Top Live Betting sites in 2021

If you want to bet in play and enjoy the thrill of placing bets on the action as it happens then check out our list of top live betting sites with some of the newest ones, below.

1.
Sportsbetio UK Review Sportsbetio UK Review

Enhanced Odds, Acca Boost, Add2Bet, Build a bet, Pulse Bet

A huge range of football markets await all new punters to the Sportsbetio UK betting site with all major leagues, teams, countries and competitions priced up. Excellent odds, handicaps, choice of betting options, features, markets, single and/or acca bets. Plus Live casino and Virtual sports. Fully UK Licensed.

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18+. Full T&C's apply.
2.
Kwiff Review Kwiff Review

£/€10 Surprise Bet & 30 Free Spins

It's new and it's exciting - join Kwiff for a new betting experience and prepare for being Kwiffed - surprise boosts when you Cash Out your bets are just one of the ways this mobile bookmaker will enhance your gambling journey.

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18+ Returns include the stake. Full Terms & conditions apply.
3.
Betfair Reviews Betfair Reviews

Get Up To £100 in Free Bets

The Betfair Sportsbook provides a huge range of betting events and markets for your entertainment. Enjoy Live betting, Live Streaming of sports and a tasty, up to £100, in free bets when you join.

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New customer offer. Place 5 x £10 or more bets to receive £20 in free bets. Repeat up to 5 times to receive maximum £100 bonus. Min odds 1/2 (1.5). Exchange bets excluded. Payment restrictions apply. T&Cs apply.
4.
BetSteve Review BetSteve Review

Deposit £10 to Get a £10 Free Bet

BetSteve is a new online sports bookmaker with casino and great live betting platform offering a comprehensive and smooth online entertainment experience. Powered by ProgressPlay, BetSteve offers a vast choice of sports and casino games!

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New Players Only. Minimum stake $/£/€ 10, minimum odds 1.5, stake not returned. 10X wagering the winnings from the free bet. Wagering occurs from real balance first. Wagering requirement is calculated on bonus bets only, wagering starts from real funds. Free bet is valid for 7 Days from issue. Max conversion: $/£/€ 20. Excluded Skrill deposits. Full Terms apply.
5.
BetNeptune Review BetNeptune Review

Bet £10 Get £10 Free Bet

Reach for the stars with BetNeptune, one of many new entrants powered by ProgressPlay ltd software and offering a £10 free bet. If Sports Live betting is something you like to bet then this betting site delivers with their excellent inerface and live display. Full Sports (minus UK horse racing) and Live Casino bookmaker online. Fully licensed and secure gambling enviroment.

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New Players Only. Minimum €/$/£ 10 qualifying bets. No cash-outs allowed. Free bet is a one-time stake of €/$/£ 10, minimum odds of 1.5, stake is not returned, maximum Conversion €/$/£ 20, 10X wagering the winnings, valid for 7 Days from issue. Excluded Skrill deposits. Full Terms apply
6.
SportNation Review SportNation Review

Sportnation welcome offer; Up To £50 in Free Bets

SportNation Rewards punters with points for free bets and there's Live betting In-Play and Live Streaming for Sports betting. Casino and Live Casino plus Virtual gambling. Players won't fall short of the many offers and promotions that have useful and rewarding appeal.

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New customers only. Place the 5 specified bets to earn Free Bets. Each leg must have minimum odds of 1.8 (4/5). Applies to bets on sport only. Valid once per customer. Free Bet valid for 7 days. Free Bet max winnings is 20x Free Bet stake. Free Bets must be accepted in popup messages once their qualifying bets have settled.
7.
Novibet Review Novibet Review

Bet £20 Get £10 Free bet

Novibet boasts a full Sports selection of markets, Casino, Live Casino, Live In-Play betting & Virtuals. Top features include Cash Out & Acca Price Boosts. Check out the Free Bet Clubs to join and be rewarded plus their own free to enter comp's like the Novileague 500 with up to £500K in Cash to be won for predicted correct scores on games.

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18+. UK new customers only. KYC verified. Max £10 free bet. Min bet £20. Min odds 7/10 (1.70). Free bet stake not returned. Certain Markets/sports/payment methods restrictions apply. Qualifying bet must be made within 30 days. Free bet valid for 30 days. T&Cs Apply. General Promo Terms Apply
8.
Karamba Sports Review Karamba Sports Review

Bet £20 Get £10 Freebet Token

Enjoy a wide range of betting markets on popular to niche sports. Premier League & Champions League football bets plus horse racing, boxing, tennis, greyhounds and loads more. Features include enhanced odds, free bets, extra places each-way and money back promotions.

