Best New Betting Sites and Offers for February 2023

Discover the newest betting sites that welcome UK players to their site this February 2023.

If you are searching for a totally new online bookmaker that you can trust you have landed on the right page! All our listed gambling sites:

Through our partnership with the selected online betting sites below you can join a UK new betting site that offers sports and casino entertainment along with a generous welcome bonus.


The Best Brand New UK Betting Sites

1
Rhino bet Review of new UK bookmaker Rhino bet Review of new UK bookmaker
5 / 5
TOTAL SCORE
Read review

Bet £20 Get £20 Free Bet

Charge up your Odds at Rhino bet with their daily specials and Best Odds Guaranteed on racing markets. New bookmaker for UK players with a £20 free bet offer.

BetBet
#AD 18+ Terms & conditions apply. Begambleaware.org
18+ only. New customers only. Place a minimum £20 bet on any selection with minimum odds of evens (2) and receive a £20 free bet upon bet settlement. Use promo code: b20get20. Free bets are awarded as free bet credits. Full Terms & Conditions apply.
2
Betzone Review Betzone Review
5 / 5
TOTAL SCORE
Read review

Sign Up & Get £60 in Free Bets + up to 50 Casino Spins

New UK betting site for 2022 with Sports and Casino.

BetBet
#AD 18+ Terms & conditions apply. Begambleaware.org
18+ New customers only. Certain bet types excluded. Free bets valid for 7 days, stake not returned. Restrictions + T&Cs apply.
3
StarSports Bet Review (UK Players) StarSports Bet Review (UK Players)
5 / 5
TOTAL SCORE
Read review

Up to £50 Cashback

A new and exciting bookmaker for UK players with horse racing and sports betting.

BetBet
#AD 18+ Terms & conditions apply. Begambleaware.org
18+. full terms and conditions apply to all promotions and bonuses.
4
Luckland Sports Review Luckland Sports Review
5 / 5
TOTAL SCORE
Read review

Bet £15 Get £10 Free Bet

A new casino and sports betting site for UK players in 2023.

BetBet
#AD 18+ Terms & conditions apply. Begambleaware.org
Max. Free Bet Token amount: £10. Minimum Deposit: £10. Minimum wagering on Sport to activate the Free Bet Token: £15.
5
CopyBet Review CopyBet Review
5 / 5
TOTAL SCORE
Read review

£40 in Free Bets

Join a Tipster service bookmaker. Follow the Pro Tipsters and place your bets at the betting site.

BetBet
#AD 18+ Terms & conditions apply. Begambleaware.org
18+ Only. Full T&C's apply. For verified UK clients only. The qualifying bet should start at £10 and have 1.5 or greater odds. Following the qualifying bet, you will receive 4 free bets that can be used one after another. Each free bet lasts for 7 days. Single bet only. Pre-Match or Live. No Cash-Out. Max payout – £500.
6
Quinnbet Review Quinnbet Review
5 / 5
TOTAL SCORE
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Get 50% Back as a Free Bet up to £35 Plus 10 Free Spins

UK & Irish bookmaker with no rival in Promotions on offer. Live Streaming, In-Play betting and Free Spins.

BetBet
#AD 18+ Terms & conditions apply. Begambleaware.org
If your account has Sportsbook losses at the end of your first day's betting, QuinnBet will refund 50% of your losses as a Free Bet up to £35 (min 3 bets) Plus 10 Free Spins on Reel Diamonds. T&Cs apply | 18+ New UK Customers Only | BeGambleAware.org
7
Netbet Review Netbet Review
5 / 5
TOTAL SCORE
Read review

Bet £10 Get £10 Free Bet

Sports and Casino site with 20 years in the gambling business.

BetBet
#AD 18+ Terms & conditions apply. Begambleaware.org
18+ Only. Full T&C's apply. Deposit and bet £10 Minimum Odds at 1/2 (1.50). £10 Freebet. Vaild 7 Days.
8
Mobile Wins Free bet offer Mobile Wins Free bet offer
5 / 5
TOTAL SCORE
Read review

Bet £10 Get £40

UK Mobile online bookmaker choice for Football, Sports and Casino and optimum Live betting experience.

BetBet
#AD 18+ Terms & conditions apply. Begambleaware.org
New Players Only. Minimum stake £10, minimum odds 1.5, stake not returned. 1X wagering the winnings from the free bet. Wagering occurs from real balance first. Wagering requirement is calculated on bonus bets only, wagering starts from real funds. Free bet is valid for 30 Days from issue. Max conversion: £200 Full Terms apply.
9
Bettarget Review UK Bettarget Review UK
5 / 5
TOTAL SCORE
Read review

Bet £10 Get £15 Free Bet

Join a New betting site for UK players launched in 2021 and get our exclusive £15 free bet.

