Top New UK Betting Sites to Explore in 2025

A new crop of UK-licensed bookmakers arrived this year, each trying to stand out with sharper mobile design, cleaner onboarding, free bets, and fresh promotions. If you are weighing up where to place your next accumulator or looking for a more social way to bet, the 2025 class of new UK betting sites offers variety without sacrificing the oversight that comes with a UK Gambling Commission licence.

New Betting Sites for October 2025

• Rating
• Date
• Name

• Asc
• Desc

100% Back up to £30 Free Bet if your first bet (Combo) loses

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#AD 18 + Terms & conditions apply

18+. New customers only. Registration required. Valid on your first combo bet (minimum 3 selections, minimum odds of 1.40 per selection, minimum bet of £5). If you lose, you receive a 100% refund up to £30 as Free Bet. Free bet valid for 7 days. The Free Bet can be used on a combo bet with at least 3 selections, minimum odds of 1.40 per selection and maximum odd of 6.00, all sports, excluding horse racing and virtual sports. Gambling can be addictive. Terms & Conditions apply. Please play responsibly. BeGambleAware.org

Bet £20 Get £20

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#AD 18 + Terms & conditions apply

18+. New customers only. Min deposit: €20. Min wager €20 at min odds 1/1 (2.00). Max Free Bet amount: €20. Eligible bets: Single, Combo, Bet Builder. Max 1 free bet per user. Max free bet winnings: €200. Free bet is not valid for Horse Racing. Free bet token credited within 24 hours, valid for 14 days. System bets excluded. Free Bet min odds: 4/5 (1.80). Play Responsibly. T&Cs apply.

Bet £10 Get £10 Free Bet

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#AD 18 + Terms & conditions apply

18+. New Players Only. Free bet - one-time stake of £10, min odds 1.5, stake not returned. 1X wager the winnings. Wager from real balance first. Wager calculated on bonus bets only. Max conversion: £200. Free bets and Bonuses are valid for 7 days. Limited to 1 sport & 5 casino brand/s within the network. Withdrawal requests void all active/pending bonuses. Excluded Skrill and Neteller deposits. Full Terms apply

£60 in Free Bets when you bet £10

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#AD 18 + Terms & conditions apply

18+. Bet £10, Get £60 in Free Bets: Available to new customers only, aged 18 or over, residing in Great Britain and Republic of Ireland. The promotion will run from 11th March 2025 until discontinued by Spreadex Ltd. using its reasonable discretion ("Promotion Period"). Offer can only be used once per customer. For full details of the offer, see 'How To Claim Bet £10 Get £60' below. These terms and conditions are to be read with our General Terms And Conditions, listed further below.

Bet £20 Get £20 Free Bet

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#AD 18 + Terms & conditions apply

18+. New Customers Only. Minimum Deposit: £20. Maximum one £10 Free Bet, one £5 in-play free bet & one £5 ACCA free bet credited per user. Qualifying bet must be placed at min odds of Evens (2.00) or greater. Paid as bonus tokens: Token 1 Min odds Req: 4/5 (1.80), Max Winnings capped at £60. Token 2 Min Odds Req: 4/5 (1.80) Max winnings capped at £30. Token 3 Min Odds Req: 2/1 (3.00). Max winnings capped at £30. Free Bet Tokens are not valid for Horse Racing. T&Cs apply.

Bet £10 Get £10 Free Bet

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#AD 18 + Terms & conditions apply

18+. New Players Only. Min £10 qualifying bets, stake not returned. Free bet - one-time stake of £10, min odds 1.5, stake not returned. 1X wager the winnings. Wager from real balance first. Wager calculated on bonus bets only. Max conversion: £200. Free bets and Bonuses are valid for 7 days. Limited to 1 sport & 5 casino brand/s within the network. Withdrawal requests void all active/pending bonuses. Excluded Skrill and Neteller deposits. Full Terms apply

Bet £50 Get £25 in Free Bets with Code: BET50GET25

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#AD 18 + Terms & conditions apply

Full T&Cs apply. 18+ | BeGambleAware.org New customers only.

