From a financial point of view, the main benefits for live betting are bigger success margins together with greater returns and less risk.

Nonetheless, from the bettor's standpoint the thrill of live betting is substantial.

Live betting adds to the excitement and fervor, which contributes to the initial excitement of the bettor actually engaging in a live telecast.

We look at the best live betting bookmakers online for you to enjoy the experience and benefits of placing your bet in play.

Best Live Betting sites

100% up to €/£50
New Customers; Min. deposit £15 (no Skrill/Neteller); Bonus amount is 50% of deposit up to €/£50; 8 x deposit and bonus turnover (min. odds 4/5 on singles and 2/5 per selection on acca bets), in 30 days, for bonus release; Some bet types don’t contribute to turnover; Withdrawal before turnover results in bonus cancellation; Terms apply, 18+
100% up to £10
New Players Only. Minimum stake $/£/€10, minimum odds 1.5, stake not returned. 1 X wagering the winnings from the free bet. Wagering occurs from real balance first. Wagering requirement is calculated on bonus bets only, wagering starts from real funds. Free bet is valid for 7 Days from issue. Full Terms Apply.
50% up to £50
New customers only. Min Deposit £10. Deposit & bonus amount must be wagered 6 times (min odds 4/5) prior to withdrawing bonus funds and any winnings. Wins from real money bets withdrawable at any time. Bonus on sports betting only. T&Cs apply.
100% up to £20
New customers only. Turnover Requirements are x 7 of your deposit and bonus amount. The bonus expires after 30 days. 18+ BeGambleAware. Full terms apply.
100% up to £25
18+only. General Promotions Terms Apply. Offer for UK new customers only and have to be KYC verified. Maximum £25 free bet and Minimum of 3 selections in a accumulator is needed. there are minimum odds per selection of 7/10 (1.70). Your Free bet stake is not returned. Certain Markets/sports/payment methods restrictions apply. The Qualifying bet must be made within 30 days. Free bet valid for 30 days. Full T&C's apply.
100% up to £100
Up to £100 in Bet Credits for new customers at bet365. Min deposit £5. Bet Credits available for use upon settlement of bets to value of qualifying deposit. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&C's apply.
100% up to £10
New customer only, Max one £10 free bet, Qualifying bets must be placed at odds of 2.0 (1.1) or Greater, Paid as bonus token with min odds reg, T&C Apply. 18+ only.
100% up to £10
New customers only. Min. deposit £10 (no Skrill/Neteller). Deposit must be wagered 1x at 1/2 (1.5) odds or higher (bonus is wager free). 18+. T&C's apply.
100% up to £10
New Players Only. Minimum stake £10, minimum odds 1/2, stake not returned. 1 X wagering the winnings from the free bet. Wagering occurs from real balance first. Wagering requirement is calculated on bonus bets only, wagering starts from real funds. Free bet is valid for 7 Days from issue. Full T&C's apply
100% up to £50
18+, T & C's Apply,
300% up to £30
New customers using Promo Code P30 only, min £10/€10 stake, min odds ½, free bets paid as £15/€15 (30 days expiry), free bet/payment method/player/country restrictions apply.
300% up to £30
New UK & NI customers only. 18+. Sign up using promo code ‘SPORTS60’. Deposit & place first sports bet at a minimum of £10 in one bet transaction at evens (2.0) +. £30 paid in free bets within 48 hours of bet settlement, expires 7-days after issue. E-Wallet & Prepaid Card restrictions apply. Your first bet must be settled within 60 days of bet placement. SMS validation may be required. Game restrictions apply. Maximum 30 Free Spins on selected games. Free Spins expire after 7 days. Full T&C's apply.
5% up to £100
New customers only. Valid once per customer. Cash released in £5 instalments per £100 qualifying turnover. 30 days from reg to fulfil offer. min qualifying odds 1.6, Skrill deposits excluded. 18+ only. BeGambleAware
100% up to £10
New customers only. Expires 31/12/19. Qualifying bet £10 on any sports double within 48 hours of registration - Min odds 1.7 per selection. Max free bet £10 to be used at odds 1.7 and above per selection. Free bets issued after qualifying bet is settled and expire after 7 days. Skrill and Neteller deposits excluded. 18+ BeGambleAware. Full terms apply.
100% up to £25
18+, T & C's Apply,

Live betting, or as it is sometimes called; bet in running, is responsible for nearly half of the betting on sports online today. It is fantastic since the bettor can bet on the event after it has already started. For example, in a soccer match a person can bet at live betting bookmakers on the results of a game to the very last minute. In fact, many sporting events currently have betting odds accessible right up to anticipation of the actual result.

Advantages of Betting Live

  1. Live betting bookmakers surrender a considerable amount of return on a standard live bet. More so than on land bets. In other words, live betting is extensively to the advantage of the bettor.
  2. Bettors have the opportunity to wait and see in which direction the event is moving, thereby making a more informed guess about the outcome.
  3. It is just more exciting, thrilling, and suspenseful. Things move quickly, which causes more exhilaration.
  4. There are much more occasions to bet with live betting.
  5. Bettors never have to be concerned about getting bored. Every moment of the event is an opportunity to make a bet. Winning has never felt so reachable.
  6. Bettors can hem-in a profit in the middle of an event by changing the direction of their bet. For example, if a person bets on A to beat B in a soccer match. In the middle of the event if the bettor sees that B is winning, they can change their bet! Easy as one, two, three.

Live Betting Odds

Note the Delay

When a bettor places a live bet, they will observe a delay in meting out the bet. The majority of bookmakers usually place a seven-second delay upon the appointment of a live bet. This gives the live betting bookmakers the chance to act in response to the action and either delay the market or modify their prices appropriately.

In addition, this guards against the chance that some bettors may be receiving their computer images a bit before the bookmaker's, or actually are in attendance while making their bets.

However, if the odds become less in the seven seconds while everyone waits for their bet to go through, the bet will be cancelled and the same selection will be proposed at a lesser price. If the odds extend within the seven seconds, bets will be accepted and the bettor will receive the better odds.

In summary, live betting is becoming more and more popular and will continue to grow. Thanks to the Internet, bettors can place their bets from the convenience of their own homes. In addition, it permits a more well-informed guess of the results and an informed bettor can more than likely turn a profit.