Best Online Bookmakers in February 2023
The best online bookmakers listed for UK players and rated by ourselves and players. Compare the bookie sign up offers and free bets in our listings on this page.
Quick Find: New Betting sites | Irish Bookmakers | Football Bookmakers | Horse Racing Bookmakers
Up To £20 Free Bet
24/7 Customer Service. Excellent Live In-Play betting with competitive odds. Live casino, games, eSports, Virtual, football & horse racing.
Bet £10 & Get £50 in Free Bets
Open Account Offer Bet £10 & Get £50 in Free Bets for new customers at bet365. Min deposit requirement. Free Bets are paid as Bet Credits and are available for use upon settlement of bets to value of qualifying deposit. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply.
Bet365 bet credits Review - Join our #1 rated online bookmaker Bet365.
Up To £40 in Bonuses
Financial, sports, spread and fixed odds betting with casino action all from one account.
Bet £10 Get £20
The biggest Independent Irish online bookmaker with a long standing reputation from 1982. All sports, Casino, Poker, Lotto and Live betting/Streaming.
Bet £10 get £30
A high street bookmaker name that's been around since 1934 delivers a heavy weight performance online.
Get £40 in bonuses when you bet £10
Top rated UK online betting site since 1967.
Enhanced Odds, Up To 20% Acca Boost, Add2Bet, Build a bet, Pulse Bet
Sportsbook and Casino betting site, fully UK Licensed bookie which is recommended for eSports, Live betting and Virtual betting entertainment. Part sponsors of Premier League clubs Arsenal and Southampton.
Get 50% Back as a Free Bet up to £35 Plus 10 Free Spins
UK & Irish bookmaker with no rival in Promotions on offer. Live Streaming, In-Play betting and Free Spins.
Bet £10 Get £15 Free Bet
Join a New betting site for UK players launched in 2021 and get our exclusive £15 free bet.
Up to £50 Cashback
A new and exciting bookmaker for UK players with horse racing and sports betting.
£40 in Free Bets
Join a Tipster service bookmaker. Follow the Pro Tipsters and place your bets at the betting site.
Bet £15 Get £10 Free Bet
A new casino and sports betting site for UK players in 2023.
Bet £10 Get £15
New UK betting site that offers fast live betting action with a good choice of sports to bet.
Sign Up & Get £60 in Free Bets + up to 50 Casino Spins
New UK betting site for 2022 with Sports and Casino.
Bet £10 Get £10 Free Bet
Reach for the stars with BetNeptune, one of many new entrants powered by ProgressPlay ltd software and offering a £10 free bet. If Sports Live betting is something you like to bet then this betting site delivers with their excellent inerface and live display.
Bet £10 Get £10 Free Bet
Good all round new UK bookmaker founded in 2017.
Bet £10 Get £30 Free Bet with Promo Code: BETGET
The Online Casino with a new Sports platform and Welcome Bonus Offer of a £30 free bet. It's an established Casino site which has added a Sports section operated by a leading betting platform ProgressPlay Ltd.
50% as free bet upto £25 on first day losses
New betting site for 2022 owned by Goodwin Racing Ltd.
Bet £10 Get £40
UK Mobile online bookmaker choice for Football, Sports and Casino and optimum Live betting experience.
Bet £20 Get £10
Karamba sports review - Enjoy a wide range of betting markets on popular to niche sports. Premier League & Champions League football bets plus horse racing, boxing, tennis, greyhounds and loads more. Features include enhanced odds, free bets, extra places each-way and money back promotions.
10% Cashback on deposit losses
All British Sports comes onto the UK market with an exclusive and unique welcome offer of 10% cashback.
Bet £10 Get £10 Free Bet
Sports and Casino site with 20 years in the gambling business.
Up To £500 Cashback on Spread betting Net Losses
Join the market leader in sports spread betting on all major sports tournaments, leagues and events and now with a fixed odds service.
Applies to 50% cashback on cumulative net losses on qualifying spread bets placed and settled within 7 days of account opening.
Fully partially or reverse closed bets do not qualify.
Max Cashback £500.
Full terms apply.
Spread betting involves risk.
Losses can exceed deposits.
Always bet responsibly
18+. Begambleaware.org
Acca Insurance - Up To x 5 Stake Back
New betting site to the UK but established since 1999.
Bet £10 Get £10 Bonus Bet
Hopa.com is a well established Casino betting site founded by a team of passionate bettors in 2005. Hopa Sports was added in 2020 and is now available for all new UK punters to enjoy.
