New Betting Sites in December 2021

Welcome to the list of new betting sites for December 2021.

  • All the new sports betting sites come with enticing sign up bonus offer deals.
  • Every new UK betting site is fully licensed which means a safe and secure website to bet with.

Newly licensed UK bookmakers

BetTarget is the latest of the newly licensed UK bookmakers in 2021, to be added to our list.

Newest Betting Sites

Choose your UK bookmaker from our new sports betting site list below and claim the welcome bonuses with your first deposit and/or bet.

Bettarget Review UK Bettarget Review UK

Bet £10 Get £15 Bet

Bettarget Review - Top new betting site, fully licensed in 2 jurisdictions (UK and Malta) serves UK players with huge range of sports events to bet on, Live betting, Mobile first and Video streaming all available for you to enjoy.

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#AD 18+ Terms & conditions apply.
18+,New customers only. Min wagering on sport £10. Max one £15 free bet. Qualifying bets must be placed at odds of 1/1 or greater. Paid as bonus token with min 4/5 odds req. Selected payment methods only. Bet expires after 14 days of being credited. Click to see full T&Cs
Spreadex Review Spreadex Review

Up To £35 in Bets + 1st Goalscorer Insurance Offer on every football match

Join the the world #1 for sports spread betting at Spreadex. Enjoy the benefits of financial spread betting, sports spread betting, sports fixed odds betting and casino action all from the same account.

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#AD 18+ Terms & conditions apply.
In relation to spread betting, Spreadex Ltd is authorised and regulated by the Financial Conduct Authority. Spread betting carries a high level of risk to your capital and can result in losses larger than your initial stake/deposit. It may not be suitable for everyone so please ensure you fully understand the risks involved.
Free bets must be claimed within 28 days of opening. Free bet stake not included in any winnings. Ts&Cs Apply. 18+
Fansbet Review Fansbet Review

Bet £10 Get £10 Free Bet

Fansbet Review - A market leading Sportsbook, Casino & Live Casino with odds Enhanced offers for lots of different sports. Enjoy a good amount of regular promotions advertised for players. Fansbet has a unique stance in that it gives back some of it's profits into supporting the game.

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#AD 18+ Terms & conditions apply.
New customer offer; Place first £10 bet on sports with 3 legs at odds of 1.3 or greater per leg; Free Bet credited after the qualifying bet has settled; Free Multiple Bet must contain 3 legs at odds of 1.3 or greater per leg; Free Bet stakes not returned; No wagering requirements on winnings; £100 max win; T&C’s apply; 18+
Fanteam Review Fanteam Review

Bet £10 Get £10 Welcome Bonus

Sign up to Fanteam and enjoy playing at not only the biggest daily fantasy site in Europe but also a new online sportsbook with all the regular sports betting markets you'd expect. There's over 50 different leagues & sports with the biggest daily fantasy tournaments in Europe. Play in 958 open tournaments right now with 9 top leagues and £1.02M in prizes available.

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#AD 18+ Terms & conditions apply.
If your first £10 bet wins, you have to bet £10 again at odds of 2.0(1/1) or higher to turn the £10 bonus money into cash.
But you do win cash on your first bet - it’s just the £10 bonus that’s locked until you bet £10 again at minimum odds of 2.0(1/1) or higher.
Campeonbet Review Campeonbet Review

100% up to £100 Deposit Bonus

Latin America based online sportsbooks that offers a 100% Welcome Deposit Bonus, Sports, Live Casino and over 40,000 betting events every month.

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#AD 18+ Terms & conditions apply.
Full Terms and Conditions apply. 18+ only.
Betbull Social Betting App Betbull Social Betting App

Up to £50 in Free Bets & 100% in Odds Boosts

Unique Social betting App with great interaction for UK punters. Betbull provides a full bookmaker service on your mobile with a generous Up to £50 in Free Bets & 100% in Odds Boosts.

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#AD 18+ Terms & conditions apply.
New users only. Free Bets: place qual bets of £10-50 (min odds 0.5/1, 2+ legs) in 1st 7 days to unlock. Awarded as 4 equal free bets that total 1st deposit amount. Min odds 1/1, 3+ legs, + expire in 7 days. Odds boosts: Crediting relies on marketing comms opt-in. Credited on each of 1st 5 days following deposit. Winnings credited in cash. Full T&Cs Apply.
Betregal Review Betregal Review

Bet £20 Get 10

Enjoy a Royal experience when you join BetRegal with In-Play betting, Acca Boosts and Casino to enjoy.

