Football Betting – Guide and Best Sites online 2022

If you are searching for the best football betting sites look no further with our list of top sites below.

We also list what football betting features you can find at the bookmakers in the UK and how best to use them.

Best Football betting sites

1
CopyBet Review CopyBet Review
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World Cup - £5 No Deposit + £40 Sports

BetBet
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18+ Only. Full T&C's apply.
2
Betdukes Review Betdukes Review
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Bet £10 Get £10 Free Bets

New UK betting site from 2020.

BetBet
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New UK Players Only. Minimum stake £10, minimum odds 1.5, stake not returned. 10X wagering the winnings from the free bet. Wagering occurs from real balance first. Wagering requirement is calculated on bonus bets only, wagering starts from real funds. Free bet is valid for 7 Days from issue. Max conversion: £20. Excluded Skrill deposits. Full Terms apply.
3
Betfred Lucky 15 Bonus Betfred Lucky 15 Bonus
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Get £60 in bonuses when you bet £10

Top rated UK online betting site since 1967.

BetBet
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New UK customers only. Register using the promo code BETFRED60, deposit, and place first bet of £10+ on Sports (cumulative price Evens+) within 7 days of registration.
First bet must be on Sports. £20 in Free Bets to be used on Sports, £10 in Free Bets to be used on Lotto, and 50 Free Spins (20p per spin) credited within 48 hours of bet settlement.
Further £20 in Free Bets credited 5 days after settlement. Bonuses have a 7-day expiry. Payment restrictions apply. SMS verification and/or Proof of I.D and address may be required. Full T&Cs apply.
4
Quinnbet Review Quinnbet Review
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Get 50% Back as a Free Bet up to £35 Plus 10 Free Spins

UK & Irish bookmaker with no rival in Promotions on offer. Live Streaming, In-Play betting and Free Spins.

BetBet
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If your account has Sportsbook losses at the end of your first day's betting, QuinnBet will refund 50% of your losses as a Free Bet up to £35 (min 3 bets) Plus 10 Free Spins on Reel Diamonds. T&Cs apply | 18+ New UK Customers Only | BeGambleAware.org
5
Highbet Sports Review Highbet Sports Review
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Up To £30 on your 2nd Deposit

Get up to £30 in Bonuses when you make your 2nd deposit at HighBet.

BetBet
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Offer activated when making a valid second deposit.Minimum Qualifying Bet : £20 Minimum Odds for Qualifying Bet : 1.70 (8/11) Maximum Free Bets Given : 2 Maximum Free Bet Given Day 1 : £25 Maximum Free Bet Given Day 2 : £5 Free Bet Day 1 will be given once qualifying bet of £20 with minimum odds of 1.70 has been settled. Free Bet Day 2 will be given upon login the next day.
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William Hill Review William Hill Review
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Bet £10 get £30

A high street bookmaker name that's been around since 1934 delivers a heavy weight performance online.

BetBet
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18+. Play Safe. From 00:01 on 17.10.2022. 3x £10 free bets. Free bets expire after 30 days. New customers signing up through mobile or tablet device only. Minimum £10 stake on odds of 1/2 (1.5) or greater on sportsbook (excluding Virtual markets). Further terms apply. #ad
7
Betzone Review Betzone Review
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Sign Up & Get a £60 World Cup Bet Bundle!

New UK betting site for 2022 with Sports and Casino.

BetBet
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18+ only Full Terms and conditions apply. Bet 3 x £20 World Cup Specials bets, and get a £20 Bet Bundle each time. 3 Bet Bundles per new account.

Restrictions and further terms apply. Offer open til 18th Dec (for 1 Bet bundle only). A bundle - £5 free bet, £10 casino spins, 50% bet boost.
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The Online Casino Sports Review The Online Casino Sports Review
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Bet £10 Get £30 Free Bet with Promo Code: BETGET

The Online Casino with a new Sports platform and Welcome Bonus Offer of a £30 free bet. It's an established Casino site which has added a Sports section operated by a leading betting platform ProgressPlay Ltd.

BetBet
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New Players Only. Free bet - one-time stake of £10, min odds 1.5, stake not returned. 1X wager the winnings. Wager from real balance first. Wager calculated on bonus bets only. Max conversion: £200. Valid for 7 Days from issue. Withdrawal requests voids all active/pending bonuses. Excluded Skrill deposits. Full Terms apply.
9
Bettarget Review UK Bettarget Review UK
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Bet £10 Get £15

Join a New betting site for UK players launched in 2021 and get our exclusive £15 free bet.

