Discover the Best UK Online Bookmakers in 2024
Discover the ultimate guide to finding the best online bookmakers. Our comprehensive list is specifically tailored for UK players, guaranteeing access to the highest-rated platforms. Delve into our listings and compare the captivating sign-up offers and free bets provided by these bookmakers. We've conducted extensive research, merging our own evaluations with valuable insights from other bettors.
Quick Find: New Betting Sites | Irish Bookmakers | Football Bookmakers | Horse Racing Bookmakers
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Experience the excitement of online betting with the industry's most trusted and reputable bookmakers. Start your betting adventure today. Compare online bookmakers and seize the exclusive promotions available on our meticulously curated list.
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BoyleSports free bet offer is a decent bet £10 get £20 bonus. Available for all new UK and Ireland players we highly recommend trying out this bookmaker.
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A new casino and sports betting site for UK players in 2023.
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New UK sports and casino betting site in 2022 offers a free £10 bet and excellent live in play betting platform.
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I just discovered an amazing offer on Kwiff.com that I had to share! When you bet just £10, they give you £30 in FREE Bets—it's too good to miss. This offer is exclusively for UK new customers who are 18+, and you can only snag it via desktop or web, not through the kwiff apps. It’s a fantastic way to get started and explore all that Kwiff has to offer. Don't let this deal pass you by!
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UK & Irish bookmaker with no rival in Promotions on offer. Live Streaming, In-Play betting and Free Spins.
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Top rated UK online betting site since 1967.
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UK bookmaker since 2003 with excellent live betting and promotions, fully licensed by the gambling authorities of the UK, Ireland, Sweden and Malta.
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All the bookmakers listed on this page have been updated to reflect the latest bonuses for 2024.
Every bookmaker listed on this page is currently licensed by the UK Gambling Commission – meaning a safe and regulated haven for placing your bets online.
You will find new UK betting sites and gambling sites focusing on football and horse racing.
Over £900 in free bets and bonuses are available to new customers when you sign up and deposit today at the UK bookmakers we have recommended.
So all you need to do is sign up at the UK betting sites, qualify for the bonus bets on offer, and start playing with the bet credits today.
New Bookmakers
See our list of newly added online bookies that make the grade. These new betting sites offer sports betting, a good sign-up bonus, and competitive odds worth checking out.
The new bookmakers online reflect the newest top 10 UK betting sites added to our list throughout 2023. Discover more about the features of each new betting site below in our in-depth reviews.
You can also add your ratings and comments if you want to leave feedback from using the sites.
| Betting Site | Rating | UK Licence No. | Welcome Offer |
|---|---|---|---|
| DragonBet | (5) | 50122 | £10 |
| Dazzle Casino Sportsbook | (5) | 39335 | £20 |
| Betarno | (5) | 39335 | £10 Free Bet + 20 Wager Free Spins |
| Fafabet | (5) | 57385 | £50 |
| BetZone | (5) | 50122 | £60 |
| Star Sports | (5) | 9177 | Money Back |
| BetGoodwin | (5) | 2927 | £25 |
| Vegasland Sport | (5) | 39483 | £10 |
| All British Sports | (4) | 38758 | 10% Cashback |
| BetNeptune | (4) | 39335 | £10 |
| LuckLand Sports | (4) | 39483 | £10 |
| Rhino.bet | (5) | 50122 | £20 |
| ZetBet | (5) | 39483 | £10 |
| Luckster | (5) | 39483 | £10 |
Irish Bookies
Ireland is the home of top-quality horse racing, so it's no surprise to learn that some of the biggest names in sports betting sites have come from Ireland.
Popular betting sites from the high street throughout Ireland and the UK have built a strong presence online.
Look at our page, where we have listed the best Irish betting sites for you to sign up for.
Horse Racing Bookmakers
These bookmakers feature more horse racing promotions and features than the average betting site. As such, they are best placed to serve racing bettors.
For example, if you want to place Placepot bets, Lucky 15, 31, or 63 bets, or if you are looking for Best Odds Guaranteed on your horse racing bets.
All these horse racing betting sites will accommodate you in all or some of those features mentioned.
Football Bookmakers
Okay, so with football betting being the most popular sport, surely every bookmaker will be able to satisfy punters' needs!
This is true to an extent, but some UK bookmakers take the lead in what football betting markets they offer.
We are talking about better odds and choices in football betting markets. Plus, the ability to be on football leagues from around the world.
Some bookmakers have that edge regarding what they can offer punters who bet solely on the “beautiful game.”
