Independent Bookmaker Reviews you can trust
UK online sports bettors need to have safe and reliable bookmaker sites where they can join and play responsibly. They also need to find and read honest bookmaker reviews.
But finding the ideal bookmaker isn’t always easy.
Latest Bookmaker Reviews
100% Welcome First Deposit Bonus Up To £30
Chipstars Casino review - sign up to a choice of FOUR deposit welcome bonuses and a top notch online casino, sportsbook and poker betting site.
Bet £20 Get £20 Free Bet
New Dazzle Casino Sportsbook for UK and Ireland players provides plenty of top promotions, live betting, £20 free bet welcome bonus and top notch casino.
Bet £15 Get a £10 Free Bet
Dragon Bet Review - an innovative online betting platform that offers a comprehensive range of sports including exclusive betting markets on Welsh sports events. Stand out features include best odds guaranted and live streaming.
Bet £10 Get £10 Free Bet
Britainbet.com is a popular online gambling platform in the UK with quick withdrawal times, a generous sign-up offer, and a wide selection of casino games.
Bet £10 Get £20 Plus Free Bet Every Monday
Join Vegas Paradise Bet and get the welcome offer of bet £10 get £20 Plus up to £20 every Monday with Promo Code: FBM
Free bet Monday: Disclaimer: Opt-in Required. Free bet is a one-time stake, minimum odds of 2, stake is not returned. IX wagering the winnings. Wagering occurs from real balance first. Wagering requirement is calculated on bonus bets only, wagering starts from real funds. Max conversion: £200. Valid for 7 Days from receipt. Withdrawal requests void all active/pending bonuses. Minimum of £50 worth of qualifying bets. Excluded Skrill and Neteller deposits. Full Terms apply
100% up to €100 on 1st Deposits
Sign up to 1Bet and enjoy a tasty instant 100% sports betting bonus of up to 100€ on your first-ever deposit at the sportsbook.
Bet £10 Get £10 Free Bet
Is VegasLand Sport worth your time? our complete review has everything you need to know before joining.
10% Cashback on deposit losses
All British Sports comes onto the UK market with an exclusive and unique welcome offer of 10% cashback.
Bet £20 Get £30 Free Bet with Promo Code: VMC30
Make your first bet a winning one at Vegasmobilecasino Sports with their deposit and bet £20 for a £30 free bet bonus.
Bet £25 Get £10 Free Bet
Charge up your Odds at Rhino bet with their daily specials and Best Odds Guaranteed on racing markets—a new bookmaker for UK players with a £10 free bet offer.
Free £30 Matched Bet if your 1st Acca loses
Make your first Acca bet at Betway for up to £30 back as a free bet.
50% back as Free Bets up to £60
BetZone is a new UK betting site for Sports and Casino action and plenty of promotions to keep players happy.
Best Odds Guaranteed
At StarSports you can obtain excellent and exclusive sports betting offers including Best Odds Guaranteed.
Bet £15 Get £10 Free Bet
A new casino and sports betting site for UK players in 2023.
Bet £10 Get £10 Free Bet
New UK sports and casino betting site in 2022 offers a free £10 bet and excellent live in play betting platform.
50% as free bet upto £25 on first day losses
New betting site for 2022 owned by Goodwin Racing Ltd.
Bet £10 Get £10 Free Bet
A new online sports and casino site for 2022.
Bet £10 Get £15 Free Bet
Join a New betting site for UK players launched in 2021 and get our exclusive £15 free bet.
100% bonus up to £25 + 20 Bonus Spins
Join the Casumo Sports and Casino site for a 100% bonus up to £25 + 20 Bonus Spins on Sahara Riches Cash Collect when you make a first deposit.
Enhanced Odds, Up To 20% Acca Boost, Cash Out, Add2Bet, Build a bet, Pulse Bet
Sportsbook and Casino betting site, fully UK Licensed bookie which is recommended for eSports, Live betting and Virtual betting entertainment. Part sponsors of Premier League clubs Arsenal and Southampton.
Bet £10 Get £30 Free Bet
Surprise boosts when you Cash Out your bets are just one of the ways this mobile bookmaker will enhance your gambling journey.
Qualifying real money bet of £10. Min odds greater than or equal to 1.5 required. E/W bets excluded. Offer awarded immediately but could be issued the next working day in exceptional circumstances such as technical fault. Additional T&Cs apply. Please gamble responsibly.
