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5 / 5

A high street bookmaker name that's been around since 1934 delivers a heavy weight performance online.

  • Established 1934
  • Operator WHG (International) Limited
  • Customer Support Live Chat, FAQ section.
  • Licenses UK & Gibraltar
  • Bonus £30
  • Bonus Code R30
  • Top name in the industry
  • Over 30 sports to bet on
  • Industry-leading pre-match and live odds
  • A lot of free bets and bonuses
  • Excellent mobile app
  • Live Streaming
  • Withdrawal times are a bit slow
  • May already have account

William Hill Review 2023 – Pros and Cons – Free Bet Offer Info

Welcome to our William Hill review read on to find out how to claim the free bet offer in 2023.

If you ask any punter what the world’s greatest bookmaker is, there's a good chance they’ll instantly say William Hill. One of the world’s greatest and oldest bookmakers, William Hill has been plying its trade for decades.

William Hill Review

During that time, it has established itself as the leading bookie in the UK and one of the largest bookmakers online brands in the world.

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William Hill’s story started in 1934 with a small betting shop.

The company now operates worldwide with a great number of shops and an established online presence. William Hill is often mentioned as one of the top brands in online betting and it certainly lives up to the hype.

From the moment the company stepped into the online market, it was here to stay.

Pros / Cons
  • Top name in the industry
  • Over 30 sports to bet on
  • Industry-leading pre-match and live odds
  • A lot of free bets and bonuses
  • Excellent mobile app
  • Live Streaming
  • Withdrawal times are a bit slow
  • May already have account

Today, William Hill has the top betting markets and some of the world’s best odds on particular sports. In the UK, it’s the top choice for football and horse racing, and other sports as well. There’s a reason why the bookie is so popular.

Read our William Hill review below to learn what makes it tick.

How to Sign Up to William Hill

The famed bookie has made it very easy to sign up. Even if you’re a beginner, you shouldn’t have trouble to register.

William Hill has provided ample instructions on the sign up screen that will help you complete your profile in just a couple of minutes.

You will need to enter your personal information and your email address and mobile phone number to register an account.

Once you’ve filled out the form, you’ll receive a confirmation email where you can verify the registration.

Click on it and enter your new login credentials to enjoy a whole new world of betting.

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Get the William Hill Bet 10 Get 30 Offer when you Sign Up

William Hill Bet 10 get 30 Offer

While the thousands of markets with great odds have made William Hill what it is today, bonuses and promotions certainly helped the cause as well.

The bookmaker is known to be very generous with free bets. There’s one you can claim right away when you register, giving you a Bet £10 get £30 offer.

It’s a great welcome offer that allows new UK punters to experience the site without breaking the bank.

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How to Claim the William Hill Bet £10 get £30 Offer

  1. Sign up and enter R30 in the Promo Code section;
  2. Place a £10/€10 bet (at odds of 1/2 (1.5) or bigger on Sports excluding Virtual markets;
  3. Once the qualifying bet has been settled, to see your free bet add a new selection to your bet slip.

Sign Up to William Hill HereSign Up to William Hill Here

The free bets will be available in the Rewards section.

The free bets will be paid out as 3 x £10 denominations once your first qualifying bet has been settled.

Note that your Willaim Hill free bets have a 30-day expiry from when the qualifying bet was placed.

The following payments are not accepted for new accounts depositing and claiming the bonus:

Paypal, Neosurf, Paysafe, Neteller, Skrill, ecoPayz, Kalibra/Postpay, William Hill PLUS Card;

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Other Bonuses and Promotions

As mentioned, one of William Hill’s main strengths is its bonuses and promotions.

The bookie offers plenty of free bets to claim along with other bonuses. From boosted odds to acca boosts and Bet of the Day promos, you’ll get a chance to reap many rewards.

In the William Hill review, we discovered that Horse racing fans will be delighted by the fact that the bookmaker offers Best Odds Guaranteed and other promotions on races in the UK.

You can also get extra places at selected race meetings every week and enhanced odds on many others. All of this comes in addition to non-stop free bets that will surely get your blood pumping.

Current Top Offers on the William Hill site include:

There's a William Hill Free Scratch of the Day Card offer for games players

The William Hill Vegas Free Spins Offer – 100 Free Spins.

William Hill £10 No Deposit Bonus on Must Drop Jackpots

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Layout & Design

William Bookie’s elegance is also reflected in its layout and design.

Unlike many newcomers, the bookmaker doesn’t stick to flashy banners and images to deliver the goods. Instead, it has opted for a refined design that does what it needs to do in a fantastic manner. Every section of the site is clearly outlined so you don’t have to worry about navigation.

The same can be said for the mobile app. It features navigational shortcuts that will make your life easier. The app replicates the website layout and design but has a more sophisticated approach suitable for mobile devices.

Sports Markets

If there’s one greatest strength we’d have to point out in our William Hill review, it’s the brilliant collection of sports in one spot on offer at the bookmaker.

One glance at the menu on the left will tell you everything you need to know. The popular bookie is absolutely stacked on sports markets, ranging from football at the top to rare additions such as Yachting or Sailing.

Being a UK bookie itself, it’s no surprise that football and the Premier League rank high atop the list.

William Hill has sorted the full list alphabetically. The top picks are right above the list, with pre-match markets on football and horse racing.

Some of the bookie’s free bets and special promos are also featured on the popular tab.

