UK betting Guide – Find the Best bookmakers (and Offers) Here

UK betting is now rich with opportunity, whether you want to find a solid online casino, sportsbook, or racebook. But you need to know where to look if you want to find the best of the best sites on the market.

From William Hill to Bet365, 888sport, and Betfred, among others, there are several great platforms we’ll discuss in today’s article. We’ll even touch upon the newest UK betting sites, such as BetZone, and what they have to offer players. 

Bet365 Betting Offers Bet365 Betting Offers
5 / 5
Read review

Bet £10 & Get £50 in Free Bets
Open Account Offer Bet £10 & Get £50 in Free Bets for new customers at bet365. Min deposit requirement. Free Bets are paid as Bet Credits and are available for use upon settlement of bets to value of qualifying deposit. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply.

Bet365 bet credits Review - Join our #1 rated online bookmaker Bet365.

#AD 18+ Terms & conditions apply.
18+ Full T&Cs apply.
Betzone Review Betzone Review
5 / 5
Read review

Sign Up & Get a £60 World Cup Bet Bundle!

New UK betting site for 2022 with Sports and Casino.

#AD 18+ Terms & conditions apply.
18+ only Full Terms and conditions apply. Bet 3 x £20 World Cup Specials bets, and get a £20 Bet Bundle each time. 3 Bet Bundles per new account.

Restrictions and further terms apply. Offer open til 18th Dec (for 1 Bet bundle only). A bundle - £5 free bet, £10 casino spins, 50% bet boost.
Betfred Lucky 15 Bonus Betfred Lucky 15 Bonus
5 / 5
Read review

Get £60 in bonuses when you bet £10

Top rated UK online betting site since 1967.

#AD 18+ Terms & conditions apply.
New UK customers only. Register using the promo code BETFRED60, deposit, and place first bet of £10+ on Sports (cumulative price Evens+) within 7 days of registration.
First bet must be on Sports. £20 in Free Bets to be used on Sports, £10 in Free Bets to be used on Lotto, and 50 Free Spins (20p per spin) credited within 48 hours of bet settlement.
Further £20 in Free Bets credited 5 days after settlement. Bonuses have a 7-day expiry. Payment restrictions apply. SMS verification and/or Proof of I.D and address may be required. Full T&Cs apply.
10bet Review 10bet Review
5 / 5
Read review

50% deposit Bonus up to £50

UK bookmaker since 2003 with excellent live betting and promotions, fully licensed by the gambling authorities of the UK, Ireland, Sweden and Malta.

#AD 18+ Terms & conditions apply.
18+; New bettors get 50% of deposit up to £50; Once per household; Min deposit £15 (no Skrill/Neteller); Wager a total of 8 times deposit + bonus, with max qualifying bet stake equal to your initial bonus amount; Bonus expires after 60 days; Min odds of 4/5 on singles, or 2/5 per leg for acca; Some bet types excluded; See full terms; See full terms; Terms apply; 18+
William Hill Review William Hill Review
5 / 5
Read review

Bet £10 get £30

A high street bookmaker name that's been around since 1934 delivers a heavy weight performance online.

#AD 18+ Terms & conditions apply.
18+. Play Safe. From 00:01 on 17.10.2022. 3x £10 free bets. Free bets expire after 30 days. New customers signing up through mobile or tablet device only. Minimum £10 stake on odds of 1/2 (1.5) or greater on sportsbook (excluding Virtual markets). Further terms apply. #ad
StarSports Bet Review (UK Players) StarSports Bet Review (UK Players)
5 / 5
Read review

Up to £50 Cashback

A new and exciting bookmaker for UK players with horse racing and sports betting.

#AD 18+ Terms & conditions apply.
18+. full terms and conditions apply to all promotions and bonuses.

Keep reading, as we delve into all of the gambling and sports betting UK sites have to offer their customers. We’ll explain the best bonus and promotional offers in the UK, the banking methods you can use, and even answer some frequently asked questions about UK gambling at the end.

The Best Betting Sites UK Listed

UK Betting Sites independent online bookmakers

UK betting Guide

Some of the best UK betting sites include ones with extensive security measures, competitive odds, and a huge variety of player opportunities.

The following five sportsbook-casino duos are the top options you should consider, based on their varieties of sports, games, bonuses, and banking options. Check them out and learn about their highlighted benefits and features below.


Bet365 is complete with professional and college sports markets, esports betting, casino games, and much more. Live wagering, as well as cash out, multi sport parlays, free bets, and early payouts are just some of the special features and benefits that players can avail of at Bet365.

It’s an overall trustworthy platform with several secure payment methods, including card, cash, PayPal, online banking, Skrill, and PayNearMe. With 24/7 customer support and a well-designed website, this is one of the top UK betting sites to join.

