Online Betting UK Sites – Stats and Facts Revealed

As the UK betting industry expands, the many ways online bettors have to wager in the UK are only growing.

When it comes to this relatively new remote industry, you may be curious about the laws that brought it to fruition and how this industry now affects the UK.

Top 10 Online Bookmakers UK List

Check out our list of the best ten online bookmakers UK list this year.

1
All British Sports Review All British Sports Review
5 / 5
TOTAL SCORE

100% up to £100 + 10% Cashback on deposit losses

All British Sports comes onto the UK market with an exclusive and unique welcome offer of 10% cashback.

Bet NowBet Now
#AD 18+ Terms & conditions apply. Begambleaware.org
18+. Welcome bonus for new players only | Maximum bonus is 100% up to £100 | Min. deposit is £20 | No max cash out | Wagering is 35x bonus | Maximum bet with an active bonus is £5 |
Eligibility is restricted for suspected abuse | Cashback is cash with no restrictions | Skrill & Neteller deposits excluded | Cashback applies to deposits where no bonus is included | T&C's apply
2
Betfred reviews Betfred reviews
5 / 5
TOTAL SCORE

Betfred Bet £10 Get £50 in Free Bets use Promo Code: SUMMER50

Top rated UK online betting site since 1967.

Bet NowBet Now
#AD 18+ Terms & conditions apply. Begambleaware.org
New customers only. Register with SUMMER50 between 31/05/24 – 14/07/24. First bet £10+ at Evens (2.0)+ on Sports within 7 days to get 3 x £10 in Sports Free Bets & 2 x £10 in Acca Free Bets within 10 hours of settlement. 7-day expiry. Eligibility & payment exclusions apply. Full T&Cs apply.
3
StarSports Bet Review (UK Players) StarSports Bet Review (UK Players)
5 / 5
TOTAL SCORE

Up to £25 Free Bet + 25 Free Spins

At StarSports you can obtain excellent and exclusive sports betting offers including Best Odds Guaranteed.

Bet NowBet Now
#AD 18+ Terms & conditions apply. Begambleaware.org
New UK/IE customers only. Sign up and place your first sports bet at odds of Evens (2.0) or greater and if it loses, get a free bet equivalent to 50% of your first bet stake (min £10), to a maximum value of £25, plus 25 free spins on Gold Horsey Winner. Full T&Cs apply. 18+ | BeGambleAware.org
4
Vbet Review Vbet Review
5 / 5
TOTAL SCORE

2 x £5 in free bets + £10 Casino + 20 free spins

Our Vbet Review found the UK bookmaker to offer 24/7 Customer Service, excellent Live In-Play betting with competitive odds. Live casino, games, eSports, Virtual, football and horse racing.

Bet NowBet Now
#AD 18+ Terms & conditions apply. Begambleaware.org
Full T&Cs apply.18+. Please gamble responsibly. BeGambleAware.org This Welcome Offer is only available to new customers residing in the United Kingdom This Welcome Offer promotion cannot be used in conjunction with any other offer or promotion By accepting and receiving the free spins and/or free bet, a client confirms to have read and agreed Welcome Offer promotion terms and conditions The Company reserves the right acting reasonably to withhold, restrict or cancel this offer from individual account holders in breach of these terms and conditions or in breach of our General Promotion Terms The Company reserves the right to change or end any sports promotion, if required for legal and/or regulatory reasons
5
Boylesports UK Free Bet Boylesports UK Free Bet
5 / 5
TOTAL SCORE

Boylesports Bet £10 Get £20 in Free Bets

Bet £10 Get £20 IN FREE BETS + Money back as a free bet if 2nd to SP favourite. The biggest Independent Irish online bookmaker with a long standing reputation from 1982. All sports, Casino, Poker, Lotto and Live betting/Streaming.

Bet NowBet Now
#AD 18+ Terms & conditions apply. Begambleaware.org
New UK customers (Excluding NI) only. Mobile exclusive. Min Deposit £10. Min stake £10. Min odds Evs. Free bet applied on 1st settlement of any qualifying bet. 30 days to qualify. Free bets expire in 7 days. Cashed out/Free Bets won’t apply. Account & Payment method restrictions apply. 1 Free Bet offer per customer, household & IP Address only. 18+. T&Cs apply.
6
Dragon Bet Review Dragon Bet Review
5 / 5
TOTAL SCORE

Bet £15 Get a £10 Free Bet

Dragon Bet Review - an innovative online betting platform that offers a comprehensive range of sports including exclusive betting markets on Welsh sports events. Stand out features include best odds guaranted and live streaming.