Bet £10 Get £10 Free Bet
Reach for the stars with BetNeptune, one of many new entrants powered by ProgressPlay ltd software and offering a £10 free bet. If Sports Live betting is something you like to bet then this betting site delivers with their excellent inerface and live display.
Bet £20 Get £10
Karamba sports review - Enjoy a wide range of betting markets on popular to niche sports. Premier League & Champions League football bets plus horse racing, boxing, tennis, greyhounds and loads more. Features include enhanced odds, free bets, extra places each-way and money back promotions.
Bet £10 Get £20 In Free Bets
Join the market leader in sports spread betting on all major sports tournaments, leagues and events and now with a fixed odds service.
Fantasy Sportsbook
The biggest daily fantasy site in Europe plus sportsbook with all the regular sports betting markets you'd expect.
Bet £20 Get £30 Free Bet with Promo Code: BETGET
The Online Casino with a new Sports platform and Welcome Bonus Offer of a £30 free bet. It's an established Casino site which has added a Sports section operated by a leading betting platform ProgressPlay Ltd.
Get 50% Back as a Free Bet up to £35 Plus 10 Free Spins
UK & Irish bookmaker with no rival in Promotions on offer. Live Streaming, In-Play betting and Free Spins.
Get £40 in bonuses when you bet £10 use Promo Code: WELCOME40
Top rated UK online betting site since 1967.
50% deposit Bonus up to £50
UK bookmaker since 2003 with excellent live betting and promotions, fully licensed by the gambling authorities of the UK, Ireland, Sweden and Malta.
Up To £40 in Bonuses
Financial, sports, spread and fixed odds betting with casino action all from one account.
100% Up to £50 Deposit Bonus
Weekly Cashback on Sports betting and Live betting platform are two standouts from a well established, since 2009, betting site for UK punters.
Bet £10 Get £20 in Free Bets
Bet £10 Get £20 IN FREE BETS + Money back as a free bet if 2nd to SP favourite. The biggest Independent Irish online bookmaker with a long standing reputation from 1982. All sports, Casino, Poker, Lotto and Live betting/Streaming.
2 x £5 in free bets + £10 Casino + 20 free spins
Our Vbet Review found the UK bookmaker to offer 24/7 Customer Service, excellent Live In-Play betting with competitive odds. Live casino, games, eSports, Virtual, football and horse racing.
Bet £15 Get £10 Free Bet
New UK online bookmaker founded in 2020.
Up To £10 Free Bet Back if your First bet loses.
New betting site to the UK but established since 1999.
Bet £10 Get £10 Free Bet
New UK betting site offering a £10 free bet welcome bonus and rewards for loyalty play.
Bet £5 on a Bet Builder and get a £10 Free Bet
Sports and Casino site with 20 years in the gambling business.
Bet £10 Get £10 Free Bet
Good all round new to the UK, bookmaker founded in 2017. You can enjoy sports and casino action, in play betting, good banking choices meaning faster transactions, live casino and much more.
Bet £20 Get £40
UK Mobile online bookmaker choice for Football, Sports and Casino and optimum Live betting experience.
Why not visit our latest online casino reviews section to discover the welcome bonuses for new players and play some exciting games?
10 Reasons Why You Can Rely On Our Bookmaker Reviews
It’s only natural to wonder about the credibility of our betting site reviews. How do you know that you can trust our opinions? Moreover, what can we point to that backs up our expertise?
Here are ten reasons you can turn to us for advice when it comes to choosing your next sports bookmaker online:
- We spend time researching each bookmaker online.
- We compare the odds of each bookmaker to those of other sites.
- We study forums and online reviews from previous account holders.
- We are a team with extensive knowledge in the sports betting industry.
- We are constantly on the lookout for the best and newest sites.
- We vet the legitimacy of each bookmaker before recommending them.
- We believe in responsible gambling practices.
- We believe in reasonable online sports betting bonuses.
- We test out many bookmaker site features, including customer service tools.
- We make sure to do a deep dive into the history of the bookmaker companies.
We judge each bookmaker based on its level of customer service, industry trustworthiness, selection of markets and odds, bonuses, special features, and cashier.
There are five main features that every good UK bookmaker should offer, which we’ll get into today.
Continue reading along as we highlight these features, discuss our process of creating betting site reviews, and prove to you (with ten reasons) why you should take our word for it.
