Best Odds Guaranteed Bookmakers for Horse Racing

Best Odds Guaranteed Horse Racing betting sites

Welcome to our list of UK online bookmakers that offer the Best Odds Guaranteed feature on horse racing bets in 2022.

 This is a must have feature for anyone placing a horse racing bet online. 

Top 16 Best Odds Guaranteed Bookies

  1. Bet365
  2. William Hill
  3. Boylesports
  4. Betfred
  5. Betfair
  6. 10bet
  7. 888Sport
  8. BetGoodwin
  9. Vbet
  10. SportNation
  11. NetBet
  12. BetDukes
  13. Fansbet
  14. HollywoodBets
  15. Redzonesports
  16. Quinnbet
I wouldn't have a bet on a horse race these days without first placing them at best odds guaranteed UK bookmakers.

This is also known as BOG (Best Odds Guaranteed).

All the betting sites in the table above offer best odds guaranteed on your horse racing and/or greyhound betting selections.

So when you do place your Horse Racing or Greyhound bets make sure you do so at the bookmakers below who all offer best odds guaranteed.

 You'd be losing out on bigger returns if you don't. 

What Are Best Odds Guaranteed?

Best Odds Guaranteed UK Bookmakers in 2019

In the world of online sports betting, there’s a variety of exciting bonuses and promotions.

New players get welcome bonuses or packages, loyal players get loyalty rewards. There’s something for everyone at any online bookie and it’s up to you to claim all the prizes.

In the sea of promotions for specific sports or in general, there’s one that stands out – best odds guaranteed.

A special type of promotion aimed at horse racing fans, it’s a great way to ensure that you’re always betting at the best possible odds.

For example if you take an early price on a horse race and the starting price is higher later, the best odds guaranteed promo ensures that you are paid out at the greatest odds.

For horse racing fans, this promotion is the best possible they can claim.

Horse racing is extremely popular in the UK and thanks to the large number of races, the odds are constantly changing.

Early fixed odds are sometimes open at online bookies months in advance and many punters will bet on them.

 With the best odds guaranteed promotion, the bookie ensures that you’ll always be paid out at the best possible odds, no matter the change. 

Online Bookies with Best Odds Guaranteed

Here's a review of which online bookmakers offer best odds guaranteed in 2022.

Betfred Best Odds Guarantee

#AD 18+ Terms & conditions apply.
New UK customers only. Register using the promo code BETFRED60, deposit, and place first bet of £10+ on Sports (cumulative price Evens+) within 7 days of registration.
First bet must be on Sports. £20 in Free Bets to be used on Sports, £10 in Free Bets to be used on Lotto, and 50 Free Spins (20p per spin) credited within 48 hours of bet settlement.
Further £20 in Free Bets credited 5 days after settlement. Bonuses have a 7-day expiry. Payment restrictions apply. SMS verification and/or Proof of I.D and address may be required. Full T&Cs apply.

Get £60 in bonuses when you bet £10


50 Spins


Top rated UK online betting site since 1967.

  • Top coverage of sports
  • Great odds
  • A wide range of bonuses
  • Live streaming
  • Excellent live betting platform
  • Numerous country restrictions
  • Live streaming is limited to Irish and UK punters
  • Withdrawal times are a bit slow

One of the world’s biggest online sportsbooks at the moment, Betfred is an excellent site with loads of promotions. It has a long list of sports markets to bet on with the best odds in the industry.

Like most UK bookies, Betfred pays special attention not only to football but horse racing as well.

Considered an almost sacred sport in the UK, horse races generate a lot of attention in Great Britain and Ireland.

With a large number of Betfred’s punters coming from both countries, it makes sense for this bookie to have a separate horse racing area. In it, Betfred offers a special Best Odds Guaranteed promo available every day after 9:00 GMT.

The Best Odds Guaranteed Betfred offer can be used on all UK and Irish horse races. Keep in mind that it can’t be used on Ante-Post, place only, overnight bets, match bets, boosts, and most exotic types of bets as well.

The minimum stake per bet is £1 and bets must be placed on race day for you to qualify. No opt-in is required for this promotion. There is a max payout limit imposed that depends on your currency you can check at the site.

Betfred’s promotions have always been popular for fans. It’s quite the generous bookie, so you might want to give it a try.

