Independent bookmaker Reviews you can trust
UK online sports bettors need to have safe and reliable bookmaker sites where they can join and play responsibly.
But finding the ideal bookmaker isn’t always easy.
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10 Reasons Why You Can Rely On Our Bookmaker Reviews
It’s only natural to wonder about the credibility of our betting site reviews. How do you know that you can trust our opinions? And moreover, what can we point to that backs up our expertise?
Here are 10 reasons you can turn to us for advice when it comes to choosing your next sports bookmaker online:
- We spend time researching each individual bookmaker online
- We compare the odds of each bookmaker to those of other sites
- We study up on forums and online reviews from previous account holders
- We are a team with extensive knowledge in the sports betting industry
- We are constantly on the lookout for the best and newest sites
- We vet the legitimacy of each bookmaker before recommending them
- We believe in responsible gambling practices
- We believe in reasonable online sports betting bonuses
- We test out many bookmaker site features, including customer service tools
- We make sure to do a deep dive into the history of the bookmaker companies
We judge each bookmaker based on its level of customer service, industry trustworthiness, selection of markets and odds, bonuses, special features, and cashier.
There are 5 main features that every good UK bookmaker should offer, which we’ll get into today.
Continue reading along as we highlight these features, discuss our process of creating bookmaker reviews, and prove to you (with 10 reasons) why you should take our word for it.
Now, without further ado, let’s get into the guide!
5 Top Features a Good UK Bookmaker Should Offer?
A solid UK bookmaker should be a fun yet responsible place to gamble, owing to its optimized features, rewards, and safety. The following 5 features are the most important in our opinion as we write bookmaker reviews.
- A reliable customer support system
- A large selection of competitive odds and markets
- Ease of use
- Worthwhile promotions and bonus offers
- A secure banking system
And as a given, a worthwhile UK bookmaker should be licensed, registered, and committed to responsible gaming.
How We Rate The Online UK Bookmaker Sites
To determine whether or not each bookmaker site has the most important features, we evaluate them thoroughly. It’s important for us to spend time browsing and comparing a site’s betting odds to the odds offered at competitor sites.
In our bookmaker reviews, we also get a feel for the user experience by trying out the site firsthand to understand its offerings.
Browsing the Odds/Markets
There are a few key aspects to this step of our rating. First, we like to see how many sports you can bet on at a bookmaker and which ones. A basic bookie will have markets for football, baseball, basketball, etc. But the best sites will also feature special markets in tennis, volleyball, winter sports, racing events, and more.
Second, it’s good to see if you can get the same or better odds for the same price you would pay at other bookies. We look at this factor, and we also scour each site for special odds like odds boost promotions, “best odds guaranteed”, and more.
Last but not least, we want to ensure that the sites we recommend let their players bet in a variety of ways. Aside from straight wagers, we feel that it’s important to find sites that support teaser bets, parlays, and props, among other markets.
User Experience
We can generally gauge how a customer is valued at a bookmaker by looking for the following:
- Responsible gaming features (i.e. timeouts, limits, self-exclusion methods, etc.)
- A well-designed site or mobile layout
- Easy-to-navigate web pages and betting features
- An easy account sign-up and login process
- 24/7 or extended hours customer support via live chat and phone
- Good reviews from previous bookie customers (as seen online)
These features will often set apart a great bookmaker from an okay one. The right features are a sign that the company values its customers and isn’t looking to just rip them off.
Player Benefits
Another key part of evaluating bookmakers is to browse the site’s promo and bonus selection. First, we examine the sign-up bonus or welcome offer. Most sites have these, but not all of them are worth the associated deposit and terms. We look for sign-up offers that require a relatively low investment, have relatively loose wagering requirements, and have a decent betting value.
Sites with VIP or customer loyalty programs are also worth recommending, as they reward customers for coming back.
And last but not least, we are always on the hunt for UK bookmakers that offer promotions year-round. These could come in the form of free bets, reload bonuses, or even referral offers. The idea is to have player benefits even after the introductory period has ended at the bookie.
Payment Experience
Another sportsbook element that shouldn’t be overlooked is the cashier. From e-wallets to credit/debit cards, wire transfer, checks, and cryptocurrencies, there are lots of ways to gamble these days.
The cashier is where you’ll make your deposits and withdrawals. Not only should the cashier support safe and reliable payment methods; they should also support a variety of options for different kinds of players.
Furthermore, the payment experience shouldn’t involve lots of extraneous fees, unreasonable minimums/maximums, or huge delays on payouts. We evaluate these factors before recommending a bookmaker.
Mobile Betting Options
While not every online bookmaker has jumped on this train yet, it’s still worth seeking out. Not every bookie we recommend is going to support mobile sports betting. But when we find good mobile betting options, we are sure to let you know about them in our bookmaker reviews.
Sometimes, good mobile betting comes in the form of an official Apple or Android application. Other times, you can simply use the mobile-optimized version of a bookie’s website to bet.
In either case, we look for options that are well-designed, don’t easily crash, and feature most of the same betting options you get on the desktop version.
Industry Trustworthiness
Finally, we feel that, if other industry pros can vouch for a certain UK bookie, then so can we. Of course, we like to do our own research first. But in many cases, we will be recommending UK bookmakers that have at least a few years of licensed experience.
We’re looking for sites that are backed by sports news outlets, notable sports celebrities, and other people who can speak to the excellence of the betting experience.
We List Pros and Cons In our Betting Sites Reviews
And of course, it’s worth mentioning that all of the online bookmaker reviews we release highlight the pros and cons of joining. It’s important to us to be fully transparent in our betting site reviews so that we don’t let down our readers.
While many online sports betting sites are optimized and offer great selections, gambling is still inherently risky. That’s why we make sure to find any potential downsides of joining a site and share them with you.
This way, you can go into a new betting account fully informed and ready to gamble responsibly.
Our Final Verdict On The Sports Betting Reviews
Our bookmaker reviews are thorough and extensive, giving readers great insights into both the pros and cons of joining different UK bookies.
We stress the importance of sites that are easy to use, have secure payment systems, offer good customer support, and have competitive odds and bonuses.
Be sure to stay tuned as we release even more UK bookmaker reviews in the future.
Our thorough review and rating process is designed to help even the most hesitant players to find the bookmakers that are right for them.
FAQ's
Can a bookmaker keep my money?
It's unlikely - but it could happen if the bookmakers suspects illegal activites were at hand to secure a profit. So match fixing or breaking their terms for opening an account.
For example some bookmakers wouldn't like it of you opened an account using a VPN and were not resident of the country you said you were from.
What information do I need to open an online bookmaker account?
It's pretty simple to open an account at a UK bookmaker.
You just need to enter your personal details including a valid email address and mobile number (which you will need to verify by means of a link sent to your mailbox or phone.)
Register a valid Debit card or eWallet (check the banking options at each boomaker)
Once confirmed you should be ready to place your bet.
What should I consider when choosing a bookmaker in 2023?
We have highlighted what you should look for in selecting a decent bookmaker in our article on this page. Here are the main points you should be looking at:
A reliable and 24/7 available customer support.
A good selection of betting markets and sports (this will depend on what you want to bet on of course).
User friendliness of the site.
Decent promotions and bonus offers
A good range of Banking options.