BetBet
#AD 18+ Terms & conditions apply. Begambleaware.org
18+,New customers only. Min wagering on sport £10. Max one £15 free bet. Qualifying bets must be placed at odds of 1/1 or greater. Paid as bonus token with min 4/5 odds req. Selected payment methods only. Bet expires after 14 days of being credited. Click to see full T&Cs
10
Betneptune review 2023 Betneptune review 2023
5 / 5
TOTAL SCORE
Read review

Bet £10 Get £10 Free Bet

Reach for the stars with BetNeptune, one of many new entrants powered by ProgressPlay ltd software and offering a £10 free bet. If Sports Live betting is something you like to bet then this betting site delivers with their excellent inerface and live display.

BetBet
#AD 18+ Terms & conditions apply. Begambleaware.org
New Players Only. Minimum €/$/£ 10 qualifying bets. No cash-outs allowed. Free bet is a one-time stake of €/$/£ 10, minimum odds of 1.5, stake is not returned, maximum Conversion €/$/£ 20, 10X wagering the winnings, valid for 7 Days from issue. Excluded Skrill deposits. Full Terms apply

Latest New Betting Offers in February 2023

Check out the the very latest betting offers from the online bookmakers below.

Money Back Bonuses, Early Payouts, Bigger Odds

It's not just about the free bets and deposit bonuses – you can also get Money Back offers, No deposit, Bigger Odds and many other forms of bonus bet offers.

The list below incorporates the best of all the sports betting offers that are new and available for UK players. To see the latest bookie promotions by sport you can visit our dedicated page on betting offers.

1
Bet365 Scores Challenge Bet365 Scores Challenge
5 / 5
TOTAL SCORE

Up To £1 Million to be won with 6 Correct Scores (free to enter)

Predict 6 football scores to win up to £1 million every week with the excellent free to enter Bet365 challenge.

BetBet
#AD 18+ Terms & conditions apply. Begambleaware.org
18+ Full Terms and conditions apply.
2
StarSports Bet Review (UK Players) StarSports Bet Review (UK Players)
4.9 / 5
TOTAL SCORE

Free Bet Up To £50 if your Darts Player Loses but Averages 99 or more.

StarSports Above Average Darts Money Back Offer - gives you up to £50 as a free bet.

BetBet
#AD 18+ Terms & conditions apply. Begambleaware.org
18+ Full Terms and conditions apply.
3
Rhino bet Review of new UK bookmaker Rhino bet Review of new UK bookmaker
5 / 5
TOTAL SCORE

Rhino bet Lucky 15 Bonus x 2 Odds 1 winner + 10% Bonus on 4

Place your Lucky 15 bets at Rhino bet for extra bonuses on top.

BetBet
#AD 18+ Terms & conditions apply. Begambleaware.org
#AD 18+ Terms & conditions apply. Begambleaware.org
4
Highbet Sports Review Logo Highbet Sports Review Logo
5 / 5
TOTAL SCORE

Up To £30 on your 2nd Deposit

Get up to £30 in Bonuses when you make your 2nd deposit at HighBet.

BetBet
#AD 18+ Terms & conditions apply. Begambleaware.org
Offer activated when making a valid second deposit.Minimum Qualifying Bet : £20 Minimum Odds for Qualifying Bet : 1.70 (8/11) Maximum Free Bets Given : 2 Maximum Free Bet Given Day 1 : £25 Maximum Free Bet Given Day 2 : £5 Free Bet Day 1 will be given once qualifying bet of £20 with minimum odds of 1.70 has been settled. Free Bet Day 2 will be given upon login the next day.
5
Bet365 Bet Credits Offer Bet365 Bet Credits Offer
5 / 5
TOTAL SCORE

Football 2 Goals Ahead Early Payout Offer

Get your winnings sooner with the Bet365 2 Goals Ahead Early Payout Offer.

BetBet
#AD 18+ Terms & conditions apply. Begambleaware.org
18+ Only. Only available to new and eligible customers. Bet restrictions and T&Cs apply.
6
Betway Free Bet Betway Free Bet
4.8 / 5
TOTAL SCORE

Free £30 Matched Bet if your 1st Acca loses

Make your first Acca bet at Betway for up to £30 back as a free bet.

BetBet
#AD 18+ Terms & conditions apply. Begambleaware.org
New UK customers only. Min Deposit: £5. Maximum Free Bet: £30. First bet on a Football or Horse Racing multiple with 3+ selections. Overall odds: 3.00 (2/1) or higher. Free Bets available upon settlement of the qualifying bet. Debit card deposits only. This is offer is valid for 7 days from your new account being registered. 18+ BeGambleAware.org Full terms apply.
7
Boylesports Mobile Offer Free Matched Bet Boylesports Mobile Offer Free Matched Bet
5 / 5
TOTAL SCORE

Boylesports Lucky 15 bonus TREBLE Odds on only 1 winner

Get x3 odds on only 1 winner at Boylesports on your Lucky 15 bets.