Quinnbet Best Odds Guarantee


#AD 18+ Terms & conditions apply.
If your account has Sportsbook losses at the end of your first day's betting, QuinnBet will refund 50% of your losses as a Free Bet up to £35 (min 3 bets) Plus 10 Free Spins on Reel Diamonds. T&Cs apply | 18+ New UK Customers Only |

Free Bet up to £35 Plus 10 Free Spins


10 Free Spins on Reel Diamonds


UK & Irish bookmaker with no rival in Promotions on offer. Live Streaming, In-Play betting and Free Spins.

In-Play Betting
Banking choices
Customer service
  • Strong offer of sports markets
  • Easy to navigate and use
  • Great number of bonuses
  • Solid odds
  • Focused on horse betting and football
  • Needs more payment options

A famous Irish bookie, Quinnbet has been serving UK and Irish customers since 2017.

Apart from the wide range of sports on offer, it’s one of the best horse racing bookies around, especially for Irish races.

A simple bookie for British horse racing fans, Quinnbet also offers an excellent Best Odds Guaranteed deal.

Available on all horse races in the UK and Ireland, QuinnBet’s offer will pay you the bigger SP if you take an earlier price on a horse.

Even if your horse wins at, let’s say 2/1 and you’ve placed a bet at 4/1, Quinnbet will pay the bigger Starting Price.

 This offer truly lives up to the bookie’s motto – ‘Giving You More Back, Every Time!’. 

The BOG offer plus the list of sports and choice of betting markets are exactly what makes Quinnbet so popular in the Emerald Isle and the UK.

If you want a local bookie with a great Best Odds Guaranteed offer, look no further than Quinnbet.

BetGoodwin Best Odds Guarantee


#AD 18+ Terms & conditions apply.
18+ only Full Terms and conditions apply.

50% as free bet upto £25 on first day losses


New betting site for 2022 owned by Goodwin Racing Ltd.

  • Good choice of Horse Racing countries to bet at.
  • Fantastic Horse Racing Promotions.
  • Live Betting
  • Diverse Sports choice to bet on.
  • Cash Out bets early.
  • Live Chat
  • Mobile App
  • No Horse Racing live stream.
  • Only Horse betting promotions.

Established in 2022, our BetGoodwin review reveals the background to this new player on the bookmakers scene. It's the latest launch from the telephone betting service Goodwin Racing Ltd.

A fully fledged sportsbook with in-play betting the sites' main emaphasis is on serving the UK horse racing betting market. As such players will be plenty pleased with the racing promotions on offer – not least the Best Odds Guaranteed feature.

All major races and most minor ones are available for you to bet on paired with the Best Odds Guaranteed promotion.

 The bookie offers the deal for all UK and Irish horse races from 7 AM on the day of the race. 

It works in the usual way – bet on a horse early and if it wins on a lower starting price, BetGoodwin will still match the higher odds.

This is available on all UK and Irish horse races and comes with a maximum concession of £1,000 per bet.

If you’re into horse racing and you come from the Ireland or the United Kingdom, this offer is a no-brainer.

Boylesports Best Odds Guaranteed but Better!

#AD 18+ Terms & conditions apply.
18+. UK & IRE mobile customers only. 1/5 Odds. 25+ must run for 7 places. Applies to the BoyleSports Irish Grand National, Fairyhouse, 5pm Monday 18th April. Applies to Each-Way Market only. Race will revert to normal place terms if criteria not met. Applies to bets placed from 3pm, Saturday 16th April. Applies to Outright Betting only. T&Cs Apply.

Bet £10 Get £20


The biggest Independent Irish online bookmaker with a long standing reputation from 1982. All sports, Casino, Poker, Lotto and Live betting/Streaming.

  • The odds are pretty competitive.
  • Long list of sports markets to bet on , both pre-match and live.
  • Innovative promotions, especially for horse racing fans.
  • Solid welcome offer.
  • Wide range of payment options.
  • Withdrawals are a bit slow.
  • Not great for Asian handicap fans due to non-competitive odds.

Boylepsorts is one of the largest chains of betting shops in Ireland. Its online presence is undisputed.

Boylesports is a major entertainment conglomerate and has over 340 across the UK and Ireland in addition to offering online betting services.

A major bookie with a global presence, Boylesports offers betting on any sport you can imagine.

It specializes in football and horse racing in the UK and Ireland. All major and minor races are properly covered with some of the best odds in the industry.

