We only partner with the most trusted bookmaker companies so you can be sure our list of new UK betting sites really is the “best”.
- If you are looking for all new UK betting sites than visit these gambling sites today.
- All the new UK bookmakers have been founded in the last 10 years or less and are are fully regulated and licensed by the UK Gambling commission.
- Plus all the new UK betting sites provide great free bets and bonuses for new players like yourself.
- A simple registration which takes a few minutes followed by a deposit and/or bet will normally suffice for you to claim the free bets and bonuses on offer.
The advantage of signing up to the newest UK betting sites is that you have an opportunity to increase your betting balance with new bonuses and free bets.
Bookmakers UK Top 4 Short Reviews
Read our bookmakers UK top 4 reviews below. Learn more about each of the bookmakers and what they have to offer UK players.
We have ranked our Top 4 list of UK bookmakers by the number of players each site has.
The other main features which we rank the betting sites by is the quality of sign up bonus on offer, amount of betting markets available, their customer service and ratings by punters and established authority websites like SBR.com.
Open an account with bet365 today and bet on a huge range of markets with the world’s favourite online sports betting company. This No. 1 rated bookmaker by punters continues to the betting choice of punters due to it's sheer choice of betting markets and competitive odds. The bookmaker combines not only a sportsbook but casino, games, poker, virtual and live casino. You can enjoy seamless action whatever you choose to be on with the bet365 one wallet system.
#2 William Hill
William Hill was founded in 1934 and it is one of the largest companies in the UK. The company’s annual profit in 2015 came close to £190 million. All punters who open a new William Hill online betting account can benefit from highly competitive betting odds and choice of betting markets.
William Hill offers betting on about 30 different sports and this operator also has its own TV network through which punters can watch live sports events. William Hill provides live chat, email and phone support and it is also possible for UK punters to place a wager over the phone. 18 + Only. T&C's apply. Please Gamble Responsibly.
Betfred started its journey in 1967, with just a single betting shop in Salford. The company now has more than 1,300 shops and a successful online betting site. There are over 25 available sports at Betfred and you can also participate in Totepool betting and the popular ‘Who Dares Wins’ competition where each participant aims to correctly predict the outcome of at least 4 matches.
When it comes to standard bonuses and promotions, new punters can benefit from a great choice of sign up offers across the sportsbook, casino, bingo, games and poker offerings.
# 4 Boylesports
Boylesports was founded back in 1989. The bookmaker has 300 shops in Ireland and the UK and employs 2,500 staff. With over 37 years of experience in the gambling world serving punters you can safely say that Boylesports has established itself as big betting brand. The bookmaker offers great odds with cashbacks and promotions daily.
Boylesports also offers a top rated mobile betting app, live racing for you to watch, cash out and bet builder amongst it's features for players to make use of. Boylesports is a comfortable choice for our top 5 UK betting sites list.
UK Betting Sites List – 2022
- William Hill
The History of Bookmakers from the UK
In the past betting in the UK was limited to horse racing. UK betting sites didn't exist, rather on course bookmakers served the betting public. People gathered at the race tracks, chose the horse they wanted to wager on and then watched the race. As all punters know, watching a race once you’ve wagered a few quid on it is a lot more interesting, opposed to watching it without a bet.
Betting and betting culture in the UK has changed irreversibly over the years. However the feeling of excitement is something all punters still feel. This is especially true when there’s a lot of money in the game. After WWII, in 1960 the UK legalised off-course betting. Bookmakers expanded their operations and the first betting shops were opened.
Soon, there was no high street in the UK without a betting shop. Competing operators often opened shops next to each other. Betting shops usually displayed boards and posters with the odds of the matches and events for the upcoming day. Especially if they offered better odds than their competitors.
Popularity of Sports Betting in the UK
Betting was becoming even more popular in the UK. The trend quickly spread throughout Europe and the rest of the world. At one point there were over 16,000 betting shops throughout the country.
Every small town, even villages had their own betting shops and now there are about 9,000. There was one street in the East London borough of Newham where a total of 18 betting shops were located.
Since 1986 betting shops are allowed to show live broadcasts of sporting events. Many punters saw betting shops as important socialisation centres where they could meet and hang out with fellow punters.
The popularisation of off-course betting also brought another change. Namely, horse racing was no longer the dominant form of betting.
With the live coverage of football matches, punters slowly shifted towards the most popular sport in the world.
That doesn’t mean, though, that they’ve stopped betting on horse racing. Even today, about £150 million is wagered on the Cheltenham Festival alone. Betting on other important races like the Derby and 2000 Guineas also brings in high revenues for the operators.
When the UK Betting Sites started Online
As the years went by some bookmakers that were established in the days when betting was only available on-course managed to build strong reputations as the leading betting operators in the UK.
