Popular new customer betting offers for UK players

Online sports betting sites feature a lot of bonuses and promotions for new sign-ups. UK gamblers can avail of these offers, including deposit match bonuses and free bets, to get free play rewards to using on their favorite sports wagers.

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Full T&Cs apply.18+. Please gamble responsibly. BeGambleAware.org This Welcome Offer is only available to new customers residing in the United Kingdom This Welcome Offer promotion cannot be used in conjunction with any other offer or promotion By accepting and receiving the free spins and/or free bet, a client confirms to have read and agreed Welcome Offer promotion terms and conditions The Company reserves the right acting reasonably to withhold, restrict or cancel this offer from individual account holders in breach of these terms and conditions or in breach of our General Promotion Terms The Company reserves the right to change or end any sports promotion, if required for legal and/or regulatory reasons
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Free bets may come in the form of initial deposit matches, no deposit bonuses, or even risk-free offers for players.

To start claiming new customer sports betting offers, you must be of age, verify your identity, and register at a sportsbook with good deals. These include sites like Betfred, Boylesports, and others we’ll discuss in-depth.

Please keep reading to learn more about our favorite betting sites’ new customer offers.

We’ll highlight the important terms and eligibility requirements you should know and why these deals are worthwhile.

What Are New Customer Betting Offers?

When you first join an online bookmaker, you will be given the option to use a sign-up bonus or “welcome” bonus. These are also known as new customer offers, which can only be available in tandem with your first deposit or wager.

New customer offers are much higher in value than other sportsbook promotions. They sometimes exceed several hundred pounds in maximum value and come as free play or bet credits (not cash).

They may come in the form of regular offers or crypto-specific offers.

Remember that new customer bet offers often require players to enter a promotional code.

Furthermore, these offers come with eligibility terms, such as deposit minimum rules, expiration dates, wagering odds requirements, accepted payment methods, and rollover terms.

Although these offers sometimes work as joint sportsbook-casino promotions, they are often separated by sections of the betting site.

Types Of New Customer Free Bets You Can Find

new customer betting offers

Types of different New customer betting offers listed

There are many ways to make your first sportsbook deposit and use a bonus offer. Aside from the typical deposit match – a percentage of your deposit is granted extra -, there are also no deposit bonuses, risk-free bonuses, crypto bonuses, and more.

Below, look at the most common types of free bets you’ll encounter when you join a betting site.

Risk-Free Offers

Risk-free bet bonuses are unique because you must lose the bonus bet to get the rewards. You don't get the bonus if you place your first deposit and wager and win the bet. But if that first bet loses, you get the bonus money to use as a chance to redeem yourself.

Of course, they aren’t literally “risk-free.” They’re arguably less risky because of the second chance factor associated with them.

No Deposit Bonuses

No deposit bonuses are sometimes offered as sign-up bonuses at online sportsbooks. Although they are less common than deposit bonuses due to the cost of offering them, they can be quite advantageous for bettors.

These rare offers let new customers avail themselves of free sports betting credits without making a minimum deposit. However, the bonuses still tend to have expiry dates, rollover requirements, and other terms applied.

You are more likely to find a free bet bonus like this as a limited-time offer or exclusive deal that you’re invited to use with an applicable promo code.

Deposit Match Bonuses

Deposit match bonuses are some of the most commonly offered new customer bonuses. As the name suggests, these bonuses match a percentage of your initial deposit (often between 50%-200%).

Thus, you get your deposit amount and additional betting credits to use on your first wager(s).

Sometimes, the larger a match percentage is, the greater the deposit you have to make. It’s essential to know other terms like high rollover requirements with high deposit match bonus offers.

Regular Free Bets

When a new customer offer is presented as a regular free bet, it may be smaller than the large sign-up bonuses. But while the value of the free bet is lower, the terms are often more reasonable.

You basically make a small minimum deposit in exchange for getting a certain amount of money to use on sports bets.

You get better deposit minimum rules, easier rollover requirements, and other terms that help you to get the most out of your wager.

Crypto Free Bets

Betting with cryptocurrency is one of the surefire ways to get more benefits from new customer offers. Crypto bonus offers typically have higher bonus values, faster payout times, more secure transactions, and better terms and conditions.

Crypto even has a growing reputation in the online sports betting world, as it’s a fast, safe, and low-fee way to deposit and withdraw funds.