BetBet
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18+,New customers only. Min wagering on sport £10. Max one £15 free bet. Qualifying bets must be placed at odds of 1/1 or greater. Paid as bonus token with min 4/5 odds req. Selected payment methods only. Bet expires after 14 days of being credited. Click to see full T&Cs
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StarSports Bet Review (UK Players) StarSports Bet Review (UK Players)
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Up to £50 Cashback

A new and exciting bookmaker for UK players with horse racing and sports betting.

BetBet
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18+. full terms and conditions apply to all promotions and bonuses.

Best Football Betting Offers

Check out our list below of the latest UK football betting promotions.

1
CopyBet Review CopyBet Review
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World Cup - £5 No Deposit + £40 Sports

BetBet
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VegasMobileCasino Sports Review VegasMobileCasino Sports Review
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WC Special: Bet £10 Get £30 Free Bet with Promo Code: VMC30

Make your first bet a winning one at Vegasmobilecasino Sports with their deposit and bet £10 for a £30 free bet bonus.

BetBet
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New players only. Opt-in Required. Min stake £ 10, min odds 1.5, stake not returned. 1X wagering the winnings from the free bet. Wager from real balance first. Wager calculated on bonus bets only. Max conversion: £ 200. Valid for 7 Days from issue. Excluded Skrill deposits. Withdrawal requests voids all active/pending bonuses. Full Terms Apply.
3
William Hill Review William Hill Review
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Bet £10 Get £50 in free bets - Use Promo code: WC2022

Bet €10 Get €50 in free bets. New customers use Promo code WC2022

BetBet
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18+. New customers using Promo code WC2022 only, Min £10/€10/$10 stake, min odds 1.8, free bets paid as 5 x £10/€10/$10, free bets credited after settlement of first qualifying bet, free bets will expire 30 days after the qualifying bet is settled, payment method/player/country restrictions apply. See full terms below. Play responsibly. Gamblingtherapy.org
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Highbet Sports Review Highbet Sports Review
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Up To £30 on your 2nd Deposit

Get up to £30 in Bonuses when you make your 2nd deposit at HighBet.

BetBet
#AD 18+ Terms & conditions apply. Begambleaware.org
Offer activated when making a valid second deposit.Minimum Qualifying Bet : £20 Minimum Odds for Qualifying Bet : 1.70 (8/11) Maximum Free Bets Given : 2 Maximum Free Bet Given Day 1 : £25 Maximum Free Bet Given Day 2 : £5 Free Bet Day 1 will be given once qualifying bet of £20 with minimum odds of 1.70 has been settled. Free Bet Day 2 will be given upon login the next day.
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Betzone Review Betzone Review
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Bet £20 on World Cup Daily Specials and receive a 20% bet boost to use the next day.

Bet £20 on World Cup Daily Specials and receive a 20% bet boost to use the next day.

BetBet
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18+ Customers only. Bet boost only available on correct score market of selected next day game, up to a £20 stake. Certain bet types are excluded. Restrictions + T&Cs apply.

You can make use of the football promos to make your bets more effective by combining them with your usual betting approach.

Build your bets, Double or Treble your odds on FGS bets, Early Payouts on 2 Goals Up – these all figure in the football betting promotions – and will certainly add more angles to your betting approach.

New UK Football Betting sites

Looking for new football betting sites to join? – We have listed below the newest football betting sites for UK players that have recently been launched on the market.

1
StarSports Bet Review (UK Players) StarSports Bet Review (UK Players)
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Up to £50 Cashback

A new and exciting bookmaker for UK players with horse racing and sports betting.

BetBet
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Rhino bet Review of new UK bookmaker Rhino bet Review of new UK bookmaker
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Bet £20 Get £20 Free Bet

Charge up your Odds at Rhino bet with their daily specials and Best Odds Guaranteed on racing markets. New bookmaker for UK players with a £20 free bet offer.

BetBet
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18+ only. New customers only. Place a minimum £20 bet on any selection with minimum odds of evens (2) and receive a £20 free bet upon bet settlement. Use promo code: b20get20. Free bets are awarded as free bet credits. Full Terms & Conditions apply.
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Spreadex Review Spreadex Review
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Up To £40 in Bonuses

Financial, sports, spread and fixed odds betting with casino action all from one account.