Now, without further ado, let’s get into the best betting site reviews guide!
5 Top Features a Good UK Bookmaker Should Offer?
A solid UK bookmaker should be a fun yet responsible place to gamble, owing to its optimized features, rewards, and safety.
In our opinion, the following five features are the most important as we write betting site reviews.
- A reliable customer support system
- A large selection of competitive odds and markets
- Ease of use
- Worthwhile promotions and bonus offers
- A secure banking system
And as a given, a worthwhile UK bookmaker should be licensed, registered, and committed to responsible gaming.
How We Rate The Online UK Bookmaker Sites
To determine whether or not each bookmaker site has the most important features, we evaluate them thoroughly. It’s important for us to spend time browsing and comparing a site’s betting odds to the odds offered at competitor sites.
In our betting site reviews, we also get a feel for the user experience by trying out the site firsthand to understand its offerings.
Browsing the Odds/Markets
There are a few critical aspects to this step of our betting reviews.
First, we like to see how many sports you can bet on at a bookmaker and which ones.
A basic bookie will have markets for football, baseball, basketball, etc. But the best sites will also feature unique tennis, volleyball, winter sports, racing events, and more markets.
Second, it’s good to see if you can get the same or better odds for the same price you would pay at other bookies. We look at this factor and scour each site for special odds like odds boost promotions, “best odds guaranteed,” and more.
Last, we want to ensure that the sites we recommend let their players bet in various ways. Aside from straight wagers, we feel it’s important to find sites supporting teaser bets, parlays, and props, among other markets.
User Experience
We can generally gauge how a bookmaker values a customer by looking for the following:
- Responsible gaming features (i.e., timeouts, limits, self-exclusion methods, etc.).
- A well-designed site or mobile layout.
- Easy-to-navigate web pages and betting features.
- A straightforward account sign-up and login process.
- 24/7 or extended hours of customer support via live chat and phone.
- Good reviews from previous bookie customers (as seen online).
These features will often set apart a great bookmaker from an okay one.
The right features signify that the company values its customers and isn’t looking to rip them off.
Player Benefits
Another crucial part of evaluating bookmakers is to browse the site’s promo and bonus selection.
First, we examine the sign-up bonus or welcome offer. Most sites have these, but not all are worth the associated deposit and terms.
We look for sign-up offers that require relatively low investment, have relatively loose wagering requirements, and have a decent betting value.
Sites with VIP or customer loyalty programs are also worth recommending, as they reward customers for returning.
And last but not least, we are always searching for UK bookmakers offering year-round promotions.
These could come as free bets, reload bonuses, or referral offers. The idea is to have player benefits even after the introductory period has ended at the bookie.
Payment Experience
Another sportsbook element that shouldn’t be overlooked is the cashier.
There are many ways to gamble, from e-wallets to credit/debit cards, wire transfers, checks, and cryptocurrencies.
The cashier is where you’ll make your deposits and withdrawals.
Not only should the cashier support safe and reliable payment methods; they should also support a variety of options for different kinds of players.
Furthermore, the payment experience shouldn’t involve lots of extraneous fees, unreasonable minimums/maximums, or huge delays on payouts.
We evaluate these factors before recommending a bookmaker.
Mobile Betting Options
While not every online bookmaker has jumped on this train, it’s still worth seeking out.
Not every bookie we recommend is going to support mobile sports betting. But when we find good mobile betting options, we will tell you about them in our bookmaker reviews.
Sometimes, good mobile betting comes in the form of an official Apple or Android application.
Other times, you can use the mobile-optimized version of a bookie’s website to bet.
In either case, we look for well-designed options that don’t easily crash and feature most of the same betting options you get on the desktop version.
Industry Trustworthiness
Finally, if other industry pros can vouch for a particular UK bookie, so can we. Of course, we like to do our research first. But in many cases, we will recommend UK bookmakers with at least a few years of licensed experience.
We’re looking for sites backed by sports news outlets, notable sports celebrities, and others who can speak to the excellence of the betting experience.
We List Pros and Cons In our Betting Sites Reviews
And, of course, it’s worth mentioning that all of the online bookmaker reviews we release highlight the pros and cons of joining. It’s important to us to be fully transparent in our betting site reviews so that we don’t let down our readers.
While many online sports betting sites are optimized and offer great selections, gambling is still inherently risky. That’s why we make sure to find any potential downsides of joining a site and share them with you.