Bet £20 Get £30 Free Bet with Code: VMC30

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#AD 18 + Terms & conditions apply

New Players Only. Min £20 qualifying bets, stake not returned. Free bet - one-time stake of £30, min odds 1.5, stake not returned. 1X wager the winnings. Wager from real balance first. Wager calculated on bonus bets only. Max conversion: £200. Free bets and Bonuses are valid for 7 days. Limited to 1 sport & 5 casino brand/s within the network. Withdrawal requests void all active/pending bonuses. Excluded Skrill and Neteller deposits. Full Terms apply

Bet £25 Get £50 Free Bet - Use Code: BB50

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#AD 18 + Terms & conditions apply

New Players Only. Free bet - one-time stake of £50, min odds 1.5, stake not returned. 1X wager the winnings. Wager from real balance first. Wager calculated on bonus bets only. Max conversion: £200. Valid for 7 Days from receipt. Limited to 1 sport & 5 casino brand/s within the network. Withdrawal requests void all active/pending bonuses. Excluded Skrill and Neteller deposits. Full Terms apply.

Bet £15 Get a £5 Free Bet

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#AD 18 + Terms & conditions apply

New UK customers only, sign up with b15g5 promo code,18+, min deposit £15, min first bet of £15 on sportsbook market with min odds of 2.00+, bonus expires in 7 days, Full T&C's apply.

Bet £15 get £10 Free Bet

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#AD 18 + Terms & conditions apply

18+, Welcome Bonus: New Players only, 1st Deposit, Min Deposit,: £15, max £10 free bet valid for 14 days, bets must be placed at odds of 1/1 or greater and be settled within 14 days of placement. System bets not eligible. Neteller,Skrill and Paypal not eligible. T&Cs apply

£30 in Free Bets when you bet £10

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#AD 18 + Terms & conditions apply

Qualifying bet of £10 at min. odds 2.0 within 5 days of registration, E/W excluded.
Get 3 x Free Bets: 1 x £10 Football, 1 x £10 Racing, 1 x £10 Acca (Min 4 selections). 7-day expiry. New selected customers & 18+ only. Min. deposit of £10. Full T&Cs apply

Bet £10 Minimum Get £30 Free Bet

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#AD 18 + Terms & conditions apply

Wager from real balance first. 50X wager the bonus money within 30 days / 50x Wager any winnings from the free spins within 7 days. Contribution varies per game. Available on selected games only. Wager calculated on bonus bets only. Bonus offer and any winnings from the offer are valid for 30 days / Free spins and any winnings from the free spins are valid for 7 days from receipt. Max conversion: 3 times the bonus amount or from free spins: £20. Limited to 5 brands within the network.. Withdrawal requests void all active/pending bonuses. Excluded Skrill and Neteller deposits. Full Terms apply.

Bet £10 Get £20 in Free Bets

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#AD 18 + Terms & conditions apply

New sportsbook customers only. Place £10 first bet at min odds 1/2 to get £20 Free Bet. Stake not returned. Free Bet valid 7 days, min odds 1/2. Settled bets only. One welcome offer per customer (not with 50% Net Loss Refund). 18+. Full T&Cs apply.

Bet £15 Get £25 Free Bet

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#AD 18 + Terms & conditions apply

18+ only. New Players Only. Min £10 qualifying bets, stake not returned. Free bet - one-time stake of £10, min odds 1.5, stake not returned. 1X wager the winnings. Wager from real balance first. Wager calculated on bonus bets only. Max conversion: £200. Free bets and Bonuses are valid for 7 days. Limited to 1 sport & 5 casino brand/s within the network. Withdrawal requests void all active/pending bonuses. Excluded Skrill and Neteller deposits. Full Terms apply

Bet £10 Get £20 Free Bet

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#AD 18 + Terms & conditions apply

Wager from real balance first. 50X wager the bonus money within 30 days / 50x Wager any winnings from the free spins within 7 days. Contribution varies per game. Available on selected games only. Wager calculated on bonus bets only. Bonus offer and any winnings from the offer are valid for 30 days / Free spins and any winnings from the free spins are valid for 7 days from receipt. Max conversion: 3 times the bonus amount or from free spins: £20. Limited to 5 brands within the network. Withdrawal requests void all active/pending bonuses. Excluded Skrill and Neteller deposits. Full Terms apply.

100% Bonus up to £500

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#AD 18 + Terms & conditions apply

18+ only. Full Terms Apply

Bet £10 Get £10 Free Bet

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#AD 18 + Terms & conditions apply

18+, Welcome Bonus: New Players only, 1st Deposit, Min Deposit: £10, max £10 bonus, valid for 14 days, bets must be placed at odds of 1/1 or greater and be settled within 14 days of placement. System bets no eligible.