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18+, Welcome Bonus: New depositing sport players only. Offer only applies to players who are residents of United Kingdom. Min deposit £10, minimum wagering on sport £20, req qualifying bets at min odds at 1/1, offers valid for 14 days; max one £10 free bet per customer, paid as bonus token with min odds 4/5 req. Selected payment methods. Tournaments run every Friday at 00:00 CET until Thursday 23:59 CET. Tournament Timeout Limit: 35. Stake contribution per bet: £1. Minimum odds: 3/10. Minimum bets in tournament to be eligible for reward: £10. 1st Place Prize: £1000. Prizes granted up to 48h after tournament ends. Free Bet does not contribute towards leaderboard. full T&Cs apply.
9.
BetRegal Review BetRegal Review

Bet £20 Get a Get a 10 free bet Token

Enjoy a Royal experience when you join BetRegal with In-Play betting, Acca Boosts and Casino to enjoy.

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New customers only. There is a maximum of one £10 free bet token and Qualifying bets must be placed at min odds of 1/1 (Evens) or bigger. Free bet offer paid as a bonus token with minimum odds 4/5 required. Skrill, Neteller & PayPal are not elegible.T&C's apply. 18+ only.
10.
Campeonbet Review Campeonbet Review

100% up to £100 Deposit Bonus

Latin America based online sportsbooks that offers a 100% Welcome Deposit Bonus, Sports, Live Casino and over 40,000 betting events every month.

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Full Terms and Conditions apply. 18+ only.

What is Live Betting?

If you’re a betting fan, you’ve surely come across the term live or in play betting. A feature exclusive to online betting sites, live betting puts you in the heat of minute-to-minute sports action.

Punters in the past could only bet on fixed outcomes. However, all of that has changed with the introduction of online betting and live betting in particular.

  • When betting on match winners or outright favourites, you must wait for the match (or event) to finish.
  • With live betting, you can bet in play on specific events in a match while it’s currently underway.

Why bet on the match winner when you can bet in play on who takes the next corner? Events such as this one are just a fraction of the possibilities live betting offers.

Live betting is incredibly popular among UK punters. New and established online betting sites are adding it to their arsenal along with another innovative feature – live streaming.

You can now watch the games you’re betting on in-play and see each second of the action. Thanks to this, you will be fully immersed in the game which gives you an opportunity to make bet in play predictions.

Best Live Betting Sites in the UK

Some of the biggest online live betting sites are from the UK. Popular bookies such as Betfred and Coral have a lot to offer and come packed with special features including live betting and in some cases live streaming.

UK punters can enjoy betting on live matches at great odds while being able to follow the action from their mobile phones closely.

Below you can read more on the top UK online bookies with live betting in their offer.

bet365

One of the world’s biggest online betting brands, bet365 is an innovative bookie available to punters around the globe. Over the years, the Stoke-on-Trent product managed to get millions of fans and has signed sponsorship deals with numerous major football clubs. Its ads can be seen on the biggest stadiums around the world and that’s a true testament to bet365’s immense popularity.

The bookie is focused on football but offers betting on all sports you can think of. From football and basketball to tennis and eSports and beyond, you can bet on a variety of events at bet365. You can place live bets on most of these as well. A quick visit to the sports section on the site will tell you all you need to know.

It’s not just the number of sports that’s important. As one of the global leaders in online betting, bet365 also offers top odds. You can place your wagers on your favourites or bet on live matches at some of the best odds online. No need to shop around – bet365’s got your back.

The live betting section gives you a chance to take a look at the schedule and decide what you want to bet on. Click on an event and you’ll get a complete overview of the bets available and the odds for each. Detailed statistics are also on offer along with live streaming for registered users.

The in-play betting section offers dozens of bets for all the live matches. In tennis, for example, you can place your bets in these markets:

  • Next point winner
  • Game winner
  • Point betting
  • Total match or set points
  • Total games per set
  • Set score after 4 or 6 games
  • Game score

What’s even more important is that the bookie has implemented its Bet Builder bet365 feature for live matches as well. With it, you can combine selections into a single bet with better odds. This can be pretty great for players who prefer live betting to other bet types.

Add the Auto Cash Out feature and live streaming to the mix, and you get an unbeatable in-play betting experience.

