Popular new customer betting offers for UK players

Online sports betting sites feature a lot of bonuses and promotions for new sign-ups. UK gamblers can avail of these offers, including deposit match bonuses and free bets, to get free play rewards to use on their favorite sports wagers.

Rhino bet Review of new UK bookmaker Rhino bet Review of new UK bookmaker
5 / 5

Bet £20 Get £20 Free Bet

Charge up your Odds at Rhino bet with their daily specials and Best Odds Guaranteed on racing markets. New bookmaker for UK players with a £20 free bet offer.

#AD 18+ Terms & conditions apply. Begambleaware.org
18+ only. New customers only. Place a minimum £20 bet on any selection with minimum odds of evens (2) and receive a £20 free bet upon bet settlement. Use promo code: b20get20. Free bets are awarded as free bet credits. Full Terms & Conditions apply.
Betzone Review Betzone Review
5 / 5

Sign Up & Get £60 in Free Bets + up to 50 Casino Spins

New UK betting site for 2022 with Sports and Casino.

#AD 18+ Terms & conditions apply. Begambleaware.org
18+ New customers only. Certain bet types excluded. Free bets valid for 7 days, stake not returned. Restrictions + T&Cs apply.
StarSports Bet Review (UK Players) StarSports Bet Review (UK Players)
5 / 5

Up to £50 Cashback

A new and exciting bookmaker for UK players with horse racing and sports betting.

#AD 18+ Terms & conditions apply. Begambleaware.org
18+. full terms and conditions apply to all promotions and bonuses.
Luckland Sports Review Luckland Sports Review
5 / 5

Bet £15 Get £10 Free Bet

A new casino and sports betting site for UK players in 2023.

#AD 18+ Terms & conditions apply. Begambleaware.org
Max. Free Bet Token amount: £10. Minimum Deposit: £10. Minimum wagering on Sport to activate the Free Bet Token: £15.
CopyBet Review CopyBet Review
5 / 5

£40 in Free Bets

Join a Tipster service bookmaker. Follow the Pro Tipsters and place your bets at the betting site.

#AD 18+ Terms & conditions apply. Begambleaware.org
18+ Only. Full T&C's apply. For verified UK clients only. The qualifying bet should start at £10 and have 1.5 or greater odds. Following the qualifying bet, you will receive 4 free bets that can be used one after another. Each free bet lasts for 7 days. Single bet only. Pre-Match or Live. No Cash-Out. Max payout – £500.
Quinnbet Review Quinnbet Review
5 / 5

Get 50% Back as a Free Bet up to £35 Plus 10 Free Spins

UK & Irish bookmaker with no rival in Promotions on offer. Live Streaming, In-Play betting and Free Spins.

#AD 18+ Terms & conditions apply. Begambleaware.org
If your account has Sportsbook losses at the end of your first day's betting, QuinnBet will refund 50% of your losses as a Free Bet up to £35 (min 3 bets) Plus 10 Free Spins on Reel Diamonds. T&Cs apply | 18+ New UK Customers Only | BeGambleAware.org
Netbet Review Netbet Review
5 / 5

Bet £10 Get £10 Free Bet

Sports and Casino site with 20 years in the gambling business.

#AD 18+ Terms & conditions apply. Begambleaware.org
18+ Only. Full T&C's apply. Deposit and bet £10 Minimum Odds at 1/2 (1.50). £10 Freebet. Vaild 7 Days.

Free bets may come in the form of initial deposit matches, no deposit bonuses, or even as risk-free offers for players. To start claiming new customer sports betting offers, you need to be of age, verify your identity, and register at a sportsbook with good deals. These include sites like Betfred, Bet365, and others that we’ll talk about in-depth.

To learn more about our favorite betting sites’ new customer offers, keep reading. We’ll be highlighting the important terms and eligibility requirements you should be aware of and why these deals are worthwhile.

What Are New Customer Betting Offers?