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#AD 18+ Terms & conditions apply.
New customers only. There is a maximum of one £10 free bet token and Qualifying bets must be placed at min odds of 1/1 (Evens) or bigger. Free bet offer paid as a bonus token with minimum odds 4/5 required. Skrill, Neteller & PayPal are not elegible.T&C's apply. 18+ only.
Vbet Review Vbet Review

Bet £10 & Get £20 (£10 Sports + £10 Casino)

Vbet offers all major and minor sports to bet on. Provides 24/7 Customer Service. Excellent Live In-Play betting with very competitive odds. Live casino, games, eSports, Virtual, football & horse racing.

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#AD 18+ Terms & conditions apply.
Only available to new, verified customers residing in the UK. Place a first ever sports bet (£10 min. stake; single bets only; min. odds 1.4). Get 2x£5 in free sports bets, £10 in bonus money at Casino and 20 free spins (£0.10 per spin) on eligible NetEnt Slots. Payment method restrictions apply. T&Cs apply.18+. Please gamble responsibly.
Hopa Bet Review Hopa Bet Review

Bet £10 Get £10 Bonus Bet is a well established Casino betting site founded by a team of passionate bettors in 2005. Hopa Sports was added in 2020 and is now available for all new UK punters to enjoy.

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#AD 18+ Terms & conditions apply.
Hopa Sports Welcome Bonus: New Players only, 1st deposit, Minimum Deposit: £10, maximum £10 free bet valid for 14 days, bets must be placed at odds of 1/1 or greater and be settled within 14 days of placement. System bets not eligible. Only depositing using specific payment methods. Full T&C's apply.
Betdukes Review Betdukes Review

Bet £10 Get £10 Free Bets

BetDukes brings a full range of sports and casino to the table as a new betting site launched in 2020. We recommend the bookmaker for it's easy layout and their football, Live betting and US horse racing markets.

Bet hereBet here
#AD 18+ Terms & conditions apply.
New UK Players Only. Minimum stake £10, minimum odds 1.5, stake not returned. 10X wagering the winnings from the free bet. Wagering occurs from real balance first. Wagering requirement is calculated on bonus bets only, wagering starts from real funds. Free bet is valid for 7 Days from issue. Max conversion: £20. Excluded Skrill deposits. Full Terms apply.
Sportsbetio UK Review Sportsbetio UK Review

Enhanced Odds, Acca Boost, Add2Bet, Build a bet, Pulse Bet

Sportsbetio UK Review - A huge range of football markets await all new punters to the Sportsbetio UK betting site with all major leagues, teams, countries and competitions priced up. Excellent odds, handicaps, choice of betting options, Plus Live casino and Virtual sports.

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#AD 18+ Terms & conditions apply.
18+. Full T&C's apply.
Betiton review Betiton review

Bet £15 Get £10 welcome Offer

New UK online bookmaker founded in 2020 offering a vibrant and sleek up tempo feel and look. Betiton offers a good choice of sports and promotions like; Fast Markets, Cash Out and Acca Boosts.

Bet hereBet here
#AD 18+ Terms & conditions apply.
New customers only. Max one £10 free bet. Qualifying bets must be placed at odds of 1/1 or greater. Paid as Bonus Token with min odds of 4/5 required. Skrill, Neteller and Paypal not elegible. T&C's apply 18+ only.

Bet £10 Get £10

Reach for the stars with BetNeptune, one of many new entrants powered by ProgressPlay ltd software and offering a £10 free bet. If Sports Live betting is something you like to bet then this betting site delivers with their excellent inerface and live display. Full Sports (minus UK horse racing) and Live Casino bookmaker online. Fully licensed and secure gambling enviroment.

Bet hereBet here
#AD 18+ Terms & conditions apply.
New Players Only. Minimum €/$/£ 10 qualifying bets. No cash-outs allowed. Free bet is a one-time stake of €/$/£ 10, minimum odds of 1.5, stake is not returned, maximum Conversion €/$/£ 20, 10X wagering the winnings, valid for 7 Days from issue. Excluded Skrill deposits. Full Terms apply
The Online Casino Sports Review The Online Casino Sports Review

Bet £10 Get £10

The Online Casino with a new Sports platform and Welcome Bonus Offer of a £10 free bet. It's an established Casino site which has added a Sports section operated by a leading betting platform ProgressPlay Ltd. worth it for the £10 free bet.