Bet £10 Get £30 Free Bet

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#AD 18 + Terms & conditions apply

New Players Only. Min £10 qualifying bets, stake not returned. Free bet - one-time stake of £30, min odds 1.5, stake not returned. 1X wager the winnings. Wager from real balance first. Wager calculated on bonus bets only. Max conversion: £200. Free bets and Bonuses are valid for 7 days. Limited to 1 sport & 5 casino brand/s within the network. Withdrawal requests void all active/pending bonuses. Excluded Skrill and Neteller deposits. Full Terms apply

Bet £20 Get £40 - Deposit Code: SUPER

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#AD 18 + Terms & conditions apply

18+ only. Opt-in Required. Free bet is a one-time stake, minimum odds of 2, stake is not returned. 1X wagering the winnings. Wagering occurs from real balance first. Wagering requirement is calculated on bonus bets only, wagering starts from real funds. Max conversion: £200. Free bets and Bonuses are valid for 7 days. Withdrawal requests void all active/pending bonuses. Min deposit £20 with promo code: SUPER required. Offer is valid from 01/08/2025 until 13/08/2025. Minimum of £20 worth of qualifying bets. Excluded Skrill and Neteller deposits. Full Terms Apply.

Bet £10 Get £10 Free Bet

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#AD 18 + Terms & conditions apply

18+, Welcome Bonus: New Players only, 1st Deposit, Min Deposit: £10, max £10 bonus, valid for 14 days, bets must be placed at odds of 1/1 or greater and be settled within 14 days of placement. System bets no eligible.

Bet £10 Get £30 Free Bet

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#AD 18 + Terms & conditions apply

18+ only. New Players Only. Min $/€/£10 qualifying bets, stake not returned. Free bet - one-time stake of $/€/£30, min odds 1.5, stake not returned. 1X wager the winnings. Wager from real balance first. Wager calculated on bonus bets only. Max conversion: $/€/£200. Valid for 7 Days from receipt. Limited to 1 sport & 5 casino brand/s within the network. Withdrawal requests void all active/pending bonuses. Full Terms apply.

Bet £10 Get £10 Free Bet

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#AD 18 + Terms & conditions apply

18+, Welcome Bonus: New Players only, 1st Deposit, Min Deposit: £10, max £10 bonus, valid for 14 days, bets must be placed at odds of 1/1 or greater and be settled within 14 days of placement. System bets no eligible.

Bet £20 Get a £30 Free Bet

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#AD 18 + Terms & conditions apply

18+ only. New Players Only. Free bet - one-time stake of £30, min odds 1.5, stake not returned. 1X wager the winnings. Wager from real balance first. Wager calculated on bonus bets only. Max conversion: £200. Free bets and Bonuses are valid for 7 days. Limited to 1 sport & 5 casino brand/s within the network. Withdrawal requests void all active/pending bonuses. Excluded Skrill and Neteller deposits. Full Terms apply

Up to £100 Free Bet - Sign Up with Code: AKACCA100.

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#AD 18 + Terms & conditions apply

Applies to new UK/IRE customers who sign up with promo code AKACCA100. Place your first bet as a multiple (minimum 3 selections) and AK Bets will boost the profit gained on that initial bet by 25% in the form of a Free Bet up to a value of £100. 18+ | GambleAware.org Full T&Cs

Bet £10 Get £10 Free Bet

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#AD 18 + Terms & conditions apply

18+, Welcome Bonus: New Players only, 1st Deposit, Min Deposit: £10, max £10 bonus, valid for 14 days, bets must be placed at odds of 1/1 or greater and be settled within 14 days of placement. System bets no eligible.

100% Bonus up to £100 PLUS 10% Cashback Always!

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#AD 18 + Terms & conditions apply

18+ only. Welcome bonus for new players only | Maximum bonus is 100% up to £100 | Min. deposit is £20 | No max cash out | Wagering is 35x bonus | Maximum bet with an active bonus is £5 | Eligibility is restricted for suspected abuse | Cashback is cash with no restrictions | Skrill & Neteller deposits excluded | Cashback applies to deposits where no bonus is included | T&C's apply Gambling is addictive, please gamble responsibly!

Bet £20 Get £20 in Free Bets

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#AD 18 + Terms & conditions apply

18+. New Customers Only. Min deposit £20. Maximum one £10 Free Bet & two £5 Bet Builder Free Bets. Qualifying bet must be placed at odds of Evens (2.00) or greater. Paid as bonus tokens: Token 1 Min odds Req: 4/5 (1.80). Token 2 & 3 are valid for Bet Builder only and are subject to min odds of 2/1 (3.00). T&Cs Apply.

