Best Online Bookmakers in May 2023
The best online bookmakers are listed for UK players and rated by ourselves and players. Compare the bookie sign-up offers and free bets in our listings on this page.
Quick Find: New Betting Sites | Irish Bookmakers | Football Bookmakers | Horse Racing Bookmakers
Bet £10 get £30
A high street bookmaker name that's been around since 1934 delivers a heavy weight performance online.
Up To £20 Free Bet
24/7 Customer Service. Excellent Live In-Play betting with competitive odds. Live casino, games, eSports, Virtual, football & horse racing.
Bet £10 Get £15 Free Bet
Join a New betting site for UK players launched in 2021 and get our exclusive £15 free bet.
Up To £40 in Bonuses
Financial, sports, spread and fixed odds betting with casino action all from one account.
100% bonus up to £25 + 20 Bonus Spins
Join the Casumo Sports and Casino site for a 100% bonus up to £25 + 20 Bonus Spins on Sahara Riches Cash Collect when you make a first deposit.
Bet £10 Get £20 Free Bet
The biggest Independent Irish online bookmaker with a long standing reputation from 1982. All sports, Casino, Poker, Lotto and Live betting/Streaming.
Bet £10 Get £15
New UK betting site that offers fast live betting action with a good choice of sports to bet.
Get £40 in bonuses when you bet £10
Top rated UK online betting site since 1967.
Enhanced Odds, Up To 20% Acca Boost, Add2Bet, Build a bet, Pulse Bet
Sportsbook and Casino betting site, fully UK Licensed bookie which is recommended for eSports, Live betting and Virtual betting entertainment. Part sponsors of Premier League clubs Arsenal and Southampton.
Get 50% Back as a Free Bet up to £35 Plus 10 Free Spins
UK & Irish bookmaker with no rival in Promotions on offer. Live Streaming, In-Play betting and Free Spins.
Bet £10 Get £10 Free Bet
Is VegasLand Sport worth your time? our complete review has everything you need to know before joining.
Up to £50 Cashback
A new and exciting bookmaker for UK players with horse racing and sports betting.
Bet £10 Get £10 Free Bet
Reach for the stars with BetNeptune, one of many new entrants powered by ProgressPlay ltd software and offering a £10 free bet. If Sports Live betting is something you like to bet then this betting site delivers with their excellent inerface and live display.
Bet £15 Get £10 Free Bet
A new casino and sports betting site for UK players in 2023.
50% back as Free Bets up to £60
New UK betting site for 2022 with Sports and Casino.
Bet £50 Get £20 Free Bet Every Monday
Join Vegas Paradise Bet to get a free bet of up to £20 every Monday with Promo Code: FBM
50% as free bet upto £25 on first day losses
New betting site for 2022 owned by Goodwin Racing Ltd.
Bet £10 Get £10 Free Bet
Good all round new UK bookmaker founded in 2017.
50% deposit Bonus up to £50
UK bookmaker since 2003 with excellent live betting and promotions, fully licensed by the gambling authorities of the UK, Ireland, Sweden and Malta.
Bet £10 Get £30 Free Bet with Promo Code: BETGET
The Online Casino with a new Sports platform and Welcome Bonus Offer of a £30 free bet. It's an established Casino site which has added a Sports section operated by a leading betting platform ProgressPlay Ltd.
10% Cashback on deposit losses
All British Sports comes onto the UK market with an exclusive and unique welcome offer of 10% cashback.
Bet £10 Get £40
UK Mobile online bookmaker choice for Football, Sports and Casino and optimum Live betting experience.
Bet £10 Get £10 Free Bet
Sports and Casino site with 20 years in the gambling business.
MIN ODDS 1/3 (1.33) PER SELECTION.
£10 FREEBET / VALID 7 DAYS / T&CS APPLY /
18+ / BEGAMBLEAWARE.ORG
Up To £500 Cashback on Spread betting Net Losses
Join the market leader in sports spread betting on all major sports tournaments, leagues and events and now with a fixed odds service.
Applies to 50% cashback on cumulative net losses on qualifying spread bets placed and settled within 7 days of account opening.
Fully partially or reverse closed bets do not qualify.
Max Cashback £500.
Full terms apply.
Spread betting involves risk.
Losses can exceed deposits.
Always bet responsibly
18+. Begambleaware.org
Bet £25 Get £10 Free Bet
Charge up your Odds at Rhino bet with their daily specials and Best Odds Guaranteed on racing markets—a new bookmaker for UK players with a £10 free bet offer.
Up To £10 Free Bet Back if your First bet loses.
New betting site to the UK but established since 1999.
