Top New Casino Sites for UK Players in 2023
Welcome to our best of the new casino sites listing for UK players this May 2023.
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A New Casino Site Players Guide
Just about everyone in the UK knows that online casinos are extremely popular, but did you know that it’s worth £14.3 billion and that it occupies the largest share of the gambling market?
Figures from the UK Gambling Commission (UKGC) also revealed that online slots are the most popular form of casino games, followed by Roulette and Blackjack.
Now, you might be tempted to think that it’s only young players who keep the industry moving forward, but the user base is evenly spread out across all age categories:
- 23.1% of players are aged 25-34,
- 22% are aged 35-54, and 22% are aged 55-64!
That’s right; even baby boomers use online casinos in the UK!
That’s not exactly surprising – online casinos know how to appeal to people of all ages, and the UX is designed to be beginner-friendly.
Playing online will feel like second nature if you’ve ever stepped foot in a land-based casino.
So, considering the huge popularity of casinos in the UK, it’s perfectly normal to see new ones popping up regularly.
Overall, stricter regulations don’t discourage operators. Brits spend around £5.6 billion in online casinos, the industry is thriving, and new casino sites try to capitalise on this.
Because of the recent crisis, land-based casinos have had to move online.
According to a Google Trends report in March, searches for “online casino” have reached an all-time high since the beginning of lockdown.
Even after restrictions are lifted, people might not be comfortable wagering indoors, so experts predict that the industry will only become more robust.
But are all new casino sites in the UK safe?
Should you give them a go as soon as they open, or are you better off sticking to your account on established operators like William Hill?
That depends.
Here’s what you need to know about the pros and cons of playing on new casino sites and the top things to check before opening an account.
Are New Casino sites safe?
New casino sites aren’t inherently unsafe. So, just because you’ve just heard of a new website and it doesn’t have ten years of consistently stellar reviews, that doesn’t mean it’s a scam.
Some of them, like Jackpot Jones and Pots of Luck, have only been on the market for a short while, and they’ve already earned a massive following.
Remember that scamming online casino players isn’t as easy as it was in the past.
The UK Gambling Commission is pretty harsh, and it takes extensive measures to ensure that;
a) new online casinos are safe, and b) they offer a pleasant user experience.
So, if a new online casino is a scam, word travels fast, and it will be closed down quickly.
Your two concerns should be:
- To avoid being among the first users to be fooled.
To avoid setting up an account on a new casino site that’s not a scam but that’s not too profitable either. - Thankfully, neither of these is too difficult.
We live in the golden age of information, and as long as you’re patient and know where to get your facts, you’ll make the best choices.
Signs that a New Casino site is reliable:
- It’s licensed
- It collaborates with a well-known and reputable software company
- It has transparent, easy-to-read terms and conditions
- It accepts lots of payment options (look especially for PayPal because they’re very selective of who they work with)
- It has fast withdrawal processing times
- It displays company information clearly
Red flags to watch out for:
- You can’t find information about the license anywhere
- The terms and conditions are hard to understand, and unclear, and they change without warning
- You can’t see the contact information displayed on the website
- It has suspiciously low cashout limits
- There are too few payment options
- The user interface looks unprofessional, and the website content is badly written
- Long processing times for withdrawals
- You found a lot of praiseworthy reviews, but they sound like sales pitches. These reviews belong to affiliates and are paid for.
- The most relevant reviews are the ones coming from real people and that present both pros and cons.
Extra tips:
- Don’t just look at the website. Find out what software company the website works with and who processes their payments. Sometimes, it’s not the website that tries to scam you, but their partners. One quick way of doing this is to check blacklists.
- Find out what the return rate of the casino is. The higher, the better.
- Join online forums. Not only are they a great place to build your strategy, but they also learn about new online casinos.
- Don’t let the bonus blind you. Your choice of online casino has to be sustainable in the long run. It’s not worth it to join a new website for 200 free spins but lose money afterward.
- Use comparison websites when you can’t decide between two casinos.
- Join the VIP program so you get benefits over the years.
Then, there’s the matter of online casino reviews. If you’re joining any online casino without reading casino reviews first, you might have a pretty bad time.
Not just because you’re risking your bank account balance but also because that website might not be for you.
Take the time to look up the name of the casino and see if you can find it on forums and online casino communities.
If the reviews are primarily positive, and you can’t see anything about users not getting their money, you’re good to go.
If you can’t find any reviews, you might want to wait longer for the first reviews to come in.
Unless this was one of your goals in the first place, you don’t want to be one of the first “testers.”
Pros and Cons of New Casino Sites
New casino sites are generally suitable for players because they generate competition, and when that happens, the user is the biggest winner.
However, like everything else, they’re not perfect, so here’s what you need to know about their pros and cons.
Pros
New casino sites know they have established companies to compete against, so they’re trying to stand out and attract players with great bonuses and promotions.
You might get all sorts of promo codes for free spins, match bonuses, etc.
But more on that a little later.
A wide variety of withdrawal options.
New casino sites know that they have to prove their trustworthiness, and they’re trying to appeal to all categories of users.
This means they’re more likely to include many withdrawal options, from cash and cheque withdrawals to modern alternatives like PayPal.
Better game variety and state-of-the-art software.
Again, new casinos are trying to prove themselves, so they’ll add lots of games, and interesting variations of the classics, and they’ll also try to make the user experience smoother by collaborating with top-rated software developers.
Cons
You need to do more research before signing up and wait until enough players have joined to understand how that casino works.
Most new casinos start with a small team, which means that they’re often understaffed.
Customer support may not be as prompt as in old casinos.
Note recently: most online casinos have had to ask their staff to work from home or lay off some of the personnel, so support might be slower than usual.