Bet £10 Get £10 Free Bet

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#AD 18 + Terms & conditions apply

18+ only. New Players Only. Free bet - one-time stake of £10, min odds 1.5, stake not returned. 1X wager the winnings. Wager from real balance first. Wager calculated on bonus bets only. Max conversion: £200. Free bets and Bonuses are valid for 7 days. Limited to 1 sport & 5 casino brand/s within the network. Withdrawal requests void all active/pending bonuses. Excluded Skrill and Neteller deposits. Full Terms apply

Bet a £10 Acca Bet Get £10 in Free Bets - Sign Up with Code: ACCA10

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#AD 18 + Terms & conditions apply

18+ | New Customers Only | Promo Code: ACCA10 | Place a £10 acca bet within 7 calendar days of registration. The Acca must have a min of 4 selections | Min odds 1/2 of each selection | Get 2 x £5 Free Bets | Free Bets valid for 7 days | Max win £250 | T&Cs apply | Ends 31/10/25 | GB residents only | Gamble responsibly

Bet £10 Get £30 Free Bet

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#AD 18 + Terms & conditions apply

18+ only. New Players Only. Min £10 qualifying bets, stake not returned. Free bet - one-time stake of £30, min odds 1.5, stake not returned. 1X wager the winnings. Wager from real balance first. Wager calculated on bonus bets only. Max conversion: £200. Free bets and Bonuses are valid for 7 days. Limited to 1 sport & 5 casino brand/s within the network. Withdrawal requests void all active/pending bonuses. Excluded Skrill and Neteller deposits. Full Terms apply

Bet £20 Get £30 free Bet - Use Deposit Code: BETGET

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#AD 18 + Terms & conditions apply

New Players Only. Free bet - one-time stake of £30, min odds 1.5, stake not returned. 1X wager the winnings. Wager from real balance first. Wager calculated on bonus bets only. Max conversion: £200. Valid for 7 Days from receipt. Limited to 1 sport & 5 casino brand/s within the network. Withdrawal requests void all active/pending bonuses. Excluded Skrill and Neteller deposits. Full Terms apply.

100% Bonus up to £100 plus 20 spins at BetTarget Casino

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#AD 18 + Terms & conditions apply

18+. New players only. Offer is valid on 1st deposit of min £10. 100% bonus match up to £100 plus 20 bonus spins on Big Bass Splash. Bonus funds + spin winnings are separate to cash funds and subject to 35x wagering requirement (bonus + deposit). Only bonus funds count towards wagering contribution. Winnings from Bonus Spins credited as Bonus funds and capped at £100. Bonus funds must be used within 30 days, spins within 24 hours. Max bonus bet £5. Affordability checks apply. Terms Apply. BeGambleAware.org. Terms Apply. BeGambleAware.org.

100% Bonus up to £100 plus 20 spins

98%

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#AD 18 + Terms & conditions apply

18+. New players only. Offer is valid on 1st deposit of min £10. 100% bonus match up to £100 plus 20 bonus spins on Book of Dead. Bonus funds + spin winnings are separate to cash funds and subject to 35x wagering requirement (bonus + deposit). Only bonus funds count towards wagering contribution. Winnings from Bonus Spins credited as Bonus funds and capped at £100. Bonus funds must be used within 30 days, spins within 24 hours. Max bonus bet £5. Affordability checks apply. Terms Apply. BeGambleAware.org.

Bet £10 Get £10 Bonus

98%

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#AD 18 + Terms & conditions apply

18+ only. Full Terms apply.

100% Bonus up to £100 plus 20 spins at Karamba Casino

98%

TOTAL SCORE

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#AD 18 + Terms & conditions apply

18+. New players only. Offer is valid on 1st deposit of min £10. 100% bonus match up to £100 plus 20 bonus spins on Big Bass Splash. Bonus funds + spin winnings are separate to cash funds and subject to 35x wagering requirement (bonus + deposit). Only bonus funds count towards wagering contribution. Winnings from Bonus Spins credited as Bonus funds and capped at £100. Bonus funds must be used within 30 days, spins within 24 hours. Max bonus bet £5. Affordability checks apply. Terms Apply. BeGambleAware.org.

Some names build on established casino brands. Others bring app-first, community features into the UK for the first time. All of them must follow the same standards on safer gambling, identity checks, and payments. That gives you room to focus on odds, betting markets, features, and user experience.

Here is what matters, who does what, and how to pick the best fit for you among the top new UK online betting sites or reputable bookmakers.