BetBet
#AD 18+ Terms & conditions apply. Begambleaware.org
#AD 18+ Terms & conditions apply. Begambleaware.org
8
StarSports Bet Review (UK Players) StarSports Bet Review (UK Players)
5 / 5
TOTAL SCORE

TWO Good Offer - Early Pay Out if 2 Goals Up

Get paid out on your bets if your football team goes 2 up at any stage within 90 mins during the match.

BetBet
#AD 18+ Terms & conditions apply. Begambleaware.org
18+. Full Terms and conditions apply.
9
William Hill Vegas Offer Free Spins William Hill Vegas Offer Free Spins
5 / 5
TOTAL SCORE

£10 No Deposit Bonus

William Hill £10 No Deposit Bonus Review - Get your £10 No Deposit Bonus from William Hill to play on their Must Drop Jackpots this month.

BetBet
#AD 18+ Terms & conditions apply. Begambleaware.org
KQCs: 18+. Play Safe. New customers only. Opt in required. 1x per customer. Must Drop Jackpots only. Max £10 bonus. 35x wagering. Bonus expires 72 hours from issue. Max. Redeemable £25. Eligibility rules, game, location, currency restrictions, stake contributions and terms and conditions apply.

How we choose the UK's newest bookmakers

New betting sites uk

We know it can be hard to sort through the ever increasing amount of new UK betting sites online. So we have saved you the time by selecting only the best sports betting sites for beginners and seasoned gamblers alike.

All the new bookmaker sites are licensed by the UK gambling commission and rated top of the pile by our team of gambling experts.

Compare the exciting offers and choose from the best online sports betting sites to get your free bet credited today.

The new new uk sportsbooks have to be innovative in their attempts to attract customers. The offering of bonuses and special promotions is one of the most effective ways to convince punters to register an account and start wagering.

The new online betting sites will always focus on their welcome sign up bonus for new customers firstly.

Take a look below at which new online bookmakers have arrived on the scene recently and which are rated as the best for individual sports choice.


Top 10 New Football betting sites

New Casino sites

See our list of top 10 new football betting sites for 2023. These online football focused bookmakers are open for UK players to join. They are all UK Licensed and offer all the football bet features you need to place your tips and selections like:

Live In-Play betting, Cash Out bets early, Results and Statistic services, football specific promotions like 2 Goals Ahead payout, Bore Draw Refund and many more sometimes specific features only to that bookmaker.

Of course what all the new football betting sites do offer is a nice welcome bonus whether in the form of free bets, deposit bonuses or money back deals.

Here's our list of Top 10 new football sites.

  1. AllBritishSports
  2. StarSports
  3. BetZone
  4. Rhino bet
  5. HighBet
  6. ZetBet
  7. Mr Play Sports
  8. Luckster
  9. BetTarget
  10. Vbet

New Horse Betting Sites (Our Top 5)

StarSports Bet Review (UK Players)

 The new horse racing betting sites that made our list are some of the best we have seen in recent years. 

They present excellent racing betting promotions that are unique and competitive compared against the more established known horse racing bookmakers like betfred and bet365.

  1. StarSports
  2. BetGoodwin
  3. BetZone
  4. MrPlaySports
  5. Hollywoodbets

Top of the list of new horse racing betting sites are newcomers StarSports, BetGoodwin and BetZone with MrPlay sports and Hollywoodbets all improving their racing coverage in the past few months.

This presents a great choice for UK racing bettors not only for the choice of promotions realting to the sport but a chance to collect more free bets to use, watch live racing and get standard offers like best odds guaranteed on selections.

Top New Betting Apps

Best UK betting apps with Free Bets

A lot of the new sports bookmakers don't offer betting apps simply because they offer a website already configured for any mobile device – so it's already mobile ready as such.

However some of the latest new betting sites do still make the effort and offer a dedicated betting app that you can download from Google Play store.

Here are those new bookmakers with their latest apps. The welcome bonuses still apply if you open a new account via the betting app unless it's stated otherwise on the website.

  1. StarSports IOS and Android App
  2. BetGoodwin IOS and Android App

Top 10 New Casino sites UK

New Casino sites

See our list of top 10 new casino sites for 2023. These online casinos are for UK players and are dedicated casino only gambling websites.

All come with generous welcome offers. Normally a combination of deposit bonuses and free spins in the package (although be aware of the terms and conditions which involve a high wagering amount before release of the bonus money awarded).

  1. Monster Casino Review
  2. Jackie Jackpot Casino Review
  3. Hippozino Casino
  4. BetZone Casino (Free Spins)
  5. Bet365 Slots Review
  6. HighBet Casino
  7. Kwiff Casino Review
  8. PlayLuck Casino
  9. Karamba Casino
  10. Jazzy Spins Casino

Featured brand new Bookmakers

Read more about the newest betting sites with our short featured reviews below.

