Getting the Best Value for Your Money: A Guide to Betting Promotions and Bonuses

Betfred reviews Betfred reviews
5 / 5
Read review

Super Extra Place Races and £50 in Bonuses when you stake £10

Get ready for all the major Horse Racing Festivals by siding with Betfred for Best Odds, Live Streaming and their Exclusive up to £50 in Bonuses welcome offer - Register with the Betfred Promo Code: WELCOME50 and you're in!

Bet NowBet Now
#AD 18+ Terms & conditions apply.
New customers only. Register (excl. 13/04/24) with WELCOME50. First bet £10+ at Evens (2.0)+ on Sports within 7 days to get Free Bets: £20 In-Play, £20 Acca & 50 x £0.20 (£10) Free Spins on Fishin' Frenzy within 10 hours of settlement. 7-day expiry. Eligibility & payment exclusions apply. Full T&Cs apply.
StarSports Bet Review (UK Players) StarSports Bet Review (UK Players)
5 / 5
Read review

Up To £50 Free Bet If your Correct Score loses in Added Time

Another top betting offer from StarSports. This onecovers all your correct score football bets. If your have a correct score winning at 90 minutes but it goes down in added time you can get a nifty £50 as a freebet!

Bet NowBet Now
#AD 18+ Terms & conditions apply.
18+ full terms and conditions apply.
theonlinecasino signup Bonus theonlinecasino signup Bonus
5 / 5
Read review

Bet £50 Get £20 Free Bet Every Monday

Get more value for your money with Free Bet Mondays at TheOnlineCasino. Claim a free bet, place your sports bets, and potentially win real money without spending extra.

Bet NowBet Now
#AD 18+ Terms & conditions apply.
18+. Full terms and conditions apply.
Betway Free Bet Betway Free Bet
5 / 5
Read review

Stake £10 & Get 100 Free Spins on Big Bass Bonanza

Join Betway, wager £10 and get 100 Free Spins on Big Bass Bonanza.

Bet NowBet Now
#AD 18+ Terms & conditions apply.
New UK customers only. 100 free spins on Big Bass Bonanza (£0.10 per spin) credited after successful £10 deposit and £10 stake on Casino, Vegas or Live. No wagering requirements on free spin winnings. Debit Card deposit only (exclusions apply). This offer is valid 7 days from the new account being registered. 18+ Bet the Responsible Way. Full terms apply.
Vegas Paradise Bet Vegas Paradise Bet
5 / 5
Read review

Bet £10 Get £20 Plus Free Bet Every Monday

Join Vegas Paradise Bet and get the welcome offer of bet £10 get £20 Plus up to £20 every Monday with Promo Code: FBM

Bet NowBet Now
#AD 18+ Terms & conditions apply.
New Players Only. Min £10 qualifying bets stake not returned. Free bet - one-time stake of £20, min odds 1.5, stake not returned. 1X wager the winnings. Wager from real balance first. Wager calculated on bonus bets only. Max conversion: £200. Valid for 7 Days from issue. Withdrawal requests void all active/pending bonuses. Excluded Skrill and Neteller deposits. Full Terms apply.

Free bet Monday: Disclaimer: Opt-in Required. Free bet is a one-time stake, minimum odds of 2, stake is not returned. IX wagering the winnings. Wagering occurs from real balance first. Wagering requirement is calculated on bonus bets only, wagering starts from real funds. Max conversion: £200. Valid for 7 Days from receipt. Withdrawal requests void all active/pending bonuses. Minimum of £50 worth of qualifying bets. Excluded Skrill and Neteller deposits. Full Terms apply
StarSports Bet Review (UK Players) StarSports Bet Review (UK Players)
4.9 / 5
Read review

Free Bet Up To £50 if your Darts Player Loses but Averages 99 or more.

Above Average Darts Money Back Offer - StarSports pays back, up to £50 as a free bet if your player bet loses BUT Averages 99 or more.

Bet NowBet Now
#AD 18+ Terms & conditions apply.
18+ Full Terms and conditions apply.
Highbet Sports Review Logo Highbet Sports Review Logo
5 / 5
Read review

Up To £30 on your 2nd Deposit

Get up to £30 in Bonuses when you make your 2nd deposit at HighBet.

Bet NowBet Now
#AD 18+ Terms & conditions apply.
Offer activated when making a valid second deposit.Minimum Qualifying Bet : £20 Minimum Odds for Qualifying Bet : 1.70 (8/11) Maximum Free Bets Given : 2 Maximum Free Bet Given Day 1 : £25 Maximum Free Bet Given Day 2 : £5 Free Bet Day 1 will be given once qualifying bet of £20 with minimum odds of 1.70 has been settled. Free Bet Day 2 will be given upon login the next day.
Betway Free Bet Betway Free Bet
4.8 / 5
Read review

Free £30 Matched Bet if your 1st Acca loses

Make your first Acca bet at Betway for up to £30 back as a free bet.

