitive odds on the latest markets.

They also have great reputations in the industry, with secure features and trustworthy cashiers.