Funding your account at bet365 is very easy. The popular bookie has one of the longest lists of banking options which includes credit/debit cards and a variety of e-wallets. You can check what’s available for your location via the site.

William Hill

William Hill review 2021

Bet £10 Get £30 In Free Bets with Promo Code: H30

A high street bookmaker name that's been around since 1934 delivers a heavy weight performance online. All players looking...

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New customers using Promo code H30 only, Min £10/€10 stake, min odds 1/2, free bets paid as 2 x £15/€15, free bets credited after settlement of first qualifying bet, free bets will expire 30 days after the qualifying bet is placed, payment method/player/country restrictions apply.

A name synonymous with UK betting, William Hill has been around for more than a few decades. Like many others, it has largely moved its business online and is just as successful, if not more.

What puts William Hill above the rest is the number of betting markets as well as the odds which many consider industry-leading.

The bookie isn’t shy of innovation. Its promotions are available to new and experienced UK punters and will boost your bankroll nicely for the matches ahead.

You won’t even need to break the bank for some promos. Simply start betting at William Hill and you’ll get bonuses and free bets aplenty.

From football to volleyball and non-sporting events such as Politics, William Hill has it all. Its focus might be on football and horse racing, but there’s plenty of other stuff to be excited about.

Extras such as top bets and live betting make William Hill one of the greatest online betting sites in the UK. With this bookie, you truly get a world of betting at your fingertips.

You can check the live betting schedule right from the bookie’s menu on the left. It is situated in the Popular tab. Click on it to enter a whole new world of online betting live streaming included. Thanks to this feature, you don’t have to check minute-by-minute statistics or watch the game on TV.

Registered William Hill members can follow the action on their PC or smartphone. Of course, you’ll need a funded account for this. To deposit funds and start betting, you can use Visa, Mastercard, Maestro, Skrill, and PayPal.

From what we’ve seen, the odds are great and there’s a good selection of markets overall.

The bet in play sports include football, basketball, tennis, cricket, and basketball among many others. You can even bet on live eSports betting events which is quite the expanding market at the moment.

If you’re an avid eSports followed, you’ll find William Hill’s offer quite satisfying.

The full live betting schedule is available at the site. William Hill is quite the extraordinary bookie with industry-leading odds in tow. It has a spotless reputation among UK punters, so if you’ve never given it a try, you might as well do it now.

MansionBet

Mansionbet review

Bet £10 Get £20 when you join MansionBet

Respected online gambling site with a vast choice of sports betting markets and good promotions on offer. Safety and secur...

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New customers only.
Min deposit £10 (UK debit cards only).
Bet £10 at odds of evens (2.0) or greater.
Multiple bets with cumulative odds of evens (2.0) count, each leg must have odds of 1/5 (1.2) to be eligible.
Each way bets are eligible to qualify for this promotion as a £10 each way (total bet £20) at odds of evens (2.0) or greater.
Upon qualifying bet settlement, 1x £5 Free Bet will be credited to your account. Once the first £5 Free Bet has been used, a further 3x £5 Free Bets will be applied to your account.
Free Bet stake not returned after bet settlement.
Free Bets can’t be redeemed for each way Betting.
No wagering requirements.
Valid for 7 days, each Free Bet must be used in its entirety.

MansionBet is one of the fastest-growing online bookies on the UK market. Launched in 2018, it’s a completely legit online bookmaker licensed by the Gibraltar Gambling Commissioner.

It didn’t take long for UK punters to recognize the bookie’s value. With a great number of sports markets and pretty solid odds, it has become the favourite betting site for thousands of punters.

As a relatively new arrival on the online betting market, MansionBet had to work hard to attract punters in the UK. It got the attention of everyone with its odds and promos as well.

The online bookie has plenty of attractive offers for new and loyal punters including acca boosts, free bets, insurance on Premier League bets and a variety of horse race promos as well.

In terms of betting markets, you can wager on football, horse racing, tennis, basketball, American football, motor racing, and many other sports. All are accompanied by a large number of betting markets which span fixed bets, outrights, handicaps, and more.

The odds are pretty solid. While not industry-leading, you’ll find many bets of value at MansionBet.

One of the betting site’s highlights is definitely the live betting section and the ability to bet in play.

Available on a range of sports that include football, basketball, tennis, and even ice hockey, snooker, and pool, MansionBet’s bet in play section is a real blast. The markets are nicely organized.

For example, on football matches, you can browse all markets at once or pick Main or Goal betting only. This is great for punters who love to bet on goals rather than bet on match winner, handicaps, or other markets.

