Independent bookmaker Reviews you can trust

UK online sports bettors need to have safe and reliable bookmaker sites where they can join and play responsibly.

But finding the ideal bookmaker isn’t always easy.

That’s why we regularly review UK bookmakers that you can count on to help you make your choice.
1
VegasLand Sport football
5 / 5
TOTAL SCORE
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Bet £10 Get £10 Free Bet

Is VegasLand Sport worth your time? our complete review has everything you need to know before joining.

BetBet
#AD 18+ Terms & conditions apply. Begambleaware.org
T&Cs apply | 18+ New United Kingdom, Ireland, Norway, Finland, Germany and Canada customers Only | BeGambleAware.org
2
All British Sports Review
5 / 5
TOTAL SCORE
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10% Cashback on deposit losses

All British Sports comes onto the UK market with an exclusive and unique welcome offer of 10% cashback.

BetBet
#AD 18+ Terms & conditions apply. Begambleaware.org
18+. Full Terms and conditions apply.
3
VegasMobileCasino Sports Review
4.9 / 5
TOTAL SCORE
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Bet £10 Get £30 Free Bet with Promo Code: VMC30

Make your first bet a winning one at Vegasmobilecasino Sports with their deposit and bet £10 for a £30 free bet bonus.

BetBet
#AD 18+ Terms & conditions apply. Begambleaware.org
New players only. Opt-in Required. Min stake £ 10, min odds 1.5, stake not returned. 1X wagering the winnings from the free bet. Wager from real balance first. Wager calculated on bonus bets only. Max conversion: £ 200. Valid for 7 Days from issue. Excluded Skrill deposits. Withdrawal requests voids all active/pending bonuses. Full Terms Apply.
4
Rhino bet Review of new UK bookmaker
5 / 5
TOTAL SCORE
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Bet £20 Get £20 Free Bet

Charge up your Odds at Rhino bet with their daily specials and Best Odds Guaranteed on racing markets—a new bookmaker for UK players with a £20 free bet offer.

BetBet
#AD 18+ Terms & conditions apply. Begambleaware.org
18+ only. New UK/Ire customers only. Full Terms & Conditions apply.
5
Betway Free Bet
4.8 / 5
TOTAL SCORE
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Free £30 Matched Bet if your 1st Acca loses

Make your first Acca bet at Betway for up to £30 back as a free bet.

BetBet
#AD 18+ Terms & conditions apply. Begambleaware.org
New UK customers only. Min Deposit: £5. Maximum Free Bet: £30. First bet on a Football or Horse Racing multiple with 3+ selections. Overall odds: 3.00 (2/1) or higher. Free Bets available upon settlement of the qualifying bet. Debit card deposits only. This is offer is valid for 7 days from your new account being registered. 18+ BeGambleAware.org Full terms apply.
6
Betzone Review
5 / 5
TOTAL SCORE
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Up to £60 In Free Sports Bets

New UK betting site for 2022 with Sports and Casino.

BetBet
#AD 18+ Terms & conditions apply. Begambleaware.org
1. Customers must join from this page and not at some later time (this will ensure your new account will be given the right promo code). 2. Free sports bets require qualifying bets and are awarded in stages: Stage 1: £10 free bet requires 5 x £10 settled bets. Stage 2: (i) If first £10 bets (including those in Stage 1) are £10 or over each => FREE £10 bet. (ii) If first £10 bets (including those in Stage 1) are £20 or over each => FREE £20 bet. (iii) If first £10 bets (including those in Stage 1) are £50 or over each => FREE £50 bet 3. Casino Free Spins – Customers will be awarded free spins proportional to their Stage 2 level i.e.10 free spins for level (i), 20 free spins for (ii) and 50 free spins for level (iii) 4. For NEW customers only who clicked on a Google advertising link to this page (and who did not come direct). Account opening must be tracked with the correct tracking code
7
StarSports Bet Review (UK Players)
5 / 5
TOTAL SCORE
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Up to £50 Cashback

A new and exciting bookmaker for UK players with horse racing and sports betting.

BetBet
#AD 18+ Terms & conditions apply. Begambleaware.org
18+. full terms and conditions apply to all promotions and bonuses.
8
Luckland Sports Review
5 / 5
TOTAL SCORE
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Bet £15 Get £10 Free Bet

A new casino and sports betting site for UK players in 2023.