In some cases two or more UK betting sites merged to form a larger entity. At one point UK operators started conquering the Irish market. This was however a two-way street, many Irish operators also started expanding in the UK.
In the late nineties, when the internet was already present in a number of homes, a new trend emerged. That trend was new UK betting sites.
From that point onwards everything changed. Just as allowing betting off-course was a concession from an earlier era, betting from home was another step towards more convenient and user-friendly betting.
New UK Betting Sites appeared
Soon after, legislation was also altered to match the market changes. Most of the leading bookmakers established online branches and division. There were also several ‘new players in town’ – newly established bookmakers that focused primarily or even entirely on online betting.
The establishment of online UK betting sites seems to be easier than establishing a chain of betting shops. Operators don’t have to pay rent, look for available and suitable locations, hire and train that many staff members, etc.
The growing interest amongst punters. The increased revenues and the technological opportunities enabled the establishment of dozens of online UK betting sites.
Furthermore, international operators were also allowed to compete and gain the trust of UK punters. International bookmakers were accepted as long as they obey the rules and work in accordance with the laws.
The Advantages of Online Betting
Punters nowadays can bet easily from their living rooms. Mobile betting allows you to do betting from anywhere, as long as they have a smartphone or a tablet and a stable internet connection.
The most challenging obstacle for a punter these days seems to be finding the right betting site. That and placing a winning bet, of course.
There are dozens of websites, and many of them are reliable and offer fair betting odds. However often a punter has to spend a lot of time before he or she can be certain that a website is reliable.
Keep reading this comprehensive guide on UK betting sports if you want to know not only how to recognise whether a website is trustworthy, but also which are the best UK betting sites.
UK Betting Sites Licencing and the UK Gambling Commission
Of course, if we just name the websites that you can trust, you might think that our selection is random or arbitrary. There are certain qualities and traits that can serve as indicators whether a betting site is good enough.
Firstly, according to the laws and regulations in the UK, every betting site that wants to offer betting services to UK citizens and residents has to be registered with the UK Gambling Commission.
The regulatory body provides licences to online and offline betting and gaming operators. It doesn’t matter whether the operator is based elsewhere.
The fact that the bookmaker has obtained a licence from one or multiple EU countries makes no difference. It would still have to register with the Commission.
Discovering whether a betting site is licenced by the gambling commission is pretty easy. This is because all websites that are licenced state this somewhere on their website.
They usually display the Commission’s logo with a link to the Commission’s website on their main page.
When a website is licenced by the Commission, that means that there are no legal obstacles for you to open an account and start wagering.
Moreover, it also means that your rights as a customer will be protected. If there are any misunderstandings or disputes between yourself and the site you can always address your concerns to the Gambling Commission.
In addition to being protected by the Commission, reliable websites provide an adequate degree of protection regarding your personal and financial data.
Every customer who opens an online betting website has to provide a range of personal information. These include your name, address, post code, phone number and identification documents.
Financial details like bank account number and/or credit card number are also required in order to fund an account and be able to bet online.
The best UK betting sites employ protection mechanism that ensure that your transactions and money will be safe. This ensures that no third parties will have access to your personal information.
What UK Betting sites Offer
Most punters like to bet on football and horse racing, and most of the bets are wagered on English Premier League matches, the World Cup, as well as the most popular horse races in the UK and Ireland.
However, some people have different interests and preferences, and that’s why most UK betting sites include a lot of other sports and events in their betting offer.
The number of offered sports may vary, but you can expect to be able to bet on US sports like basketball and baseball, as well as handball, cycling and other minor sports.
Moreover, at most sites you will also be able to bet on events that aren’t related to sports. Examples would be political elections and TV shows.
For instance, you can bet on who will be the next winner of the Eurovision, who will win the Voice or some other popular TV show, or which party will win the upcoming General Elections or a by-election.
The number of events that are covered for betting isn’t the only thing that matters. The number of betting markets and selections that are offered per event is also important.
Some punters may stick to the standard betting options like ‘to win’ or ‘over/under’, but others fancy more exotic options and they will definitely opt for an operator that offers a wider scope of betting markets.
The odds that are offered a perhaps even more important than the number of leagues, events and markets that are covered. If you want to place a wager on a specific selection and one punter offers that bet at odds 1.80 (4/5), whereas at another site you’d be able to place the same wager at odds 1.90 (9/10), it is obvious that you should place the bet at the latter site.
Mobile and Live Betting
UK betting sites are these days mobile friendly. The betting sites have developed special mobile betting apps. These can be downloaded for free. In addition, live betting on matches that are already underway is also offered and you may even watch events for free, as long as you have a positive real money balance.
Speaking of payments and funding your account, most operators allow punters to fund their betting accounts using a number of payment methods. Some punters already have preferred payment methods which they use when they’re shopping for goods and services online and they prefer a betting site that supports their method of choice.