When you first join an online bookmaker, you will be presented with the option to use a sign-up bonus or “welcome” bonus. These are also known as new customer offers, which can only be availed of in tandem with your very first deposit or wager.

New customer offers tend to be much higher in value than other sportsbook promotions. They sometimes exceed several hundred pounds in maximum value and come in the form of free play or bet credits (not cash). They may come in the form of regular offers or crypto-specific offers.

Keep in mind that new customer bet offers often require players to enter a promotional code. Furthermore, these offers come with eligibility terms, such as deposit minimum rules, expiration dates, wagering odds requirements, accepted payment methods, and rollover terms.

Although these offers sometimes work as joint sportsbook-casino promotions, they are often separated by sections of the betting site.

Types Of New Customer Free Bets You Can Find

new customer betting offers

Types of different New customer betting offers listed

There are a lot of different ways to make your first sportsbook deposit and use a bonus offer. Aside from the typical deposit match – a percentage of your deposit is granted extra – there are also no deposit bonuses, risk-free bonuses, crypto bonuses, and more.

Below, take a look at the most common types of free bets you’ll encounter when you join a betting site.

Risk-Free Offers

Risk-free bet bonuses are unique in that you have to lose the bonus bet to get the rewards. If you place your first deposit and wager and you win the bet, you don’t get the bonus. But if that first bet loses, you get the bonus money to use as a chance to redeem yourself.

Of course, they aren’t literally “risk-free”. They’re just arguably less risky because of the second chance factor associated with them.

No Deposit Bonuses

No deposit bonuses are sometimes offered as sign-up bonuses at online sportsbooks. Although they are less common than deposit bonuses due to the cost of offering them, they can be quite advantageous for bettors.

These rare offers let new customers avail of free sports betting credits without having to make a minimum deposit. However, the bonuses still tend to have expiry dates, rollover requirements, and other terms applied.

You are more likely to find a free bet bonus like this as a limited time offer or exclusive deal that you’re invited to use with an applicable promo code.

Deposit Match Bonuses

Deposit match bonuses are some of the most commonly offered new customer bonuses. As the name suggests, these bonuses match a percentage of your initial deposit (often between 50%-200%).

Thus, you get your deposit amount, plus the additional betting credits, to use on your first wager(s).

Sometimes, the larger a match percentage is, the greater the deposit you have to make. It’s important to be aware of other terms like high rollover requirements with high deposit match bonus offers.

Regular Free Bets

When a new customer offer is presented as a regular free bet, it may be smaller than the large sign-up bonuses. But while the value of the free bet is lower, the terms are often more reasonable.

You basically make a small minimum deposit in exchange for getting a certain amount of money to use on sports bets.

You get better deposit minimum rules, easier rollover requirements, and other terms that help you to get the most out of your wager.

Crypto Free Bets

Betting with cryptocurrency is one of the surefire ways to get more benefits from new customer offers. Crypto bonus offers typically have higher bonus values, faster payout times, more secure transactions, and better terms and conditions.

Crypto even has a growing reputation in the online sports betting world, as it’s a fast, safe, and low-fee way to deposit and withdraw funds.

Crypto free bets are just like regular free bets but with higher rewards.

Best Bookmakers New Customer Offers

The top online bookmakers are offering one or more of the above types of new customer bonuses. These secure online betting platforms have the best offers for the money you’re asked to invest in them. They include Bet365, BetZone, Betfred, and Rhino bet, which we’ll highlight below.


Bet365 hosts some of the best UK new customer offers. Most notably, we recommend that you check out the new customer sign-up bonus worth up to £50 in free bets when you bet £10 and avail of the offer in the designated time frame.

These bonus funds can be applied to most sports betting markets, as long as you have made minimum lifetime account deposits of £10. Note that certain payment method restrictions and/or odds minimum requirements may also apply. Always read the site’s T;Cs to be sure.


