Best Football Betting Sites for the World Cup 2018

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A list of the best football betting sites for punters updated in June 2018. Compare the football betting sign up bonuses available for new players in the football betting sites list below.


Early Payout Football Bookmakers

Early Payout if your Teams goes 2 Goals Up Anytime

bet365 World Cup Odds Key Terms: Get your bet paid out as a winner if the team you back goes 2 goals ahead. Applies to pre-match single bets on Full Time Result market for all World Cup 2018 matches. Bet restrictions and T&Cs apply. New and eligible customers only.

Football Bookmakers Comparison Table

Betting SitesFootball Specific PromotionsFree Bet OfferMax BonusFree Bet ExpiryMin Odds First BetMin Stake for Free BetKey Terms
bet365 Mobile betting App
World Cup early payout, Bore Draw Money Back, World Cup Penalty Payback.£100 in Bet Credits for new customers. No 1 betting site.

Claim Offer

30 days1/2, 1.5£5Up to £100 in Bet Credits for new customers at bet365. Min deposit £5 and 1 x settled bet requirement to release Bet Credits. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply
Double Delight/Hat Trick Heaven, Cash Out, Acca InsuranceBet £10 Get £30 In Free Bets plus 30 free spins.

Claim Offer

7 days1/1, 2.0£10Only available to new customers from UK & Northern Ireland. You must stake £10 or more at single/cumulative odds of Evens (2.0) or greater on your first bet. Free bet balance of £30 credited within 48 hours of your first bet being settled. Free Bets expire after 7 days. Offer not available to customers registering on 14/04/2018. E-Wallet restrictions apply. Game restrictions apply. Maximum 30 Free Spins on selected games. Free Spins expire after 7 days. Full T&Cs apply.
Coral betting site
A Goal To Be Scored Enhanced Odds, Full/Partial Cash Out, 4+ Acca Boost, Build your Bet.Bet £5 Get £20 in Free Bets.

Claim Offer

4 days1/2, 1.5£5UK+IRE only. Min first bet £5. Must be placed within 14 days of account reg. £20 credited as 4 x £5 free bets. Not valid with CashOut. Free bet valid for 4 days.
William Hill
william hill betting site
World Cup Bet Boost, Scratch of the Day, Enhanced Odds.Bet £10 Get 3 x £10 Free Bets.

Claim Offer

30 days1/2, 1.5£10/€10New William Hill online customers only. Min. unit stake of £10/€10 at odds of 1/2 or greater. Only the “win” part from EW bets will count. Free bet terms, payment method & country restrictions apply. Free bets credited as 3 x £10/€10. Free bet stakes are not returned as part of the settlement of successful free bets. All Free Bets must be wagered within 30 days.
betfair sportsbook betting site
Same Game Multi bet, up to 50% more on first Acca.Get up to £100 in Free Bets.

Claim Offer

30 days1/2, 1.5£10New customer offer. Place 5 x £10 or more bets to receive £20 in free bets. Repeat up to 5 times to receive maximum £100 bonus. Min odds 1/2 (1.5). Exchange bets excluded. T&Cs apply.
10bet betting site
England Scorer Special, Double winnings with WC18 Group Stage bets, WC18 Daily £5 Free bet Club, £10 Free Bet for every WC18 draw, Pulse Bet a Mobile Special, Add2Bet.Get a 50% up to £100 Deposit Bonus.

Claim Offer

30 days3/5 single bets, 2/5 per selection on acca's £15New Customers; Min. deposit £15 (no Skrill/Neteller); Bonus amount is 50% of deposit up to £100; 6 x deposit and bonus turnover (min. odds 3/5 on singles and 2/5 per selection on acca bets), in 30 days, for bonus release; Some bet types don’t contribute to turnover; Withdrawal before turnover results in bonus cancellation; Terms apply; 18+
12bet betting App
Bonus Token on losing outright bets if Brazil win the World Cup, Up to £35 Bonus. Lowest stake matched after 6 bets.