What makes a “new UK betting site” in 2025

• UKGC-licensed and live for British customers this year
• Clear coverage of the main sports calendar in the UK, including football and horse racing
• A working, mobile-friendly online site or app with in-play sports betting markets
• Transparent terms on welcome offers, bonuses, free bets, and ongoing promotions
• Safer gambling tools available in-account from day one

That short list keeps the focus on regulated operators, not grey-market outfits or unlicensed copycat betting sites.

Snapshot of the latest arrivals

A quick look at the five new UK betting sites making the most noise, plus the angle each one takes, with a focus on their unique promotions.

All five are UKGC-regulated with standard self-exclusion and limit-setting. The differences are in product depth, mobile execution, user experience, and the mix of promotions. These new UK betting sites are designed to appeal to a wide range of punters, with enticing bonuses like free bets to attract and retain customers.

Brand-by-brand highlights

BetRino

BetRino is one of the most dynamic new UK betting sites, bringing a fresh approach to online sports betting with a focus on user-friendly design and competitive odds.

• Markets and features
  • Extensive coverage of football, horse racing, tennis, and US sports
  • In-play betting with real-time odds updates
  • Bet builder for custom wagers and early cash-out options
• Offers to know about
  • Welcome offer: Bet £10, get £30 in free bets for new customers
  • Weekly reload promotions and enhanced odds on major football matches
• Banking and verification
  • Accepts debit cards, PayPal, and Apple Pay
  • Fast KYC process and withdrawals typically within 24 hours
• Safer play
  • Full suite of responsible gambling tools, including deposit limits and self-exclusion
• Best for
  • Punters looking for a modern interface, fast payouts, and regular free bets

Alfobet

Alfobet stands out among new UK betting sites for its generous promotions and wide range of betting markets.

• Markets and features
  • Football, horse racing, cricket, rugby, and esports
  • Live streaming on select events and comprehensive in-play betting
  • Bet builder and accumulator insurance
• Offers to know about
  • 100% matched deposit bonus up to £20
  • Free bets every weekend for active users
• Banking and verification
  • Debit cards, Skrill, Neteller, and Google Pay supported
  • Quick verification and same-day withdrawals for most methods
• Safer play
  • Reality checks, loss limits, and 24/7 customer support
• Best for
  • Bettors who value ongoing promotions and a broad sports selection

DragonBet

DragonBet brings a unique flavour to the UK market, with a strong focus on football and horse racing, plus exclusive offers for major UK sporting events.

• Markets and features
  • Football, horse racing, darts, snooker, and greyhounds
  • Enhanced odds and daily price boosts
  • In-play betting with live statistics
• Offers to know about
  • Bet £15, get £5 in free bet for new sign-ups
  • Special promotions during Cheltenham and Premier League weekends
• Banking and verification
  • Debit cards, bank transfers, and e-wallets
  • Fast-track KYC and instant deposits
• Safer play
  • Deposit and session limits, plus links to GamCare and GamStop
• Best for
  • Fans of UK sports looking for tailored promotions and local expertise

FunkyJackpot Sports

FunkyJackpot Sports is a new UK betting site that combines a vibrant casino with a robust sportsbook, appealing to both casino and sports betting fans.

• Markets and features
  • Football, tennis, basketball, horse racing, and virtual sports
  • Live betting and cash-out are available on most markets
  • Integrated casino with slots and live dealer games
• Offers to know about
  • Bet £20, get £40 in free bets
  • Weekly cashback on sports losses
• Banking and verification
  • Debit cards, PayPal, and Apple Pay
  • Secure verification and withdrawals within 48 hours
• Safer play
  • Customisable deposit and loss limits, self-exclusion tools
• Best for
  • Players who want the flexibility of switching between sports betting and casino games

GentlemanJim

GentlemanJim is a new UK bookmaker with a classic British feel, offering a refined betting experience and excellent customer service.

• Markets and features
  • Football, horse racing, rugby, golf, and cricket
  • Bet builder, in-play betting, and early payout on select markets
  • VIP club for loyal customers
• Offers to know about
  • Exclusive promotions for major UK sporting events
• Banking and verification
  • Debit cards, PayPal, and bank transfer
  • Efficient KYC and prompt withdrawals
• Safer play
  • Comprehensive responsible gambling suite and personalised support
• Best for
  • Bettors who appreciate a traditional approach and attentive customer care

MogoBet

MogoBet is one of the most innovative new UK betting sites, focusing on mobile-first betting and fast, intuitive navigation.