Bet NowBet Now
#AD 18+ Terms & conditions apply. Begambleaware.org
New UK customers only, sign up with bet15get10 promo code,18+, min deposit £15, min first bet of £15 on sportsbook market with min odds of 2.00+, bonus expires in 7 days, Full T&C's apply.
7
Betzone Review Betzone Review
5 / 5
TOTAL SCORE

Bet £30 and get £10 in bonuses

BetZone is a new UK betting site for Sports and Casino action and plenty of promotions to keep players happy.

Bet NowBet Now
#AD 18+ Terms & conditions apply. Begambleaware.org
18+ New UK customers only. Promo code: BONUS10. Min deposit & single bet £30. Evens (2.0) or above. Bet must be placed same day as deposit. £5 Free bet added after qualifying bet settlement, £5 in Free Spins within 48 hrs. Full T&Cs apply.
8
BetGoodwin Review BetGoodwin Review
5 / 5
TOTAL SCORE

50% Back Up To £25 Free Bet

New betting site for 2022 owned by Goodwin Racing Ltd with excellent money back offers on horse racing worth up to £100 as a free bet refund.

Bet NowBet Now
#AD 18+ Terms & conditions apply. Begambleaware.org
18+ only Full Terms and conditions apply.
9
Quinnbet Review Quinnbet Review
5 / 5
TOTAL SCORE

Get 50% Back as a Free Bet up to £35 Plus 10 Free Spins

UK & Irish bookmaker with no rival in Promotions on offer. Live Streaming, In-Play betting and Free Spins.

Bet NowBet Now
#AD 18+ Terms & conditions apply. Begambleaware.org
If your account has Sportsbook losses at the end of your first day's betting, QuinnBet will refund 50% of your losses as a Free Bet up to £35 (min 3 bets) Plus 10 Free Spins on Football CashPots. T&Cs apply | 18+ New UK Customers Only | BeGambleAware.org

With roots dating back to the 1990s and official legalization as recent as 2005, UK online gambling is now a massive operation. The country’s economy benefits significantly from online gambling, which regularly contributes billions of pounds.  

Keep reading to learn more about online betting in the UK, including the history of its legalization, statistics on its economic impact, and more.

We’ll also share statistics and details about demographics that make up the UK’s gambling industry and more. Let’s get into it!

Online Betting UK Statistics

Among the many betting sites UK residents can access, it’s worth noting which ones lead the industry. Some operators have even bought out their competitors to create companies that own multiple online gambling sites.

The Most Profitable Online Betting Sites UK

The following major UK bookies – which offer casino and sportsbook wagering opportunities – are some of the most significant revenue sources in UK online gambling.

  • Bet365 – £470 million profit, £2.8 billion revenue (as of 2020-2021 reports)
  • 888 Holdings  – £81.3 million profit, £332.1 million revenue (as of 2022 reports)
  • Flutter Entertainment – £6.036 billion revenue, £746 million profit (merger of PaddyPower and Betfair)

Betting Platforms UK with the Largest Staff/Operations

These betting operators are some of the largest in the UK, each with thousands of staff to keep them running and meet the needs of their large clientele.

  • Bet365 – 5,500+ employees
  • William Hill – 12,000 employees
  • Flutter Entertainment – 15,000+ employees
  • Kindred Group – 2,000+ employees

10 Interesting Facts About Online Gambling in the UK

online betting UK Top Facts

Top 10 online betting UK Facts

UK online sportsbooks and casinos have had an exciting journey leading them to the industry we know today.

Over the past several decades, legislation has enabled the online gambling world to thrive and for UK residents to enjoy these bookmakers without fearing the legal repercussions.

Legalization

Believe it or not, online betting in the UK is a relatively recent addition to the list of ways people can gamble legally.

It wasn’t until 2005 that the UK Gambling Act made Internet betting okay, as long as the sites were regulated and licensed by the UK Gambling Commission.