Claim Offer

5 daysEvs (2.0) single bets or 2/5 (1.4) for combo bets. £10New Players only. 6 qualifying bets. Horse Racing bets do not qualify. Min. stake £10. Max bonus £35. No E-wallets. Min odds Evs (2.0) or 2/5 (1.4) for combos. 18 + Terms and conditions apply
888Sport betting site
Acca attack.Bet £10 Get £30 In Free Bets.

Claim Offer

7 days1/2, 1.5£10New customers only – Minimum deposit of £10 using deposit code 30f - A qualifying bet is a ‘real money’ stake of at least £10 (£20 e/w) placed on any sports markets - Minimum odds of 1/2 (1.5) - Free bets credited upon qualifying bet settlement and expire after 7 days - Free bet stakes not included in returns - Deposit method and withdrawal restrictions apply - full T&C’s apply.
Betvictor betting site
Acca Insurance on 5 folds +, The Million Pound Bet Competition.Bet £10 Get £40.

Claim Offer

7 days Sports, 3 days CasinoEvs (2.0)£10New Customers only. Deposit and place a £10 qualifying bet at odds of 2.00 or greater within 7 days of opening a new account. Receive 3 x £10 Free Sports Bets, valid on set events only, expires in 7 days, plus a £10 Casino Bonus, expires in 3 days. Wager the Casino Bonus 40 x to withdraw winnings. Credit or Debit card deposits only. T&Cs Apply.

Top 5 Football Betting Sites with Cash Out Betting

Football betting sites listed with free bets

With online betting becoming more and more popular, football betting sites have been introducing new ways to entice customers to their website. One of those ways is by creating new and exciting betting features and one such feature is cash out betting.

Cash out betting allows punters to settle bets before the end of the event.

Cash Out Example

For example, if you placed a bet on Manchester United to defeat Liverpool at 3/2 and you have placed a bet of £100, you stand to make £150 profit if the bet is successful.

If, at half-time, the score is 1-0 to Manchester United and the online betting company offers you £180, you will make an £80 profit if you accept the proposal. If you decide to cash out at this point, your bet ends immediately, regardless of what else happens in the match.

You must decide whether it is in your interests to cash out at a specific point during a sporting event or keep your bet open until the event ends. Partial cash out is also an option at some football betting sites and this allows you to cash out part of your bet and allow the remainder to run until the event finishes.

Cash Out Betting Sites

Many online bookmakers offer the cash out feature on bets placed on their website but some are better than others.

William Hill

One of the top cash out betting sites is William Hill and they introduced their cash out feature in late 2012 before adding it to their mobile app in January 2014. The cash out option is available across a wide number of sports such as football, tennis and darts and can be used on in-play and tournament bets. William Hill also offer the partial cash out feature, using a slider on their website.


Much like William Hill, Bet365 offer a full and partial cash out feature on their website. The potential returns and remaining stake are shown on the cash out button and you can adjust the slider accordingly. Bet365 also have an auto cash out feature, so if your bet reaches a certain amount, such as £50 profit during an event, it will automatically cash out for you.


However, despite the popularity of the Bet365 cash out option, it was Betfair who first came out with the idea in 2011 for their sports exchange. Two years later they followed with their sportsbook. Not only is Betfair’s cash out feature one of the most reliable on the market, it allows you to cash out during live horse racing, which is something not all online bookmakers offer. Partial cash out is also available.


Betfred’s cash out feature is available on single and multiple bets for sports including horse-racing (both win and each way), football and golf. To lock in your cash out amount, simply press the cash out button but be aware Betfred do not offer a partial cash out feature, so you will need to look elsewhere if that is what you want.


For a good array of sports on which to cash out, 12bet is a good choice and they have cash out available for football, tennis, basketball, ice hockey, American football, baseball and many other sports. Both full and partial cash out is on offer at 12bet.

Cash Out Options

As highlighted above, the two main cash out options are full cash out and partial cash out.

Full cash out means you will receive the full amount being offered at the time of the cashed out bet. The bet will then close immediately. You can use auto cash out when this available at football betting sites such as Bet365.

A partial cash out means you can decide how much of the bet you want to cash out and leave the remaining stake running until the end of the event. This seems to offer the best of both worlds but you must always be careful when making your decision.