When we add a new online betting site to our page we like to provide a little more information about the company and not just list the site name and bonus.

BetNeptune

Betneptune review 2023

A £10 free bet awaits new players to the UK licensed site. Huge range of football leagues to bet on plus many diverse sports the only one lacking would be UK horse racing.

The Live betting interface is the same efficient layout as provided by all the Progress Play operated online bookmakers.

There's a big range of payment methods and live chat on hand to help. Recommended for sports and football bettors with fast payouts.

Register New BetNeptune AccountRegister New BetNeptune Account


StarSports

StarSports Bet Review (UK Players)

If you are looking for an independent bookmaker offering high limits, totally competitive odds across all sports but with a particluar emphasis on horse racing betting markets and offers – StarSports is your go to.

The UK bookmaker now based out of Brighton began it's journey as Star Racing in 1999 and has retained it's independent status as an exclusive and private bookmaker. Enjoy a different betting experience at Starsports with their Credit, Debit and Hedging betting services for clients.

You can also enjoy plenty of Money back free bet offers across a range of sports.

Register New StarSports AccountRegister New StarSports Account


Luckster

Luckster sports Review

Launched in 2022 Luckster is owned by the same outfit as Mr. Play sportsbook.

A fully UK Licensed operator based out of Malta the betting site offers Sports, Casino and Live Casino. There's a huge range of sports to bet on – nothings left out here and the main feature is their live betting interface.

It's a slick looking, fast displaying online bookmaker for players looking for a fresh approach to their gambling enjoyment.

All presented with a luck of the Irish logo. A bit short on promotions but it does offer Cash Out and Acca boosts as well as the welcome sign up free bet.

Register New Luckster AccountRegister New Luckster Account


BetGoodwin

BetGoodwin Review

Calling all horse racing fans! – you maybe familiar with the telephone betting site of Goodwin racing – well this new bookmaker is their first foray into the online sports betting market. The BetGoodwin site is owned by Goodwin racing Ltd..

Although the betting site offers sports from Alpine skiing to Table Tennis – there's no doubt the site will attract a flurry of new horse racing betting fans – through it's top horse racing promotions alone.

BetGoodwin stands out from the crowd of existing and new betting sites with it's racing promos of up to £100 free bet offers. These apply to various senarios like your horse losing by a Nose, Beaten under 1/2 length in a Chase, Leading but falling at the Last, 2nd to a 50/1 shot or bigger.

All come with full terms and conditions that you should check out first of course.

Register New BetGoodwin AccountRegister New BetGoodwin Account


BetDukes

Betdukes Review

The BetDukes betting site offers a £10 free sports bet for new players with Cash back and a Rewards programme for loyal punters. Live betting is the main topic of interest at this bookmaker with a good range of sports to bet and a good choice of banking options (like ApplePay, PayPal, payviaphone and more).

Register New BetDukes AccountRegister New BetDukes Account


Rhino.bet

Rhino bet Review of new UK bookmaker

The Rhino.bet bookmaker is one of the newest betting sites to run on the Playbook Gaming platform. What this means to you as a new player to the site is that you can expect a leading Casino and Sports betting platform.

The betting markets on offer are extensive with every sport and a huge variety of casino games catered for. Rhino.bet runs on the same platform as another of the brand new bookmakers StarSports, (see above).

The difference between the two bookmakers is that Rhin.bet focuses more on football betting and associated promotions whereas StarSports is definitely your 1st pick for everything horse racing betting.

Register New Rhino bet AccountRegister New Rhino bet Account


BetZone

Betzone Review

BetZone offers a huge choice of excellent betting promotions and £60 in free sports bets. They also have over 46 retail betting shops throughout the country. Offer In-Running betting and have a decent Casino site as well.

With one of the biggest welcome bonuses and free spins included too it's definitely worth checking out this site – we were impressed when we did.

Register New BetZone AccountRegister New BetZone Account


HighBet Sports

Highbet Sports Review Logo

HighBet Sports is a newly licensed UK betting site as of April 2021 and offers an opportunity to collect a £10 bet bonus to try the site out.

The bookmaker provides a fast responsive experience when navigating around – it also promises higher odds on the many 1000's of Leagues from around the world it offers up pricing on.

Cash out, Live betting and a Live Casino are all on offer for increased entertainment.

A commitment to fair play and responsible gaming is noteworthy. A good choice of banking options and a satisfactory customer support service 7 days a week (although not 24/7) is offered for any help queries.

As always with our listed bookmakers you can read more in our reviews and in this case at our Highbet sports review page.

Register New HighBet Sports AccountRegister New HighBet Sports Account


MrPlaySports

Mr Play Sports Betting

One of several new bookies that started as an established Casino and then added a spoprts betting side to it's operation MrPlaySports offers a huge range of sports and markets for UK players.