Bet £10 & Get £30 in Free Bets
for new customers at bet365. Min deposit requirement. Free Bets are paid as Bet Credits and are available for use upon settlement of bets to value of qualifying deposit. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply.
Bet365 bet credits Review - Join our #1 rated online bookmaker Bet365.
100% up to 100€ on 1st Deposits
Sign up to 1Bet and enjoy a tasty instant 100% sports betting bonus of up to 100€ on your first-ever deposit at the sportsbook.
Bet £10 Get £10 Free Bet
New UK betting site from 2020 offering a £10 free bet welcome bonus and rewards for loyalty.
Bet £10 Get £20 Free Bet
Surprise boosts when you Cash Out your bets are just one of the ways this mobile bookmaker will enhance your gambling journey.
Bet £10 Get £30 Free Bet with Promo Code: VMC30
Make your first bet a winning one at Vegasmobilecasino Sports with their deposit and bet £10 for a £30 free bet bonus.
Bet £20 get £20 Free Bet
The biggest daily fantasy site in Europe plus sportsbook with all the regular sports betting markets you'd expect.
Bet £15 Get £10 Free Bet
New UK online bookmaker founded in 2020.
Free £30 Matched Bet if your 1st Acca loses
Make your first Acca bet at Betway for up to £30 back as a free bet.
Bet £10 Get £10 Free Bet
New UK sports and casino betting site in 2022 offers a free £10 bet and excellent live in play betting platform.
100% Up to £50 Deposit Bonus
Weekly Cashback on Sports betting and Live betting platform are two standouts from a well established, since 2009, betting site for UK punters.
Bet £10 Get £10 Free Bet
A new online sports and casino site for 2022.
100% up to £100 Deposit Bonus
Latin America based online sportsbooks that offers a 100% Welcome Deposit Bonus, Sports, Live Casino and over 40,000 betting events every month.
All the bookmakers listed on this page have been updated to reflect the latest bonuses on offer for April 2023.
Every bookmaker listed on this page is currently licensed by the UK Gambling Commission – meaning a safe and regulated haven for placing your bets online.
You will find new UK betting sites and gambling sites focusing on football and horse racing.
Over £900 in free bets and bonuses are available to new customers when you sign up and deposit today at the UK bookmakers we have recommended.
So all you need to do is sign up at the UK betting sites, qualify for the bonus bets on offer, and start playing with the bet credits today.
New Bookmakers
See our list of newly added online bookies that make the grade. These new betting sites offer sports betting, a good sign-up bonus, and competitive odds worth checking out.
The new bookmakers online reflect the newest top 10 UK betting sites added to our list throughout 2023. Discover more about the features of each new betting site below in our in-depth reviews.
You can also add your ratings and comments if you want to leave feedback from using the sites.
Top 10 New Betting Sites in 2023
Top 10 new betting sites with UK License number and link to our sports betting review.| Rating | Betting Site | Rating | UK Licence No. | Welcome Offer |
|---|---|---|---|---|
| 1. | BetZone | (5) | 50122 | £60 |
| 2. | Star Sports | (5) | 9177 | Money Back |
| 3. | BetGoodwin | (5) | 2927 | £25 |
| 4. | Vegasland Sport | (5) | 39483 | £10 |
| 5. | All British Sports | (4) | 38758 | 10% Cashback |
| 6. | BetNeptune | (4) | 39335 | £10 |
| 7. | LuckLand Sports | (4) | 39483 | £10 |
| 8. | Rhino.bet | (5) | 50122 | £20 |
| 9. | ZetBet | (5) | 39483 | £10 |
| 10. | Luckster | (5) | 39483 | £10 |
Irish Bookies
Ireland is the home of top-quality horse racing, so it's no surprise to learn that some of the biggest names in online bookmakers have come from Ireland.
Popular betting sites from the high street throughout Ireland and the UK have built a strong presence online.
Look at our page, where we have listed the best Irish betting sites for you to sign up for.
Horse Racing Bookmakers
These bookmakers feature more horse racing promotions and features than the average betting site. As such, they are best placed to serve racing bettors.
For example, if you want to place Placepot bets, Lucky 15, 31, or 63 bets, or if you are looking for Best Odds Guaranteed on your horse racing bets.
All these horse racing betting sites will accommodate you in all or some of those features mentioned.
Football Bookmakers
Okay, so with football betting being the most popular sport, surely every bookmaker will be able to satisfy punters' needs!
This is true to an extent, but some UK bookmakers take the lead in what football betting markets they offer.
We are talking about better odds and choice of football betting markets. Plus, the ability to be on football leagues from around the world.
Some bookmakers have that edge regarding what they can offer punters who bet solely on the “beautiful game”.
Bookmakers With Cash Out
The Cash Out feature has taken grip these past couple of years, with more and more bookmakers offering players a chance to bank winnings early.