BetBet
#AD 18+ Terms & conditions apply. Begambleaware.org
Max. Free Bet Token amount: £10. Minimum Deposit: £10. Minimum wagering on Sport to activate the Free Bet Token: £15.
9
ZetBet Sport Review
4.7 / 5
TOTAL SCORE
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Bet £10 Get £10 Free Bet

New UK sports and casino betting site in 2022 offers a free £10 bet and excellent live in play betting platform.

BetBet
#AD 18+ Terms & conditions apply. Begambleaware.org
Applies only to new depositing players. 18+. Minimum deposit for 1st deposit bonus: £10. Welcome Package split over 3 deposits. Minimum deposit for 2nd & 3rd deposit bonus: £20. 35x Wagering requirement applies to match up bonus. 100 spins splits to 20 spins a day for 5 days. Spins credited in specific games. Spins expire after 24 hours. 50x Wagering requirement applies to spins. Terms and Conditions apply.
10
BetGoodwin Review
5 / 5
TOTAL SCORE
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50% as free bet upto £25 on first day losses

New betting site for 2022 owned by Goodwin Racing Ltd.

BetBet
#AD 18+ Terms & conditions apply. Begambleaware.org
18+ only Full Terms and conditions apply.
11
Luckster sports Review
4.5 / 5
TOTAL SCORE
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Bet £10 Get £10 Free Bet

A new online sports and casino site for 2022.

BetBet
#AD 18+ Terms & conditions apply. Begambleaware.org
18+. Full Terms and conditions apply.
12
Highbet Sports Review Logo
5 / 5
TOTAL SCORE
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Bet £10 Get £15

New UK betting site that offers fast live betting action with a good choice of sports to bet.

BetBet
#AD 18+ Terms & conditions apply. Begambleaware.org
18+ Full Terms and conditions apply.
13
Bettarget Review UK
5 / 5
TOTAL SCORE
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Bet £10 Get £15 Free Bet

Join a New betting site for UK players launched in 2021 and get our exclusive £15 free bet.

BetBet
#AD 18+ Terms & conditions apply. Begambleaware.org
18+,New customers only. Min wagering on sport £10. Max one £15 free bet. Qualifying bets must be placed at odds of 1/1 or greater. Paid as bonus token with min 4/5 odds req. Selected payment methods only. Bet expires after 14 days of being credited. Click to see full T&Cs
14
Bet365
5 / 5
TOTAL SCORE
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Bet £10 & Get £30 in Free Bets
for new customers at bet365. Min deposit requirement. Free Bets are paid as Bet Credits and are available for use upon settlement of bets to value of qualifying deposit. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply.

Bet365 bet credits Review - Join our #1 rated online bookmaker Bet365.

BetBet
#AD 18+ Terms & conditions apply. Begambleaware.org
18+ Full T&Cs apply.
15
Casumo Ireland Bonus review
4.7 / 5
TOTAL SCORE
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100% bonus up to £25 + 20 Bonus Spins on Sahara Riches Cash Collect on deposit

100% bonus up to £25 + 20 Bonus Spins on Sahara Riches Cash Collect on deposit at the Casino.

BetBet
#AD 18+ Terms & conditions apply. Begambleaware.org
18+. New UK customers only. Opt-in required. 20 Bonus Spins on "Book of Dead" and 100% Deposit Bonus up to £25 on first deposit. Min deposit £10. 30x wagering requirement for Bonus Spins and 30x wagering requirement for Deposit Bonus (game weighting applies). Max £5/spin or £0.50/line or £10/round (live casino). 30 days expiry. T&C's Apply. Please gamble responsibly • www.begambleaware.org • Bonus terms
16
Sportsbetio UK Review
5 / 5
TOTAL SCORE
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Enhanced Odds, Up To 20% Acca Boost, Add2Bet, Build a bet, Pulse Bet

Sportsbook and Casino betting site, fully UK Licensed bookie which is recommended for eSports, Live betting and Virtual betting entertainment. Part sponsors of Premier League clubs Arsenal and Southampton.

BetBet
#AD 18+ Terms & conditions apply. Begambleaware.org
18+. Full T&C's apply.
17
Kwiff Review
4.9 / 5
TOTAL SCORE
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Bet £10 Get £20 Free Bet

Surprise boosts when you Cash Out your bets are just one of the ways this mobile bookmaker will enhance your gambling journey.