Some of the best odds are available at this new bookmaker that offers a decent casino bonus and sports bet £10 get £10 offer.

Operated by Marketplay LTD a Malta based company they are also fully UK licensed.

Open a betting account today and you'll be presented with plenty of ongoing promotions like Cash Out, Acca Boosts and Fast betting markets to spice up your bets and reward you.

There's no mobile app at MrPlaysports because you don't need to download one – everything works as it should on any mobile device. One of a few of our 2017 recommended new online bookies to join.

Register New MrPlaySports AccountRegister New MrPlaySports Account


Hollywoodbets UK

Hollywoodbets UK

Hollywoodbets maybe new to the UK betting site market but it's been around since 1999 and was founded as a single purple (see the logo and website colour layout) betting shop in Durban, South Africa.

What you can expect from this newly UK gambling commission licensed betting site is a big range of promotions from Best Odds Guaranteed to Cash Out and Loyalty free bets – take a look at the Hollwoodbets Promotions page to see what we mean.

The list of sports betting and games entertainment doesn't fall short either with all major events covered on football and UK horse racing.

Features of the betting site include the ability to place Live in- play betting and Pre-match bets. Online Casino, Slots, Online Scratch Cards, Online Lottery Style Games, Betgames TV, Virtual Sports and E-sports.

We reckon seekers for the new UK bookmakers will be fully entertained and satisfied with what's on offer at Hollywood bets.co.uk.

Register New Hollywoodbets AccountRegister New Hollywoodbets Account


TheOnlineCasino Sports

theonlinecasino signup Bonus

TheOnlineCasino is a kind of reverse hybrid – one of a few sites in the UK that started as a online Casino and added sports betting at a later date – and that is, of course, why it has made our new bookies list for 2023.

So as well as providing players with a decent casino bonus you can also get a 10 free welcome offer when you deposit 10.

The bookmaker is regulated by the UK gambling commission and fully licensed.

It's forte is the huge range of live events to bet on with some of the best odds available. There is no mobile app but it matters not when the site is fully configured to work on all mobile devices.

Register New TheOnlineCasino Sports AccountRegister New TheOnlineCasino Sports Account


BetitOn

Betiton review

Help yourself to a 10 free bet bonus when you join BetitOn, a new online betting site from 2020.

Fully regulated by the UK gambling commission the bookmaker is operated by Aspire Global International LTD and is based out of Malta meaning dual licenses from that country and the UK.

New customers can expect a full range of markets including football, horse racing, virtual sports and more.

It's a no download mobile betting site without the need of a separate app.

The bookmaker features a full casino and live casino but strangely comes without a separate casino bonus.

However as new bookies go it has a wide range of betting markets and sports to bet on as well many attractive promotions.

Register New BetitOn AccountRegister New BetitOn Account


Hopa.com

Hopa Cash out

A new UK Gambling Commission licensed site for 2020, Hopa Sports comes to the Bet1015.com new betting sites listing offering a full choice of sports to bet on including the staples of football and horse racing.

Notable features that we like are the Cash Out and Acca Bonus promotion but what takes the eye is the Hopa Sport's “BetAssistant” tool. The named feature crunches historical data on football matches to give the bettor a recommended football bet.

Over the course of a month you could expect to get a range of 1500 to 3000 In Play bet suggestions. The information is gathered from over 400 football leagues worldwide.

In our mind the BetAssisstant looks like an exciting and worthwhile betting aid from Hopa Sports.

The new sports betting site looks sure to prove popular to bettors in the UK and Irish online bookmakers market as it offers a full choice of sports from those countries to bet on.

Register New Hopa AccountRegister New Hopa Account


Mobilewins

Mobile Wins Casino Review

The new sports betting side of Mobilewins was launched in 2019.

However this UK Gambling Commission licensed site already has an established Casino and Live Casino setup which was founded in 2013. There's a good choice of payment methods including all the e-wallet offerings you need.

A simple deposit bonus for sports the website layout is the same as Vbet and offers a Live Multiview display.

As the name suggests this gambling website is especially geared up for sports and casino mobile betting players.

Register New Mobilewins AccountRegister New Mobilewins Account


Vbet UK

Vbet Review

Vbet have elevated their online bookmakers brand name by partnering with Premier League football club Arsenal. The UK Gambling Commission licensed betting site offers a good selection of football markets and leagues to bet on.

Horse racing has been recently added to complete a full choice of main event sports to bet on.

There are plenty of useful offers and features available for new punters including cash out (full and partial), acca insurance and 0-0 scoreline bonus returns.

The Vbet bookmakers is fast becoming a serious contender in the new betting sites arena.