If you’re a PL fan, you can bet on anything you set your mind on. Besides match winners and outrights, William Hill has impressive odds in other markets. These include over/under, handicaps, half and period betting, goal betting, scorers, goals, match specials, and more.

Bring a Premier League betting match up and you’ll find well over 400 markets to bet on including enhanced odds on the derbies. These come at great prices, so keep them in mind if you want to earn extra pounds.

William Hill’s ascent to stardom was largely rooted in horse races. The bookie’s love story with horse racing is still going strong decades later.

William Hill has the best odds on the top UK and Ireland races along with a bunch of promotions. It covers all events in full with both pre-match and live odds available.

If you’re a horse racing fan, there aren’t many better bookies than Will Hill. Add the live streaming of popular events to the mix and you’ve got an unbeatable offer.

Greyhound racing is nicely represented too. While the sport isn’t as popular as horse racing or football, it still has many fans in the UK.

William Hill covers plenty of greyhound events all year long with excellent odds in tow.

In our William Hill review, we found plenty of other sports markets you can bet on including basketball, snooker, pool, tennis, American football, motor racing, boxing, UFC/MMA, hurling, futsal, Esports, yachting, and sailing among others.

There are over 30 sports on offer at the bookie, and the prices for many of them are industry-leading. William Hill is more of a classic bookie that focuses on mainstream sports.

If you want to take a break from sports betting, you have politics and TV specials to bet on. These markets offer a nice change of pace and sometimes come with surprisingly good odds. Even if you’re a football fan, both markets deserve your attention.

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William Hill App & Mobile Betting

A world of betting at your fingertips. That’s how William Hill describes its betting apps. Available on the Google Play and iOS App Store, both offer an exquisite level of betting with all the special features.

Those who download and install the apps will get access to all markets and special instant prices for both pre-match and live betting.

Advanced in-play scoreboards, streams, and the cash out feature are all available within the apps. William Hill has paid attention to every small detail, making its mobile apps one of the best on the market.

In-Play Betting

A bookie such as William Hill can’t go without live betting. The in-play betting platform is nothing short of brilliant with a wide range of markets, top odds, and live streaming in the mix too. The bookie covers most of the sports available for pre-match betting, which means that football and horse racing reigns this section supreme.

There’s no dedicated in-play betting section on the website. Just click on In-Play from the menu on the left and the bookie will bring up the most popular events.

There’s one nice feature that caught our attention – a toggle that allows you to see all live betting events or just the ones with streaming.

This is a cool feature that will certainly delight serious live punters.

Football has the most markets along with tennis. Both come with great odds attached and live streams for the most popular matches.

The good news is that William Hill also covers other events including the biggest Esports tournaments and leagues. Cricket matches are covered with streams too from the PC website and the mobile app.

Of course, there’s a cash out feature as well which can come in handy when things aren’t going your way.

Detailed live statistics are offered on any live event, even those that aren’t streamed. Thanks to all these features and the great odds, we can safely say that William Hill’s in-play betting platform is one of the best in the business.

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Help & Customer Support

If this is your first time at an online bookie and you have questions regarding registration, how to bet, or how to make a deposit, the FAQ page is your friend. William Hill’s award-winning Help Centre will give you answers to these common questions and beyond.

There are plenty of helpful guides which can make betting at the site a breeze. This is especially great for new UK punters.

If you still need to get in touch with the customer service agents, you can do so over the phone, via email, or use the responsive live chat.

All channels are available 24/7, with the live chat having the fastest response times. The customer support agents are polite and will do anything in their power to help resolve your problems.

Payment Methods

William Hill is one of the leading bookies in the world and as such, it befits it to partner with 100% legit payment providers. The sportsbook accepts an impressive range of payment options including debit cards (no credit cards for UK punters), bank transfers, instant bank payments, and a bunch of e-wallets, PayPal being the lead among them.

You can make deposits with ease instantly using Neteller, Skrill, Qiwi, ecoPayz, the already mentioned PayPal, Poli, Sofort, Trustly, and Giropay among others.

William Hill has done well to mention the limits for each in the Help Centre. The maximum deposit limits are available on debit cards and Skrill, with the others having smaller limits.

Withdrawals are possible on most of the options, with the average withdrawal time being 3-5 business days. These aren’t the fastest payout times, but they will do nicely for most UK punters. Of course, all transactions at William Hill are 100% safe and secure and free of charge too.

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William Hill Pros and Cons

The pros far outweigh the cons in William Hill’s case.

In our William Hill review, we found very few complaints to make about the popular bookie, but we’ll point out some below for a transparent review.


  • A top name in the industry.
  • Over 30 sports to bet on.
  • Industry-leading pre-match and live odds.
  • A lot of free bets and bonuses.
  • Excellent mobile app.


  • Withdrawal times are a bit slow.

William Hill Review – Our Verdict

William Hill is the best in what it does due to many factors. The sports markets and odds certainly play a part in its popularity, but we’d say that it’s the whole experience the site offers that makes it such a juggernaut.

From the free bets to the enhanced odds and other promotions, William Hill is also a generous ‘chap’ that will nicely boost your bankroll.

The William Hill review found the mobile app brilliant, the live betting platform excellent, and overall, the betting site very easy to use.

William Hill is a bookie that you must absolutely try no matter if you’re a new punter or a seasoned vet.

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Why not take a look at more free bets and bonuses on offer at our bookmaker reviews page?

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