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#AD 18+ Terms & conditions apply.
New Players Only. Minimum stake $/£/€ 10, minimum odds 1.5, stake not returned. 10X wagering the winnings from the free bet. Wagering occurs from real balance first. Wagering requirement is calculated on bonus bets only, wagering starts from real funds. Free bet is valid for 7 days from issue. Max conversion: $/£/€ 20. Excluded Skrill deposits. Full Terms apply.
STSBet Sign up offer for UK customers STSBet Sign up offer for UK customers

Up to £50 Welcome Bonus

Founded in 2016 STSBet brings over 50 sports, a top choice of promotions and 24/7 customer support to its UK customers. The STSbet sign up offer of up to £50 is available for all UK players.

Bet hereBet here
#AD 18+ Terms & conditions apply.
18+. New depositing customers only. Promotion valid from 08/06/2021 until further notice. First deposit min. £20. Wager min. £100 on any sportsbook-related markets, single or accumulator bets, pre-match or in-play, with min. odds of 4/5. £5 cash for each £100 wagered. Up to £50 cash in total. Deposit method restrictions apply. Full T&Cs apply.
Hollywood bets Promotions Hollywood bets Promotions

£10 in Bonus Bets

South African originated bookmaker that now offers it's full sports and casino betting offers to the UK market. Get on board and enjoy some top offers Hollywood style! Now with up to £10 free bet every week reward for your loyalty.

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#AD 18+ Terms & conditions apply.
18+. T&C's apply. Please and seek help if needed at
Casumo Ireland Bonus review Casumo Ireland Bonus review

Bet £10 Get £20

Casumo Sports betting site Review - Place your bets at Casumo via your PC, Mac, Android, iPhone, tablet or iPad with 100% secure payments, fast withdrawals and new promotions every week. Casumo Sports offers a top live betting service with a Build your own bet feature.

Bet hereBet here
#AD 18+ Terms & conditions apply.
18+. New UK customers only. Min bet £10 to receive £20 Free Bet (settled 35 days from registration). Min odds of 3/5. Free Bet credited at qualifying bet settlement and placed within 35 days. T&C's apply. Gamble responsibly,
Karamba Sports Review Karamba Sports Review

Bet £20 Get £10

Karamba sports review - Enjoy a wide range of betting markets on popular to niche sports. Premier League & Champions League football bets plus horse racing, boxing, tennis, greyhounds and loads more. Features include enhanced odds, free bets, extra places each-way and money back promotions.

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#AD 18+ Terms & conditions apply.
18+, Welcome Bonus: New depositing sport players only. Offer only applies to players who are residents of United Kingdom. Min deposit £10, minimum wagering on sport £20, req qualifying bets at min odds at 1/1, offers valid for 14 days; max one £10 free bet per customer, paid as bonus token with min odds 4/5 req. Selected payment methods. Tournaments run every Friday at 00:00 CET until Thursday 23:59 CET. Tournament Timeout Limit: 35. Stake contribution per bet: £1. Minimum odds: 3/10. Minimum bets in tournament to be eligible for reward: £10. 1st Place Prize: £1000. Prizes granted up to 48h after tournament ends. Free Bet does not contribute towards leaderboard. full T&Cs apply.
Quinnbet Review Quinnbet Review

Free Bet up to £25 Plus 10 Free Spins

Quinnbet Review - UK & Irish bookmaker with no rival in Promotions on offer. Include Live Streaming, In-Play betting and 10 Free Spins and you're on to a winner!

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#AD 18+ Terms & conditions apply.
If your account has Sportsbook losses at the end of your first day's betting, QuinnBet will refund 50% of your losses as a Free Bet up to £25 (min 3 bets) Plus 10 Free Spins on Asgard Warriors. Even if your account is up, you're guaranteed a £5 Free Bet Plus 10 Free Spins provided you place at least 1 bet of £10 or greater at the minimum odds. T&Cs apply | 18+ New UK Customers Only |
Kwiff Review Kwiff Review

Bet £10 Get £20

It's new and it's exciting - join Kwiff for a new betting experience and prepare for being Kwiffed - surprise boosts when you Cash Out your bets are just one of the ways this mobile bookmaker will enhance your gambling journey.

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#AD 18+ Terms & conditions apply.
New customers & 18+ only. Min. deposit of £/€10.