Register New Vbet UK AccountRegister New Vbet UK Account


Quinnbet

Quinnbet Ireland Welcome Offer

A new bookmaker with Irish roots that offers a wide range of promotions including a separate sign up bonus offer for Ireland and UK bettors.

A sports, casino, virtual and lotto betting site with plenty of added promos from each section for players. You really are spolit for choice in cashbacks, insurance on winless bets, free bets, free spins and a loyalty programme.

Strong on football and horse racing odds and markets. The new betting site holds Irish and UK Gambling Commission licences.

Register New Quinnbet AccountRegister New Quinnbet Account


Karamba Sports

Karamba Sports Review

The cool thing about joining and playing at Karamba is that you can experience the awesome Karamba casino site with an excellent sports betting offering. The bookmaker holds a full UK gambling commission license.

The bookmaker also has some unique sports oriented bet offers like their Karamba bot. This feature suggests bets to be had based on Statistical information of the game you choose to bet on, see it as a handy aid rather than a guarantee of success.

It's a novel and unique betting feature either way.

There's also the chance to cash out your bets and a fully intergrated in-play betting offering.

The Karamba sports free bet bonus offer means you get a chance to earn some extra cash when you join and place your first bet.

You can read our full Karamba review to learn more about the bookmaker and what the site has to offer. We reckon Karamba is another worthy new betting site fit for UK punters.

Register New Karamba Sports AccountRegister New Karamba Sports Account



Why Newer Betting Sites?

  • The new gambling sites often rival more established UK bookmaker sites because they provide the latest software and betting industry features.
  • The new betting websites eager to earn new accounts, will offer a host of promotions and new features.
  • Online bookmakers that are new will also want to be more competitive in the odds they price up.
  • New choices of betting markets are possible.
  • Responsible Gambling promoted.

All these reasons give new customers a good reason to try out the new sports betting sites uk features, open a new betting account and cash in the bonus offer money.

  • New Bonuses and Free bets.
  • Latest Software and Technology.
  • A new skin (look and layout).
  • New bookmakers promotions that you may not find elsewhere.

The Old Days

In the past if anyone wanted to set up a new bookmaker company in the UK, they had to start with one betting shop.

They would then slowly expand throughout the country. Large bookmaker companies established as a result of a merger between two or more companies that controlled smaller fractions of the overall market.

It usually took many years and even decades before a small local bookmaker could grow to become one of the leading operators in the country.

Everything was slower back in the days.

When people started making reliable and safe payments over the internet, some entrepreneurial minded and innovative people realised that placing sports bets over the internet is also possible. Most of the already established and popular UK bookmakers went online.

However some new players appeared on the market as well.

The studies and surveys conducted by the UK Gambling Commission, and numerous other relevant bodies and organisations, show that online gambling is becoming increasingly popular over the years and that many new bookmakers now receive most of their incomes online.

With the increased growth of the mobile betting market, we can expect that trend to continue in the future.


Room for Old & New

Since there are a lot of customers and the industry is growing, it is only logical that many online sports betting sites would want to invest and enter the market, hoping that they will manage to attract a significant number of customers.

Since a person can have accounts at as many UK betting sites as they like, new operators establish betting sites in an attempt to attract both people who haven’t been wagering online, but also those who already have accounts at existing betting sites.


UK Gambling Commission & Licensing

All new betting sites should be licensed by the UK Gambling Commission.

The bookmaker needs to obtain an appropriate licence from the UK regulator – this is the body that ensures safe and fair practices are operated by the new betting sites.

In the United Kingdom, the UK Gambling Commission is the body that is in charge of licencing and regulating online betting operators.

Online betting sites registered by companies who are based in the UK, as well as new bookmakers that are owned and operated by companies that are located elsewhere have the right to apply for a licence.

Companies that are regulated by the UK Gambling Commission usually display the Commission’s logo on their website.

This is so that UK punters can be certain that new betting companies website is legitimate and promotes responsible gambling.


Safety & Security

Websites UK licensed by the Gambling Commission mean that the authority will pay attention to its work and ensure that the operator works in accordance with UK rules and regulations.

Operators that are licensed and operate in accordance with the law will not try to abuse your personal or financial information nor will they share it with third parties.

Betting through a website involves providing personal details such as, name, address, phone number, email and age.

Banking details such as credit card number and/or bank account number are also required.

If someone manages to interfere in the connection between your computer/mobile device and the operator’s servers, they will obtain valuable information and possibly misuse them, steal money from your account, etc.

That is why it is essential that betting operators provide adequate degree of protection. This will ensure that your data is kept safely and nobody else will have access to it.

Websites usually employ advanced encryption technology. This software makes the data incomprehensible to any possible intruder who might be trying to access it.


Newly Licensed UK bookmakers

The table below lists the latest bookmakers that have been issued with a UK gambling license. Both betting sites for sports and casino are covered.