When to Cash In or Cash Out

The best time to use cash out is when your bet is in a winning position. The team, player or horse you have backed is coming under increasing pressure. The opposition appear as though they could turn things around. If that is the case, cashing out is a good idea.

If you placed an accumulator bet and four of your six selections are winning by a 2-goal margin but two are only winning by a 1-goal margin, you will receive a good cash out offer. The amount will still be lower than if you won the original bet. However just one of those two 1-0 results needs to change and you will lose.

When Not to Cash Out

However, there are times when you should resist the temptation to cash out. If you bet what you can afford to lose, cashing out early for less than your stake is not a good choice. Much can happen in sport and cashing out very early for lower than you stake could cost you a lot of money, especially if the result changes.

Best Football betting sites for Accumulators

Thanks to the advent of online football betting, many new betting options have become available to punters around the world.

One of the most popular forms of football betting is accumulator bets and you can find this option available at all good online bookmakers. However, some football betting sites do it better than others. Below you will find examples of the best betting sites for football accumulators.

What is a Football Accumulator?

Football accumulators are loved by gamblers. This is because they offer the chance to bet across several different football matches. You can then combine the bets into one single bet, with greater odds.

So, if you plan to bet on the winner of two or more football matches, you can add these bets together and the bookmaker will automatically generate new odds for you based on the chosen games and bets. The odds will always be larger than the individual odds on the matches.

While the odds will be greater on an accumulator bet than a bet placed on a single match, the risk of losing the bet also increases. If you have a five-match accumulator bet and one of your selections is a loser, the whole bet fails. Thankfully, there are ways around this, which we will come to shortly.

Landing just one football accumulator bet, with even a small stake, can result in a huge win and life changing money. In addition, football accumulator bets are fun and a great way to add interest across various football leagues around the world.

So, what are the best football betting sites for accumulators?.

Football Accumulator betting sites and Insurance

As mentioned above, there are many football betting sites which provide football accumulator bets but some offer better options and deals than others.

Accumulator Insurance

Acca or Accumulator Insurance is a popular promotion offered by online football betting sites. How it works is that if you place your football accumulator containing 5 or more legs, teams, and one of those selections lets you down you receive a refund ranging from up to £10 of your initial stake up to £50. The amount returned as insurance differs between the football betting sites and their individual offers. It's a good insurance to have as it gives you a chance to have another go on placing a accumulator bet. Or at least it means you won't be burning a hole in your betting bank if you go through a spell of being let down by one result.

Football Bookmaker with the Biggest Acca Refund

Find the best football betting sites for football accumulators with our comparison of their insurance offers. The key two features you need to look for are the amount of legs, or teams that you can back before the bookmaker pays out a refund. The amount the betting site will refund you on your stake. At up to £50 refunded for each football acca that get's beaten if one team lets you down on up to 5 legs or more. The new betting site Fun88 is a good place to start for your accumulator insurance as it pays out up to £50 back. This is the biggest amount you can qualify for as a return out of the online bookies.

Compare More Bookmaker's Acca Insurance Offers

BetVictor's Price Promise

Arguable the pick of the best football betting sites for football accumulators is BetVictor, a popular British bookmaker. BetVictor guarantee the best odds on football accumulators featuring five teams or more thanks to their fantastic price promise. The BetVictor price promise means you never need to compare your football accumulator with other online bookmakers to see which is the best available.

Therefore, you can save a great deal of time by simply heading to the BetVictor website and placing your five-fold or more football accumulator safe in the knowledge you are receiving the best odds for your bet.

While BetVictor offer the best odds for football accumulators, there are other betting sites for football accumulators which have special offers worth considering.

William Hill's Acca Five Offer

One such bookmaker is William Hill and they have a great Acca Five offer which means if one team lets you down in a five-fold football accumulator bet, you will receive your stake bet as a free bet. Think of all the times your football accumulator has some so close but you have just lost out due to one match. The agony is softened when betting at William Hill thanks to their Acca Five and you can use the returned stake to create another exciting accumulator.