BetZone’s welcome bonus offer is slightly larger in value than the Bet365 introductory bonus. Players can avail of bonus funds – up to £60 in the form of free bets – when they use the bonus code WELCOMETOBETZONE.

Terms and conditions include the following:

  • Must be used with initial site deposit
  • Expires in 7 days
  • Must make a qualifying sports bet of £10 or more
  • Must wager at odds of at least 1/1 (2.00)
  • Awarded first as £10 in free bets, followed by up to £50 in free bets

This welcome offer also comes with free spins to use in the platform’s online casino.


Betfred has an industry-leading welcome offer for UK gamblers. When players join this bookie, they can get up to £40 in bonus funds when they stake £10 on a qualifying sports betting market.

Some of the terms include:

  • The wager must be at odds of evens or higher
  • Bonus money is awarded within 48 hours of settlement
  • Must use promo code WELCOME40
  • Expires within 7 days of registration

Rhino bet

Last but not least, be sure to consider joining Rhino bet for its new customer offer. This bonus is awarded as a £20 free bet. The maximum value of bonus funds is £20 and only qualifies for one use.

Players must deposit and bet a minimum of £20, use the promo code b20get20, and wager at minimum odds of evens (2). The Free bets are awarded as free bet credits.

How To Claim New Customer Betting Offers

It’s simpler than you might think to claim a new customer betting bonus, even if you’re a newbie online gambler.

Many sportsbooks automatically opt players into welcome offers when they join; it’s up to the player to meet the eligibility criteria. But some sportsbooks require players to select the bonus in the cashier when depositing or enter a promotional code.

First of all, though, you need to find a site you want to join.

Choosing a Sportsbook

There are several factors that we recommend considering when you choose a sportsbook:

  • Do the accepted payment methods match your chosen payment methods?
  • Are there low fees and high limits on transactions?
  • Are there fast payouts offered?
  • Is the site secure, encrypted, and industry-trusted?
  • Is there 24/7 customer support offered?
  • Does the welcome bonus have reasonable terms?
  • Can you easily navigate the site?
  • Are there plenty of different kinds of bets and sports in the site lineup?

Signing Up

Next, you obviously need to become a customer to use a new customer offer. When you join a sportsbook, you’ll have to enter personal, identifying information to verify your age and other factors.

Once you do so, make sure to take a pause before you make any deposits or wagers. Since welcome offers often rely on making your very first deposit and according to the terms, you need to read the T;Cs first.

Make a Qualifying Deposit

First, head to the site cashier and verify your payment method(s). Make a deposit of the qualifying amount and with the payment method that is accepted for the bonus you want to use.

If prompted, you can enter an appropriate promo code in the cashier or select the bonus you want to apply.

Make a Qualifying Wager

When you make your bonus wager, ensure that it meets the odds, amount, and market requirements outlined in the bonus terms.

After you wager, make sure that you meet the rollover requirements before the offer expires so that you can get your payout.

Tips For Using New Customer Betting Offers

Last but not least, we want to share some tips and advice on making the most of your new customer offer, as it only comes around once.

Make sure to keep the following in mind as you start to use new customer bonuses at online sportsbooks:

  • Look for crypto bonuses, as they have better rewards
  • Always read bonus terms and conditions
  • Avoid bonuses with extra high wagering requirements
  • Avoid bonuses with extra large deposit minimum rules
  • Shop available new customer offers at different sites before you join them
  • Decide which payment method(s) you want to use before joining sites
  • Always pay attention to the bonus expiration date
  • Don’t exceed your bankroll in order to use a new customer bonus offer.


New customer bet offers are now in abundance at UK online sportsbooks. Players can take advantage of high-value rewards for making small, minimum deposits and making certain wagering requirements like minimum odds.

From the risk-free bonus to the free bet, crypto free bet, deposit match bonus, and no deposit bonus, there are a lot of different types of new customer offers.

Make sure to always read the terms of a bonus before using it, and refer to sites like Bet365, Rhino bet, Betfred, and BetZone to find the best offers.