New Football Betting Sites and Free Bets for January 2023

New Football Betting Sites in 2022

Updated: 3rd February 2023

Whether you're a well-established football bettor or a budding punter, keeping up with the new football betting sites in the UK can be a challenge — there are so many! You'll probably spend more time researching than betting. So, let us fix that.

New Football betting sites in January 2023

You'll find everything you need to know about the best new football betting sites here.

All British Sports Review All British Sports Review
5 / 5

10% Cashback on deposit losses

All British Sports comes onto the UK market with an exclusive and unique welcome offer of 10% cashback.

#AD 18+ Terms & conditions apply.
18+. Full Terms and conditions apply.
CopyBet Review CopyBet Review
5 / 5

£40 in Free Bets

Join a Tipster service bookmaker. Follow the Pro Tipsters and place your bets at the betting site.

#AD 18+ Terms & conditions apply.
18+ Only. Full T&C's apply. For verified UK clients only. The qualifying bet should start at £10 and have 1.5 or greater odds. Following the qualifying bet, you will receive 4 free bets that can be used one after another. Each free bet lasts for 7 days. Single bet only. Pre-Match or Live. No Cash-Out. Max payout – £500.
VegasMobileCasino Sports Review VegasMobileCasino Sports Review
4.9 / 5

Bet £10 Get £30 Free Bet with Promo Code: VMC30

Make your first bet a winning one at Vegasmobilecasino Sports with their deposit and bet £10 for a £30 free bet bonus.

#AD 18+ Terms & conditions apply.
New players only. Opt-in Required. Min stake £ 10, min odds 1.5, stake not returned. 1X wagering the winnings from the free bet. Wager from real balance first. Wager calculated on bonus bets only. Max conversion: £ 200. Valid for 7 Days from issue. Excluded Skrill deposits. Withdrawal requests voids all active/pending bonuses. Full Terms Apply.
Rhino bet Review of new UK bookmaker Rhino bet Review of new UK bookmaker
5 / 5

Bet £20 Get £20 Free Bet

Charge up your Odds at Rhino bet with their daily specials and Best Odds Guaranteed on racing markets. New bookmaker for UK players with a £20 free bet offer.

#AD 18+ Terms & conditions apply.
18+ only. New customers only. Place a minimum £20 bet on any selection with minimum odds of evens (2) and receive a £20 free bet upon bet settlement. Use promo code: b20get20. Free bets are awarded as free bet credits. Full Terms & Conditions apply.
Betzone Review Betzone Review
5 / 5

Sign Up & Get £60 in Free Bets + up to 50 Casino Spins

New UK betting site for 2022 with Sports and Casino.

#AD 18+ Terms & conditions apply.
18+ New customers only. Certain bet types excluded. Free bets valid for 7 days, stake not returned. Restrictions + T&Cs apply.
StarSports Bet Review (UK Players) StarSports Bet Review (UK Players)
5 / 5

Up to £50 Cashback

A new and exciting bookmaker for UK players with horse racing and sports betting.

#AD 18+ Terms & conditions apply.
18+. full terms and conditions apply to all promotions and bonuses.
Luckland Sports Review Luckland Sports Review
5 / 5

Bet £15 Get £10 Free Bet

A new casino and sports betting site for UK players in 2023.

#AD 18+ Terms & conditions apply.
Max. Free Bet Token amount: £10. Minimum Deposit: £10. Minimum wagering on Sport to activate the Free Bet Token: £15.

How to Find and Select The Best New Football Betting Sites

A simple Google search reveals loads of new football betting sites in the UK. Unfortunately, they weren't created equally — some are much better than others.

Therefore, use the criteria below to ensure you sign up for the best of the bunch:

#1 Focus on Safety, Security, and Licensing

The most reputable new football betting sites take many steps to ensure your financial and personal information remains safe and secure. Ensure the bookie uses the latest encryption methods and follows strict security protocols.

#2 Excellent Football Betting Promotions

We recommend looking for sites with football-related betting promotions on accumulator bets. Often, you'll find Acca boosts and Acca insurance to squeeze maximum value from the service.

#3 Fab Mobile Experience

The best new bookies promise a seamless mobile experience, preferably from a native app, to remain ahead of the curve. After all, most UK football bettors prefer playing on the go.

#4 Generous Welcome Offer

Every football betting site comes with a welcome offer. However, some are much more attractive than others. Do your research before signing up to ensure you get the best bonus available.

#5 High Industry Reputation

Even though they're new sites, they should still hold a strong reputation. After all, people are more than happy to share their opinion when they've had an amazing or terrible experience.

#6 Wide Array of Banking Methods

A solid new football betting website will want to remain current by providing the latest and greatest withdrawal and deposit options. They should make it as easy as possible for you to receive your winnings and top up your account.

#7 Competitive Football Odds

Look for the bookie with the best odds on the league and competition you wish to bet on. That way, you'll ensure the biggest payout if you win.

Pros and Cons of Using New Football Betting Sites

We're an advocate for new football betting websites. However, some advantages and disadvantages come with using them. Let's explore them below:

The Pros

  • New football betting sites are available from anywhere — Convenience is critical in this day and age. Thus, new football betting websites ensure you can access them no matter where you're located.
  • Potential for huge payouts — Provided you bet smartly and always look for the most competitive odds, the wins are potentially massive. You definitely won't want to miss them.
  • Excellent security — New sites know precisely how vital digital security is nowadays. Therefore, they adhere to the latest security best practices and provide proper data encryption to protect your financial and sensitive information.
  • Many opportunities to analyze bets — Thanks to the variety of online betting tools and stats trackers, you get plenty of opportunities to effectively study bets before placing them.
  • Treated to great welcome offers and loyalty programs — Welcome offers grab your attention initially, but the new football betting sites' loyalty programs make you want to stay. They all run slightly differently, so ensure you check the terms and conditions to decide whether it's right for you.

The Cons

  • Betting taxes might be high — Taxes can significantly cut into your bankroll. You need to research taxation laws for gambling winnings in the UK to ensure you're abiding by the rules and regulations.
  • Be mindful of sneaky bookies — We highly recommend sticking to the new football betting sites below. They're reputable and ethical. However, illegitimate bookies exist. So thoroughly research a site before inputting your information.

The Best New Football Betting Sites Reviewed

New football betting sites in January 2023 ready for taking bets on the Premier and every other football league action – Luckster, Highbet, BetTarget, Kwiff, Zetbet, BetDukes, Betiton.

To save valuable research time, we've provided brief reviews of the best new football betting sites here:


Even though there isn't a mobile app, you get a decent welcome offer and bonus winnings on accumulator bets. It's a good starting point for beginners, as the site is relatively intuitive.


Football betting is Highbet's primary focus. You can pick from 1,500 markets and take advantage of special price boosts every day. Typically, a game in the Premier League boasts roughly 350 different bet options.


Like Highbet, football is BetTarget's bread and butter. They showcase competitive odds too.


Kwiff boasts several ongoing promotions for football bettors. Plus, you can participate in their in-play betting feature to enhance your experience.


While you can only withdraw via debit card, you get a plethora of market and bet options. Plus, they have a live streaming service and fantastic promos.


Football is the site's best-stocked category. They offer an average of 220 English Premier League markets per event!


Betiton's welcome offer is exceptional, and they showcase competitive odds. It's one of the best upcoming football new betting sites around.

The Bottom Line

Stick to our guidance, and you're bound to have a fantastic experience on the UK's new football betting sites!

Relevant news