Getting the Best Value for Your Money: A Guide to Betting Promotions and Bonuses

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There are a lot of tremendous betting sites in the UK. So many that, in many cases, it can be challenging to choose which one would be the best for you to gamble at. This is why you may need to look into other ways to differentiate between them.

One such method is to look at the betting promotions on the site.

The quality of the betting promotions can make a good site turn into a great site. After all, betting promos ensure that avid gamblers get access to more cash to gamble with, and who can turn that down?

On this page, we are going to walk you through the sites that have the best promo codes (and give you some advice on how you can use those codes).

But, before we do that, we want to run you through the types of bonuses that you may be able to enjoy on each of these platforms.

What Is a Betting Promo and Why Do Companies Offer Them?

Betting Promotions

Betting Promotions

Betting promotions are an incentive to get you signed up for a bookmaker.

Essentially, a bookmaker may give you some betting credit if you sign up for their platform or deposit a certain amount of cash into your account. Others may give you better betting odds, and some may give you money-back on bets that you place.

Betting companies offer these promotions because it helps to get people through the door and gambling on their platform.

This is important.

The more people they have gambling on their platform, the more cash that they make.

Remember, most gamblers don't hop between sites. They choose a platform and stick with it.

It is important to note that a betting promo isn't ‘free cash'. In fact, the law in the UK explicitly states that betting companies can no longer call it free cash.

Instead, it is a betting credit.

It is something that you can use to place another bet on a site.

If you win with it several times, then you may be able to withdraw your winnings.

What Betting Promos Can You Enjoy?

There are a lot of different betting promotions that you may encounter when you are going through the huge number of bookmakers in the UK.

It would be impossible for us to name all of these types of bonuses.

A lot of companies seem to be going to huge lengths to come up with unique, creative ways to encourage people to gamble on their sites.

That being said, we are going to cover the typical promo that you may encounter at a site.

Some of these promos may be limited to new gamblers, while others may be for regular gamblers on the platforms too.

Sign Up Bonuses

These are the promos that people are going to be most familiar with.

If you ever see a promo advertised on TV, then it will be a sign-up bonus. They often sit front and center on the homepage of most bookies too.

Sign-up bonuses do exactly what they say on the tin.

You sign up, and you get something.

In most cases, the bookmaker may ask you to spend a certain amount of cash on bets.

If you do, the bookie will give you some free bets e.g. bet £10 and receive £60 in free bets.

Other sites do this slightly differently e.g. you may see matched deposits, fixed amounts of cash, etc.

Moneyback Offers

These are sometimes called insurance bets.

With this type of promo, you can place your standard bet when registered on the site.

If it wins, great!

If it loses, then the site will give you a small amount of cash back to cover your losses (sometimes they cover the whole amount, within reason).

Extra Each Way Places

This is a fantastic bonus if you love horse race betting, particularly if you place many bets.

These promotions will increase the number of places a horse can finish in a ‘place bet,' which increases your chances of winning.

This is a rare bonus, but always fun when it appears.

Free Bet If 2nd (Horse Racing)

Again, another horse racing promotion. This one is more for regular gamblers than just a welcome bonus.

You will often see this type of promo during the big racing weekends.

These bets will give you free bets if you bet on a horse and it comes in 2nd in the race.

Boosted Odds (Sometimes Called Enhanced Odds)

Boosted odds do precisely what they say on the tin.

This one of the betting promotions increases the betting odds massively. This means that you can win more cash from a single bet.

The Best Betting Promotions

We have searched far and wide for the best betting promotions in the UK.

This list of eight sites is the best of the best when it comes to betting promos.

Do bear in mind that betting bonuses can change pretty regularly, so we do encourage you to click through each of these links to see which bonuses may be available.

You never know what will pop up, mainly if there is a major event around the corner!


StarSports is one of those sites that doesn't heavily advertise a welcome bonus, but they do have a ton of bonuses available once you are on their site.

Their main focus is on money-back offers, mainly when there is a significant event.

For example, if you bet on a team to win the World Cup and they don't even get to the quarters, you can receive some of your staked cash back as a free bet.

The same applies to tennis tournaments and racing.

They also love the 2nd place free bet offers, particularly for those who enjoy betting on dog racing.

This is a company that tries to shake up its betting promotions on a regular basis, so we encourage you to check them out.

Whenever there is a major event happening, there will almost always be a bonus to match up to it at StarSports.

William Hill

While William Hill offers a number of different promotions for their regular gamblers, their welcome bonus seems to catch most people's attention.

At the time of writing, if you bet £10 on an event at William Hill, you get £40 in free bets.

You have to wait for the first bet to settle.

William Hill has pretty relaxed terms and conditions regarding their free betting bonus too.

This means that, if you are lucky, you could end up walking away with a good amount of cash in your pocket from your free bets.

Of course, William Hill is also one of the largest bookies in the UK, so there are plenty of offers to take advantage of here.


BetFred likes to keep things simple for new sign-ups to their platform.

With Betfred, you can bet £10 and get up to £40 in bonus bets.

As with most of the promotions on this list of the best betting promotions in the UK, the initial bet must be settled before you get your credit.

This means that you probably shouldn't have your first bet for an event a long time in the future!

BetFred also offers regular promotions for their gamblers.

This may mean more free bets, but it usually means enhanced odds, extra places, etc.

While allows you to bet on most major sports in the UK, their prime focus is horseracing.

This means that most of their bonuses will be focused on that.

They do a lot of insurance bets (e.g. a free bet if your horse fails to finish a race, etc.).

They don't let up on the other promos, either. This site loves, and we mean loves, to offer enhanced odds.

They even tie some of their betting promos into their online casino, just if you want an extra kick with your gambling fun.


BetZone actually offers two bonuses, and you can take advantage of both of them.

They do things in a slightly different way from other bookies, though.

For the first bonus, your first 5 bets must be over £10. Once these bets have been settled, you get £10 in betting credit.

The second bonus applies to your first 10 bets, and how much you get will be dependent on how much you bet on each of them:

  • A minimum of £10 for each bet, and you get £10
  • Minimum of £20 for each bet, and you get £20
  • Minimum of £50 and you get £50

You will also get some free spins for the online casino they have on their site.

How much you have gambled will determine the number of free spins.


BoyleSports, an Irish company that offers gambling services to us Brits, offers up to £25 in free bets to their new players.

This is given in ‘chunks'. The first £10 bet, for instance, will qualify you for £5 in free betting credit.

Keep betting, and the amount of cash you get from BoyleSports will creep up.

This is a site that covers pretty much every sport that you can imagine.

However, since it is an Irish site, many of their other regular promotions will be focused on horseracing events.

However, BoyleSports also seems to do a good job offering golf promos, which very few other platforms out there seem to do.

How To Use Your Betting Promo Codes

How you use the promo betting codes will be dependent on the site.

For most platforms, you just need to hit the link we have included on this page.

This will already have the code built into it, so you can just sign up.

Ensure you read through the sign-up pages, as this will give you vital information on the bonus. You may need to tick a box to accept the bonus.

If we give a code for you to use, then you will still need to click the link.

However, there will be a place to add this code during the registration process.

Use it, and your betting bonus will be activated.

Remember, once you are signed up, each betting promotion will trigger in a slightly different way.

Read through the terms and conditions to know what you need to do.


If you are looking for the best betting promotions in the UK, check out the eight sites on this list.

These are places where we gamble.

When you play there, you know that not only are you getting a great place to play, but you are getting some excellent promotions too.

Have fun gambling, and don't forget to check this page regularly.

You never know when we may post a new offer!