This gives you an insight to the newest bookmakers online seeking a UK Gambling Authority approved license.

We have ignored the “expires, suspended for non payment” and others that do not meet the criteria as being fully licensed UK operators.

You can read more about the features of each of the new bookmaker sites, that exist on this page and throughout our site, plus our own ratings in the reviews section on our website.

Table of online betting sites that have been granted a UK gambling License.

Bookmaker/CasinoWebsite Name/DomainActive FromUK GC Account #
GB Sports Advisors Limitedwww.geoffbanks.bet17 Nov 202254095
Dragoni Technology LTDwww.dragoneye.gg
www.dragoni.gg
13 Sep 202258959
Digital Division Ltdwww.slotstemple.com30 Nov 202158086
E.G.G. Limiteddragonbet.co.uk4 Aug 202158016
Casumo Services Limitedcasumo.com23 Jul 202139265
Copybet UK Limitedwww.copybet.com16 Mar 202153774
Booming Games (Malta) Limitedbooming-games.com
www.booming-games.com
18 Jan 202157254

How To Choose the Best New UK Bookmakers

New UK Bookmakers The reason why punters register at new betting sites is, of course, because they want to place bets.

That’s why it is very important to see what each of the new betting sites has to offer so you can compare features.

In terms of the number of available sports, leagues and events, but also betting markets and odds.

If you follow only one or two sports and intend on betting on just those sports, then it is sufficient to check if the new bookmakers website features them. If the sport in case is popular, then you shouldn’t worry.

But if your interests are for more diverse betting markets, then you would prefer a website that includes a large number of sports in their overall offer.

It is important to see the range of markets and the available bet types for each sport that are featured at the bookmaker.

This is especially true if you’re one of those punters who wants to bet on more unusual selections.

An example of this would be whether there’ll be a red a card during a match. Whether there’ll be a goal in the first 15 minutes.


Finding Best Odds

The new UK betting sites will offer competitive odds for punters to attract new sign ups.

The odds are the most important part of the betting offer. The higher the odds, the more money you’re going to earn if your bet wins. When you’re betting larger amounts of money even a small difference in the odds can mean a lot.

If one betting site offers better odds than another, in general for most selections, than the first is probably a better option, but things usually aren’t that clear.

Site 1 may offer significantly better odds for a particular selection than Site 2, but slightly lower odds for a number of other selections and vice-versa.

Sometimes it is best to pick the bet that you’d like to place. Then you can see which of the UK betting sites offer the best odds on that bet.


Check Terms & Conditions

When you’re thinking of claiming an online bonus always check the ‘small print’.

The full terms and conditions, especially the terms regarding withdrawal of bonus winnings. The time frame during which you can use the bonus amount or free bet.


Banking & Support

When it comes to funding your account the online betting sites should display the banking options clearly, usually in the footer.

Most minimum deposit amounts start at around £10/$10 for credit or debit cards.

The maximum deposit amount is usually around £5,000 or $5,000. This could be more depending on the online betting site own terms and method of payment you are using.


Customer Support

Communication between operators and customers is very important in order for new and existing players to retained.

This is why the best betting sites in the world will ensure quality customer support.

You will find live support available as standard on the new UK betting sites.

Any queries you have should be answered in real time and effectively. After all the new bookmakers want to retain your services as a player.

The bookmaker should always want to ensure that customers are served with accurate and timely responses on any issue(s) they may have.

It is key to a quality new bookmaker site in 2021 that customer support is visible, professional and works.

We have listed what support options you would expect to have available:

Support Options:

  • Live Chat
  • Email address and online email contact form.
  • Help and FAQ section
  • Complaints procedure.
  • Look for customer contact telephone numbers in the footer of the website.

The introduction of new online bookmakers for the UK betting market has to be a good thing. If nothing else it provides more betting options for punters.

More competition from the new betting sites means more bonus offer deals to choose from, this can only aid a punters operating balance.

New UK bookmakers also mean the latest in software and innovation, again this a plus for a players gambling strategy.

They also promote a responsible gambling message which is a must for all who gamble should a player need to seek help.


FAQ's

Answers to your questions on the new sports betting sites below.

What are the best New betting sites Offers?

If you are looking for the best in amount of welcome bonus from a bookmaker then BetZone currently (Jan 2023) offers a £60 in freebets bonus that ranks as the highest.

There are 2 more after that with Bet365 and StarSports bothe offering £50 bonus deals (one as free bet deposit bonus amount and the other as up to £50 in Money back deals).

In my opinion these would be the best new betting site offers to take advantage of.

What are the best New Football betting sites for UK players?

All the new betting sites offer football to bet on so it's just a case of deciding which of them provide the most features and the best football odds.