The live betting interface has a very fast learning curve. Even beginners will likely find their footing at MansionBet fast no matter the device they’re on. The simple layout and design make the site navigation quite intuitive so you shouldn’t find it hard to place your bets and follow second-to-second action.

MansionBet’s live betting section is great and it would have been excellent if the bookie offered live streaming. A feature many industry giants offer, it’s something MansionBet should consider adding to its site.

Live streaming will allow its punters to follow the action anytime and anywhere which can truly make a big difference when you bet on matches currently in-play. Other than that, the live betting platform is one of the site’s top features and a reason enough for you to check MansionBet out.

In terms of banking, the site has partnered with a number of leading payment providers. You can deposit with credit and debit cards as well as e-wallets including Skrill, Neteller, Trustly, Sofort, giropay, and Paysafe card.

Novibet

novibet review

Bet £20 Get £10 Free bet

Novibet boasts a full Sports selection of markets, Casino, Live Casino, Live In-Play betting & Virtuals. Top features incl...

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18+. UK new customers only. KYC verified. Max £10 free bet. Min bet £20. Min odds 7/10 (1.70). Free bet stake not returned. Certain Markets/sports/payment methods restrictions apply. Qualifying bet must be made within 30 days. Free bet valid for 30 days. T&Cs Apply. General Promo Terms Apply

MansionBet might be among the fastest-growing UK betting sites, but Novibet is among the fastest-growing in Europe. Currently trying to expand its reach across Europe, Novibet is quickly gaining the attention of thousands of fans.

With a long list of sports betting markets, a variety of bet types, ease of use and convenience and great odds, it is fast becoming the favourite of many UK punters.

From the moment you enter the site, you can see that this bookie does things differently. Its colourful theme and simple design offer ease of use across all devices.

However, the surprises are more than just cosmetic. Under the hood, Novibet impresses with a long list of sports and betting markets. Its odds are great too – far better than what new bookies have to offer.

The Premier League is in the focus at this betting site, but other sports have not been forgotten. As the team running Novibet says, the site is designed for football and tennis fans.

At the same time, Novibetoffers a variety of other sports markets for UK punters that include badminton, golf, darts, table tennis, and eSports among many others.

And, while you can bet on all the usual ‘culprits’ such as outrights, match winners, goal betting, and handicaps, Novibet also pays special attention to live betting.

It covers thousands of live events per month along with voice commentary and live streaming on selected sports. That’s what puts this bookie a step ahead of the rest.

The live betting interface is intuitive enough so you won’t have trouble using it on any device. There are dozens of in-play markets you can bet in play on and lots of sports as well.

To bet and watch live games at Novibet, you must fund your account first. This can be done with a number of leading payment methods including Visa/Mastercard, and a variety of e-wallets. The list includes:

  • Neteller
  • Skrill
  • Skrill 1-Tap
  • Paysafecard
  • Moneysafe
  • PayPal

You can also use prepaid cards such as Paysafe to add funds to your bankroll and start betting on live matches.

Betfred

betfred review

Up To £30 Free Bet & 60 Free Spins

Top online gambling site. Independent since 1967. Offers plenty of Sports and betting markets with loads of top notch Prom...

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New UK & NI customers only. Promo code SPORTS60. Deposit and place first sports bet of £10+ in one transaction, at odds of Evens (2.0)+, settled within 60 days. First bet must be on Sports. £30 in Free Bets credited within 48 hours of bet settlement. 7-day expiry. Payment restrictions apply. SMS validation may be required. Max 60 Free Spins on Justice League Comics. 7-day expiry. Full T&Cs apply.

Another major online bookie, Betfred is the favourite of thousands of UK punters. It is, hands-down, one of the most popular bookies on the UK market.

Betfred’s interesting bonuses and promos give you the opportunity to bet for nothing and you get a wide range of sports markets including the Premier League, horse racing, and tennis.

The first Betfred betting shop was opened in 1966 and the bookie hasn’t stopped growing since. Bit by bit, Betfred reinforced its presence across the UK, opening over 1,300 shops.

When it was time to move online, Betfred moved forward and never looked back. It is now one of the most successful independent bookies in the world, licensed and registered by the UK Gambling Commission.

Betfred offers a steady stream of promotions to new and existing customers. From free bets to acca insurance and best odds guaranteed on horse races, Betfred is an excellent bookie for UK punters. Offers such as #PickYourPunt allow you to build your own bet which puts the betting site head and shoulders above others.

