Top Betting Sites: New Betting Sites | Irish Bookmakers | Football Bookmakers | Horse Racing Bookmakers
Discover the ultimate guide to finding the best online bookmakers. Our comprehensive list is tailored for UK players, guaranteeing access to the highest-rated platforms. Delve into our listings and compare the captivating sign-up offers and free bets these bookmakers provide. We've conducted extensive research, merging our evaluations with valuable insights from other bettors.
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Deposit £10 Get £10 Free Bet New Players Only. Free bet – one-time stake of £10, min odds 1.5, stake not returned. 1X wager the winnings. Wager from real balance first. Wager calculated on bonus bets only. Max conversion: £200. Free bets and Bonuses are valid for 7 days. Limited to 1 sport & 5 casino brand/s within the network. Withdrawal requests void all active/pending bonuses. Excluded Skrill and Neteller deposits. Full Terms apply -
Bangers' N'Cash – earn Free Bets and Spins by pacing bets 18+ only. Full terms and conditions apply. -
AKbets25% profit boost on your first accumulator bet, up to £100 in free bets. Applies to new UK/IRE customers who sign up with promo code AKACCA100. Place your first bet as a multiple (minimum 3 selections) and AK Bets will boost the profit gained on that initial bet by 25% in the form of a Free Bet up to a value of £100. 18+ | GambleAware.org Full T&Cs -
Bet £10 Get £20 Free Bet New Players Only. Min £10 qualifying bets, stake not returned. Free bet – one-time stake of 20, min odds 1.5, stake not returned. 1X wager the winnings from the free bet. Max conversion: £200. Withdrawal requests void all active/pending bonuses. Excluded Skrill and Neteller deposits. Full terms apply -
AllBritishCasino Sports100% Bonus up to £100 PLUS 10% Cashback Always! 18+ only. Welcome bonus for new players only | Maximum bonus is 100% up to £100 | Min. deposit is £20 | No max cash out | Wagering is 35x bonus | Maximum bet with an active bonus is £5 | Eligibility is restricted for suspected abuse | Cashback is cash with no restrictions | Skrill Neteller deposits excluded | Cashback applies to deposits where no bonus is included | T&C's apply Gambling is addictive, please gamble responsibly! -
Bet £10 Get £10 Free Acca Bet 18+ only Full Terms and conditions apply. -
Quinnbet Sportsbook50% Back as a Free Bet up to £25 UK players only. Separate offer for Ireland players. Full Terms and conditions apply. 18 + only. Begambleaware.org -
Bet £10 Get £50 in Free Bets New customers only. Register, deposit with Debit Card, and place first bet £10+ at Evens (2.0)+ on Sports within 7 days to get 3 x £10 in Sports Free Bets & 2 x £10 in Acca Free Bets within 10 hours of settlement. 7-day expiry. Eligibility & payment exclusions apply. Full T&Cs apply. -
£5 Free Acca Bet for football every week UK/IE 888sport account holders only. Runs weekly until 24/05/26. Min £20 cash stake on Football acca (3+ legs, min combined odds 3/1 (4.0)) placed Mon–Sun. Max One £5 Free Bet per Qualifying Bet. Boosts excl. Free Bet credited within 72 hours of settlement, valid for 7 days, must be used in one stake on any Football Acca, with 3+ legs (excl. virtuals), and cannot be used on system/combination/part-paid bets. Full T&Cs apply.
Best Bonuses Revealed
With major sporting events heating up and dozens of betting sites vying for your attention, the competition is fierce—and that means better offers for you.
Whether you're looking for a big first deposit bonus, a low-risk free bet, or unique perks like cashback or spin deals, this guide covers the top bookmakers offering the most generous promotions this month.
Why This List Matters
Not every bookmaker delivers the same value. Some give large bonuses but hide restrictive terms. Others offer smaller rewards but with player-friendly conditions.
At Bet1015, we prioritize transparency, bonus value, and user experience.