Payment speed, for both deposits and withdrawals. The minimum and maximum limits. Operator fees or commissions should always be considered when choosing a bookmaker and your preferred payment method. In most cases, UK betting sites won’t charge any extra fees on payments. All payments should be processed relatively quickly, i.e within 24 hours.
Promotions and Customer Support
The UK online betting market is quite competitive. Each betting site is constantly looking for ways to prove that it is better than its competition. One of the most effective ways to attract new punters is to offer them a financial incentive. This often comes it the form of bonuses and promotions.
UK betting sites, especially the ones that you’ll find below often offer a range of bonuses and promotions. Some bonuses aimed exclusively at UK punters, others also available to other customers.
The bonuses that are offered include, but are not limited to a match up bonus on the first deposited amount. A free bet bonus after a qualifying bet has been placed. A cash-back bonus paid out after a loss. A accumulator win bonus. A refer-a-friend bonus and special bonus exclusively for mobile users.
Customer support is always important. An operator that has good communication with its customers and answers to their queries promptly. This accordingly has a better reputation than competing sites that are not as expedient in terms of customer support. It is better if sites offer customer support via multiple channels of communication instead of just one.
We have answered the most popular questions being asked about UK betting sites below.
What are the best online UK Bookies?
The UK is known as the mecca of online betting. That’s not a surprise. With many competitive leagues especially in football and a large number of horse races, betting is in the blood of UK sports fans.
The Premier League is widely regarded as the best league in European football, so it rightfully takes the top spot in the offer of UK online bookies.
Online betting is legal in the UK. The country is home to some of the greatest online bookmakers.
All of them feature a vast array of sports to bet on including the already mentioned football, horse races, basketball, and all major and minor popular sports.
Even eSports are on offer with a large number of global tournaments available to bet on.
Due to the heavy competition, picking the best online bookmaker in the UK is a challenge. What we would recommend when choosing a bookie is to identify a list of criteria that would match your preferences.
Some of these include the license and safety as well as the number of sports markets. Deposit and withdrawal options are also important. After all, you wouldn’t like to wait for your winnings for days or weeks to arrive.
Some of the most popular UK online bookies include Sportnation, NetBet, 888 Sport, Mansionbet, Coral, 10Bet, and Betfred.
The list is much longer than that, but judging solely on fanbase, these would be the biggest bookies.
Add to that the list of global juggernauts such as bet365, and UK punters have a wide range of choices to pick from.
How many online Bookmakers are there in the UK?
Currently, there are over 80 online bookies operating in the UK.
The number is constantly rising. New regulated online bookmakers are opening by the day, challenging their rivals with superb promotions and sports markets.
You will find different UK betting sites hailed as the best depending on the reviews you’re reading.
Some will favour the number of markets while others will put betting sites in the driving seat based on promotions.
It depends on what a review site chooses as the most important criteria when constructing a list of the best online bookies in the UK.
As mentioned, the number of betting sites in the UK is on the rise. With such a large list of sports to pick from, new bookies are entering the competitive market.
Some are successful, others are not. It’s very difficult to fight with the big dogs in terms of markets and odds. UK punters usually stick to their preferred bookies but are willing to leave the flock if a better opportunity arises.
Who are the biggest UK Bookmakers?
As mentioned, the UK online betting market is flooded with excellent new betting sites. Most of the bookies you’ll see below have thousands of fans and excellent odds on many sports including football and horse racing.
If you’re struggling to find a good bookmaker online in the UK, these could be great choices. The competition is intense so you might want to give each bookie a proper look before deciding which one to go with.
One of the biggest UK online bookies at the moment, 10Bet is an excellent site with top football odds. Its ambassador is the great Didier Drogba – that should give you a clue on how hot the site is right now.
New players can claim a bonus on a minimum deposit of £15.
Once you have that bonus money in your pocket, it’s time to hit the sports section. 10Bet allows you to bet on many sports from football to eSports and everything in between.
The site is live since 2003 and offers action-packed, fast-paced online sports betting on the biggest competitions and tournaments in the world.
It is focused on football offering all the action from the Premier League as presented by Chelsea legend Didier Drogba.
The PL is the highlight at 10Bet, but action on the Champions League and all major and minor European leagues are also available.
As an emerging betting market worldwide, 10Bet pays special attention to eSports. It offers all the major tournaments from around the world. This means you can bet on CS, DOTA2, and FIFA tournaments among others on pretty great odds.
Live betting is also available at the site as are virtuals. You can bet on hundreds of matches live plus you get the cashout feature. Unfortunately, there’s no live streaming so far. That’s a rare miss for the great UK bookie.
If you’re in the market for a new bookie to register with, 10Bet is an excellent choice.