• Markets and features
  • Football, horse racing, tennis, basketball, and esports
  • One-click bet placement and live streaming on select matches
  • Bet builder and accumulator boosts
• Offers to know about
  • Bet £10, get £30 in free bets for new sign-ups
  • Daily promotions and odds boosts on top sports
• Banking and verification
  • Debit cards, Google Pay, and e-wallets
  • Instant deposits and rapid withdrawals
• Safer play
  • In-app deposit limits, reality checks, and direct links to support services
• Best for
  • Mobile bettors who want speed, simplicity, and regular free bets

Bet442

Bet442 is a football-focused new UK betting site, delivering deep markets, competitive odds, and a community-driven approach.

• Markets and features
  • Football (all major leagues), horse racing, tennis, and basketball
  • In-play betting, live stats, and social betting features
  • Bet builder and early cash-out
• Offers to know about
  • Bet £20, get £20 in free bets for football markets
  • Weekly football accumulator promotions
• Banking and verification
  • Debit cards, PayPal, and Apple Pay
  • Fast KYC and same-day withdrawals
• Safer play
  • Deposit and loss limits, self-exclusion, and 24/7 support
• Best for
  • Football fans seeking value, variety, and a social betting experience

QuickBet

QuickBet lives up to its name, offering lightning-fast bet placement and a streamlined online betting experience.

• Markets and features
  • Football, horse racing, tennis, cricket, and virtual sports
  • Instant bet slip, live betting, and quick cash-out
  • User-friendly mobile app for on-the-go betting
• Offers to know about
  • Bet £10, get £10 in free bets instantly
  • Daily quick-fire promotions and odds boosts
• Banking and verification
  • Debit cards, Google Pay, and e-wallets
  • Rapid verification and withdrawals in under 24 hours
• Safer play
  • One-tap deposit limits, reality checks, and responsible gambling resources
• Best for
  • Bettors who prioritise speed, efficiency, and easy access to free bets

These new UK betting sites—BetRino, Alfobet, DragonBet, FunkyJackpot Sports, GentlemanJim, MogoBet, Bet442, and QuickBet—each bring unique features, generous promotions, and a commitment to safe, enjoyable online sports betting for UK punters.

LuckyMate

LuckyMate arrives with a combined sportsbook and casino, sitting on an Anakatech licence. The layout keeps things clean, and the casino catalogue is already broad.

• Markets and features
  • Football, horse racing, tennis, basketball, plus in-play sports betting
  • Bet builder and cash-out on headline matches
  • Live casino tables alongside a large slots lobby
• Offers and promotions to know about
  • No-wager free spins where winnings credit as cash
  • Seasonal sports boosts tied to UK football weekends
• Banking and verification
  • Debit cards, Apple Pay, and major e-wallets
  • Typical withdrawals clear within 1 to 3 business days once KYC is complete
• Safer play
  • Deposit and loss limits on daily, weekly, and monthly cycles
  • Time-outs, reality checks, and full self-exclusion
• Best for
  • Bettors who want a simple route between sportsbook and casino without juggling multiple accounts

BingoPort scores it 7.7 out of 10 already, mainly praising the straightforward bonus terms on the spins and the convenience of transactions using a tote system. As one of the most promising new UK betting sites, LuckyMate is quickly becoming a favourite due to its seamless user experience for both football and horse racing fans.

HotStreak Sports

Grace Media extends the HotStreak brand from casino to sportsbook. The site leans into the breadth of betting markets and quick access to live odds.

• Markets and features
  • Hundreds of pre-match and in-play betting markets across football, horse racing, US sports, and more
  • Competitive odds on match result and popular props
  • Clear acca workflow with cash-out on supported events
• Offers to know about
  • Bet £10 and receive £20 in free bets for new customers
  • Regular boosts during Premier League rounds
• Banking and verification
  • Debit cards, PayPal, MuchBetter, and Google Pay listed
  • Straightforward AML and KYC checks handled in-account
• Safer play
  • Deposit limits, reality checks, cooling-off options, and GamStop links
• Best for
  • Punters who want a familiar casino brand offering a sports product without clutter

AskGamblers sits it in the mid to high 7s based on early reviews, noting the brand recognition and live market depth. HotStreak Sports is a standout among new UK betting sites for its generous free bets and ongoing promotions.

247Bet

Built on the White Hat platform with an Altenar-powered book, 247Bet aims to be a one-stop shop. The sportsbook is fast enough for busy Saturday coupons, and the casino welcome package is generous for those who spin.