Qualifying real money bet of £/€10. Min odds greater than or equal to 1.5 required. E/W bets excluded. Offer credited within 48 hours.

Additional T&Cs apply. Please gamble responsibly
Mr Play Sports Betting Mr Play Sports Betting

Bet £10 Get a £10 Bet Bonus

Enjoy a full range of sports to bet on with. Standout Features at the Mr. Play bookmaker are Cash Out, Pulse betting, Player Props and Acca Bonuses.

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#AD 18+ Terms & conditions apply.
18+, Mr. Play Welcome Bonus: New Players only, 1st Deposit, Minimum Deposit of £10, Maximum of £10 free bet. Valid for 14 days, bets must be placed at odds of 1/1 or greater and be settled within 14 days of placement. System bets not eligible. Full T&C's apply.
Mobile Wins Free bet offer Mobile Wins Free bet offer

Bet £10, Get £40 Bonus Bet

Your UK Mobile online bookmaker choice for Football, Sports and Casino with a good range of banking options and optimum Live betting experience.

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#AD 18+ Terms & conditions apply.
New Players Only. Minimum stake £10, minimum odds 1.5, stake not returned. 10X wagering the winnings from the free bet. Wagering occurs from real balance first. Wagering requirement is calculated on bonus bets only, wagering starts from real funds. Free bet is valid for 30 Days from issue. Max conversion: £20 Full Terms apply.
Highbet Sports Review Highbet Sports Review

Bet £15 Get £10 Bet

Highbet Sports review - Join a top new betting site and collect a first time £10 bet bonus when you bet £15. Promising higher odds on all the top tournamnets with 1000's of world wide Leagues to choose from - for your bets.

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#AD 18+ Terms & conditions apply.
18+ Full Terms and conditions apply.

New UK bookmakers List

See a complete list of the newest sports betting sites, licensed and ready to join below with generous first time freebets and bonuses.

  1. Betbull
  2. BetDukes
  3. Betiton
  4. BetRegal
  5. BetTarget
  6. Casumo
  7. Fansbet
  8. Hollywoodbets
  9. Hopa
  10. Karamba
  11. Mansionbet
  12. MobileWins
  13. MrPlaysports
  14. Novibet
  15. Quinnbet
  16. RedZone
  17. SportNation
  18. Tipbet
  19. Vbet

If you looking for the best new betting sites in the UK to join this August 2021 you have come to the right page.

We know it can be hard to sort through the ever increasing amount of new UK betting sites online. So we have saved you the time by selecting only the best and newest betting sites.

All the new bookmaker sites are licensed by the UK gambling commission and rated top of the pile by our team of gambling experts.

Compare the exciting offers and choose from the best new betting sites to get your free bet credited today.

New sports betting sites have to be innovative in their attempts to attract customers. The offering of bonuses and special promotions is one of the most effective ways to convince punters to register an account and start wagering.

The online bookmakers will always focus on their welcome sign up bonus for new customers firstly.

Take a look below at which new online bookmakers have arrived on the scene recently.

Top 10 New betting sites UK

New betting sites UK

See the list of top 10 new betting sites in the UK that have made our in 2021.

  1. BetTarget
  2. Hopa Sports
  3. Casumo
  4. Hollywoodbets
  6. BetRegal
  7. Vbet
  8. MrPlaySport
  9. RedZone
  10. STSbet

New Betting site Reviews

Read more about the newest betting sites with our short reviews.

When we add a new online betting site to our page we like to provide a little more information about the company and not just list the site name and bonus.


The BetNeptune bookmaker is one of the newest betting sites to run on the Progress Plays software platform. What this means to you as a new player to the site is that you can expect a leading Casino and Sports betting platform.

The betting markets on offer are extensive with every sport and a huge variety of casino games catered for. A mention has to go out for the three MGA, UK UK Gambling Commission and Curacao licences the bookmaker holds and the fact that you can bet in €, $, £, CAD, INR and crypto currency.

HighBet Sports

A newly licensed UK betting site as of April 2021 and an opportunity to collect a £10 bet bonus to try the site out. The bookmaker provides a fast responsive experience when navigating around – it also promises higher odds on the many 1000's of Leagues from around the world it offers up pricing on.

Cash out, Live betting and a Live Casino are all on offer for increased entertainment.

