Find the Best sign up bonus betting sites – UK players

Online sports bettors can now access a whole world of exclusive sports betting deals with virtual bookmakers and mobile betting apps.

That’s why we’ve compiled this guide – to introduce you to the best signup bonus betting for UK players, including deposit match bonuses, new customer free bets, and more.

In this guide, we’ll highlight the best welcome promotional offers at sites like Betfred, Bet365, William Hill, Vbet, BetZone, and other leading online UK sportsbooks.

We’ll be diving into the reasons that they’re our top picks based on low wagering requirements, low deposit minimums, and other reasonable bonus terms and conditions.

Continue reading along as we explore the top 6 welcome offers for UK online sports bettors.

And make sure to stick around to the end to get our overall review of the offers. Now, without further ado, let’s get into the bonuses!

The Best Sportsbook Sign Up Bonus For UK Players in 2023

Our Best sign up bonus betting site is Betfred

Our Best sign up bonus betting site choices!

When it comes to the best bonuses for new UK customers, we look for several qualities:

  • Relatively low deposit minimum required.
  • Relatively low wagering requirements (usually less than 40x or 50x).
  • A clearly defined expiry date with a reasonable time frame to use the signup bonus.
  • Multiple eligible deposit methods accepted.
  • Multiple sports bet types eligible for bonus use.

Having at least a few of these boxes checked will ensure that a signup bonus is worth the investment and not just a bankroll burner.

Our Best sign up Bonus betting Choice

One such UK signup bonus that we feel meets these requirements is the Betfred Sportsbook welcome promotion.

With large welcome bonuses that have reasonable conditions, we like the following offers.


The primary sports betting signup offer at Betfred is up to £40 in Bonuses.

New players can claim this reward when they place their first stake of £10 on sports. You also need to register your new account with the promo code WELCOME40.

The bonus is awarded in the form of £30 in free sports bets, followed by £10 in free spins.

The terms are as follows:

  • Bonus expires within 7 days
  • Certain payment restrictions apply
  • Applies to first deposit only

Get Betfred BonusGet Betfred Bonus

Terms: New 18+ UK customers only. Register using the promo code WELCOME40, deposit and place first bet of £10+ on Sports (cumulative Evens+) within 7 days of registration. First bet must be on Sports. £30 in Free Bets and £10 in Free Spins (50x20p) credited within 10 hours of bet settlement. Free Bet stakes are not included in any returns. Bonuses have a 7-day expiry. Payment restrictions apply. SMS verification and/or Proof of I.D and address may be required. Full T&Cs apply.

The best signup bonus online betting sites List UK

Aside from Betfred, UK sports bettors can also redeem great signup offers at sites like Vbet, William Hill, and Bet365, among others. These major online gambling platforms have reasonable terms for new players to get rewarded, as well as well-designed websites for seamless online betting.


Bet365 Sportsbook has a signup deal that is slightly lower in value than Betfred’s signup offer. However, it makes up for that in terms of its T;Cs, which are ideal for newbies.

The signup offer is an opportunity to get up to £50 in bonus money to use on free sports bets.

The terms are as follows:

  • Players must bet between £5-£10
  • Must be used on your first deposit
  • Works as a 500% bonus
  • Must claim this offer within 30 days of signing up
  • Qualifying bets must have odds of 1/5 (1.20)

Get Bet365 BonusGet Bet365 Bonus

Terms: Bet £10 & Get £50 in Free Bets. Open Account Offer Bet £10 & Get £50 in Free Bets for new customers at bet365. Min deposit requirement. Free Bets are paid as Bet Credits and are available for use upon settlement of bets to value of qualifying deposit. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply.

William Hill

William Hill also has a decent signup offer for UK sports bettors, ringing in at a maximum value of £30 in free bets.

You have to make a qualifying sports bet of £10 to claim this offer, and promo codes may be required depending on your location.