BetBet
#AD 18+ Terms & conditions apply. Begambleaware.org
New customers & 18+ only. Min. deposit of £/€10. Qualifying real money bet of £/€10. Min odds greater than or equal to 1.5 required. E/W bets excluded. Offer credited within 48 hours. Additional T&Cs apply. Please gamble responsibly
18
Betneptune review 2023
5 / 5
TOTAL SCORE
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Bet £10 Get £10 Free Bet

Reach for the stars with BetNeptune, one of many new entrants powered by ProgressPlay ltd software and offering a £10 free bet. If Sports Live betting is something you like to bet then this betting site delivers with their excellent inerface and live display.

BetBet
#AD 18+ Terms & conditions apply. Begambleaware.org
New Players Only. Minimum €/$/£ 10 qualifying bets. No cash-outs allowed. Free bet is a one-time stake of €/$/£ 10, minimum odds of 1.5, stake is not returned, maximum Conversion €/$/£ 20, 10X wagering the winnings, valid for 7 Days from issue. Excluded Skrill deposits. Full Terms apply
19
Campeonbet Review
4.5 / 5
TOTAL SCORE
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100% up to £100 Deposit Bonus

Latin America based online sportsbooks that offers a 100% Welcome Deposit Bonus, Sports, Live Casino and over 40,000 betting events every month.

BetBet
#AD 18+ Terms & conditions apply. Begambleaware.org
Full Terms and Conditions apply. 18+ only.
20
Sportingindex Free bet
5 / 5
TOTAL SCORE
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Up To £500 Cashback on Spread betting Net Losses

Join the market leader in sports spread betting on all major sports tournaments, leagues and events and now with a fixed odds service.

BetBet
#AD 18+ Terms & conditions apply. Begambleaware.org
New UK and Ireland clients only.
Applies to 50% cashback on cumulative net losses on qualifying spread bets placed and settled within 7 days of account opening.
Fully partially or reverse closed bets do not qualify.
Max Cashback £500.
Full terms apply.
Spread betting involves risk.
Losses can exceed deposits.
Always bet responsibly
18+. Begambleaware.org
21
Fanteam Review
4.9 / 5
TOTAL SCORE
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Bet £20 get £20 Free Bet

The biggest daily fantasy site in Europe plus sportsbook with all the regular sports betting markets you'd expect.

BetBet
#AD 18+ Terms & conditions apply. Begambleaware.org
18+ only.Terms and conditions apply
22
The Online Casino Sports Review
5 / 5
TOTAL SCORE
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Bet £10 Get £30 Free Bet with Promo Code: BETGET

The Online Casino with a new Sports platform and Welcome Bonus Offer of a £30 free bet. It's an established Casino site which has added a Sports section operated by a leading betting platform ProgressPlay Ltd.

BetBet
#AD 18+ Terms & conditions apply. Begambleaware.org
New Players Only. Free bet - one-time stake of £10, min odds 1.5, stake not returned. 1X wager the winnings. Wager from real balance first. Wager calculated on bonus bets only. Max conversion: £200. Valid for 7 Days from issue. Withdrawal requests voids all active/pending bonuses. Excluded Skrill deposits. Full Terms apply.
23
William Hill Review
5 / 5
TOTAL SCORE
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Bet £10 get £30

A high street bookmaker name that's been around since 1934 delivers a heavy weight performance online.

BetBet
#AD 18+ Terms & conditions apply. Begambleaware.org
18+. Play Safe. From 00:01 on 17.10.2022. 3x £10 free bets. Free bets expire after 30 days. New customers signing up through mobile or tablet device only. Minimum £10 stake on odds of 1/2 (1.5) or greater on sportsbook (excluding Virtual markets). Further terms apply. #ad
24
Quinnbet Review
5 / 5
TOTAL SCORE
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Get 50% Back as a Free Bet up to £35 Plus 10 Free Spins

UK & Irish bookmaker with no rival in Promotions on offer. Live Streaming, In-Play betting and Free Spins.