• Markets and features
  • Full UK sports line-up with bet builder and cash-out
  • “Bore draw” style football insurance on selected fixtures
  • Large live casino and slots catalogue under the same wallet
• Offers to know about
  • 100% sports bonus up to £30 with 5x wagering on bonus funds
  • Separate casino welcome: 100% up to £247 with 100 free spins and a scratchcard
• Banking and verification
  • Debit cards, bank transfers, Apple Pay, e-wallets, and Revolut support
  • KYC document upload within the secure account area
• Safer play
  • Daily, weekly, and monthly deposit limits
  • Time-outs and session reminders
• Best for
  • Players who want the convenience of one account for both betting and casino, plus a busy promo schedule

The early buzz focuses on ease of use, the breadth of online payment options, and enticing bonuses, enhancing the overall user experience. 247Bet is one of the most versatile new UK betting sites, offering top odds and a wide range of sports betting markets.

Puntit

Backed by Rhino Entertainment with BVGroup’s technology, Puntit enters the UK with ambitions to mirror its international menu.

• Markets and features
  • More than 30 sports anticipated, with deep coverage of cricket, football, and horse racing
  • Solid in-play interface powered by proven BetVictor technology
  • Early cash-out across key leagues
• Offers to know about
  • Free bet bundles, cashback offers, and sport-specific boosts expected across the calendar
  • Watch for promotional codes rotating around marquee events
• Banking and verification
  • Standard UK mix of debit cards and e-wallets through the BVGroup stack
  • Identity checks aligned with UKGC rules
• Safer play
  • Full suite of responsible gambling controls and GamStop compatibility
• Best for
  • Value-seekers who want a modern interface with mainstream odds and frequent promotions

As a fresh UK face with serious backing, Puntit’s momentum will rest on execution through the football season. This is one of the new UK betting sites to watch for innovative promotions and free bets.

Dabble

An Australian success story now in the UK, Dabble is built around social features. The app’s community tools turn betting into a feed you can follow, copy, and comment on.

• Markets and features
  • Sports-only book with an in-app user experience on iOS and Android
  • Copy betting options and user follows create a social layer
  • Quick bet placement in a few taps
• Offers to know about
  • Rolling deposit incentives, no credit cards accepted in line with UK rules
  • Emphasis on app speed rather than complex, multi-leg sign-up hurdles
• Banking and verification
  • Debit cards, Apple Pay, and Google Pay for instant deposits
  • Withdrawals typically complete in 1 to 3 days post-KYC
• Safer play
  • Deposit controls, reality checks, and links to help charities
• Best for
  • Mobile-first punters who enjoy a feed-driven, community style of betting

Dabble’s hook is simple: a social layer that keeps betting lively without turning the app into a casino lobby. As one of the most social new UK betting sites, Dabble is perfect for those who want to share tips and follow others’ bets.

How these newcomers stack up against household names

• User interface
  • Fresh, stripped-back pages with large betting markets and simple filters
  • App performance is generally quick, although some brand-new sites can slow during peak kick-offs
• Support
  • Live chat and email are the norm, with response times that are competitive most days
  • Knowledge bases are improving, yet not as deep as the longest-running bookmakers
• Odds and markets
  • Pricing is broadly in line with market averages on 1X2, goals lines, and big tournament outrights
  • Established bookmakers may edge niche props or early prices thanks to volume
• Payouts
  • Once verified, most withdrawals land within 1 to 3 business days
  • Fastest payouts remain with top-tier incumbents on select e-wallets
• Trust signals
  • All carry UKGC licence numbers, SSL, and clear links to GamStop and GambleAware
  • Long-term reputation takes time, so independent review volume is still growing

If you prefer a near-frictionless app with live streaming, the biggest names still lead. If you want fresh online betting offers, social tools, or a tidier interface with a focus on user experience, these newer betting sites from reputable bookmakers feel appealing.

Feature-by-feature comparison

Note on cards: UK gambling accounts accept debit cards, not credit cards.

Picking the right newcomer for your style

Think in use cases rather than brand slogans. A simple checklist helps:

• You want a sportsbook and an active casino under one roof
  • Pick 247Bet or LuckyMate
• You want a sportsbook from a casino name you already recognise
  • Shortlist HotStreak Sports
• You focus on live betting markets and popular leagues with regular free bets and exciting promotions
  • Puntit belongs on your radar
• You want a social feed, follow-and-copy activity, and a pure app experience
  • Dabble sits at the top of that list
• You need the widest mix of payment methods, including Apple Pay
  • 247Bet and Dabble are strong candidates

A second pass should weigh the terms on any bonus. Read the wagering on sports bonuses, any minimum odds, settlement rules for free bets, and expiry times. If the fine print looks opaque, pick a different welcome package. There is no shortage of choice among new UK betting sites.