This way, you can go into a new betting account fully informed and ready to gamble responsibly.
Our Final Verdict On The Sports Betting Reviews
Our bookmaker reviews are thorough, giving readers great insights into the pros and cons of joining different UK bookies.
We stress the importance of sites that are easy to use, have secure payment systems, offer good customer support, and have competitive odds and bonuses.
Be sure to stay tuned as we release even more UK bookmaker reviews in the future.
Our thorough review and rating process is designed to help even the most hesitant players to find the bookmakers that are right for them.
FAQ's
Do bookmakers ban winners?
Bookmakers do not ban winners intentionally. However, they may limit the amount of money a winner can bet or win to protect themselves from significant financial losses.
Bookmakers often have rules about maximum payouts and limits on how much someone can bet. These rules are designed to prevent significant financial losses for the bookmaker.
In some cases, bookmakers may also require identification before allowing someone to place a bet.
What's the biggest bet ever won?

Don Johnson won The biggest bet ever by winning $15 million in a single hand of poker while playing at the Casino de Barcelona in Spain.
The game he played was called Caribbean Stud Poker, which is similar to five-card stud poker but with a progressive jackpot side bet.
In 2014, a man named Scott Montgomery won a $189 million jackpot on a slot machine at the Riverside Resort and Spa in Laughlin, Nevada.
What bookies don't limit winners?
Bookies usually limit the amount of money that can be won on a single bet, but some exceptions exist.
For example, if you place a bet on a long-shot horse in a race with high odds, the bookie may not limit your winnings because they assume that it is unlikely that you will win.
Additionally, some online sportsbooks offer progressive jackpots or other promotions where there is no limit to how much you can win.
Do bookies ever lose?
Bookies are in the business of making money, so they do not lose every time.
However, bookmakers try to balance their books by adjusting odds and taking bets on both sides of a game or event.
In general, bookies have an advantage over gamblers because they set the odds and can adjust them as needed.
Bookies also collect a commission known as vigorish or juice from losing bettors.
When gambling, you can only lose 100% of your money?
Gambling is a game of chance, so there's always the possibility that you can lose more than what you initially put in. However, when gambling, you can only lose 100% of your money if you don't walk away with anything.
In other words, losing everything you bet is possible, but not necessarily more.
Do bookmakers close winning accounts?
Yes, bookmakers do close winning accounts.
Bookmakers are businesses, and they want to make a profit. If you consistently win money from them, they may decide to limit your account or even close it altogether. This is known as “closing a winning account.”
Bookmakers will often use algorithms to monitor betting patterns and detect unusual activity. They may also investigate suspicious bets made by an individual.
What is the maximum withdrawal from bookmakers?
The maximum withdrawal amount from a bookmaker varies depending on the bookmaker and the withdrawal method. However, most bookmakers have a minimum withdrawal limit of around £10-£20.
Depending on the bookmaker's policies, the maximum withdrawal amount can be as high as £500,000 or more. A site like betfred scores high for withdrawal limits. Some bookmakers may also require identification verification before allowing you to withdraw funds.
Can I bet on both teams to win?
No, you cannot bet on both teams to win. This is known as a “push” or “tie” and it is not possible in sports betting. In order for a bookmaker to make money, they need to create a situation where there are more losers than winners. If someone were able to bet on both teams to win and the game ended in a tie, then the bookmaker would lose money.
Can a bookmaker keep my money?
It's unlikely - but it could happen if the bookmakers suspects illegal activites were at hand to secure a profit. So match fixing or breaking their terms for opening an account.
For example some bookmakers wouldn't like it of you opened an account using a VPN and were not resident of the country you said you were from.
What information do I need to open an online bookmaker account?
It's pretty simple to open an account at a UK bookmaker.
You just need to enter your personal details including a valid email address and mobile number (which you will need to verify by means of a link sent to your mailbox or phone.)
Register a valid Debit card or eWallet (check the banking options at each boomaker)
Once confirmed you should be ready to place your bet.
What should I consider when choosing a bookmaker in 2023?
We have highlighted what you should look for in selecting a decent bookmaker in our article on this page. Here are the main points you should be looking at:
A reliable and 24/7 available customer support.
A good selection of betting markets and sports (this will depend on what you want to bet on of course).
User friendliness of the site.
Decent promotions and bonus offers
A good range of Banking options.