BetBet
#AD 18+ Terms & conditions apply. Begambleaware.org
If your account has Sportsbook losses at the end of your first day's betting, QuinnBet will refund 50% of your losses as a Free Bet up to £35 (min 3 bets) Plus 10 Free Spins on Reel Diamonds. T&Cs apply | 18+ New UK Customers Only | BeGambleAware.org
25
Betfred reviews
5 / 5
TOTAL SCORE
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Get £40 in bonuses when you bet £10

Top rated UK online betting site since 1967.

BetBet
#AD 18+ Terms & conditions apply. Begambleaware.org
New 18+ UK customers only. Register using the promo code WELCOME40, deposit and place first bet of £10+ on Sports (cumulative Evens+) within 7 days of registration. First bet must be on Sports. £30 in Free Bets and £10 in Free Spins (50x20p) credited within 10 hours of bet settlement. Free Bet stakes are not included in any returns. Bonuses have a 7-day expiry. Payment restrictions apply. SMS verification and/or Proof of I.D and address may be required. Full T&Cs apply.
26
Spreadex Review
5 / 5
TOTAL SCORE
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Up To £40 in Bonuses

Financial, sports, spread and fixed odds betting with casino action all from one account.

BetBet
#AD 18+ Terms & conditions apply. Begambleaware.org
Spread betting losses can exceed deposit. 18+ begambleaware.org
27
Tonybet Bonus
4.7 / 5
TOTAL SCORE
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100% Up to £50 Deposit Bonus

Weekly Cashback on Sports betting and Live betting platform are two standouts from a well established, since 2009, betting site for UK punters.

BetBet
#AD 18+ Terms & conditions apply. Begambleaware.org
18+ Full T&C's apply.
28
Boylesports UK Free Bet
5 / 5
TOTAL SCORE
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Bet £10 Get £20

The biggest Independent Irish online bookmaker with a long standing reputation from 1982. All sports, Casino, Poker, Lotto and Live betting/Streaming.

BetBet
#AD 18+ Terms & conditions apply. Begambleaware.org
New UK customers (Excluding NI) only. Mobile exclusive. Min stake £10. Min odds Evs. Free bet applied on 1st settlement of any qualifying bet. 30 days to qualify. Free bets expire in 7 days. Cashed out/Free Bets won’t apply. Payment method restrictions. 1 Free Bet offer per customer, household & IP Address only. 18+. T&Cs apply. T&Cs apply
29
Vbet Review
5 / 5
TOTAL SCORE
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Up To £20 Free Bet

24/7 Customer Service. Excellent Live In-Play betting with competitive odds. Live casino, games, eSports, Virtual, football & horse racing.

BetBet
#AD 18+ Terms & conditions apply. Begambleaware.org
30
Betiton review
4.9 / 5
TOTAL SCORE
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Bet £15 Get £10 Free Bet

New UK online bookmaker founded in 2020.

BetBet
#AD 18+ Terms & conditions apply. Begambleaware.org
New customers only. Max one £10 free bet. Qualifying bets must be placed at odds of 1/1 or greater. Paid as Bonus Token with min odds of 4/5 required. Skrill, Neteller and Paypal not elegible. T&C's apply 18+ only.
31
Hollywoodbets Reviews
5 / 5
TOTAL SCORE
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Acca Insurance - Up To x 5 Stake Back

New betting site to the UK but established since 1999.

BetBet
#AD 18+ Terms & conditions apply. Begambleaware.org
T&C’s apply. 18+.
32
Betdukes Review
5 / 5
TOTAL SCORE
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Bet £10 Get £10 Free Bet

New UK betting site from 2020 offering a £10 free bet welcome bonus and rewards for loyalty.

BetBet
#AD 18+ Terms & conditions apply. Begambleaware.org
New UK Players Only. Minimum stake £10, minimum odds 1.5, stake not returned. 10X wagering the winnings from the free bet. Wagering occurs from real balance first. Wagering requirement is calculated on bonus bets only, wagering starts from real funds. Free bet is valid for 7 Days from issue. Max conversion: £20. Excluded Skrill deposits. Full Terms apply.
33
Netbet Review
5 / 5
TOTAL SCORE
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Bet £10 Get £10 Free Bet

Sports and Casino site with 20 years in the gambling business.

