All British Casino Partners with WST for Victorian Plumbing UK Championship Updated for December 2024

Updated: 10th December 2024

L&L Europe has announced its first major sporting sponsorship in the UK, revealing that its award-winning brand, All British Casino, will serve as an official partner of the World Snooker Tour (WST) and the prestigious Victorian Plumbing UK Championship of Snooker.

This collaboration represents a significant step for All British Casino, blending the excitement of snooker with the casino’s reputation for top-tier entertainment. The sponsorship underscores the brand’s commitment to engaging with a broader audience while supporting one of the sport’s most iconic events.

The Prestige of the UK Championship

The Victorian Plumbing UK Championship is one of the most anticipated events in the snooker calendar and forms a key part of the sport’s Triple Crown series. First held in 1977, this celebrated tournament will take place at the Barbican Centre in York from 23rd November to 1st December 2024.

Last year’s championship witnessed Ronnie O'Sullivan triumph over Ding Junhui in an electrifying final. O'Sullivan is set to return, determined to defend his title against an elite field that includes Judd Trump, Mark Selby, and rising stars in the snooker world.

A Global Audience and Unparalleled Reach

The UK Championship commands a vast and diverse audience:

• Broadcast Coverage: Viewers can watch the tournament live on BBC (free-to-air in the UK), as well as on Eurosport, CCTV5, and other international networks.
• Impressive Stats: Over 13 million viewers tuned in to last year’s championship in the UK, with the final drawing 13.5% of the TV audience. In total, the event saw 208 hours of broadcast coverage, cementing its global appeal.
• Brand Visibility: As a principal partner, the All British Casino & Sports logo will feature prominently throughout the event, including tableside branding, media backdrops, in-venue displays, and on social media channels.

All British Casino’s Role in Enhancing the Event

All British Casino’s involvement goes beyond sponsorship, as the brand aims to deliver added value to fans and players alike:

• Comprehensive Snooker Betting: The platform offers a wide array of betting markets for every snooker match, including innovative frame-by-frame bets. Working with Altenar, All British Casino has enhanced its live statistics and graphics, providing a seamless experience for fans.
• Boosted Odds and Promotions: Throughout the tournament, players will enjoy boosted odds on various markets, further elevating the excitement of the matches.
• Exclusive Engagements: The partnership brings exclusive promotions, ensuring fans have even more opportunities to engage with the championship through All British Casino.

The Legacy of All British Casino

This partnership reflects L&L Europe’s dedication to innovation and excellence in the gaming industry. By sponsoring the UK Championship, All British Casino aligns itself with one of the most respected tournaments in professional snooker. This move also highlights the growing synergy between sports organizations and gaming platforms, as brands seek to connect with audiences in new and meaningful ways.

Looking Ahead to the UK Championship

The Victorian Plumbing UK Championship promises nine days of intense competition, culminating in the crowning of the 2024 champion. With its sponsorship, All British Casino brings a fresh dimension to the event, combining the thrill of live sports with interactive entertainment.

As excitement builds, fans can anticipate an unforgettable tournament enhanced by All British Casino’s presence, making this partnership a landmark moment in the evolution of gaming and sports collaborations.

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