William Hill

William Hill is a world-renowned sportsbook and casino site that features all of your favorite major leagues, slots, table games, live wagering, and more. It’s home to the Caesars rewards program, along with special promos like odds boosts, sign-up bonuses, and free bets.

With competitive odds and a commitment to responsible gaming, William Hill is a good choice. You can even contact their support team on the weekends, and when it comes to the cashier, you can use various methods including card, e-check, PayPal, prepaid card, and more.


Betfred is a UK original site with ownership of various nationwide betting shops. The sportsbook features in-play wagers, a large free bet offer for new sign-ups, and competitive markets on major sports like football, baseball, soccer, and more.

All of its exciting features can be accessed from a new mobile betting app, too, which is compatible with iOS and Android systems. Some of the top perks of Betfred include personalized customer support, unique bets, and mobile deposits.


Betfair is another British platform that features casino games and sports betting. On top of that, you can also take part in poker, bingo, and other opportunities at Betfair.

The online betting platform features free exchange bets, horse racing, in-play wagering, mobile betting, cash out features, safe gambling features, and other perks that make a platform top-of-the-line.

It’s an 18+ site that’s licensed and secure so that players get the best experience possible.

The Best New Betting Sites UK Listed

Aside from the betting sites listed above, there are some other UK betting platforms that are newer to the market. Although these are newly listed, they are still some of the best you’ll come by in terms of overall features and offerings. Take a look.


StarSports is big on football wagering, greyhound race betting, horse race betting, and other UK-popular sports like handball and rugby. StarSports also has a casino and live casino if you prefer games to wagers.

With live wagering, political betting, and Star exclusive events, it’s an exciting new platform to join. Players can even benefit from the mobile app (Android and iOS), which makes gambling online even more convenient.

Go To StarSports


BetGoodwin Sportsbook is home to some of the best new horse racing promotions, such as free bet offers and the guaranteed best odds. The site also features major live wagering markets, price boosts, and exciting betting opportunities.

When it comes to support, you can rely on the site’s live chat feature. And you can rest assured that the site is secure and trusted with responsible gaming measures in place.

Go To BetGoodwin


BetZone UK is fairly similar to its counterparts, but you still get a unique selection of sports and markets. Aside from sports betting, there is also a casino, virtual sports betting, and a live dealer center.

BetZone even has an exciting new customer free sports bet offer, and when you join, you can take advantage of the mobile betting app for Android and iOS devices.

Go To BetZone

Sports Betting And Banking Methods For The UK Market

It’s important to note that at many offshore sportsbook and casino sites, credit cards are NOT allowed. This setback aside, there are plenty of banking methods to choose from at the good sites, including debit, e-wallets, online banking, and even crypto at some platforms.

Take a look at the most common banking methods you’ll find at online gambling sites and their pros and cons.

Debit Cards

Debit cards are some of the most commonly featured payment methods in online gambling platform cashiers. Visa and MasterCard are widely accepted, but sometimes AMEX will be listed as well.

For both deposits and withdrawals, there are upsides and drawbacks to using a debit card. The pros include convenience, wide acceptance, quick deposits, low fees, and knowing that you won’t spend more money than you physically have in your bank account. You can also rest assured that with a debit card, you aren’t going to accrue interest on your gambling transactions.

However, there are some cons as well, including:


More and more betting sites are starting to add PayPal to their lists of acceptable deposit/withdrawal methods. PayPal is a seamless way to make digital transactions that just requires you to have a PayPal personal account and the ability to transfer funds into that account.

When you link your PayPal account to your sportsbook/casino cashier, you get the benefit of keeping your gambling payments separate from your personal bank account. You also get the benefit of having many sites accept the method, and you can rely on PayPal as a secure and trusted e-wallet.

Unfortunately, though, PayPal betting has its downsides:

  • Potential for account hacking
  • There may be some PayPal fees depending on your location

Prepaid Cards

Prepaid cards are another anonymous way to bet and play online. It’s a form of cash payment, where you preload a valid prepaid card method, then use that card to deposit funds into your betting account.

The pros include:

  • Anonymity and security
  • Enables you to use cash online
  • Helps you to stay within your bankroll
  • High acceptance rate at betting sites

The cons include:

  • Inconvenient to go in-store to purchase them
  • You can’t deposit as much
  • Fees
  • Certain cards aren’t accepted at certain betting sites


You’re not as likely to see crypto payment methods listed at the cashiers of sites we’ve listed above. However, crypto banking at betting sites is growing in popularity and will soon be an option at many sportsbooks and casinos online.

The obvious advantages of crypto include the ability to use digital funds and quickly, securely make your deposits and withdrawals. Crypto is also advantageous because many sites will offer increased bonuses and better rewards for crypto players.