This list highlights the standout features of each platform so you can choose with confidence.
Top Bookmakers and Their Standout Bonuses 2026
| Bookmaker | Bonus |
|---|---|
| Velobet | 150% Sports Bonus up to £1,000 |
| Hollywoodbets | £30 in Free Bets when you bet £10 |
| AK Bets | Winning Boost on your First Acca Bet up to £/€100 |
| BetGoodwin | 50% Back Up To £25 Free Bet |
| Quickbet | £10 Free Bet OR 100% Casino Match up to £100 |
| StarSports Bet | Bet £20 Get 50 Free Spins |
| Quinnbet | Bet £10 get £10 Free Bet |
| Fruity King Sports | £30 Free Bet when you bet £10 |
| Rolletto | 150% Welcome Deposit Bonus up to £1,500 |
| Mogobet | £30 Free Bet on £10 deposit and bet |
| Spinzwin | £35 Free Bet on £20 deposit and bet |
| BETRINO | Bet £10 Get £10 Free Bet |
| Monster Sports Casino | £30 Free Bet on £10 deposit |
| Casobet | 200% Welcome Bonus up to €6000 |
| GoldenBet | 100% Welcome Bonus up to €/$/£500 |
| JeffBet | Bet £10 Get £30 Free Bet |
| BlueFox Sports | Bet £20 Get £30 Free Bet |
| The Pools | Bet £10 Get £20 in Free Bets |
| Gentleman Jim | 20 Free Spins & High Limits |
| Betarno | £10 Free Bet + 20 Wager-Free Spins |
| Dazzle Sportsbook | Bet £20 Get £20 Free Bet |
| Dragon Bet | Bet £15 Get a £5 Free Bet |
| Fafabet | Up To £50 Free Bet + £20 Casino Bonus |
| 1Bet | 100% up to €100 on 1st Deposit |
| All British Sports | 100% up to £100 + 10% Cashback |
| VegasMobileCasino | Bet £20 Get £30 Free Bet (Code: VMC30) |
| Betway | Free £30 Matched Bet if 1st Acca loses |
| ZetBet | Bet £10 Get £10 Free Bet |
| Luckster | Bet £10 Get £10 Free Bet |
| Bettarget | 100% Casino Bonus up to £100 + 20 Spins |
| Kwiff | Bet £10 Get £30 Free Bet |
| Karamba | 100% Casino Match Bonus up to £100 |
| Sportingindex | Bet £10 Get £20 In Free Bets |
| Fanteam | Bet £10 Get £10 + 2 x £2 Fantasy Tickets |
| The Online Casino Sports | Bet £20 Get £30 Free Bet (Code: BETGET) |
| 10bet | 100% Deposit Bonus up to £50 |
Irish Bookies
Ireland is the home of top-quality horse racing, so it's no surprise to learn that some of the biggest names in sports betting sites have come from Ireland.
Popular betting sites from the high street throughout Ireland and the UK have built a strong presence online.
Look at our page, where we have listed the best Irish betting sites for you to sign up for.
Horse Racing Bookmakers
These bookmakers feature more horse racing promotions and features than the average betting site. As such, they are best placed to serve racing bettors.
For example, if you want to place Placepot bets, Lucky 15, 31, or 63 bets, or if you are looking for Best Odds Guaranteed on your horse racing bets.
All these horse racing betting sites will accommodate you in all or some of those features mentioned.
Football Bookmakers
Okay, so with football betting being the most popular sport, surely every bookmaker will be able to satisfy punters' needs!
This is true to an extent, but some UK bookmakers take the lead in what football betting markets they offer.
We are talking about better odds and choices in football betting markets. Plus, the ability to be on football leagues from around the world.
Some bookmakers have that edge regarding what they can offer punters who bet solely on the “beautiful game.”
Bookmakers With Cash Out
The Cash Out feature has taken hold over the past couple of years, with more and more bookmakers offering players a chance to bank winnings early.