Bookmakers With Cash Out
The Cash Out feature has taken grip these past couple of years, with more and more bookmakers offering players a chance to bank winnings early.
Cash Out, and now Partial Cash Out, can be utilised in play by diverting some or all of your active winnings during the game run.
This puts the punter in control of their potential winnings – and avoids any last-minute disasters which could scupper a chance of a payout on a winning bet.
These online bookies offer the Cash Out and, in some cases, the Partial Cash Out feature.
Bookmakers with Live Streaming
What better way to enjoy the run of your bet than watching it at online UK bookmakers with live streaming?
Not all UK bookmakers will offer this option, so check out our list below of UK bookmakers that let you watch your horse race once you have a funded account and/or bet a minimum of 50p to £1 on the race.
A football, darts, tennis, or any other listed match requires a funded account to watch the live stream or a settled bet in the previous 24 hours.
You should undoubtedly check out these the most notable UK bookmakers with live streaming.
Online Bookmakers Guide – What You Need to Know
Betting at UK bookmakers is one of the favourite pastimes in the UK.
It has a long-standing tradition and is combined with liberal legislation. Unsurprisingly, millions of people wager millions of pounds online and through the thousands of betting shops nationwide.
While in the past, you were required to go to a racetrack to be able to place a wager, and later you had to at least walk to the high street or wherever the nearest betting shop was located.
You can place wagers online on your computer, smartphone, or tablet.
The popularity of Online Betting
When the advancements in the computer industry and the widespread use of the internet enabled the emergence of a phenomenon called ‘online betting,’ betting operators were quick to realise that online betting is the future.
Many who weren’t previously in the betting industry saw the potential.
Online betting allows bookmakers to operate with lower costs. It enables punters to have a hassle-free betting experience without running to the betting shop to place a bet before kick-off.
And speaking of ‘kick-off,’ the introduction of live betting (betting on events that have already started) made betting even more exciting and encourage people to wager even more.
Then the cash-out option was introduced by bookmakers, which allowed punters to settle bets and get paid even before all selections had concluded.
UK bookmakers online today often offer punters the ability to watch events live via streaming without any extra fees, as long as they have a positive account balance.
More Choices, More Headaches
While it is clear that technology has made things a lot easier for punters, it is also true that sometimes punters find the scope of choices at their disposal a bit overwhelming.
Let’s start with the most obvious one. Every punter who wants to bet at online bookmakers has to choose a betting site.
There is another reason why online betting is better and more convenient than traditional betting.
Namely, you can register and open an account at more than one of the bookmakers online.
Then, when you’re about to place a bet, you can check which of the operators offers better odds and better conditions (whether they offer features like the Betfred cash-out or whether the bet counts towards a specific promotion.
But, even if you decide to register with more than one betting site, you still can’t register with all of them, and you’ll need to select a few or several gambling sites.
That might be more difficult than it seems, as every one of the sports betting sites claims to be the best, and sometimes punters are slightly confused and unsure which sites can be trusted.
Licensing and Regulation Are Vital
First, every site has to be licensed and regulated; without that, you shouldn’t even consider it.
Most high-profile websites have that covered, but often punters are drawn to unlicensed sites that might offer better odds, faster payments, lucrative bonuses, etc.
It is all well while you’re losing or winning small amounts of money, but the problems usually start when you’re about to make your first withdrawal, especially if the amount in question is not small.
It is usually then that punters realise that the terms and conditions, which nobody usually reads, are either too vague or even blatantly unfair.
Unfortunately, by that point, it is too late.
If the site is not licensed, it means that there’s no authority, no UK Gambling Commission to protect your rights as a customer, and you may never receive your hard earned, or receive just a fraction, or have to wait for months until you get what’s rightfully yours.
Safety First
Always be wise and cautious when it comes to choosing from online bookmakers.
So, even if the betting site doesn’t want to scam you. It operates legally, with full respect for its customers, and it abides by ethical standards; the fact that it is not licensed or certified means that you can’t be sure that it offers the necessary level of protection and safety.
Betting via online bookmakers is a sensitive matter. Firstly, betting online requires making payments, which means that at one point, you will be required to submit financial and personal data, which can then be abused.
Even if the website treats your information with the required degree of caution and doesn’t allow access to sensitive information by third parties, it doesn’t mean your information will be protected.
Suppose a betting operator doesn’t apply the necessary security standards to protect your personal and financial data. In that case, third parties might ‘hack’ the website to obtain and misuse your information.
Suppose the bookmakers online are verified and reliable. That guarantees that they employ the required security standards and that the customers can rest assured they won’t be victims of online fraud.