BetBet
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Spread betting losses can exceed deposit. 18+ begambleaware.org
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Mobile Wins Free bet offer Mobile Wins Free bet offer
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Bet £10 Get £40

UK Mobile online bookmaker choice for Football, Sports and Casino and optimum Live betting experience.

BetBet
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New Players Only. Minimum stake £10, minimum odds 1.5, stake not returned. 1X wagering the winnings from the free bet. Wagering occurs from real balance first. Wagering requirement is calculated on bonus bets only, wagering starts from real funds. Free bet is valid for 30 Days from issue. Max conversion: £200 Full Terms apply.
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Vbet Review Vbet Review
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Up To £20 Guaranteed Free Bet

24/7 Customer Service. Excellent Live In-Play betting with competitive odds. Live casino, games, eSports, Virtual, football & horse racing.

BetBet
#AD 18+ Terms & conditions apply. Begambleaware.org
This promotion is valid from 10:00 (UK time) on November 14, 2022, until further noticePromo Description: Only available to new, verified customers residing in the UK. Place a first-ever Sportsbook bet – multi-bets of at least 3 legs; min. £2 stake; min. odds 3/10 (1.3) per leg (bets placed on horse racing and greyhounds excluded). Win and get back 50% of your stake – on top of your winnings – as a free sports bet up to £10. Get back 100% of your stake as a free sports bet up to £20 if you lose. Customers must place their first qualifying bet within 30 days of registration, after which the welcome offer will expire. Full T&Cs apply.18+. Please gamble responsibly. BeGambleAware.org

These bookmakers provide a full choice of football betting markets, football promotions and betting odds for football punters and are open for all new UK Players.

Best Football Betting site for Odds

You could put forward a case for the best football betting odds site to be an Exchange betting site.

The Exchange sites have the upper hand in the provision of bigger odds as they eliminate the bookmakers margin of profit.

This would be true but then you have to offset the price with the commission you pay out on your winnings, 2% to 5%.

There is however one online bookmaker that has for years, established in 1998, played on it's USP (unique selling point) of providing bigger football odds and so better value prices for punters.

That bookmaker is the Betfair sportsbook where you get the best of both worlds with a sportsbook and exchange site in one.

Betfair Review

Go To BetfairGo To Betfair

The main reasons why Betfair can and does provide better odds when compared to other football betting sites online:

  • Tighter Margins on their profits means the better odds are passed onto the punter.
  • Premier League margins at Betfair are lower compared to the industry 6% average.
  • Industry leader in Sports betting.

Reasons to bet at Betfair sportsbook and Exchange

  1. Highly Competitive Football Odds.
  2. Higher Limits on your bets.
  3. Win Big and still keep playing. Betfair don't mind winning players and their winning bets. They won't close your account or try to confiscate your winnings – yes unfortunately there are still some rogue betting sites that try to pull a fast one with players winnings.

0-0 Score Money Back

The No Score Bet365 Bore Draw Money Back offer means any match you place a bet on using the “Correct Score betting market” will be refunded.

The best part is that there is generally no limit to your refund on these offers.

So unlike the accumulator bet refund which has a limit the no score draw refund should cover whatever amount you put on.

Bet365 is the best known football betting site that offers refunds on when the match you wager on ends in 0-0 or a no score draw.


Football Betting Sites With Cash Out

Take your profit when you want with the following bookmakers that offer the ability to Cash Out your bets early – putting you in control of your profit. These featured Cash Out betting sites below all allow you to Cash Out your football bets.

William Hill Cash Out

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Bet £10 Get £10 Free Bet
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Bet £10 Get £10 Free Bet

Grand National Free Bet UK offer. Starts: 2pm Friday 8th April. Ends: 5:15pm Saturday 9th April.

BetBet
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KQC: 18+. New customers only. Online and mobile only. From 14:00 08.04.22 until 17:15 09.04.22. Minimum £10/€10 stake on The Randox Grand National Steeple Chase race racecard market only. Maximum £10/€10 Free Bet credited to account on 10.04.22. Further terms apply. #ad
Start: 2pm Friday 8th April
End: 5:15pm Saturday 9th April

One of the top cash out UK betting sites is William Hill and they introduced their cash out feature in late 2012 before adding it to their mobile app in January 2014.