However, it has its cons, including the following:

  • Less widely accepted
  • The value of cryptocurrencies can change on a daily basis
  • You can’t cash out your winnings directly into your bank account
  • Often requires the use of a crypto wallet

Online Banking

Online banking is one of the more traditional methods of gambling payments. This encompasses things like e-checks and direct deposits from your checking account.

It’s fairly similar to using a Visa or MasterCard debit card, except you’re using your bank account numbers instead of your card numbers.

While secure, this method is not as widely accepted as debit card payments, and it can have fees as well as limitations attached.


E-wallets include the likes of PayPal, Skrill, and Neteller. Each of these are their own companies with their own money transfer terms and security measures.

But e-wallets make reliable and fast transaction methods for sportsbooks/casinos that are more anonymous than online banking or debit card transactions.

Skrill and Neteller aren’t as widely accepted at UK betting sites, but where available, they make good choices.


Last but not least, we want to mention wire payments, which is one of the least common options at betting sites. Wire transfers are for depositing large amounts of money at once.

And while this may seem like a good idea, you have to remember that most betting sites impose deposit and withdrawal limitations to keep those transactions somewhat low.

Wire transfer gambling isn’t super popular compared to other methods, but it is an option worth considering.

3 of The Best Online Betting UK Offers

The following bonus offers are some of the best ones you’ll find in terms of UK online betting. They have ideal terms with decent values up for grabs. Keep in mind that terms like rollover requirements and deposit minimums may apply for each, specific to the site’s conditions.

Bet365 (£50)

The most exciting offer at Bet365 Sportsbook and Casino is the new customer offer. When you register your account, you can get £50 in free bets when you wager £10.

Terms: Open Account Offer Bet £10 & Get £50 in Free Bets for new customers at bet365. Min deposit requirement. Free Bets are paid as Bet Credits and are available for use upon settlement of bets to value of qualifying deposit. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply.

Go To Bet365

Betfred (£60)

Betfred’s best bonus offer is the sportsbook bonus where customers can sign up with the BETFRED60 bonus code, make an initial deposit of at least £10, and get up to £60 in bonus money.

Terms: New UK customers only. Register using the promo code BETFRED60, deposit and place first bet of £10+ on Sports (cumulative Evens+) within 7 days of registration. First bet must be on Sports. £20 in Free Bets to be used on Sports, £10 in Free Bets to be used on Lotto and 50 Free Spins (20p per spin) credited within 10 hours of bet settlement. Further £20 in Free Bets credited 5 days after settlement. Bonuses have a 7-day expiry. Payment restrictions apply. SMS verification and/or Proof of I.D and address may be required. Full T&Cs apply.

Go To Betfred

BetZone (£60)

BetZone’s big bonus is the 100% deposit match welcome offer worth up to £60 and 50 free spins in the casino when you use the promo code WELCOMETOBETZONE.

Terms: 18+ New UK Customers only. Certain bet types excluded. Free bets valid for 7 days, stake not returned. Restrictions + T&Cs apply.

Go To BetZone


UK betting offers many opportunities for online gamblers to enjoy the most competitive sports betting markets and casino games out there. The newest and best sites include BetGoodwin, Bet365, Betfred, and others that we’ve suggested today.

Common banking options include Visa/Mastercard debit, PayPal, prepaid cards, and e-wallets, which you can browse before choosing a betting site. Make sure to review our suggestions when looking for the next UK betting platform to join!


How to understand UK betting odds?

In certain countries, betting odds are displayed in different formats. While the United States relies primarily on American odds, the UK makes use of fraction odds that compare the amount wagered (on the right of the slash) with the potential profit (on the left of the slash).

A larger number on the left and smaller number on the right leads to greater potential winnings.

What is the best UK betting site?

Bet365 Sportsbook, Racebook, and Casino is the best betting site in the UK. It has an impressive interface with nearly every type of game and wager you could imagine.

There are also tons of promos and features to avail of that you don’t get at other UK betting sites.

Which is the most trusted betting site?

Of the options we’ve listed today, Bet365 is again one of the top options, being widely trusted by its customers.

However, other sites like BetZone feature “safe zone” options, exclusion methods, and more to make them trustworthy.

Is online gambling illegal in UK?

No, online gambling isn’t illegal in the United Kingdom, thanks to the Gambling Act of 2005.

In fact, the industry has only grown in popularity and options over the past decade. However, the legal restrictions arise in terms of the age group that can play (18+).

Can you use UK betting sites abroad?

Yes, there are certain countries where you can access UK gambling site accounts.

For example, USA bettors who live in states that don’t have domestic legal betting sites can use UK gambling sites from the States.