Since live betting and streaming are some of the most important factors punters look for at online betting sites, Betfred hasn’t forgotten about them at all.

The live betting platform includes all the top sports as well as minor leagues and events from across Europe and the world.

You can bet in play on football, cricket, tennis, horse racing, golf, and baseball live among many other sports. The odds are great too. During our Betfred review, we found them to be close to what the top dogs offer or even a bit ahead in some cases.

You can click on the match you want to bet on live and you’ll get fully-detailed statistics that can help you predict better.

Following matches as they unfold is also possible via the Betfred app (Android and iOS) if you have a funded account. To start betting for real money, you can use a variety of banking options including PayPal, Neteller, Skrill, Visa, Mastercard, and many more.

FAQ's 

Popular questions on live betting below where you can learn more about the process and best practices of placing live bets online.

How do live bets work?

Unlike fixed bets, live bets will change constantly after the event starts depending on its course.

Let’s put things into perspective: you have Team A as the overwhelming favourite with odds that won’t get you a great return.

After a couple of minutes, Team B surprisingly scores.

The odds will change to reflect this.

Team A will remain the favourite, but the odds will be higher as their chances of overcoming that goal and winning are now lower.

It’s the same with any other live betting market.

The moment something changes in the match, the odds will change to reflect it. This gives you a better chance to win. If you follow the match closely, you may predict what happens next and this often comes at great odds.

How do I win a live bet?

Winning a live bet isn’t any different from winning any other bet.

To win, you must correctly predict what happens in a match. In terms of live betting, you won’t have to wait for the match to end – you can simply, for example, guess the next scorer right and you’ll have the money in your pocket.

Of course, we strongly recommend you start small, especially if this is your first experience of this kind.

Once you get to know how the system works, you can bet as much as you want. Bet responsibly, though – you don’t want to spend all your cash in one instance.

How are live odds calculated?

Live odds are usually calculated by a computer after the bookie has already set the pre-match odds.

Depending on what happens, the computer then recalculates the predictions and adjusts the odds accordingly. It’s one of the latest and greatest inventions on the online betting market.

Live betting has become so popular recently that it is absolutely customary for a new online betting site to have it.

From a financial point of view, the main benefits for playing at the top live betting sites are:

  • Potentialy increased betting margins.
  • Reduced risk.

Nonetheless, from the bettor's standpoint the thrill of live betting is substantial.

Live betting adds to the excitement and fervor, which contributes to the initial excitement of the bettor actually engaging in a live telecast.

Live betting, or as it is sometimes called; bet in running, is responsible for nearly half of the betting on sports online today.

It is fantastic since the bettor can bet on the event after it has already started.

For example, in a football match a person can bet at live betting sites on the results of a game to the very last minute.

In fact, many sporting events currently have betting odds accessible right up to anticipation of the actual result.

The Advantages of using Live Betting sites

  1. Live betting sites surrender a considerable amount of return on a standard live bet. More so than on land bets. In other words, live betting is extensively to the advantage of the bettor.
  2. Bettors have the opportunity to wait and see in which direction the event is moving, thereby making a more informed guess about the outcome.
  3. It is just more exciting, thrilling, and suspenseful. Things move quickly, which causes more exhilaration.
  4. There are much more occasions to bet in play with live betting.
  5. Bettors never have to be concerned about getting bored. Every moment of the event is an opportunity to make a bet. Winning has never felt so reachable.
  6. Bettors can hem-in a profit in the middle of an event by changing the direction of their bet. For example, if a person bets on A to beat B in a soccer match. In the middle of the event if the bettor sees that B is winning, they can change their bet! Easy as one, two, three.

Note the Delay in Live Betting

When a bettor places a live bet, they will observe a delay in meting out the bet.

The UK betting sites usually place a seven-second delay upon the appointment of a live bet. This gives the live betting sites the chance to act in response to the action and either delay the market or modify their prices appropriately.

In addition, this guards against the chance that some bettors may be receiving their computer images a bit before the bookmaker's, or actually are in attendance while making their bets.

However, if the odds become less in the seven seconds while everyone waits for their bet to go through, the bet will be cancelled and the same selection will be proposed at a lesser price.

If the odds extend within the seven seconds, bets will be accepted and the bettor will receive the better odds.

In summary, live betting is becoming more and more popular and will continue to grow.

Thanks to the Internet, bettors can place their bets from the convenience of their own homes.

In addition, it permits a more well-informed guess of the results and an informed bettor can more than likely turn a profit.