These days, this applies to new and veteran casinos alike.
New online casinos. Haven’t earned their stripes yet. They’re new, they don’t have a big fanbase, and their brand image isn’t that strong.
How can I tell if a New Casino site is licensed?
Getting a license is the first requirement of a reliable online casino.
In the UK, online casino licenses are handed out by the Gambling Commission, which checks for the following:
- The online casino shouldn’t be engaged in criminal activities or support crime in any way
- The online casino must conduct all operations with fairness and transparency
- The online casino should take all necessary measures to ensure that vulnerable persons aren’t exploited by gambling (i.e. underage children).
In the UK, there are over 2,8000 active casino licenses.
How can you be sure if your new online casino is one of them?.
Here are the steps recommended by the Gambling Commission:
- Look for the logo of the Gambling Commission on the website. In general, this is displayed somewhere in the footer and it should be visible from all pages, both on desktop and mobile.
- Click on the logo. This should take you on the Commission’s public registry page, where you can see the license.
- Make sure the license has “active” status. You can see this under “Licensed Activities”.
For example, let’s look up Jackpot Jones.
As you can see, their license is active.
Scrolling further down, we can also see that Jackpot Jones doesn’t have any recorded sanctions, which is a good sign.
You also get a list of domain names that the company operates on.
While you’re checking that the new online casino is licensed, have a look under “Sanctions” too.
Since the information there comes from an official source, you know you can trust it.
Reviews are a great source of information, but some negative reviews are caused by “user error”: the player didn’t read the terms of the website properly and expected something that was never promised.
Look at reviews with a critical eye: do they make sense?
If the user describes a negative experience, do they have proof or are they just angry they didn’t win and that’s why they say that the site is rigged?
Warning!
If you can’t see the Gambling Commission logo on the website, don’t open an account because you’re taking a major risk and you’re basically accepting to be scammed.
Also, don’t let yourself fooled by other means of persuasion.
For example, if the website doesn’t have the Gambling Commission logo displayed, but they say they’re licensed, they’re probably lying.
And if they’re lying about being licensed, they may be lying about other things as well.
What bonuses are available at New Casino sites?
If there’s one area where new casinos shine, that area will be bonuses.
In the same way that a new store always has awesome offers when it opens, so do new online casinos.
Here are some of the most popular types of casino bonuses available:
Match bonuses:
depending on the amount that you deposit, you get a bonus.
For example, with a 200% match bonus, if you deposit £100, the casino will give you £200.
Free spins.
These are spins that you don’t have to pay.
For example, if the casino gives you ten free spins, you can spin the reel ten times on a slot machine without paying.
If you win, the money goes into your account.
Cash back.
As the name suggests, you get all or part of your deposit back.
Welcome bonuses/no deposit bonuses.
When you open an account, you receive a certain sum of money in your account.
In the case of no-deposit bonuses, the money is sent to your account automatically, and you don’t have to deposit anything.
All these two bonuses can be available in two forms:
Cashable.
When you meet the wagering requirements, you can cash out.
Non-cashable.
You receive a certain amount, but you’re only allowed to use it for bets, not withdraw it.
However, you withdraw any potential winnings.
For example, if a new online casino offers you £100 in free bets, you can’t withdraw the money, you can only invest it.
- If you lose, you lose, but at least you didn’t invest any of your own money.
- If you win, that money is yours.
Is cashable better than non-cashable?
It depends on whom you ask.
Some players will argue that cashable bonuses are better because you know for sure you’ll get that money.
However, the wagering requirements are higher for these types of bonuses.
Meanwhile, non-cashable bonus requirements aren’t that strict and you would have deposited that money anyway.
In the end, it depends on the kind of player you are and your risk appetite.
The good news is that there are plenty of options when it comes to casino bonuses out there, so you don’t need to change your wagering style to match the bonus.
It should be the other way around:
choose a bonus that matches your playing style and that doesn’t force you to deposit more than you’d be comfortable with.
As always, remember to read the terms and conditions of the bonus carefully.
Yes, there are plenty of great, unmissable bonuses out there, but if it sounds too good to be true, it probably isn’t.
Let’s have a look at some of the bonuses that new casino sites offer for UK players:
- Jackpot Jones offers up to 250 player friendly spins on selected games for the first three deposits.
- Pots of Luck has up to £400 welcome package + 175 bonus spins.
- Touch Mobile Casino offers new players up to 50 spins or £200 cash back on their first deposit.
Is it better to play at an Established Casino site or at a New one?
Assuming that you know for sure that the new casino site is licensed and reliable, there’s no reason why you shouldn’t join it.
It all comes down to personal preference, really.
Some players have been loyal to established brands ever since they started, others like to experiment and try out new options.
Apart from safety, all the other factors about online casinos are debatable, so choose the option that makes you comfortable.
If you’re the kind of player who takes pride in the loyalty to a “veteran” online casino, then there’s no need to change your principles and habits just for the sake of trying out new things.
But, if you still haven’t found the perfect casino yet, the world is yours to discover.
Just make sure you check that the website is licensed and the terms of the bonuses are as good as they sound.
Ideally, you should join two or three gambling sites, old or new.
This way, you’ll have more game choices, access to more bonuses, and the best prices to choose from.
Try not to join more than three websites, because then your money will be too spread out and then it will be harder to unlock loyalty bonuses.
Conclusion
As with all things, the old vs. new debate applies to online casinos too and there are good arguments on both sides.
New websites appear all the time and, with the UK being one of the biggest markets in the world, this probably won’t stop anytime soon.
This is a good thing, since competition fuels growth.
Bonuses are the most tempting things about new online casinos, but, to make the most out of your experience, don’t forget to check that they’re licensed and read the terms and conditions carefully.
Good luck!