A commitment to fair play and responsible gaming is noteworthy. A good choice of banking options and a satisfactory customer support service 7 days a week (although not 24/7) is offered for any help queries. As always with our listed bookmakers you can read more in our reviews and in this case at our Highbet sports review page.


One of several new bookies that started as an established Casino and then added a spoprts betting side to it's operation MrPlaySports offers a huge range of sports and markets for UK players. Some of the best odds are available at this new bookmaker that offers a decent casino bonus and sports bet £10 get £10 offer.

Operated by Marketplay LTD a Malta based company they are also fully UK licensed. Open a betting account today and you'll be presented with plenty of ongoing promotions like Cash Out, Acca Boosts and Fast betting markets to spice up your bets and reward you.

There's no mobile app at MrPlaysports because you don't need to download one – everything works as it should on any mobile device. One of a few of our 2017 recommended new online bookies to join.

Hollywoodbets UK

Hollywoodbets maybe new to the UK betting site market but it's been around since 1999 and was founded as a single purple (see the logo and website colour layout) betting shop in Durban, South Africa.

What you can expect from this newly UK gambling commission licensed betting site is a big range of promotions from Best Odds Guaranteed to Cash Out and Loyalty free bets – take a look at the Hollwoodbets Promotions page to see what we mean.

The list of sports betting and games entertainment doesn't fall short either with all major events covered on football and UK horse racing. Features of the betting site include the ability to place Live in- play betting and Pre-match bets. Online Casino, Slots, Online Scratch Cards, Online Lottery Style Games, Betgames TV, Virtual Sports and E-sports.

We reckon seekers for the new UK bookmakers will be fully entertained and satisfied with what's on offer at Hollywood

TheOnlineCasino Sports

TheOnlineCasino is a kind of reverse hybrid – one of a few sites in the UK that started as a online Casino and added sports betting at a later date – and that is, of course, why it has made our new bookies list for 2021. So as well as providing players with a decent casino bonus you can also get a 10 free welcome offer when you deposit 10.

The bookmaker is regulated by the UK gambling commission and fully licensed. It's forte is the huge range of live events to bet on with some of the best odds available. There is no mobile app but it matters not when the site is fully configured to work on all mobile devices.


Help yourself to a 10 free bet bonus when you join BetitOn, a new online betting site from 2020. Fully regulated by the UK gambling commission the bookmaker is operated by Aspire Global International LTD and is based out of Malta meaning dual licenses from that country and the UK.

New customers can expect a full range of markets including football, horse racing, virtual sports and more. It's a no download mobile betting site without the need of a separate app. The bookmaker features a full casino and live casino but strangely comes without a separate casino bonus. However as new bookies go it has a wide range of betting markets and sports to bet on as well many attractive promotions.

A new UK Gambling Commission licensed site for 2020, Hopa Sports comes to the new betting sites listing offering a full choice of sports to bet on including the staples of football and horse racing.

Notable features that we like are the Cash Out and Acca Bonus promotion but what takes the eye is the Hopa Sport's “BetAssistant” tool. The named feature crunches historical data on football matches to give the bettor a recommended football bet.

Over the course of a month you could expect to get a range of 1500 to 3000 In Play bet suggestions. The information is gathered from over 400 football leagues worldwide.

In our mind the BetAssisstant looks like an exciting and worthwhile betting aid from Hopa Sports.

The new sports betting site looks sure to prove popular to bettors in the UK and Irish online bookmakers market as it offers a full choice of sports from those countries to bet on.


Established in 1997 and listed at Bet1015 in 2020 the Peter Schmeichel endorsed new betting site originates from Poland and is making waves now lauched in the new UK bookmakers market.

The newly licensed by the UK Gambling Commission, bookmaker is owned and operated by the The STS Gaming Group which is a leading gaming company based out of central Europe.

The betting group boasts of having over 1 million european customers and the bookmaker offers an extensive selection of sports to bet on including virtual sports, casino, live casino and esports betting.

There's also a generous enough STSbet bonus offer worth up to £40. One of the new bookmakers stand out features is their real-time video streaming and voice commentary on selected matches for members.

The only obvious lacking is horse racing on offer – maybe a sport that will be added in the future?

Otherwise this newly licensed UK betting site offers everything a punter could want to tempt them onboard.


The new sports betting side of Mobilewins was launched in 2019. However this UK Gambling Commission licensed site already has an established Casino and Live Casino setup which was founded in 2013. There's a good choice of payment methods including all the e-wallet offerings you need.