The cash out option is available across a wide number of sports such as football, tennis and darts and can be used on in-play and tournament bets.

William Hill also offer the partial cash out feature, using a slider on their website.


Bet365 Cash Out

Bet365 Betting Offers
Bet £10 & Get £50 in Free Bets
Open Account Offer Bet £10 & Get £50 in Free Bets for new customers at bet365. Min deposit requirement. Free Bets are paid as Bet Credits and are available for use upon settlement of bets to value of qualifying deposit. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply.
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Bet £10 & Get £50 in Free Bets
Open Account Offer Bet £10 & Get £50 in Free Bets for new customers at bet365. Min deposit requirement. Free Bets are paid as Bet Credits and are available for use upon settlement of bets to value of qualifying deposit. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply.

Bet365 bet credits Review - Join our #1 rated online bookmaker Bet365.

BetBet
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18+ Full T&Cs apply.

Much like William Hill, Bet365 offer a full and partial cash out feature on their website.

The potential returns and remaining stake are shown on the cash out button and you can adjust the slider accordingly.

Bet365 also have an auto cash out feature, so if your bet reaches a certain amount, such as £50 profit during an event, it will automatically cash out for you.


Betfred Cash Out

Betfred Lucky 15 Bonus
Get £60 in bonuses when you bet £10
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Get £60 in bonuses when you bet £10

Top rated UK online betting site since 1967.

BetBet
#AD 18+ Terms & conditions apply. Begambleaware.org
New UK customers only. Register using the promo code BETFRED60, deposit, and place first bet of £10+ on Sports (cumulative price Evens+) within 7 days of registration.
First bet must be on Sports. £20 in Free Bets to be used on Sports, £10 in Free Bets to be used on Lotto, and 50 Free Spins (20p per spin) credited within 48 hours of bet settlement.
Further £20 in Free Bets credited 5 days after settlement. Bonuses have a 7-day expiry. Payment restrictions apply. SMS verification and/or Proof of I.D and address may be required. Full T&Cs apply.

Betfred’s cash out feature is available on single and multiple bets for sports including horse-racing (both win and each way), football and golf.

To lock in your cash out amount, simply press the cash out button but be aware Betfred do not offer a partial cash out feature, so you will need to look elsewhere if that is what you want.


About the Cash Out betting Feature

All the football betting sites listed above offer cash out as a feature for your football bets as well many other sports.

As online betting becomes the main, more and more popular, football betting sites have been introducing new ways to entice customers to their website.

One of those ways is by creating new and exciting betting features like live betting. One such feature to compliment live betting is the cash out option.

Cash out betting allows punters to settle bets before the end of the event.

We list the best football betting sites with Cash Out as an option for your football bets.

Many online bookmakers offer the cash out feature on bets placed on their website but some are better than others.

This is because they offer Cash Out on more sports and give you the choice of either Full or Partial Cash outs.

The Cash Out betting feature enables you to bank some of your winnings before the end result of the football match.

You can also use Partial Cash Out which means you can take your profit but allow the some of the remaining bet amount to carry on until the final result.

Partial Cash Out is not available at all the football betting sites but is becoming a more common as a feature.

Example of Cashing Out a Football Bet

Best betting sites for football

For example, if you placed a bet on Manchester United to defeat Liverpool at 3/2 and you have placed a bet of £100, you stand to make £150 profit if the bet is successful.

If, at half-time, the score is 1-0 to Manchester United and the online betting company offers you £180, you will make an £80 profit if you accept the proposal.

If you decide to cash out at this point, your bet ends immediately, regardless of what else happens in the match.

You must decide whether it is in your interests to cash out at a specific point during a live betting sporting event or keep your bet open until the event ends.

Partial cash out is also an option at some football betting sites and this allows you to cash out part of your bet and allow the remainder to run until the event finishes.


The 2 Cash Out Options

As highlighted above, the two main cash out options are full cash out and partial cash out.

Full Cash Out

Full cash out means you will receive the full amount being offered at the time of the cashed out bet.

The bet will then close immediately. You can use auto cash out when this available at football betting sites such as Bet365.

Partial Cash Out

A partial cash out means you can decide how much of the bet you want to cash out and leave the remaining stake running until the end of the live betting event.

This seems to offer the best of both worlds but you must always be careful when making your decision.