Crypto free bets are just like regular free bets but with higher rewards.

Best Bookmakers New Customer Offers

The top online bookmakers are offering one or more of the above types of new customer bonuses. These secure online betting platforms have the best offers for the money you’re asked to invest in them. They include BetZone, Betfred, and Rhino bet, which we’ll highlight below.


BetZone’s welcome bonus offer is slightly larger in value than the Betfred introductory bonus. Players can avail of bonus funds – up to £60 in the form of free bets – when they use the bonus code WELCOMETOBETZONE.

Terms and conditions include the following:

  • Must be used with initial site deposit
  • It expires in 7 days
  • Must make a qualifying sports bet of £10 or more
  • Must wager at odds of at least 1/1 (2.00)
  • Awarded first as £10 in free bets, followed by up to £50 in free bets

This welcome offer also comes with free spins to use in the platform’s online casino.


Betfred has an industry-leading welcome offer for UK gamblers. When players join this bookie, they can get up to £40 in bonus funds when they stake £10 on a qualifying sports betting market.

Some of the terms include:

  • The wager must be at odds of evens or higher
  • Bonus money is awarded within 48 hours of settlement
  • Must use promo code WELCOME40
  • Expires within 7 days of registration

Rhino bet

Last but not least, be sure to consider joining Rhino bet for its new customer offer. This bonus is awarded as a £20 free bet. The maximum value of bonus funds is £20 and only qualifies for one use.

Players must deposit and bet a minimum of £20, use the promo code b20get20, and wager at minimum odds of evens (2). The Free bets are awarded as free bet credits.

How To Claim New Customer Betting Offers

It’s simpler than you might think to claim a new customer betting bonus, even if you’re a newbie online gambler.

Many sportsbooks automatically opt players into welcome offers when they join; it’s up to the player to meet the eligibility criteria. But some sportsbooks require players to select the bonus in the cashier when depositing or entering a promotional code.

First of all, you need to find a site you want to join.

Choosing a Sportsbook

There are several factors that we recommend considering when you choose a sportsbook:

  • Do the accepted payment methods match your chosen payment methods?
  • Are there low fees and high limits on transactions?
  • Are there fast payouts offered?
  • Is the site secure, encrypted, and industry-trusted?
  • Is there 24/7 customer support offered?
  • Does the welcome bonus have reasonable terms?
  • Can you easily navigate the site?
  • Are there many different bets and sports in the site lineup?

Signing Up

Next, you obviously need to become a customer to use a new customer offer. When you join a sportsbook, you’ll have to enter personal, identifying information to verify your age and other factors.

Once you do so, make sure to take a pause before you make any deposits or wagers. Since welcome offers often rely on making your very first deposit and according to the terms, you need to read the T; Cs first.

Make a Qualifying Deposit

First, head to the site cashier and verify your payment method(s).

Make a deposit of the qualifying amount with the accepted payment method for the bonus you want to use.

If prompted, you can enter an appropriate promo code in the cashier or select the bonus you want to apply.

Make a Qualifying Wager

When you make your bonus wager, ensure it meets the odds, amount, and market requirements outlined in the bonus terms.

After you wager, ensure you meet the rollover requirements before the offer expires so you can get your payout.

Tips For Using New Customer Betting Offers

Last but not least, we want to share some tips and advice on making the most of your new customer offer, as it only comes around once.

Make sure to keep the following in mind as you start to use new customer bonuses at online sportsbooks:

  • Look for crypto bonuses, as they have better rewards
  • Always read bonus terms and conditions
  • Avoid bonuses with extra high wagering requirements
  • Avoid bonuses with extra large deposit minimum rules
  • Shop available new customer offers at different sites before you join them
  • Decide which payment method(s) you want to use before joining sites
  • Always pay attention to the bonus expiration date
  • Don’t exceed your bankroll to use a new customer bonus offer.


New customer bet offers are now in abundance at UK online sportsbooks. Players can use high-value rewards for making small, minimum deposits and specific wagering requirements like minimum odds.

There are many different types of new customer offers, from the risk-free bonus to the free bet, crypto free bet, deposit match bonus, and no deposit bonus.

Before using the terms of a bonus, refer to sites like Rhino bet, Betfred, and BetZone to find the best offers.