A simple deposit bonus for sports the website layout is the same as Vbet and offers a Live Multiview display. As the name suggests this gambling website is especially geared up for sports and casino mobile betting players.

Vbet UK

Vbet have elevated their online bookmakers brand name by partnering with Premier League football club Arsenal. The UK Gambling Commission licensed betting site offers a good selection of football markets and leagues to bet on.

Horse racing has been recently added to complete a full choice of main event sports to bet on.

There are plenty of useful offers and features available for new punters including cash out (full and partial), acca insurance and 0-0 scoreline bonus returns.

The Vbet bookmakers is fast becoming a serious contender in the new betting sites arena.


A new bookmaker with Irish roots that offers a wide range of promotions including a separate sign up bonus offer for Ireland and UK bettors.

A sports, casino, virtual and lotto betting site with plenty of added promos from each section for players. You really are spolit for choice in cashbacks, insurance on winless bets, free bets, free spins and a loyalty programme. Strong on football and horse racing odds and markets. The new betting site holds Irish and UK Gambling Commission licences.

Mansionbet Sports

The new online betting sites sports section was a recent launch in 2018 at The gambing site originally started out as an online casino and has built up it's reputation over 10 years.

Mansionbet are sponsors of Premier League club AFC Bournemouth or “The Cherries” as they are known. So any fans of the football club would do well to support the bookmaker as they give out freebies relating to the club. Another new betting site UK licensed by the Gambling Commission.

Watch a quick overview of the new bookmakers together with their key promotions from 2018. Some of the featured online bookmakers shown in the video do not operate  in the UK market anymore.

Karamba Sports

The cool thing about joining and playing at Karamba is that you can experience the awesome Karamba casino site with an excellent sports betting offering. The bookmaker holds a full UK gambling commission license.

The bookmaker also has some unique sports oriented bet offers like their Karamba bot. This feature suggests bets to be had based on Statistical information of the game you choose to bet on, see it as a handy aid rather than a guarantee of success. It's a novel and unique betting feature either way.

There's also the chance to cash out your bets and a fully intergrated in-play betting offering. The Karamba sports free bet bonus offer means you get a chance to earn some extra cash when you join and place your first bet. You can read our full Karamba review to learn more about the bookmaker and what the site has to offer. We reckon Karamba is another worthy new betting site fit for UK punters.


A welcome addition to the new betting sites is, owned and operated by Argyll Entertainment. The entrepreneurial online gambling operator is looking to engage more with it's customers and punters to promote a more fun approach to gaming. There's a good bonus offer for new customers of up to £50 and no shortage of ongoing promotions. A fair choice of payment methods are provided at this fully UK gambling commission licensed site.


The emphasis at this new bookmaker is on American sports betting. Their USP here is that the odds served up by them aren't based on the Vegas Odds. Something that so many other online betting sites follow. This bookmaker would rather create their own lines and odds. This in turn offers an advantage towards UK punters by offering them bigger limits on bets.

So if you like to bet on U.S. Sports then RedZonesports is your place to go with their experts offering betting markets on NFL, MLB and NBA.

However the sports offering doesn't stop just with US sports there is a full range of UK and International horse racing betting and football markets to keep everyone content. Another of the new online bookmakers regulated by the UK gambling commission with a decent enough bonus offer.


Mobilebet is no longer accepting UK bettors as from September 2019. If you are not from the UK but one of the countries that Mobilebet does accept, notably Sweden then you will find a comprehensive choice of sports markets to bet on.

The betting site offers the latest mobile software and fast placements of your wagers if you are one of the countries it does accept. The sports bookmaker also offers the latest in play and cash out features.

The Mobilebet Casino houses in excess of 450 slots and games which include Roulette and Live Dealer Blackjack. The bookmaker was validated in 2015 with a UK Gambling licence and also holds similar under the jurisdiction of Malta.

Why New Betting Sites?

  • The new betting sites often rival more established UK bookmaker sites because they provide the latest software and betting industry features.
  • The new betting websites eager to earn new accounts, will offer a host of promotions and new features.
  • Online bookmakers that are new will also want to be more competitive in the odds they price up.
  • New choices of betting markets are possible.
  • Responsible Gambling promoted.

All these reasons give new customers a good reason to open a new betting account and cash in the bonus offer money.

  • New Bonuses and Free bets.
  • Latest Software and Technology.
  • A new skin (look and layout).
  • New bookmakers promotions that you may not find elsewhere.