Fun88 Refunds up to £50

Another one of the football betting sites which offers money back if one leg of a five-fold plus accumulator lets you down is Fun88 and they will refund you up to £50 if you miss out by just one match. So, you can count on William Hill and Fun88 to keep you playing if one leg of your accumulator lets you down, without the need to add more funds to your account.

While William Hill and Fun88 offer you a free bet token, Betfair go one step further and will give you your money back as cash if one leg of your football accumulator bet lets you down. Known as Acca Edge, you must accept slightly lower odds to participate in this promotion but you will be happy you did if you lose out by one match and have your stake returned in cash.

Coral Super Acca Insurance

Football betting site Coral take things one step further and will give a refund if more than one leg of your football accumulator bet lets you down. Coral Super Acca Insurance provides a refund of up to £25 as a free bet on accumulators of 6 to 8 teams if one team loses, accumulators of 9 to 10 teams if two teams lose and on accumulators of 11 or more teams if three teams lose.

So, if you are planning on placing a football accumulator bet including 9 or more teams, Coral is a great place to bet because more than one leg can let you down and you can receive a refund and try again.

There are many football betting sites offering accumulator bets but those highlighted above are considered the best betting sites for football accumulators.

Using Football betting coupons

Football betting coupons can be an incredibly fun way to wager on matches. Punters can find football betting coupons that target specific trebles and fourfold bets and win large payouts for very little money staked. You may find that a coupon brings variety to your football betting, or if you are new to wagering on the sport, football betting coupons are simple ways to begin betting. So, which coupons should you explore?.

Football betting coupons – Match results

There are a variety of football betting coupons you can find online or at your local bet shop. The most popular football betting coupons are for match results. The coupon makes betting on football matches easy and fast. You can wager on singles, doubles, trebles or accumulators when using a coupon. Betting websites such as Bet365 offer an odds on coupon for punters to select match winners from. Once you make your selections, you can sit back and watch the results roll in. You will need to wait until the full 90 minutes is up in each match to know if you have won your bet.

Football betting coupons – Both teams to score

Another great football betting sites coupon is the both teams to score coupon. This coupon allows you to make your selections based on whether both teams will score or not. It is pretty simple, and the description is pretty much in the name.

Punters can select singles, doubles, trebles, a fourfold or accumulators when placing this bet. Betfred has a great both teams to score coupon for punters to enjoy. Selections are quick and easy to make. Not only can you make your selections in no time at all, but you can wager a small amount of money with the chance to win a large payout.

The best part about a both teams to score coupon is you won't need one of the teams to win the match. All you need to do is hope both teams score – or don't. If you select both teams to score in the fixture, you could have the bet won before the match even reaches halftime. The match result does not factor into whether the bet is a winner or loser.

Football betting coupons – Betfred Goals Galore

Betfred's Goals Galore coupon is one of the most exciting specialty coupons offered to punters. Goals Galore is only offered by Betfred and gives you another reason to open an account with the sportsbook. Punters simply select three or more matches on their coupon and whether or not both teams will score. After making the selections, you can sit back and watch the matches and count the goals.

The Goals Galore coupon is similar to the both teams to score coupon. However, you can use a bonus coupon to enhance the odds. Win, lose or draw, you will win this bet depending on the goals.

Football betting coupons make betting on the game even more exciting. If you have never tried a football betting coupon, add one to your betting strategy this weekend. Watch the goals roll in and enjoy your wins using the best football betting sites.

Football Betting Systems and Strategy

There is a lot more to betting on football than meets the eye and a football betting strategy can help in the long term.

If you are a casual football gambler, who usually bets on your own team to win matches, a football betting system may be something you have never considered. However, if you want to try and take your football betting to the next level, it is something you could use.

Football Betting Strategy

A good football betting strategy can be anything from betting on a team to score under 2.5 goals who have a poor record in-front of goal to betting on a team to score over 2.5 goals if they have been finding the back of the net frequently.

These are football strategies based on statistics but there are other, more complex football betting strategies available.

It can be very tempting to bet on teams which have long odds in the hope they win and you will receive a good return from one bet. The reality is that this team is highly likely to lose the match, hence the long odds and you end up losing the bet.