When to Cash Out?

The best time to use cash out is when your bet is in a winning live betting position.

The team, player or horse you have backed is coming under increasing pressure. The opposition appear as though they could turn things around. If that is the case, cashing out is a good idea.

If you placed an bet365 accumulator bet and four of your six selections are winning by a 2-goal margin but two are only winning by a 1-goal margin, you will receive a good cash out offer.

The amount will still be lower than if you won the original bet. However just one of those two 1-0 results needs to change and you will lose.


When Not to Cash Out?

However, there are times when you should resist the temptation to cash out.

If you bet what you can afford to lose, cashing out early for less than your stake is not a good choice.

Much can happen in sport and cashing out very early for lower than you stake could cost you a lot of money, especially if the result changes.


Best Football betting sites for Accumulators

Thanks to the advent of online football betting, many new betting options have become available to punters around the world.

One of the most popular forms of football betting is accumulator bets and you can find this option available at all good bookmakers online.

However, some football betting sites do it better than others. Below you will find examples of the best betting sites for football accumulators.

What is a Football Accumulator?

Football accumulators are loved by gamblers. This is because they offer the chance to bet across several different football matches. You can then combine the bets into one single bet, with greater odds.

So, if you plan to bet on the winner of two or more football matches, you can add these bets together and the bookmaker will automatically generate new odds for you based on the chosen games and bets.

The odds will always be larger than the individual odds on the matches.

While the odds will be greater on an accumulator bet than a bet placed on a single match, the risk of losing the bet also increases.

If you have a five-match accumulator bet and one of your selections is a loser, the whole bet fails.

Thankfully, there are ways around this, which we will come to shortly.

Football accumulator bets are fun and a great way to add interest across various football leagues around the world.

So, what are the best football betting sites for accumulators?

As mentioned above, there are many football betting sites which provide football accumulator bets but some offer better options and deals than others.

Best Accumulator Insurance Betting sites

Acca or Accumulator Insurance is a popular promotion offered by online football betting sites.

How it works is that if you place your football accumulator containing 5 or more legs, teams, and one of those selections lets you down you receive a refund ranging from up to £10 of your initial stake up to £50.

The amount returned as insurance differs between the football betting sites and their individual offers.

It's a good insurance to have as it gives you a chance to have another go on placing a accumulator bet.

Or at least it means you won't be burning a hole in your betting bank if you go through a spell of being let down by one result.


Football Betting coupons

Football betting coupons can be an incredibly fun way to wager on matches.

Punters can find football betting coupons that target specific trebles and fourfold bets and win large payouts for very little money staked.

You may find that a coupon brings variety to your football betting, or if you are new to wagering on the sport, football betting coupons are simple ways to begin betting.

So, which coupons should you explore?

Football Betting coupons – Match results

There are a variety of football betting coupons you can find online or at your local bet shop. The most popular football betting coupons are for match results.

The coupon makes betting on football matches easy and fast.

You can wager on singles, doubles, trebles or accumulators when using a coupon.

Betting websites such as Bet365 offer an odds on coupon for punters to select match winners from.

Once you make your selections, you can sit back and watch the results roll in.

You will need to wait until the full 90 minutes is up in each match to know if you have won your bet.

Football Betting coupons – Both teams to score

Another great football betting sites coupon is the both teams to score coupon.

This coupon allows you to make your selections based on whether both teams will score or not.

It is pretty simple, and the description is pretty much in the name.

Punters can select singles, doubles, trebles, a fourfold or accumulators when placing this bet.

Betfred has a great both teams to score coupon for punters to enjoy.

Selections are quick and easy to make.

Not only can you make your selections in no time at all, but you can wager a small amount of money with the chance to win a payout.

The best part about a both teams to score coupon is you won't need one of the teams to win the match.

All you need to do is hope both teams score – or don't.

If you select both teams to score in the fixture, you could have the bet won before the match even reaches halftime.

The match result does not factor into whether the bet is a winner or loser.


Betfred Goals Galore

Betfred's Goals Galore coupon is one of the most exciting specialty coupons offered to punters.

Goals Galore is only offered by Betfred and gives you another reason to open an account with the sportsbook.

Punters simply select three or more matches on their coupon and whether or not both teams will score.

After making the selections, you can sit back and watch the matches and count the goals.