And the UK Gambling Commission didn’t officially take over until 2007.

Tax Laws

It wasn’t until specific legislation was passed that online bookies had to deal with taxes in the UK.

Specifically, betting sites had to start adhering to profit tax laws regarding UK punters in 2014.

This was known as the Gambling Licensing and Advertising Act.

Licenses

There are several different licenses that UK online bookmakers can acquire if they want to support legal gambling. Specifically for Internet bookmakers, the required licenses are known as remote general betting licenses.

Starting in 2014, remote bookies in the UK had to start acquiring UK licenses to be legal.

Online Bookmaker History

If you’re curious about the origins of online betting sites in the UK, you can look directly towards companies like Betfair and William Hill.

Betfair started as a UK betting exchange that joined the Internet at the turn of the millennium. And William Hill has even older online roots in the UK – going back to 1998 – as well as official in-person betting origins in the 1930s.

Traditional Bookmaker History

But before UK punters had online sportsbooks and casinos to turn to, there were the brick-and-mortar establishments of yore.

And these didn’t even become legal until the year 1960.

At that point, the UK’s Betting and Gaming Act was finally passed to allow players to go to casinos and sports betting locations legally.

Duties

There is also something called “duties” regarding UK online gambling. This refers to money betting sites have to pay, with varying rates depending on the type of bet placed.

London Gambling

The UK gambling industry is centralized in London, where more than 1,000 betting shops exist.

Popular Online Markets

Regarding the most popular online wagering markets for UK bettors, football matches, horse races, and greyhound races take the lead.

Online and Mobile Betting

Did you know it’s legal to place wagers inside a UK pub?

UK betting sites licensed by the UK Gambling Commission and offer mobile betting make this possible.

As long as UK bettors don’t place bets on behalf of other people, this is considered valid.

National Health Service and Gambling

According to England’s National Health Service, the UK gambling industry is more focused on growing the gambling industry than helping problem gamblers.

The industry spends around 1500 times as much money to advertise and market gambling as it does to deal with gambling addiction and other adverse outcomes of the industry.

Summary

The amount of online betting UK players can access is substantial these days.

Gamblers can conveniently access their wagers with Internet bookmakers licensed by the UK Gambling Commission, such as Bet365 and William Hill.

The UK online gambling industry rakes in billions of pounds and involves millions of gamblers (primarily men in the 40s-50s age range).

And these numbers are only growing as the years pass.

The vast industry has grown considerably in the past two decades since UK legislation made it legal.

FAQs

How big is the UK online gambling industry?

It is estimated that more than 2 million people in the UK take part in the online gambling industry. These numbers keep growing on a yearly basis by around 7%. And in terms of money, the industry of online sports betting alone is worth over half a billion pounds.

What percentage of the UK gambles?

According to 2019 statistics gathered in the UK, around 47% of residents take part in gambling. It’s worth noting that these stats are only based on studies that asked participants if they gambled in the last several weeks.

How much does the average person gamble UK?

In the UK, the average person gambles around £70 per week on betting and other gambling activities. It’s estimated that men often spend more on gambling in the UK than women do, and the numbers are also higher in London compared to other areas.

Who gambles the most in the UK?

Although the age range is fairly consistent when it comes to middle-aged individuals, there is a difference among men and women gamblers. According to 2018 Gov.UK data, 15% of England men gamble online versus a relative 4% of England’s women.

How much does the average gambler lose a year?

Gambling is an inherently risky practice, and the average adult gambler will lose around £9,000-£18,000 each year. This is common even among individuals with salaries that don’t exceed these numbers by much.

How much is gambling worth to UK economy?

The UK economy benefits from the gambling industry in multiple ways. First, there is UK betting on its own, which adds more than £6 billion.

Then, there is the contribution that comes from UK gambling tax revenue, which is worth more than £7 million. In the year 2021 alone, nearly £3 billion in gambling taxes went to the UK treasury.


What age group gambles the most?

Provisions of the UK’s 2005 Gambling Act serve to protect children from the harmful repercussions of gambling. This is why there are minimum age requirements for certain gambling actions (16-18 years old usually).

But the most common age group in the UK tends to be those between their mid-40s and mid-50s.