Safety, payments, and verification

Licensed UK bookmakers follow the same headline rules, which means a consistent baseline for player protection.

• Identity checks
  • You will be asked to verify name, age, and address. A photo ID and proof of address usually suffice.
  • Complete verification early to avoid payout delays.
• Payment ground rules
  • Debit cards only. Credit cards are not permitted for gambling transactions in the UK.
  • Apple Pay and Google Pay are widely supported when linked to a debit card.
  • Typical withdrawal times sit between 1 and 3 working days, subject to KYC.
• Safer gambling controls
  • Deposit limits with daily, weekly, and monthly options
  • Time-outs, reality checks, and self-exclusion through GamStop
  • Prominent links to support services including GambleAware
• Data security
  • All newcomers use SSL encryption and must meet UKGC standards on handling personal data

A quick routine before placing your first bet helps, whether you're betting on a traditional sportsbook or using a tote system. Set a deposit limit that fits your budget, turn on reality checks, and keep notifications for withdrawals enabled so you can track activity.

Promotions and how to read them

• Welcome deals and promotions, including free bets, look tempting. The best value comes from transparency, not the headline number.
• Sportsbook sign-ups
  • Look for minimum odds, qualifying stake rules, and any payment method exclusions
  • Free bet credits, known as free bets, normally cannot be withdrawn and may have short expiry windows
• Casino extras attached to a sports account
  • Wagering requirements apply to bonus funds and sometimes to free spins winnings
  • Check game weighting on slots versus tables
• Ongoing promotions
  • Insurance on – draws, acca profit boosts, and bet clubs add regular value
  • Track opt-in requirements each week, especially during peak football schedules

If something reads like a maze, it probably is. Choose the offer with the plainest terms. The best new UK betting sites will always make their promotions clear and accessible.

Odds, betting markets, and pricing habits

While no site will outprice the field on every market, patterns do emerge.

• Newer bookmakers often focus on sharp odds for match result, goals, and both teams to score in top leagues to attract early users
• Established operators sometimes keep a slight edge in niche props and early outright positions
• Special boosts are a smart way to catch an improved price on a televised match, provided the stake and max winnings match your intention

Price comparison across two or three accounts still pays off, particularly for accumulators where a small edge multiplies across legs. The best online betting sites make it easy to compare odds and find value.

Support and dispute handling

• First line help
  • Live chat usually replies within minutes outside of major events
  • Email responses can take longer, so use chat where available
• Escalation
  • Keep screenshots of any bet settlement issue
  • If necessary, ask the operator for a formal complaint route then, if unresolved, proceed to the ADR listed in their terms
• Community signals
  • Early user reviews are helpful, but small sample sizes can skew sentiment
  • Prioritise facts that matter for your use case, like payout speed or market depth

Well-run customer service teams will show their quality during busy weekends and major tournaments. If you receive fast, clear answers, then you have likely found a keeper among the new UK betting sites.

Frequently asked questions

• Are these sites legal for UK players? Yes, all brands listed hold an active UKGC licence and are permitted to accept UK customers aged 18 and over.
• Do new sites pay out as quickly as the big names? In most cases, yes. Once you have completed KYC, withdrawals usually complete within 1 to 3 business days.
• Will I find live streaming? Live streaming is limited across this group right now. In-play sports betting is active, but streams remain rare on brand-new platforms.
• Can I use a credit card? No. UK rules ban gambling with credit cards. Use a debit card or an approved digital wallet linked to a debit card.
• Do I need multiple accounts to shop around for odds? It helps. Keeping two or three funded accounts lets you switch to the best price without delays.

Your quick pre-sign-up checklist

• Check the UKGC licence number and footer links to GamStop and GambleAware
• Read the sign-up bonus terms in full, especially wagering, minimum odds, and expiry
• Confirm your preferred payment method is supported, and whether instant bank transfers are available
• Set deposit limits and reality checks during registration
• Verify your identity early so your first withdrawal is smooth
• Test customer service with a simple question to gauge response quality

18+ only. Always bet with money you can afford to lose. If betting stops being fun, step away and seek help through GamCare, GamStop, or GambleAware.

This guide to new UK betting sites ensures you have all the information you need to compare bookmakers, find the best promotions, and enjoy safe, regulated online sports betting in the UK. Whether you’re after free bets, top odds, or the latest betting sites, the UK market in 2025 is full of exciting options for every punter.