The Goals Galore coupon is similar to the both teams to score coupon.

However, you can use a bonus coupon to enhance the odds.

Win, lose or draw, you will win this bet depending on the goals.

Football betting coupons make betting on the game even more exciting.

If you have never tried a football betting coupon, add one to your betting strategy this weekend.

Watch the goals roll in and enjoy your wins using the best football betting sites.


Football Betting Systems

There is a lot more to betting on football than meets the eye and a football betting strategy can help in the long term.

If you are a casual football gambler, who usually bets on your own team to win matches, a football betting system may be something you have never considered.

However, if you want to try and take your football betting to the next level, it is something you could use.

Choosing the Best Football Betting Strategies

A good football betting strategy can be anything from betting on a team to score under 2.5 goals who have a poor record in-front of goal to betting on a team to score over 2.5 goals if they have been finding the back of the net frequently.

These are football strategies based on statistics but there are other, more complex football betting strategies available.

Do you bet on Long Odds?

It can be very tempting to bet on teams which have long odds in the hope they win and you will receive a good return from one bet.

The reality is that this team is highly likely to lose the match, hence the long odds and you end up losing the bet.

Bet In-Play on the Favourite

A better football live betting strategy would be to back big favourites to win matches in-play as an accumulator and use lower league and lesser known countries.

Combine Lower League Favourites

Prices in lesser known leagues can be more attractive and by completing a little research, you can find big favourites in games which still have decent odds and combine them to make an accumulator.

The returns may be modest but by backing favourites and in-play leaders to win matches as an accumulator, you could build up a good profit.

Research and analysis are required when using any football betting strategy.


Top 4 Football Betting Systems

A football betting system is different to a football betting strategy.

A football betting system follows a specific set of rules which attempts to make the most money possible when things are in favour of the gambler and limit the losses when things go against the gambler.

If you search for football betting systems online, you will find many websites which offer to sell you a system and guaranteed profits.

The truth of the matter if no one can guarantee a bet will be a winner and these systems should do not guarantee success.

However, there are football betting systems you can use, which provide a great way of managing your money and give you the best chances of making a winning football bet.

#1. Back and Lay Betting Exchange System

The back and lay strategy is a good option. This involves using a betting exchange.

To back an outcome is to place a bet for it to happen.

To lay an outcome is to place a bet for it not to happen.

You can use back and lay bets on some matches to guarantee a profit and this makes it a good football betting strategy but you must always remember your liability can exceed your potential winnings.

#2. Martingale System

The Martingale System is a well-known betting system in the casino world and can be applied to football, all be it with very limited success.

Essentially, the Martingale System asks you to double you next bet after every losing bet.

So, if you place a £10 bet on a match and it loses, you will need to bet £20 on the next match.

When you place a winning bet, you start the system again.

While this seems like a good football betting system, you need a large amount of money because you could double your stake multiple times before placing a winning bet.

#3. Labouchere Betting Strategy

The second football betting strategy you could use is called the Labouchere System.

This can be used on even money bets in football and similarly to the Martingale System, you must increase your bet after every loss.

Your initial bankroll is split into several smaller bets and these are used to give you the figure you need to bet on the match.

If the bet wins, you can cross off both numbers from the list but if it loses, you need to place the sum of the two numbers on the right side of the line, which of course adds to the amount of money you will be betting.

This football betting system works mathematically but again, you need a large sum of money in reverse because the size and number of bets you need to place can quickly increase.

#4. Kelly Criterion Betting Strategy

The final football betting strategy and perhaps the most successful is the Kelly Criterion.

This system will work out the optimal sized bet you should place on the value offered from the bet.

The maths behind the system can be quite complicated and the base formula is as follows:

(bankroll) BR% = (P*B) – 1 / odds – 1

P be the probability of a winning bet, B is the odds and BR% is the percent of the bankroll we should bet.

So, if Manchester City are playing Manchester United and the odds for a City win are 1.45.

You estimate Manchester City have a 55% chance of winning the match. You would then calculate the following:

BR% = (0.55*1.45) – 1 / (1.45 – 1) = 0.6778

This means you should bet 67.78% of your total bank roll on Manchester City to win the match.

So, if your bankroll was £100, you would be £67.78 with the chance of winning £30.50.

While you need to have a sound judgement of which teams will win games, the Kelly Criterion is arguably the best football betting strategy available.