Bet £20 Get £20 Free Bet
Charge up your Odds at Rhino bet with their daily specials and Best Odds Guaranteed on racing markets. New bookmaker for UK players with a £20 free bet offer.
Bet £10 Get £10 Free Bet
New UK betting site from 2020 offering a £10 free bet welcome bonus and rewards for loyalty.
Bet £10 Get £20 Free Bet
Surprise boosts when you Cash Out your bets are just one of the ways this mobile bookmaker will enhance your gambling journey.
Bet £10 Get £30 Free Bet with Promo Code: VMC30
Make your first bet a winning one at Vegasmobilecasino Sports with their deposit and bet £10 for a £30 free bet bonus.
Bet £15 Get £10 Free Bet
New UK online bookmaker founded in 2020.
Bet £20 get £20 Free Bet
The biggest daily fantasy site in Europe plus sportsbook with all the regular sports betting markets you'd expect.
Free £30 Matched Bet if your 1st Acca loses
Make your first Acca bet at Betway for up to £30 back as a free bet.
100% bonus up to £25 + 20 Bonus Spins on Sahara Riches Cash Collect on deposit
100% bonus up to £25 + 20 Bonus Spins on Sahara Riches Cash Collect on deposit at the Casino.
100% Up to £50 Deposit Bonus
Weekly Cashback on Sports betting and Live betting platform are two standouts from a well established, since 2009, betting site for UK punters.
Bet £10 Get £10 Free Bet
New UK sports and casino betting site in 2022
100% up to £100 Deposit Bonus
Latin America based online sportsbooks that offers a 100% Welcome Deposit Bonus, Sports, Live Casino and over 40,000 betting events every month.
Bet £10 Get £10 Free Bet
A new online sports and casino site for 2022.
All the bookmakers listed on this page have been updated to reflect the latest bonuses on offer for February 2023.
Every bookmaker listed on this page is currently licensed by the UK Gambling Commission – meaning a safe and regulated haven for placing your bets online.
You will find new UK betting sites as well as gambling sites that focus on football and horse racing.
There are over £1,000 in free bets and bonuses available to new customers when you sign up and deposit today at the UK bookmakers we have recommended.
So all you need to do is sign up at the UK betting sites, qualify for the bonus bets on offer and start playing with the bet credits today.
Top 10 New Bookmakers
See our list of newly added online bookies that make the grade. These are all new betting sites that offer sports betting, a good sign up bonus and with competitive odds worth checking out.
The new bookmakers online reflect the newest top 10 UK betting sites added to our list throughout 2023. Discover more about the features of each new betting site below in our in-depth reviews.
You can also add your own ratings and comments if you want to leave any feedback from having used the sites.
- BetZone Review
- BetDukes Review
- Betiton Review
- BetTarget Review
- Fansbet Review
- BetGoodwin Review
- HighBet Sports Review
- Hollywoodbets Review
- Luckland Sports Review
- Luckster Sports Review
- MrPlaySports Review
- Quinnbet Review
- StarSports Review
- Vbet Review
- Zetbet Review
Irish Bookies
Ireland is the home of top quality horse racing so it's no surprise to learn that some of the biggest names in online bookmakers have come from Ireland.
Popular betting sites from the high street throughout Ireland and the UK have built a strong presence online. Take a look at our page where we have listed the best Irish betting sites online for you to sign up to.
Horse Racing Online Bookmakers
These bookmakersfeature more horse racing promotions and features than the average betting site. As such they are best placed to serve racing bettors.
For example if you want to place Placepot bets, Lucky 15, 31 or 63 bets or if you are looking for Best Odds Guaranteed on your horse racing bets.
All these horse racing betting sites will accommodate you in all or some of those features mentioned.
Football Bookmakers
Okay so with football betting being the most popular sport to be on surely every bookmaker will be able to satisfy punters needs!
This is true to an extent, but there are some UK bookmakers that take the lead in what football betting markets they offer.
We are talking better odds and choice of football betting markets. Plus the ability to be on football leagues from around the world.
Some bookmakers just have that edge when it comes to what they can offer punters who bet solely on the “beautiful game”.
Bookmakers With Cash Out
The Cash Out feature has taken grip these past couple of years with more and more bookmakers offering players a chance to bank winnings early.
Cash Out and now Partial Cash Out can be utilised on in play by diverting some or all of your active winnings at any time during the run of the game.
This puts the punter in control of their potential winnings – and avoids any last minute disasters which could scupper a chance of a payout on a winning bet.
These online bookies offer the Cash Out and in some cases the Partial Cash Out feature as well.