BetBet
#AD 18+ Terms & conditions apply. Begambleaware.org
18+ Only. Full T&C's apply. Deposit and bet £10 Minimum Odds at 1/2 (1.50). £10 Freebet. Vaild 7 Days.
34
Mr Play Sports Betting
5 / 5
TOTAL SCORE
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Bet £10 Get £10 Free Bet

Good all round new UK bookmaker founded in 2017.

BetBet
#AD 18+ Terms & conditions apply. Begambleaware.org
18+, Mr. Play Welcome Bonus: New Players only, 1st Deposit, Minimum Deposit of £10, Maximum of £10 free bet. Valid for 14 days, bets must be placed at odds of 1/1 or greater and be settled within 14 days of placement. System bets not eligible. Full T&C's apply.
35
Mobile Wins Free bet offer
5 / 5
TOTAL SCORE
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Bet £10 Get £40

UK Mobile online bookmaker choice for Football, Sports and Casino and optimum Live betting experience.

BetBet
#AD 18+ Terms & conditions apply. Begambleaware.org
New Players Only. Minimum stake £10, minimum odds 1.5, stake not returned. 1X wagering the winnings from the free bet. Wagering occurs from real balance first. Wagering requirement is calculated on bonus bets only, wagering starts from real funds. Free bet is valid for 30 Days from issue. Max conversion: £200 Full Terms apply.

Why not visit our latest online casino reviews section to discover the welcome bonuses for new players and get to play some exciting games?

10 Reasons Why You Can Rely On Our Bookmaker Reviews

Top 10 Reasons to trsut our Independent Bookmaker Reviews

It’s only natural to wonder about the credibility of our betting site reviews. How do you know that you can trust our opinions? And moreover, what can we point to that backs up our expertise?

Here are 10 reasons you can turn to us for advice when it comes to choosing your next sports bookmaker online:

  1. We spend time researching each individual bookmaker online
  2. We compare the odds of each bookmaker to those of other sites
  3. We study up on forums and online reviews from previous account holders
  4. We are a team with extensive knowledge in the sports betting industry
  5. We are constantly on the lookout for the best and newest sites
  6. We vet the legitimacy of each bookmaker before recommending them
  7. We believe in responsible gambling practices
  8. We believe in reasonable online sports betting bonuses
  9. We test out many bookmaker site features, including customer service tools
  10. We make sure to do a deep dive into the history of the bookmaker companies

We judge each bookmaker based on its level of customer service, industry trustworthiness, selection of markets and odds, bonuses, special features, and cashier.

There are 5 main features that every good UK bookmaker should offer, which we’ll get into today.

Continue reading along as we highlight these features, discuss our process of creating bookmaker reviews, and prove to you (with 10 reasons) why you should take our word for it.

Now, without further ado, let’s get into the guide!

5 Top Features a Good UK Bookmaker Should Offer?

Top 5 betting offers

A solid UK bookmaker should be a fun yet responsible place to gamble, owing to its optimized features, rewards, and safety. The following 5 features are the most important in our opinion as we write bookmaker reviews.

  1. A reliable customer support system
  2. A large selection of competitive odds and markets
  3. Ease of use
  4. Worthwhile promotions and bonus offers
  5. A secure banking system

And as a given, a worthwhile UK bookmaker should be licensed, registered, and committed to responsible gaming.

How We Rate The Online UK Bookmaker Sites

To determine whether or not each bookmaker site has the most important features, we evaluate them thoroughly. It’s important for us to spend time browsing and comparing a site’s betting odds to the odds offered at competitor sites.

In our bookmaker reviews, we also get a feel for the user experience by trying out the site firsthand to understand its offerings.

Browsing the Odds/Markets

There are a few key aspects to this step of our rating. First, we like to see how many sports you can bet on at a bookmaker and which ones. A basic bookie will have markets for football, baseball, basketball, etc. But the best sites will also feature special markets in tennis, volleyball, winter sports, racing events, and more.

Second, it’s good to see if you can get the same or better odds for the same price you would pay at other bookies. We look at this factor, and we also scour each site for special odds like odds boost promotions, “best odds guaranteed”, and more.

Last but not least, we want to ensure that the sites we recommend let their players bet in a variety of ways. Aside from straight wagers, we feel that it’s important to find sites that support teaser bets, parlays, and props, among other markets.