Cash Out, and now Partial Cash Out, can be utilised in play by diverting some or all of your active winnings during the game run.
This puts the punter in control of their potential winnings – and avoids any last-minute disasters which could scupper a chance of a payout on a winning bet.
These online bookies offer the Cash Out and, in some cases, the Partial Cash Out feature.
Bookmakers with Live Streaming
What better way to enjoy the run of your bet than watching it at online UK bookmakers with live streaming?
Not all UK bookmakers will offer this option, so check out our list below of UK bookmakers that let you watch your horse race once you have a funded account and/or bet a minimum of 50p to £1 on the race.
A football, darts, tennis, or any other listed match requires a funded account to watch the live stream or a settled bet in the previous 24 hours.
You should undoubtedly check out these notable UK bookmakers with live streaming.
Online Bookmakers Guide – What You Need to Know
Betting at UK bookmakers is one of the favourite pastimes in the UK.
It has a long-standing tradition and is combined with liberal legislation. Unsurprisingly, millions of people wager millions of pounds online and through the thousands of betting shops nationwide.
While in the past, you were required to go to a racetrack to be able to place a wager, and later you had to at least walk to the high street or wherever the nearest betting shop was located.
You can place wagers online on your computer, smartphone, or tablet.
The popularity of Online Betting
When the advancements in the computer industry and the widespread use of the internet enabled the emergence of a phenomenon called ‘online betting,’ betting operators were quick to realise that online betting is the future.
Many who weren’t previously in the betting industry saw the potential.
Online betting allows bookmakers to operate with lower costs. It enables punters to have a hassle-free betting experience without running to the betting shop to place a bet before kick-off.
And speaking of ‘kick-off,’ the introduction of live betting (betting on events that have already started) made betting even more exciting and encouraged people to wager even more.
Then the cash-out option was introduced by bookmakers, which allowed punters to settle bets and get paid even before all selections had concluded.
UK bookmakers online today often offer punters the ability to watch events live via streaming without any extra fees, as long as they have a positive account balance.
More Choices, More Headaches
While it is clear that technology has made things a lot easier for punters, it is also true that sometimes punters find the scope of choices at their disposal a bit overwhelming.
Let’s start with the most obvious one. Every punter who wants to bet at online bookmakers has to choose a betting site.
There is another reason why online betting is better and more convenient than traditional betting.
Namely, you can register and open an account at more than one of the bookmakers online.
Then, when you’re about to place a bet, you can check which of the operators offers better odds and better conditions (whether they offer features like the Betfred cash-out or whether the bet counts towards a specific promotion.
But, even if you decide to register with more than one betting site, you still can’t register with all of them, and you’ll need to select a few or several gambling sites.
That might be more difficult than it seems, as every one of the sports betting sites claims to be the best, and sometimes punters are slightly confused and unsure which sites can be trusted.
Licensing and Regulation Are Vital
First, every site has to be licensed and regulated; without that, you shouldn’t even consider it.
Most high-profile websites have that covered, but often punters are drawn to unlicensed sites that might offer better odds, faster payments, lucrative bonuses, etc.
It is all well while you’re losing or winning small amounts of money, but the problems usually start when you’re about to make your first withdrawal, especially if the amount in question is not small.
It is usually then that punters realise that the terms and conditions, which nobody usually reads, are either too vague or even blatantly unfair.
Unfortunately, by that point, it is too late.
If the site is not licensed, it means that there’s no authority, no UK Gambling Commission to protect your rights as a customer, and you may never receive your hard-earned, or receive just a fraction, or have to wait for months until you get what’s rightfully yours.
Safety First
Always be wise and cautious when choosing from online bookmakers.
So, even if the betting site doesn’t want to scam you. It operates legally, with full respect for its customers, and it abides by ethical standards; the fact that it is not licensed or certified means that you can’t be sure that it offers the necessary level of protection and safety.