Bookmakers Sign Up Offers
However, it is not just the licensing and certification that matters.
Many websites are licensed, but the online bookmakers' sign-up offers may not be at a level that a punter should expect.
Some sites offer only a few sports, competitions, or a limited range of markets.
Other sites offer odds that are too low and not favourable for punters.
In contrast, some UK bookmakers online may have restrictive banking policies, like charging fees on deposits and/or withdrawals, long waiting periods, deposit and withdrawal limits that aren’t flexible, and so on.
Suppose you are a punter who is primarily focused on football. In that case, it will be vital to you whether the operator has a good football betting offer, covers the leagues and competitions you’d like to bet on, and so on.
Similarly, if you’re more into horse race betting, you’d prefer a website that offers more regarding horse racing than most of its competitors.
If you plan on betting on a range of sports, you will be looking for an online sports betting site with an excellent overall betting offer.
Bookmakers with Free Bets and Why They Matter
Another crucial aspect of choosing from online bookmakers is the bonuses and promotions they offer.
Most online betting sites choose to offer bonuses.
- Bookmaker free bets are the most successful tool for attracting new customers.
- Most bonus offers are mainly aimed at new customers.
- Bonuses aren’t just a marketing trick; punters can benefit from bonus offers.
To protect themselves, since there are punters who try to abuse the bonus offers, online sports betting sites set the terms and conditions under which the bonus offers are awarded.
These terms and conditions include:
- Whether the bonus is only available to new customers.
- Or if punters with existing bookmaker accounts can still claim free bets.
- The time frame when the bonus can be claimed and used.
- Whether there are any wagering/rollover requirements the specific conditions under which they should be met, and other details regarding the offer.
Compare the Online Bookmakers' Free Bets
One of the key criteria for comparing two bonus offers and deciding which one is more favourable is the online bookmaker's bonus amount.
The bonus amount isn’t the only thing that should be considered, but it is one of the essential elements of a bonus offer.
The more generous the bookmakers online are with the bonus amount, the more money you will have as a punter to wager, and that means more bets, which equals increased chances of winning.
Even if the bonus requires you to deposit and wager your own money before you can claim it, it is still quite neat to know that you will have the chance to win money without risking any of your own money.
We Did Our Homework and Made it Easier for You.
We understand that choosing one or even a few betting sites with so many available can be tricky and time-consuming.
Why waste time analyzing betting sites when you can analyze teams, leagues, jockeys, and other relevant betting statistics that can help you improve your chances and make smart bets?
That is precisely why we decided to help you and compiled a list of the best betting sites.
All of the online bookmakers on the list offer solid odds, cover a lot of sports and betting markets, allow mobile through mobile devices and live betting, and offer excellent bonuses for new customers.
All betting sites on this page offer at least £10 or up to £100 as a new customer bonus.
Sometimes, the bookmaker sites will roll out even more than £100 as an incentive welcome bonus.
How do online betting sites verify your age?
The betting site will verify your age by asking for proof of ID showing your birth date – for example, a photocopy or scan of your driver's license or passport, which both show your birth date.
Email the evidence above to the customer contact email on the gambling website. This will be found on the Contact Page, generally displayed at the website's footer.
The bookmakers need to verify your age for the following reasons:
- Make sure you are 18 or older.
- To check whether you have self-excluded yourself from online gambling.
- Confirm your identity is correct.
How do the Bookies pay out?
When you open a new betting account at a bookmaker, you must make a first deposit of real money to place a real bet.
The banking method of funding your account for the first time will determine how you receive your winnings.
When requesting a payout, choose wisely if you don't want to wait long.
The following payment method is FASTEST for payouts.
- Bitcoin: Instant
- Prepaid Debit Card: Instant
E-Wallets:
- PayPal, Neteller, Moneybookers Skrill: Instant to 3 – 4 days
- Money Transfers: 1 – 3 days
- Bank Wires: 1 – 10 days
- Debit Cards: 2 – 5 days
- Paper Checks: 2 weeks
If you lean towards higher amounts of bets and want to ensure you won't get banned for winning, reading our article on which betting sites don’t ban winners may be helpful.
The bookmakers mentioned in the article allow higher stakes.
Finally, we rate the betting sites by how reputable they are.
Extensive online research and personal knowledge of using and placing bets with the gambling sites listed means we know they can offer solid competitive odds for football betting and horse racing.
The free bets the bookies offer allow punters to try the sites out and find out which best suits their gameplay.
Enjoy your betting experience with the bookmakers listed and profit wisely.