User Experience

We can generally gauge how a customer is valued at a bookmaker by looking for the following:

  • Responsible gaming features (i.e. timeouts, limits, self-exclusion methods, etc.)
  • A well-designed site or mobile layout
  • Easy-to-navigate web pages and betting features
  • An easy account sign-up and login process
  • 24/7 or extended hours customer support via live chat and phone
  • Good reviews from previous bookie customers (as seen online)

These features will often set apart a great bookmaker from an okay one. The right features are a sign that the company values its customers and isn’t looking to just rip them off.

Player Benefits

Another key part of evaluating bookmakers is to browse the site’s promo and bonus selection. First, we examine the sign-up bonus or welcome offer. Most sites have these, but not all of them are worth the associated deposit and terms. We look for sign-up offers that require a relatively low investment, have relatively loose wagering requirements, and have a decent betting value.

Sites with VIP or customer loyalty programs are also worth recommending, as they reward customers for coming back.

And last but not least, we are always on the hunt for UK bookmakers that offer promotions year-round. These could come in the form of free bets, reload bonuses, or even referral offers. The idea is to have player benefits even after the introductory period has ended at the bookie.

Payment Experience

Another sportsbook element that shouldn’t be overlooked is the cashier. From e-wallets to credit/debit cards, wire transfer, checks, and cryptocurrencies, there are lots of ways to gamble these days.

The cashier is where you’ll make your deposits and withdrawals. Not only should the cashier support safe and reliable payment methods; they should also support a variety of options for different kinds of players.

Furthermore, the payment experience shouldn’t involve lots of extraneous fees, unreasonable minimums/maximums, or huge delays on payouts. We evaluate these factors before recommending a bookmaker.

Mobile Betting Options

While not every online bookmaker has jumped on this train yet, it’s still worth seeking out. Not every bookie we recommend is going to support mobile sports betting. But when we find good mobile betting options, we are sure to let you know about them in our bookmaker reviews.

Sometimes, good mobile betting comes in the form of an official Apple or Android application. Other times, you can simply use the mobile-optimized version of a bookie’s website to bet.

In either case, we look for options that are well-designed, don’t easily crash, and feature most of the same betting options you get on the desktop version.

Industry Trustworthiness

Finally, we feel that, if other industry pros can vouch for a certain UK bookie, then so can we. Of course, we like to do our own research first. But in many cases, we will be recommending UK bookmakers that have at least a few years of licensed experience.

We’re looking for sites that are backed by sports news outlets, notable sports celebrities, and other people who can speak to the excellence of the betting experience.

We List Pros and Cons In our Betting Sites Reviews

And of course, it’s worth mentioning that all of the online bookmaker reviews we release highlight the pros and cons of joining. It’s important to us to be fully transparent in our betting site reviews so that we don’t let down our readers.

While many online sports betting sites are optimized and offer great selections, gambling is still inherently risky. That’s why we make sure to find any potential downsides of joining a site and share them with you.

This way, you can go into a new betting account fully informed and ready to gamble responsibly.

Our Final Verdict On The Sports Betting Reviews

Our bookmaker reviews are thorough and extensive, giving readers great insights into both the pros and cons of joining different UK bookies.

We stress the importance of sites that are easy to use, have secure payment systems, offer good customer support, and have competitive odds and bonuses.

Be sure to stay tuned as we release even more UK bookmaker reviews in the future.

Our thorough review and rating process is designed to help even the most hesitant players to find the bookmakers that are right for them.

FAQ's

Can a bookmaker keep my money?

It's unlikely - but it could happen if the bookmakers suspects illegal activites were at hand to secure a profit. So match fixing or breaking their terms for opening an account.

For example some bookmakers wouldn't like it of you opened an account using a VPN and were not resident of the country you said you were from.

What information do I need to open an online bookmaker account?

It's pretty simple to open an account at a UK bookmaker.

You just need to enter your personal details including a valid email address and mobile number (which you will need to verify by means of a link sent to your mailbox or phone.)

Register a valid Debit card or eWallet (check the banking options at each boomaker)

Once confirmed you should be ready to place your bet.

What should I consider when choosing a bookmaker in 2023?

We have highlighted what you should look for in selecting a decent bookmaker in our article on this page. Here are the main points you should be looking at:

A reliable and 24/7 available customer support.
A good selection of betting markets and sports (this will depend on what you want to bet on of course).
User friendliness of the site.
Decent promotions and bonus offers
A good range of Banking options.