Bookmakers with Live Streaming
What better way to enjoy the run of your bet but by watching it at online UK bookmakers with live streaming?
Not all UK bookmakers will offer this option so make sure you check out our list below of UK bookmakers that let you watch your horse race once you have a funded account and/or bet a minimum of 50p to a £1 on the race.
A football, darts, tennis or any other listed match requires a funded account to watch the live stream or a settled bet in the previous 24 hours.
These are the most noteable UK bookmakers with live streaming you should certainly check out.
Online Bookmakers Guide – What You need to Know
Betting at UK bookmakers is one of the favourite pastimes in the UK.
It has a long standing tradition and combined with liberal legislation and it is not surprising that millions of people wager millions of pounds, both online and throughout the thousands betting shops all over the country.
While in the past you were required to go to a racetrack in order to be able to place a wager, and later you had to at least walk to the high street or wherever the nearest betting shop was located.
Nowadays you can freely place wagers online, on your computer, smartphone or tablet.
Popularity of Online Betting
When the advancements in the computer industry and the widespread use of the internet enabled the emergence of a phenomenon called ‘online betting’, betting operators were quick to realise that online betting is the future.
In fact, many who weren’t previously in the betting industry saw the potential.
Online betting allows the bookmakers to operate with lower costs and enables punters to have a hassle free betting experience, without having to run to the betting shop to place a bet before kick-off.
And speaking of ‘kick-off’ the introduction of live betting (betting on events that have already started) made betting even more exciting and it encourage people to wager even more.
Then the cash out option was introduced by bookmakers, which allowed punters to settle bets and get paid even before all selections have concluded.
UK bookmakers online nowadays often offer punters to watch events live via streaming without any extra fees, as long as they have a positive account balance.
More Choices, More Headaches
While it is clear that technology made things a lot easier for punters, it is also true that sometimes punters find the scope of choices that are at their disposal a bit overwhelming.
Let’s start with the one that is most obvious. Every punter who wants to bet at the online bookmakers has to choose a betting site.
There is another reason why online betting is better and more convenient than traditional betting.
Namely, you can register and open an account at more than one of the bookmakers online and then when you’re about to place a bet, you can check which of the operators offers better odds and better conditions (whether they offer features like the Betfred cash out, or perhaps whether the bet counts towards a specific promotion.
But, even if you decide to register with more than one betting site, you still can’t register with all of them and you’ll need to make a selection of few or several gambling sites.
That might be more difficult than it seems, as every one of the online bookmakers claims to be the best, and sometimes punters are slightly confused and unsure which sites can be trusted.
Licencing and Regulation Is Vital
First things first, every site has to be licensed and regulated and without that you shouldn’t even consider it.
Most high-profile websites have that covered, but often punters are drawn to unlicensed sites that might offer better odds, faster payments, lucrative bonuses, etc.
It is all well while you’re losing or winning small amounts of money, but usually the problems start when you’re about to make your first withdrawal, especially if the amount in question is not a small one.
It is usually then when punters realise that the terms and conditions, which nobody usually reads, are either too vague or even blatantly unfair.
Unfortunately by that point it is too late.
If the site is not licensed, it means that there’s no authority, no UK Gambling Commission to protect your rights as a customer and you may never receive your hard earned, or receive just a fraction, or have to wait for months until you get what’s rightfully yours.
Safety First
Always be wise and cautious when it comes to choosing from online bookmakers.
So even if the betting site doesn’t want to scam you. Operates in a fair manner, with full respect for its customers and it abides by ethical standards, the fact that it is not licensed or certified means that you can’t be certain that it offers the necessary level of protection and safety.
Betting via the online bookmakers is a sensitive matter. Firstly, betting online requires making payments which means that at one point you will be required to submit financial and personal data which can then be abused.
Even if the website is treating your information with the required degree of caution and doesn’t allow access to sensitive information by third parties, it doesn’t mean that your information will be protected.
If a betting operator doesn’t apply the necessary security standards which ensure the protection of your personal and financial data, third parties might ‘hack’ the website obtain and misuse your information.
If the bookmakers online are verified and reliable, that is a guarantee that they employ the required security standards and that the customers can rest assured they won’t be victims of an online fraud.
Online Bookmakers Sign Up Offers
However, it is not just the licencing and certification that matters.
Many websites are licenced, but the online bookmakers sign up offers may not be at a level which a punter should expect.
Some sites offer only few sports, few competitions, or just a limited range of markets.
Other sites offer odds that are too low and not at all favourable for punters, whereas some UK bookmakers online may have restrictive banking policies, like charging fees on deposits and/or withdrawals, long waiting periods, deposit and withdrawal limits which aren’t flexible and so on.