Cash Out, and now Partial Cash Out, can be utilised in play by diverting some or all of your active winnings during the game run.
This puts the punter in control of their potential winnings – and avoids any last-minute disasters which could scupper a chance of a payout on a winning bet.
These online bookies offer the Cash Out and, in some cases, the Partial Cash Out feature.
Bookmakers with Live Streaming
What better way to enjoy the run of your bet than watching it at online UK bookmakers with live streaming?
Not all UK bookmakers will offer this option, so check out our list below of UK bookmakers that let you watch your horse race once you have a funded account and/or bet a minimum of 50p to £1 on the race.
A football, darts, tennis, or any other listed match requires a funded account to watch the live stream or a settled bet in the previous 24 hours.
You should undoubtedly check out these the most notable UK bookmakers with live streaming.
Online Bookmakers Guide – What You Need to Know
Betting at UK bookmakers is one of the favourite pastimes in the UK.
It has a long-standing tradition and is combined with liberal legislation. Unsurprisingly, millions of people wager millions of pounds online and through the thousands of betting shops nationwide.
While in the past, you were required to go to a racetrack to be able to place a wager, and later you had to at least walk to the high street or wherever the nearest betting shop was located.
You can place wagers online on your computer, smartphone, or tablet.
The popularity of Online Betting
When the advancements in the computer industry and the widespread use of the internet enabled the emergence of a phenomenon called ‘online betting,’ betting operators were quick to realise that online betting is the future.
Many who weren’t previously in the betting industry saw the potential.
Online betting allows bookmakers to operate with lower costs. It enables punters to have a hassle-free betting experience without running to the betting shop to place a bet before kick-off.
And speaking of ‘kick-off,’ the introduction of live betting (betting on events that have already started) made betting even more exciting and encourage people to wager even more.
Then the cash-out option was introduced by bookmakers, which allowed punters to settle bets and get paid even before all selections had concluded.
UK bookmakers online today often offer punters the ability to watch events live via streaming without any extra fees, as long as they have a positive account balance.
More Choices, More Headaches
While it is clear that technology has made things a lot easier for punters, it is also true that sometimes punters find the scope of choices at their disposal a bit overwhelming.
Let’s start with the most obvious one. Every punter who wants to bet at online bookmakers has to choose a betting site.
There is another reason why online betting is better and more convenient than traditional betting.
Namely, you can register and open an account at more than one of the bookmakers online.
Then when you’re about to place a bet, you can check which of the operators offers better odds and better conditions (whether they offer features like the Betfred cash out, or perhaps whether the bet counts towards a specific promotion.
But, even if you decide to register with more than one betting site, you still can’t register with all of them, and you’ll need to select a few or several gambling sites.
That might be more difficult than it seems, as every one of the online bookmakers claims to be the best, and sometimes punters are slightly confused and unsure which sites can be trusted.
Licensing and Regulation Are Vital
First, every site has to be licensed and regulated; without that, you shouldn’t even consider it.
Most high-profile websites have that covered, but often punters are drawn to unlicensed sites that might offer better odds, faster payments, lucrative bonuses, etc.
It is all well while you’re losing or winning small amounts of money, but the problems usually start when you’re about to make your first withdrawal, especially if the amount in question is not small.
It is usually then that punters realise that the terms and conditions, which nobody usually reads, are either too vague or even blatantly unfair.
Unfortunately, by that point, it is too late.
If the site is not licensed, it means that there’s no authority, no UK Gambling Commission to protect your rights as a customer, and you may never receive your hard earned, or receive just a fraction, or have to wait for months until you get what’s rightfully yours.
Safety First
Always be wise and cautious when it comes to choosing from online bookmakers.
So even if the betting site doesn’t want to scam you. It operates legally, with full respect for its customers, and it abides by ethical standards; the fact that it is not licensed or certified means that you can’t be sure that it offers the necessary level of protection and safety.
Betting via online bookmakers is a sensitive matter. Firstly, betting online requires making payments which means that at one point, you will be required to submit financial and personal data, which can then be abused.
Even if the website treats your information with the required degree of caution and doesn’t allow access to sensitive information by third parties, it doesn’t mean your information will be protected.
Suppose a betting operator doesn’t apply the necessary security standards to protect your personal and financial data. In that case, third parties might ‘hack’ the website to obtain and misuse your information.
Suppose the bookmakers online are verified and reliable. In that case, that guarantees that they employ the required security standards and that the customers can rest assured they won’t be victims of online fraud.
Online Bookmakers Sign Up Offers
However, it is not just the licensing and certification that matters.
Many websites are licensed, but the online bookmakers' sign-up offers may not be at a level that a punter should expect.