One of the largest gambling brands in the world has its roots set in the UK. 888 Holdings is a major brand that owns 888 Sport, one of the best online bookies in the business. From the recognizable orange-black colour scheme to the best odds on football and other sports, 888 Sport is one of the leaders in the industry.
If you’re looking for a dynamic, innovative, and trusted betting experience, 888 Sport is your destination. The award-winning bookie has some of the best odds in the business along with a long list of sports and markets.
The bookie calls itself ‘The home of winning’ and it’s not far from the truth. From the free bet you get on sign up to the endless list of sports markets, 888 Sport is a sure winner.
You can bet on literally anything you can think of. From the Premier League and Champions League in football to the biggest tournaments in tennis and beyond, it has everything punters want and need.
888 Sport offers a seamless betting experience across all devices.
You can bet safely from the comfort of your home or place bets on the go with ease. This goes for both regular betting and live betting.
The latter is especially recommended at 888 Sport thanks to the top odds.
As 888’s team says itself, live betting makes ante-post betting redundant as it offers special thrills other forms of betting can’t come close to.
The live betting odds at 888 Sport are constantly updated and competitive.
You can enjoy it on your phone anytime and anywhere. No matter if you’re in the pub with your mates, 888 Sport’s mobile betting interface offers a unique interface.
If you’re looking for a major UK bookie with industry-setting odds, it doesn’t get better than 888 Sport.
The world’s largest betting exchange is based in the UK. Betfair is a worldwide industry leader in the field of sports betting that offers bets of better value.
This isn’t your regular bookie. At Betfair, you can bet against other players and set your own odds to get better returns. It’s as unique a betting experience as it gets.
Betfair’s motto is ‘More ways to bet, more ways to win’.
The exchange is regulated by the UK Gambling Commission so it is fully legal if you were wondering.
Betfair may not have the longest list of sports we’ve seen, but it does cover the basics.
From Premier League football to horse and greyhound racing and beyond, the betting exchange has a solid range of sports events to bet on.
It also allows pools betting and virtual sports. Thanks to this, it’s as unique a betting site as it gets.
The fact that you’re betting against others means better odds. You get to lay and back odds in the sports trade against fellow bettors.
Although it sounds complex, it surely isn’t. As a matter of fact, this type of betting might offer more fun than standard online betting.
More than 6 million users have Betfair as their favourite UK bookie. Thanks to the great odds you set yourselves, it’s betting as you’ve never tried before.
One of the oldest and most respected online bookies in the UK, Betfred is an absolute champ you must not overlook.
With an impressive payout on football bets of 96.5%, the UK bookie can be compared to the best Asian betting sites.
The average payout according to many review sites is just over 95% so it’s no wonder why Betfred is so popular among UK punters.
Licensed by the government of Gibraltar and the UK Gambling Commission, Betfred runs a legal operation.
It offers betting and live betting on a huge list of sports that includes football, horse racing, basketball, tennis, and all the sports you can think of.
The sports markets are even more saturated. From outrights and match winners to live betting markets, Betfred has it all.
When you join the bookie, you get the chance to claim a free bet when you deposit £10. This is a welcome bonus for new players only, but regulars can look forward to a variety of promos later.
Betfred allows you to bet on a wide range of sports. Tennis, football, basketball, MMA, and eSports bettors will be happy to find a variety of markets.
Betfred also offers betting on some markets that are rarely found at other bookies such as politics and entertainment.
The odds are great, there’s live betting included, and a wide range of payment options to pick from.
All of this makes Betfred a great option for UK punters.
The UK betting site has an excellent mobile app that allows you to bet on the go. If you need help with anything, the customer support is ready to answer your questions 24/7.
Which UK gambling site has the best odds?
As mentioned, the competition on the UK online betting market right now is fierce. If you’re shopping for odds as you should, you’ll find many bookies with identical or slightly different odds on many sports.
Odds are understandably one of the most important factors for UK punters looking for a new bookie. If you’re smart, you’ll pick the bookie with the best value odds.
Smart punters will always shop for the top value odds before deciding on a bookie. After all, you’re in it to make a profit, right?.
That’s exactly the reason why you should join a bookie that offers the best prices on everything. Not just on football – sports fans occasionally want to try some of the other markets as well.
In this case, it’s best to pick a bookie that offers excellent odds on all sports markets.
Since different UK online betting sites might specialize in different sports, it might also be a good idea to join a few.
This will give you the advantage of betting at the best odds for several sports. For example, 888 Sport might have the best Premier League odds and 10Bet might offer better bets on eSports.
Take a good look at all the bookies on our list and shop for odds before making a decision. It could be the thing that decides if you make profit or not.
Number of betting shops in the UK from 2009 to 2019, by bookmaker
Find more statistics at Statista