A better football betting strategy would be to back big favourites to win matches in-play as an accumulator and use lower league and lesser known countries.

Prices in lesser known leagues can be more attractive and by completing a little research, you can find big favourites in games which still have decent odds and combine them to make an accumulator.

The returns may be modest but by backing favourites and in-play leaders to win matches as an accumulator, you can soon build up a good profit.

Research and analysis are required when using any football betting strategy.

Football Betting System

A football betting system is different to a football betting strategy. A football betting system follows a specific set of rules which attempts to make the most money possible when things are in favour of the gambler and limit the losses when things go against the gambler.

If you search for football betting systems online, you will find many websites which offer to sell you a system and guaranteed profits. The truth of the matter if no one can guarantee a bet will be a winner and these systems should do not guarantee success.

However, there are football betting systems you can use, which provide a great way of managing your money and give you the best chances of making a winning football bet.

Back and Lay Betting Exchange System

The back and lay strategy is a good option. This involves using a betting exchange. To back an outcome is to place a bet for it to happen. To  lay an outcome is to place a bet for it not to happen.

You can use back and lay bets on some matches to guarantee a profit and this makes it a good football betting strategy but you must always remember your liability can exceed your potential winnings.

Martingale System

The Martingale System is a well-known betting system in the casino world and can be applied to football, all be it with very limited success. Essentially, the Martingale System asks you to double you next bet after every losing bet. So, if you place a £10 bet on a match and it loses, you will need to bet £20 on the next match. When you place a winning bet, you start the system again.

While this seems like a good football betting system, you need a large amount of money because you could double your stake multiple times before placing a winning bet.

Labouchere Betting Strategy

The second football betting strategy you could use is called the Labouchere System. This can be used on even money bets in football and similarly to the Martingale System, you must increase your bet after every loss. Your initial bankroll is split into several smaller bets and these are used to give you the figure you need to bet on the match.

If the bet wins, you can cross off both numbers from the list but if it loses, you need to place the sum of the two numbers on the right side of the line, which of course adds to the amount of money you will be betting.

This football betting system works mathematically but again, you need a large sum of money in reverse because the size and number of bets you need to place can quickly increase.

Kelly Criterion Betting Strategy

The final football betting strategy and perhaps the most successful is the Kelly Criterion. This system will work out the optimal sized bet you should place on the value offered from the bet. The maths behind the system can be quite complicated and the base formula is as follows:

(bankroll) BR% = (P*B) – 1 / odds – 1

P be the probability of a winning bet, B is the odds and BR% is the percent of the bankroll we should bet.

So, if Manchester City are playing Manchester United and the odds for a City win are 1.45. You estimate Manchester City have a 55% chance of winning the match. You would then calculate the following:

BR% = (0.55*1.45) – 1 / (1.45 – 1) = 0.6778

This means you should bet 67.78% of your total bank roll on Manchester City to win the match. So, if your bankroll was £100, you would be £67.78 with the chance of winning £30.50.

While you need to have a sound judgement of which teams will win games, the Kelly Criterion is arguably the best football betting strategy available.

More Football Betting Aids

You can read more in depth on the football betting sites promotions listed below. All the offers serve to aid the football punter. These include our insightful football betting tips. You can also learn more insights and benefit from the selected football betting offers below. We explain how the 0-0 no score result money back promotion works. How you can gain a 100% bonus on top of your football accumulators. Watch football odds change in real time with the football odds checker and select your chosen best price market. Compare football betting odds against the leading bookmakers to obtain the best price for upcoming matches and tournaments.

0-0 Score Money Back

The No Score Draw Money Back offer means any match you place a bet on using the “Correct Score betting market” will be refunded. The best part is that there is generally no limit to your refund on these offers. So unlike the accumulator bet refund which has a limit the no score draw refund should cover whatever amount you put on.

All these football betting sites offer refunds on your stake money. Applicable when the match you wager on ends in 0-0 or a no score draw.

Bet1015 Football Betting Tips

If you are looking for a punt on the latest upcoming English premier league or champions league match take a look at our latest football betting tips. We provide full match previews written by knowledgeable football writers along with correct score predictions for each game we preview.