Some sites offer only a few sports, competitions, or a limited range of markets.
Other sites offer odds that are too low and not favourable for punters.
In contrast, some UK bookmakers online may have restrictive banking policies, like charging fees on deposits and/or withdrawals, long waiting periods, deposit and withdrawal limits that aren’t flexible, and so on.
Suppose you are a punter who is primarily focused on football. In that case, it will be vital to you whether the operator has a good football betting offer, covers the leagues and competitions you’d like to bet on, and so on.
Similarly, if you’re more into horse race betting, you’d prefer a website that offers more than most of its competitors regarding horse racing.
If you plan on betting on a range of sports, you will be looking for an online sports betting site with an excellent overall betting offer.
Online Bookmakers with Free Bets and Why They Matter
Another crucial aspect of choosing from online bookmakers is the bonuses and promotions it offers.
Most online betting sites choose to offer bonuses.
- Bookmaker free bets are the most successful tool for attracting new customers.
- Most bonus offers are mainly aimed at new customers.
- Bonuses aren’t just a marketing trick; punters can benefit from bonus offers.
To protect themselves, since there are punters who try to abuse the bonus offers, online sports betting sites set the terms and conditions under which the bonus offers are awarded.
These terms and conditions include:
- whether the bonus is only available to new customers.
- Or if punters with existing online bookmakers accounts can still claim bookmaker free bets.
- The time frame when the bonus can be claimed and used.
- Whether there are any wagering/rollover requirements and the specific conditions under which they should be met, and other details regarding the offer.
Compare the Online Bookmakers Free Bets
One of the key criteria for comparing two bonus offers and deciding which one is more favourable is the online bookmaker's bonus amount.
The bonus amount isn’t the only thing that should be considered, but it is one of the essential elements of a bonus offer.
The more generous the bookmakers online are with the bonus amount, the more money you will have as a punter to wager, and that means more bets, which equals increased chances of winning.
Even if the bonus requires you to deposit and wager your own money before you can claim it, it is still quite neat to know that you will have the chance to win money without risking any of your own money.
We Did Our Homework and Made it Easier for You.
We understand that choosing one or even a few betting sites with so many available can be tricky and time-consuming.
And why waste time analysing betting sites when you can analyse teams, leagues, jockeys, and other relevant betting statistics which can help you improve your chances and make smart bets?
That is precisely why we decided to help you and compiled a list of the best betting sites.
All of the online bookmakers on the list offer solid odds, cover a lot of sports and betting markets, allow mobile through mobile devices and live betting, and offer excellent bonuses for new customers.
All betting sites on this page offer at least £10 or up to £100 as a new customer bonus.
Sometimes the bookmaker sites will roll out even more than £100 as an incentive welcome bonus.
How do online betting sites verify your age?
The betting site will verify your age by asking for proof of id showing your birth date – for example, a photocopy or scan of your driving license or passport, which both show your birth date.
Email the evidence above to the customer contact email on the gambling website. This will be found on the Contact Page, generally displayed at the website's footer.
The bookmakers need to verify your age for the following reasons:
- Make sure you are 18 or aged over.
- To check whether you have self-excluded yourself from online gambling.
- Confirm your identity is correct.
How do the Bookies Payout?
When you open a new betting account at an online bookmaker, you must make a first deposit of real money to place a real bet.
The banking method of funding your account for the first time will determine how you receive your winnings.
When it's time to request a payout, choose wisely if you don't want to wait long.
The following payment methods are the FASTEST for payouts.
- Bitcoin: Instant
- Prepaid Debit Card: Instant
E-Wallets:
- PayPal, Neteller, Moneybookers Skrill: Instant to 3 – 4 days
- Money Transfers: 1 – 3 days
- Bank Wires: 1 – 10 days
- Debit Cards: 2 – 5 days
- Paper Checks: 2 weeks
If you lean towards higher amounts of bets and want to ensure you won't get banned for winning, reading our article on which betting sites don’t ban winners may be helpful.
The bookmakers mentioned in the article allow higher stakes.
Finally, we rate the betting sites by how reputable they are.
Extensive research online and knowledge personally of using and placing bets with the gambling sites listed means we know they can offer solid competitive odds for football betting and horse racing.
The free bets the bookies offer allow punters to try the sites out and find out which best suits their gameplay.
Enjoy your betting experience with the bookmakers listed and profit wisely.
I have been a professional punter on the horses for many years. It is through my passion of sports betting in general that made me want to create this website and promote the best online bookmaker free bets and bonuses.
I currently enjoy punting on football and horse racing. My choice of bets would be correct scores and Lucky 15's. I wish you only the best of luck in your bets and hope you find the bonuses and free bets useful.