Bet NowBet Now
#AD 18+ Terms & conditions apply.
New UK customers only. Min Deposit: £5. Maximum Free Bet: £30. First bet on a Football or Horse Racing multiple with 3+ selections. Overall odds: 3.00 (2/1) or higher. Free Bets available upon settlement of the qualifying bet. Debit card deposits only. This is offer is valid for 7 days from your new account being registered. 18+ Full terms apply.
PlayLuck Casino Review PlayLuck Casino Review
5 / 5
Read review

Up to £100 + 150 Extra Spins

PlayLuck Casino Review - PlayLuck Casino is a slick looking site offering values of Fair Gaming, Security & Privacy. Huge range of big title Games from all the top providers.

Bet NowBet Now
#AD 18+ Terms & conditions apply.
Terms and Conditions apply. Offer valid upon 4 deposits. New players only. 18+. Min deposit £20. Welcome package split over 4 deposits, 35x wagering applies.
William Hill Vegas Offer Free Spins William Hill Vegas Offer Free Spins
5 / 5
Read review

William Hill Vegas Offer - 50 Free Spins when you stake £10

William Hill Vegas Offer Review - This exclusive Casino deal gives you 50 Free Spins when you click on the link displayed and opt-into this great promotion.

Bet NowBet Now
#AD 18+ Terms & conditions apply.
18+. Play Safe. New customers using Promo code M50 only. Opt in required. 1x per customer. Mining Pots of Gold only. Min £10 stake. Max 50 Free Spins at 10p per spin. Free Spins expire 24 hours from issue. Max redeemable £30. Eligibility rules, game, location, currency, payment-method restrictions and terms and conditions apply. #ad
Boylesports UK Free Bet Boylesports UK Free Bet
5 / 5
Read review

Boylesports Bet £10 Get £20 in Free Bets - BoyleSports UK Sports Sign Up Offers will not be available from 12/04/24 5:00 PM to 13/04/24 5:35 UK time

Bet £10 Get £20 IN FREE BETS + Money back as a free bet if 2nd to SP favourite. The biggest Independent Irish online bookmaker with a long standing reputation from 1982. All sports, Casino, Poker, Lotto and Live betting/Streaming.

Bet NowBet Now
#AD 18+ Terms & conditions apply.
New UK customers (Excluding NI) only. Mobile exclusive. Min Deposit £10. Min stake £10. Min odds Evs. Free bet applied on 1st settlement of any qualifying bet. 30 days to qualify. Free bets expire in 7 days. Cashed out/Free Bets won’t apply. Account & Payment method restrictions apply. 1 Free Bet offer per customer, household & IP Address only. 18+. T&Cs apply.

There are a lot of tremendous betting sites in the UK. So many that, in many cases, it can be challenging to choose which one would be the best for you to gamble at. This is why you may need to look into other ways to differentiate between them.

One such method is to look at the betting promotions on the site.

The quality of the betting promotions can make a good site turn into a great site. After all, betting promos ensure that avid gamblers get access to more cash to gamble with, and who can turn that down?

On this page, we are going to walk you through the sites that have the best promo codes (and give you some advice on how you can use those codes).

But, before we do that, we want to run you through the types of bonuses that you may be able to enjoy on each of these platforms.

What Is a Betting Promo, and Why Do Companies Offer Them?

Betting Promotions

Betting Promotions

Betting promotions are an incentive to get you signed up for a bookmaker.

Essentially, a bookmaker may give you some betting credit if you sign up for their platform or deposit a certain amount of cash into your account. Others may give you better betting odds, and some may provide you money-back on bets that you place.

Betting companies offer these promotions because they help to get people through the door and gamble on their platform.

This is important.

The more people they have gambling on their platform, the more cash that they make.

Remember, most gamblers don't hop between sites. They choose a platform and stick with it.

It is important to note that a betting promo isn't ‘free cash.' The law in the UK explicitly states that betting companies can no longer call it free cash.

Instead, it is a betting credit.

You can use it to place another bet on a site.

If you win with it several times, then you may be able to withdraw your winnings.

What Betting Promos Can You Enjoy?

There are a lot of different betting promotions that you may encounter when you are going through the significant number of bookmakers in the UK.

It would be impossible for us to name all of these types of bonuses.

A lot of companies seem to be going to considerable lengths to come up with unique, creative ways to encourage people to gamble on their sites.

That being said, we will cover the typical promo you may encounter at a site.

Some of these promos may be limited to new gamblers, while others may be for regular gamblers on the platforms too.

Sign Up Bonuses

These are the promos that people are going to be most familiar with.

If you ever see a promo advertised on TV, then it will be a sign-up bonus. They often sit front and center on the homepage of most bookies, too.

Sign-up bonuses do exactly what they say on the tin.

You sign up, and you get something.

In most cases, the bookmaker may ask you to spend a certain amount of cash on bets.

If you do, the bookie will give you some free bets e.g. bet £10 and receive £60 in free bets.

Other sites do this slightly differently, e.g., you may see matched deposits, fixed amounts of cash, etc.

Moneyback Offers

These are sometimes called insurance bets.