Other terms and conditions apply to this welcome offer, including:

  • Bets must have odds of 1.5 (1/2)
  • Free bets must be used within 30 days or else they expire
  • A £10 minimum deposit requirement applies

Get William Hill BonusGet William Hill Bonus

Terms: 18+. Play Safe. From 00:01 on 17.10.2022. 3x £10 free bets. Free bets expire after 30 days. New customers signing up through mobile or tablet device only. Minimum £10 stake on odds of 1/2 (1.5) or greater on sportsbook (excluding Virtual markets). Further terms apply. #ad

Next up is Vbet UK, which is a bookie that features a decent £20 welcome bonus offer.

New players can claim this reward when they place their first mult-bet stake of £2 minimum on sports. Bets placed on horse racing and greyhounds are exempt from the offer.

If your first multi-bet wins you'll get back 50% of your stake as well as your winnings in the form of a free sports bet up to £10. If you lose the multi-bet you will get back 100% of your stake as a free sports bet up to £20.

The terms are as follows:

  • 1st bet must be a multi-bet of at least 3 legas – like a Treble or Trixie bet.
  • Bonus expires within 30 days
  • Certain payment restrictions apply
  • Applies to first bet only

Get Vbet BonusGet Vbet Bonus

Terms: Only available to new, verified customers residing in the UK. Place a first ever Sportsbook bet – multi-bets of at least 3 legs; min. £2 stake; min. odds 3/10 (1.3) per leg (bets placed on horse racing and greyhounds excluded). Win and get back 50% of your stake – on top of your winnings – as a free sports bet up to £10. Get back 100% of your stake as a free sports bet up to £20 if you lose. Customers must place their first qualifying bet within 30 days of registration, after which the welcome offer will expire. Full T&Cs apply. 18+ Please gamble responsibly


BetZone’s signup bonus offer is a chance for new players to get up to £60 in free bets, along with up to 50 free casino spins.

The offer is only valid for 7 days, and certain bet type restrictions may apply.

You can claim the bonus whether you sign up via desktop or mobile. And you must make your first 5 qualifying settled sports bets of £10 or over, at odds of evens or higher to be eligible. This is a tiered bonus, based on the size of your deposit/wager.

Get BetZone BonusGet BetZone Bonus

Terms: 18+ only Full Terms and conditions apply. Bet 3 x £20 World Cup Specials bets, and get a £20 Bet Bundle each time. 3 Bet Bundles per new account. Restrictions and further terms apply. Offer open til 18th Dec (for 1 Bet bundle only). A bundle – £5 free bet, £10 casino spins, 50% bet boost.

How To Use UK Signup Offers

Using a signup bonus at an online bookmaker is actually much easier than it might seem to newbie bettors. It works as its name suggests – a bonus redeemable when new customers join.

The main catch is that you have to be willing to use your first deposit on the bonus offer, and once you redeem it, you have to carry out certain wagering terms.

Signing Up

To use such an offer, simply head to your chosen bookmaker’s “join now” or “register” page. Verify your identity and provide personal information when prompted, including name, date of birth, email, etc.

Once you’ve signed up, head to the bookie cashier to set up an accepted payment method for your bonus deposit.


Most signup bonuses entail a minimum deposit requirement – usually in the range of £10-£20 at UK bookmakers. Make sure that your deposit is enough to qualify for the bonus you want to use, and enter a relevant promo code in the cashier if necessary.

Completing The Bonus

Once you’ve activated a signup bonus, you can usually start wagering within 48 hours. At that point, make sure that your wager meets the odds requirements set out in the bonus T;Cs.

Then, make sure that you follow through with any rollover requirements before you withdraw bonus winnings.

Summary – Best Signup Bonus Sports Betting

Some of the best sign up bonus betting for UK online sports bettors can be found at online platforms including William Hill, Betfred, BetZone, Bet365 and Vbet.

Our favorite signup bonus is found at the Betfred Sportsbook. Be sure to always thoroughly read the terms and conditions of a sports betting bonus before you join the site and activate the offer.

There are significant wagering requirements and other rules to follow in certain cases that are worth noting.

Make sure to refer to our signup bonus sports betting guide to get all the latest details on the top offers for UK players. We wish you the best of luck as a newbie UK sports bettor online, and we hope that you gamble responsible, as always!