If you are a punter who is primarily focused on football, then it will be of great importance to you whether the operator has a good football betting offer, does it cover the leagues and competitions that you’d like to bet on and so on.
Similarly, if you’re more into horse race betting, then you’d prefer a website that offers more than most of its competitiors when it comes to horse racing.
If you plan on betting on a range of different sports then you will be looking for a online sports betting site that has a good overall betting offer.
Online Bookmakers with Free Bets and Why They Matter
There is another important aspect when it comes to choosing from the online bookmakers – the bonuses and promotions that it offers.
Most online betting sites choose to offer bonuses.
- The bookmaker free bets are the most successful tool for attracting new customers.
- Most bonus offers are particularly aimed at new customers.
- Bonuses aren’t just a marketing trick, punters can really benefit from bonus offers.
In order to protect themselves, since there are punters who try to abuse the bonus offers, online sports betting sites set terms and conditions under which the bonus offers are awarded.
These terms and conditions include:
- whether the bonus is only available to new customers.
- Or if punters with existing online bookmakers accounts can still claim bookmaker free bets.
- The time frame when the bonus can be claimed and used.
- Whether there are any wagering/rollover requirements and the specific conditions under which they should be met and other details regarding the offer.
Compare the Online Bookmakers Free Bets
One of the key criteria when it comes to comparing two bonus offers and deciding which one is more favourable is the online bookmakers bonus amount.
The bonus amount isn’t the only thing that should be considered, but it is definitely one of the most important elements of a bonus offer.
The more generous the bookmakers online are with the bonus amount, the more money you will have as a punter to wager and that means more bets, which equals increased chances of winning.
Even if the bonus in question requires you to deposit and wager your own money before you can claim it, it is still quite neat to know that you will have the chance to win money without actually risking any of your own money.
We Did Our Homework and Made it Easier for You
We understand that choosing one or even few betting sites when there are so many available can be a bit tricky and time-consuming.
And why waste time analysing betting sites, when you can analyse teams, leagues, jockeys and other betting relevant statistics which can help you improve your chances and make smart bets?.
That is exactly why we decided to help you and compiled a list of the best betting sites.
All of the online bookmakers on the list offer solid odds, cover a lot of sports and betting markets, allow mobile through mobile devices and live betting and on top of that offer nice bonuses for new customers.
All of the betting sites featured on this page offer at least £10 or up to £100 as new customer bonus.
Sometimes the bookmaker sites will roll out even more than a £100 as an incentive welcome bonus.
How do online betting sites verify your age?
The betting site will verify your age by asking for proof of id showing your birth date – for example a photocopy or scan of your driving license or passport which both show your birth date.
Email the evidence above to the customer contact email displayed on the gambling website. This will be found at the Contact Page normally displayed at the footer of the website..
The bookmakers need to verify your age for the following reasons:
- To make sure you are 18 or aged over.
- To check whether you have self-excluded yourself from online gambling.
- Confirm your identity is correct.
How do the Bookies Payout?
When you open a new betting account at an online bookmaker you will have to make a first deposit of real money in order to place a real bet.
The banking method of funding your account for the first time will determine how you receive your winnings.
When it's time for you to request a payout choose wisely if you don't want to incur any long waiting time.
The following payment methods are the FASTEST for payouts.
- Bitcoin: Instant
- Prepaid Debit Card: Instant
E-Wallets:
- PayPal, Neteller, Moneybookers Skril: Instant to 3 – 4 days
- Money Transfers: 1 – 3 days
- Bank Wires: 1 – 10 days
- Debit Cards: 2 – 5 days
- Paper Checks: 2 weeks
If you lean towards higher amount bets and want to make sure you won't get banned for winning then it may be useful to read our article on which betting sites don’t ban winners. The bookmakers mentioned in the article allow higher stakes.
Finally, we rate the betting sites by how reputable they are.
Extensive research online and knowledge personally of using and placing bets with the gambling sites listed means we know they can offer solid competitive odds for football betting and horse racing.
The free bets offered by the bookies provides punters with a chance to try the sites out and find out which one best suits your game play.
Enjoy your betting experience with the bookmakers listed and profit wisely with your bets.
I have been a professional punter on the horses for many years. It is through my passion of sports betting in general that made me want to create this website and promote the best online bookmaker free bets and bonuses.
I currently enjoy punting on football and horse racing. My choice of bets would be correct scores and Lucky 15's. I wish you only the best of luck in your bets and hope you find the bonuses and free bets useful.