Among the sea of promotions you can find at this bookie, the Best Odds Guaranteed but better deal is one of the top offers.

This is because you can now get:

  • A Best Odds Guarantee available a day before racing
  • It's also now available on all multiples on every UK and Irish race.

You can easily get paid at a bigger price on all UK and Ireland horse races. If the odds change before a race starts, the bookie will pay the bigger price.

To claim the promo, you’ll need to place a single qualifying bet on the day of the race.

Special markets such as Tote bets, ante-post, and the such do not qualify. Understandably, no bets placed after the off will be considered. No cash out bets are in play as well.

Thanks to the variety of horse races on offer and detailed overview of the races, Boylesports is one of the best horse racing betting sites you can join.

William Hill Best Odds Guaranteed

#AD 18+ Terms & conditions apply.
18+. Play Safe. From 00:01 on 13.04.2022. £30 bonus. New customers only. Minimum £10 stake on odds of 1/2 (1.5) or greater on sportsbook. Further terms apply. #ad

Bet £10 get £30


A high street bookmaker name that's been around since 1934 delivers a heavy weight performance online.

  • Top name in the industry
  • Over 30 sports to bet on
  • Industry-leading pre-match and live odds
  • A lot of free bets and bonuses
  • Excellent mobile app
  • Live Streaming
  • Withdrawal times are a bit slow
  • May already have account

If there’s one bookie that’s the most recognizable name on this list, it’s William Hill. A UK sportsbook with a wide range of sports markets on offer, our William Hill Review also recognized the betting site for its amazing range of sports bonuses.

Among them, of course, is Best Odds Guaranteed on all horse races taking place in the UK.

 Available after 10:00 AM on the day of the race, William Hill’s promo pays out on bigger SPs than the price taken. Simply take a price on any horse on the qualifying races and the bookie will pay the bigger odds. 

The offer is only available on the Win market – it doesn’t apply for any special markets. The Best Odds Guaranteed promo doesn’t apply in case of reverted SP prices or non-runners.

The maximum benefit for the promo offer is capped at £25,000 per customer and per day.

William Hill reserves the right to change the promo terms and conditions at any time. As one of the best in business, William Hill’s sports markets offer and this enticing promo make it a site no punter should miss.

888 Best Odds Guaranteed

#AD 18+ Terms & conditions apply.
Min deposit £/€/$10 • A qualifying bet is a ‘real money’ stake of at least £/€/$10 • Min odds 1/2 (1.50) • Free Bets are credited upon qualifying bet settlement and expire after 7 days • Free Bet stakes are not included in returns • Casino Bonus must be claimed within 7 days, wins are capped at £/€/$500 • To withdraw bonus/related wins, you must wager the bonus amount up to 40 times its value within 14 days • Casino Bonus expires after 60 days • Casino Bonus can be used on selected games in casino only • Restrictions apply to withdrawals, payment methods & countries & full T&Cs apply

Bet 10 Get £30 + 10 Casino Bonus


888sport Review - Plenty of Promotions on offer like 4+1, Double Winnings, cash prizes and much more. Cash-out feature gives you a chance to take control of your live betting of which they offer 1000's in live and pre-match markets.

  • Established Brand name
  • 24/7 Support
  • Sports, Casino, Poker
  • Plenty of Promotions
  • Live Horse Racing streaming
  • Slower payouts compared to most

888 is one of the world’s largest and most popular bookies. A recognizable casino and sportsbook brand, 888 is well-known for its amazing offers and the range of sports and markets.

Being a UK bookie, it is expected for it to offer a variety of UK and Irish horse races and it doesn’t disappoint.

You can bet on all the horse races you can think of in the UK at 888 Sport and use a wide range of promos for it.

Even better, 888 promises Best Odds Guaranteed on all UK and Irish horse races. Just take a price on a horse on any race day and if it wins at a higher SP, the bookie will pay those odds.

One of the top Best Odds Guaranteed deals in the industry, 888’s offer applies to single, multiple, and each-way bets every day.

Just like at Betway, the offer doesn’t apply to ante-post bets or international races. Enhanced accumulators and tote bets are also off-limits.

If you’re not planning on special markets anyway, 888’s Best Odds Guaranteed deal is a great option.

Why Take a Best Odds Guaranteed Offer?