The Old Days

In the past if anyone wanted to set up a new bookmaker company in the UK, they had to start with one betting shop. They would then slowly expand throughout the country. Large bookmaker companies established as a result of a merger between two or more companies that controlled smaller fractions of the overall market.

It usually took many years and even decades before a small local bookmaker could grow to become one of the leading operators in the country. Everything was slower back in the days.

When people started making reliable and safe payments over the internet, some entrepreneurial minded and innovative people realised that placing sports bets over the internet is also possible. Most of the already established and popular UK bookmakers went online. However some new players appeared on the market as well.

The studies and surveys conducted by the UK Gambling Commission, and numerous other relevant bodies and organisations, show that online gambling is becoming increasingly popular over the years and that many new bookmakers now receive most of their incomes online. With the increased growth of the mobile betting market, we can expect that trend to continue in the future.

Room for Old & New

Since there are a lot of customers and the industry is growing, it is only logical that many online sports betting sites would want to invest and enter the market, hoping that they will manage to attract a significant number of customers.

Since a person can have accounts at as UK betting sites as they like, new operators establish betting sites in an attempt to attract both people who haven’t been wagering online, but also those who already have accounts at existing betting sites.

UK Gambling Commission & Licensing

All new betting sites should be licensed by the UK Gambling Commission. The bookmaker needs to obtain an appropriate licence from the UK regulator – this is the body that ensures safe and fair practices are operated by the new betting sites. In the United Kingdom, the UK Gambling Commission is the body that is in charge of licencing and regulating online betting operators.

Online betting sites registered by companies who are based in the UK, as well as new bookmakers that are owned and operated by companies that are located elsewhere have the right to apply for a licence. Companies that are regulated by the UK Gambling Commission usually display the Commission’s logo on their website. This is so that UK punters can be certain that the new bookmakers website is legitimate and promotes responsible gambling.

Safety & Security

Websites UK licensed by the Gambling Commission mean that the authority will pay attention to its work and ensure that the operator works in accordance with UK rules and regulations. Operators that are licensed and operate in accordance with the law will not try to abuse your personal or financial information nor will they share it with third parties.

Betting through a website involves providing personal details such as, name, address, phone number, email and age. Banking details such as credit card number and/or bank account number are also required. If someone manages to interfere in the connection between your computer/mobile device and the operator’s servers, they will obtain valuable information and possibly misuse them, steal money from your account, etc.

That is why it is essential that betting operators provide adequate degree of protection. This will ensure that your data is kept safely and nobody else will have access to it. Websites usually employ advanced encryption technology. This software makes the data incomprehensible to any possible intruder who might be trying to access it.

How To Choose the Best New UK Bookmakers

New UK Bookmakers The reason why punters register at new betting sites is, of course, because they want to place bets. That’s why it is very important to see what each of the new betting sites has to offer so you can compare features.

In terms of the number of available sports, leagues and events, but also betting markets and odds.

If you follow only one or two sports and intend on betting on just those sports, then it is sufficient to check if the new bookmakers website features them. If the sport in case is popular, then you shouldn’t worry.

But if your interests are for more diverse betting markets, then you would prefer a website that includes a large number of sports in their overall offer.

It is important to see the range of markets and the available bet types for each sport that are featured at the bookmaker. This is especially true if you’re one of those punters who wants to bet on more unusual selections. An example of this would be whether there’ll be a red a card during a match. Whether there’ll be a goal in the first 15 minutes.

Finding Best Odds

New betting sites UK will offer competitive odds for punters to attract new sign ups. The odds are the most important part of the betting offer. The higher the odds, the more money you’re going to earn if your bet wins. When you’re betting larger amounts of money even a small difference in the odds can mean a lot.

If one betting site offers better odds than another, in general for most selections, than the first is probably a better option, but things usually aren’t that clear.

Site 1 may offer significantly better odds for a particular selection than Site 2, but slightly lower odds for a number of other selections and vice-versa.

Sometimes it is best to pick the bet that you’d like to place. Then you can see which of the UK betting sites offer the best odds on that bet.

Check Terms & Conditions

When you’re thinking of claiming an online bonus always check the ‘small print’. The full terms and conditions, especially the terms regarding withdrawal of bonus winnings. The time frame during which you can use the bonus amount or free bet.