With this type of promo, you can place your standard bet when registered on the site.

If it wins, great!

If it loses, then the site will give you a small amount of cash back to cover your losses (sometimes they cover the whole amount, within reason).

Extra Each Way Places

This is a fantastic bonus if you love horse race betting, particularly if you place many bets.

These promotions will increase the number of places a horse can finish in a ‘place bet,' which increases your chances of winning.

This is a rare bonus, but always fun when it appears.

Free Bet If 2nd (Horse Racing)

Again, this is another horse racing promotion. This one is more for regular gamblers than just a welcome bonus.

You will often see this type of promo during the big racing weekends.

These bets will give you free bets if you bet on a horse and it comes in 2nd in the race.

Boosted Odds (Sometimes Called Enhanced Odds)

Boosted odds do precisely what they say on the tin.

This one of the betting promotions increases the betting odds massively. This means that you can win more cash from a single bet.

The Best Betting Promotions

We have searched far and wide for the best betting promotions in the UK.

This list of eight sites is the best of the best when it comes to betting promos.

Do bear in mind that betting bonuses can change pretty regularly, so we encourage you to click through each of these links to see which bonuses may be available.

You never know what will pop up, mainly if there is a major event around the corner!


StarSports is one of those sites that doesn't heavily advertise a welcome bonus, but they do have a ton of bonuses available once you are on their site.

Their primary focus is on money-back offers, mainly when there is a significant event.

For example, if you bet on a team to win the World Cup and they don't even get to the quarters, you can receive some of your staked cash back as a free bet.

The same applies to tennis tournaments and racing.

They also love the 2nd place free bet offers, particularly for those who enjoy betting on dog racing.

This is a company that tries to shake up its betting promotions on a regular basis, so we encourage you to check them out.

Whenever there is a major event happening, there will almost always be a bonus to match up to it at StarSports.

William Hill

While William Hill offers a number of different promotions for their regular gamblers, their welcome bonus seems to catch most people's attention.

At the time of writing, if you bet £10 on an event at William Hill, you get £40 in free bets.

You have to wait for the first bet to settle.

William Hill has pretty relaxed terms and conditions regarding their free betting bonus too.

This means that, if you are lucky, you could end up walking away with a good amount of cash in your pocket from your free bets.

Of course, William Hill is also one of the largest bookies in the UK, so there are plenty of offers to take advantage of here.


BetFred likes to keep things simple for new sign-ups to their platform.

With Betfred, you can bet £10 and get up to £40 in bonus bets.

As with most of the promotions on this list of the best betting promotions in the UK, the initial bet must be settled before you get your credit.

This means that you probably shouldn't have your first bet for an event a long time in the future!

BetFred also offers regular promotions for their gamblers.

This may mean more free bets, but it usually means enhanced odds, extra places, etc.

While allows you to bet on most major sports in the UK, their prime focus is horseracing.

This means that most of their bonuses will be focused on that.

They do a lot of insurance bets (e.g., a free bet if your horse fails to finish a race).

They don't let up on the other promos, either. This site loves, and we mean it loves, to offer enhanced odds.

They even tie some of their betting promos into their online casino if you want an extra kick with your gambling fun.


BetZone offers two bonuses, which you can take advantage of.

They do things in a slightly different way from other bookies, though.

Your first five bets must be over £10 for the first bonus. Once these bets have been settled, you get £10 in betting credit.

The second bonus applies to your first ten bets, and how much you get will be dependent on how much you bet on each of them:

  • A minimum of £10 for each bet, and you get £10
  • Minimum of £20 for each bet, and you get £20
  • Minimum of £50 and you get £50

You will also get some free spins for the online casino they have on their site.

How much you have gambled will determine the number of free spins.


BoyleSports, an Irish company that offers gambling services to us Brits, offers up to £25 in free bets to their new players.

This is given in ‘chunks'. For instance, the first £10 bet will qualify you for £5 in free betting credit.

Keep betting, and the amount of cash you get from BoyleSports will creep up.

This is a site that covers pretty much every sport that you can imagine.

However, since it is an Irish site, many of their other regular promotions will be focused on horseracing events.

However, BoyleSports also seems to do a good job offering golf promos, which very few other platforms out there seem to do.

How To Use Your Betting Promo Codes

How you use the promo betting codes will be dependent on the site.

For most platforms, you just need to hit the link we have included on this page.

The code will already be built into it so that you can sign up.

Ensure you read through the sign-up pages, as this will give you vital information on the bonus. You may need to tick a box to accept the bonus.

If we give you a code, you will still need to click the link.

However, there will be a place to add this code during the registration process.

Use it, and your betting bonus will be activated.

Remember, once you are signed up, each betting promotion will trigger in a slightly different way.

Read through the terms and conditions to know what you need to do.


If you are looking for the best betting promotions in the UK, check out the eight sites on this list.

These are places where we gamble.

When you play there, you know that not only are you getting a great place to play, but you are getting some excellent promotions, too.

Have fun gambling, and don't forget to check this page regularly.

You never know when we may post a new offer!