As a quick guide we are looking for new football betting sites that offer all these, at the minimum, for UK players;

The biggest range of football betting markets
The most competitive odds on football
Live football betting

Football betting promotions like;

Cash Out your bets early
0-0 Refunds on bore draw scores
Enhanced Odds

After analysing the new UK betting sites for the football features above we can narrow the list down to the following top ranked websites.

StarSports
MrPlay Sport
BetDukes
Betiton
BetZone
Vbet

A point to note though is that every one of the new football betting sites are worthy enough to sit on the list for UK players.

All the football betting sites provide a good range of promotions geared for the football bettor.

What are the best New Horse Racing sites for UK players?

Something that is apparent in checking out the new betting sites is that a few do not seem to offer UK racing at all. Although you will find US horse racing at some of those sites that don't.

These betting sites are generaly powered by one of the leading betting software providers – PlayTech as well.

As this is the case we have to whittle down which of the new horse racing betting sites are best for UK bettors.

StarSports and BetGoodwin are the current leaders among the online UK betting sites in their racing promotions and competitive prices.

Quinnbet follows a close second with it's primary focus on horse betting offers for all UK and Irish betting sites players.

Below is a list of the best new horse racing betting sites we reckon you should check out first.


BetGoodwin
StarSports
BetZone
Hollywoodbets
Karamba
Hopa
Vbet

Is online sports betting even Legal in the UK?

Yes it is – all UK betting sites and shops have to be licensed by the UK Gambling Commission and this regulatory body was set up by the decree of the UK Gambling Act of 2005.

The Gambling Act 2005 elevated the UK betting market into the modern world of gambling.

The bill set up the process whereby all potential online bookmakers had to be licensed and inturn enforced a protection for the bettors against unscrupulous organisations.

The Gambling Act presented three main objectives for the new licensing system:

Preventing gambling from being a source of crime or disorder, being associated with crime, disorder, or as an accessory to crime.

Ensuring that gambling is conducted in a fair fashion.

Protecting children and other vulnerable persons from being harmed or exploited by gambling.

It's thanks to the above Gambling Act that the UK enjoys one of the most liberated but safe and secure enviroments for individuals to enjoy gambling online or in shops.

Which betting site has the Fastest payout in the UK?

Choosing PayPal could be the key here - you'll get your money in a matter of hours, from 2 to be precise on average.

The best sites for fast payouts:

Bet365
Betfred
WilliamHill
BetZone

Which bookie has the Best Odds?

It would be hard to predict the best bookmaker odds every time as the prices fluctuate between each betting site.

However you can check the best odds on a sports event by visiting an odds comparison site like oddschecker.

There you will be able to compare prices against the leading bookmakers.

We can recommend though sites that consistantly show and offer better odds and these bookmakers are:

Boylesports
Bet365
William Hill
StarSports
BetZone

Can a bookmakers Refuse to Pay Out?

It is possible for a bookmaker to refuse a pay out but it would need good grounds for doing so - and even then you could contest this in the courts.

There have been several high profile cases with punter vs goliath (bookmaker) over recent years. Notably with bet365 and Coral.

In the end the cases are ususaly settled amicably in favour of the punter.

Most cases of a bookmaker refusing to payout have comeabout through a misunderstanding or lack of knowledge about the rules of an event by the punter .

Which bookmakers are Owned by the Same company?

One of the biggest in 2022 Sports company is Entain and they have a portfolio of well known UK bookmakers consisting of:

bwin
Ladbrokes
Coral
Sportingbet
Betboo
Gamebookers
Crystalbet
Stadium
Eurobet
Ladbrokes.com.au
Ladbrokes.be
Neds

US Brands

BetMGM
Borgata
partypoker
PartyCasino

Games Brands

partypoker
PartyCasino
Gala Bingo
Gala Casino
Gala Spins
Foxy Bingo
Foxy Games
CasinoClub
Gioco Digitale
Cheeky Bingo
Casino Las Vegas
Casino King

How does a bookie Make Money?

Bookies in fact make their money by including a margin to their odds, so in effect charging a transaction fee on each bet.

So, even if they need to pay out on a winning bet, they still earn a profit as long as they balance the level of stakes and pay-outs in their favour.

What Sports are Bet on the Most in the UK?

1. Football

2. Horse Racing

3. Snooker

4. Rugby Union Betting

5. Boxing

6. Cricket

7. Tennis

8. Golf Betting

9. Ice Hockey Betting

10. Dogs

How Often do New bookmakers come to Market?

They can arrive every month potentially but they will need to be granted a UK Gambling license first.

It's also worth noting that quite a few new bookmakers exit the UK market as well. They often cite tighter and stricter UK Gambling regulations as the reason for this.

Which is the Most Trusted UK betting site?

Probabaly the most trusted betting site on the UK market would be the one(s) that have been around for the longest time.

These bookmakers wouldn't exist unless punters trusted them to payout on time and provide good odds.

Bet365
William Hill
Betfred