Banking & Support

When it comes to funding your account the online new betting sites should display the banking options clearly, usually in the footer. Most minimum deposit amounts start at around £10/$10 for credit or debit cards. The maximum deposit amount is usually around £5,000 or $5,000. This could be more depending on the online betting site own terms and method of payment you are using.

Customer Support

Communication between operators and customers is very important in order for new and existing players to retained. This is why the new UK bookmakers will ensure quality customer support.

You will find live support available as standard on the new UK betting sites. Any queries you have should be answered in real time and effectively. After all the new bookmakers want to retain your services as a player. The bookmaker should always want to ensure that customers are served with accurate and timely responses on any issue(s) they may have.

It is key to a quality new bookmaker site in 2021 that customer support is visible, professional and works. We have listed what support options you would expect to have available:

Support Options:

  • Live Chat
  • Email address and online email contact form.
  • Help and FAQ section
  • Complaints procedure.
  • Look for customer contact telephone numbers in the footer of the website.

The introduction of new online bookmakers for the UK betting market has to be a good thing. If nothing else it provides more betting options for punters.

More competition from the new betting sites means more bonus offer deals to choose from, this can only aid a punters operating balance.

New UK bookmakers also mean the latest in software and innovation, again this a plus for a players gambling strategy. They also promote a responsible gambling message which is a must for all who gamble.


Answers to your questions on new betting sites below.

What are the best new betting sites offers?

The best new betting offers are 2Kbet with their “bet £10 get £30 free bet” offer. This is currently the biggest free bet in ratio to the amount you have to bet first. Other betting offers in the same category include the more generic “bet £10 get £10” offers.

For a different type of new betting offer and site checkout BetBull the Social betting App which rewards new players with £50 in free bets.

The best deposit bonus new betting offers are from;


These new betting offers are truly rewarding in that you only need make a first deposit for either a 100% (Campeonbet) or 50% bonus match.

The added bonus – excuse the pun! – is the fact that you are gaining a much bigger reward providing you deposit the maximum allowed. As you are talking £100 (Campeonbet) and £50 for Fansbet.

In my opinion those would be the best new betting site offers to take advantage of.

What are the best new football betting sites for UK players?

All the new betting sites offer football to bet on so it's just a case of deciding which of them provide the most features and the best football odds.

As a quick guide we are looking for new football betting sites that offer all these, at the minimum, for UK players;

The biggest range of football betting markets
The most competitive odds on football
Live football betting
Football betting promotions like;

Cash Out your bets early
0-0 Refunds on bore draw scores
Enhanced Odds

After analysing the new UK betting sites for the football features above we can narrow the list down to the following top ranked websites.

MrPlay Sport

A point to note though is that every one of the new football betting sites are worthy enough to sit on the list for UK players.

All the football betting sites provide a good range of promotions geared for the football bettor.

What are the best new horse racing sites for UK players?

Something that is apparent in checking out the new betting sites is that a few do not seem to offer UK racing at all. Although you will find US horse racing at some.

These betting sites are generaly powered by one of the leading betting software providers – PlayTech as well.

As this is the case we have to whittle down which of the new horse racing betting sites are best for UK bettors.

Mansionbet is a leader among online betting sites UK in it's racing promotions and competitive prices.

Quinnbet follows a close second with it's primary focus on horse betting offers for all UK and Irish betting sites players.

Below is a list of the best new horse racing betting sites we reckon you should check out first.

MrPlay Sport

Are bookmakers open in UK?

Yes all UK bookmakers were able to reopen in June 2020. The usual rules apply in maximum numbers allowed into each shop, masks to be worn and as some of the counters were already visored – not much change there.

Is online sports betting even Legal in the UK?

Yes it is – all UK betting sites and shops have to be licensed by the UK Gambling Commission and this regulatory body was set up by the decree of the UK Gambling Act of 2005.

The Gambling Act 2005 elevated the UK betting market into the modern world of gambling.

The bill set up the process whereby all potential online bookmakers had to be licensed and inturn enforced a protection for the bettors against unscrupulous organisations.

The Gambling Act presented three main objectives for the new licensing system:

Preventing gambling from being a source of crime or disorder, being associated with crime, disorder, or as an accessory to crime.

Ensuring that gambling is conducted in a fair fashion.

Protecting children and other vulnerable persons from being harmed or exploited by gambling.

It's thanks to the above Gambling Act that the UK enjoys one of the most liberated but safe and secure enviroments for individuals to enjoy gambling online or in shops.