  • In the world of horse racing, odds are subject to changes.
  • Early lines are placed at bookies even months before an event.
  • Placing a bet on early prices is great unless the odds change. As mentioned, this happens often in the world of horse racing.
  • Because of that, the Best Odds Guaranteed promos are worth taking up.
  • Even if the odds change, you’ll be paid out at the bigger price.
  • We’re all in it to make a profit, so taking up the offer is a no-brainer. If you want to be paid at the higher price, the Best Odds Guaranteed deals are a must.

How the Best Odds Guaranteed Offer works?

The simple take on how best odds guaranteed works is when you take a price on a horse and if it shortens or goes out you are guaranteed the best price advertised.

 Take a look at the following two examples to see how you can benefit from applying the best odds guaranted offer to your horse racing bets. 

Example 1 – Price Shortens

  • Place a 4/1 horse racing bet with best odds guaranteed at the bookmaker of your choice on this page.
  • The horse wins and returns an SP (starting price) of 3/1.
  • You will get paid out at 4/1.
  • If the same bet drifted in odds and won at an SP of 6/1 you would get paid out at 6/1.

Example 2 – Price Drifts

  • If you took the 4/1 on your horse racing bet and it won at 9/2 you get the 9/2.
  • If you took the 7/2 and the horse racing bet won at 7/4 you get paid out at 7/2.

So as you can see from the examples above whichever way the odds go on your horse racing bet you are guaranteed the best odds.

Just make sure you take the price on offer when you place your bet(s).


Your questions on the Best Odds Guaranteed service are answered below.

Which bookies pay Best Odds Guaranteed?

There are a number of good online bookmakers that offer the Best Odds Guaranteed feature.

Here are our Top 10 UK bookies that do:

  1. Bet365

  2. William Hill

  3. Boylesports

  4. Betfred

  5. Betfair

  6. 10Bet

  7. 888Sport

  8. BetGoodwin

  9. Vbet

  10. SportNation

What time do you get Best Odds Guaranteed?

Mostly the Best Odds Guarantee is available from 9 or 10am on the day of the race - however some online bookmakers will promote an early bird Best Odds Guaranteed available from the evening before the race.

I would rely on Bet365 for the earliest B.O.G. availability as they price their horse racing markets the evening before the race and generally have the Best Odds Guaranteed feature available at the same time - in my experience anyway.

Do you get Best Odds Guaranteed on bet365?

Yes you do. In fact Bet365 is one of the best bookmakers for the Best Odds Guarantee feature this is because:

  • Their horse racing odds are among the best.

  • Bet365 price up their races the day before, in the evening.

  • The Best Odds Guaranteed service is available from when they price up their racing markets.

Do Betfair do Best Odds Guaranteed?

Betfair do offer Best Odds Guaranteed and like bet365 they too offer racing odds the night before the race. They also apply best odds guarantee to Greyhounds.

Is William Hill Best Odds Guaranteed?

Yes William Hill offer Best Odds Guaranteed on all UK & Irish horse racing and even greyhound racing.

Simply take the price and if the SP returns greater, they'll pay you out at the bigger odds

The feature is available from 10:00am on the day of the race until the off.

Do betway do Best Odds Guaranteed?

Yes Betway do offer Best Odds Guaranteed on Race Winner bets placed from 09:00am (UK time) every day on all UK and Irish Horse Races.

There's a minimum stake per bet of £1 (or 50p each way). The bets must be placed on the day of the race to qualify.

Which gambling site has the best odds?

That's the question that is difficult to answer for sure. As there are so many online bookmakers vying for your attention and custom all will make various claims to have the best odds.

The best way to check the odds on an individual event is to go the odds comparison website like oddschecker - but even they won't list every bookie.

In my opinion from being a lifelong punter on the horses, I would always check out bet365 first - and then compare another bookmaker to the prices on offer - for the horse racing bets.

Do Paddy Power pay Best Odds Guaranteed?

Yes Paddy Power do offer Best Odds Guaranteed on all UK & Irish Horse Racing from 8am on the day of the race.

So, if you take a price on a horse and the Starting Price (SP) is bigger Paddy Power will pay you out at the better odds.

They also offer Best Odds Guaranteed not just on Single bets but on Multiples too - this is on win or each-way markets only.

Do skybet offer Best Odds Guaranteed?

Yes Skybet offer Best Odds Guaranteed. It's only available on horse racing bets placed on the day of the race between 9am and the start of the race.

UK and Irish races only and exclusions include any Money Back as Cash and Extra Place Races.