Betting via online bookmakers is a sensitive matter. Firstly, betting online requires making payments, which means that at one point, you will be required to submit financial and personal data, which can then be abused.
Even if the website treats your information with the required degree of caution and doesn’t allow access to sensitive information by third parties, it doesn’t mean your information will be protected.
Suppose a betting operator doesn’t apply the necessary security standards to protect your personal and financial data. In that case, third parties might ‘hack’ the website to obtain and misuse your information.
Suppose the bookmakers online are verified and reliable. That guarantees that they employ the required security standards and that the customers can rest assured they won’t be victims of online fraud.
Bookmakers Sign Up Offers
However, it is not just the licensing and certification that matter.
Many websites are licensed, but the online bookmakers' sign-up offers may not be at a level that a punter should expect.
Some sites offer only a few sports, competitions, or a limited range of markets.
Other sites offer odds that are too low and not favourable for punters.
In contrast, some UK bookmakers online may have restrictive banking policies, like charging fees on deposits and/or withdrawals, long waiting periods, deposit and withdrawal limits that aren’t flexible, and so on.
Suppose you are a punter who is primarily focused on football. In that case, it will be vital to you whether the operator has a good football betting offer, covers the leagues and competitions you’d like to bet on, and so on.
Similarly, if you’re more into horse race betting, you’d prefer a website that offers more information about horse racing than most of its competitors.
If you plan on betting on a range of sports, you will be looking for an online sports betting site with an excellent overall betting offer.
Bookmakers with Free Bets and Why They Matter
Another crucial aspect of choosing from online bookmakers is the bonuses and promotions they offer.
Most online betting sites choose to offer bonuses.
- Bookmaker free bets are the most successful tool for attracting new customers.
- Most bonus offers are mainly aimed at new customers.
- Bonuses aren’t just a marketing trick; punters can benefit from bonus offers.
To protect themselves, since there are punters who try to abuse the bonus offers, online sports betting sites set the terms and conditions under which the bonus offers are awarded.
These terms and conditions include:
- Whether the bonus is only available to new customers.
- Or if punters with existing bookmaker accounts can still claim free bets.
- The time frame during which the bonus can be claimed and used.
- Whether there are any wagering/rollover requirements, the specific conditions under which they should be met, and other details regarding the offer.
Compare the Online Bookmakers' Free Bets
One of the key criteria for comparing two bonus offers and deciding which one is more favourable is the online bookmaker's bonus amount.
The bonus amount isn’t the only thing that should be considered, but it is one of the essential elements of a bonus offer.
The more generous the bookmakers online are with the bonus amount, the more money you will have as a punter to wager, and that means more bets, which equals increased chances of winning.
Even if the bonus requires you to deposit and wager your own money before you can claim it, it is still quite neat to know that you will have the chance to win money without risking any of your own money.
We Did Our Homework and Made It Easier for You.
We understand that choosing one or even a few betting sites with so many available can be tricky and time-consuming.
Why waste time analyzing betting sites when you can analyze teams, leagues, jockeys, and other relevant betting statistics that can help you improve your chances and make smart bets?
That is precisely why we decided to help you and compiled a list of the best betting sites.
All of the online bookmakers on the list offer solid odds, cover a lot of sports and betting markets, allow mobile betting through mobile devices and live betting, and offer excellent bonuses for new customers.
All betting sites on this page offer at least £10 or up to £100 as a new customer bonus.
Sometimes, the bookmaker sites will roll out even more than £100 as an incentive welcome bonus.
How do online betting sites verify your age?
The betting site will verify your age by asking for proof of ID showing your birth date – for example, a photocopy or scan of your driver's license or passport, which both show your birth date.
Email the evidence above to the customer contact email on the gambling website. This will be found on the Contact Page, generally displayed at the website's footer.
The bookmakers need to verify your age for the following reasons:
- Make sure you are 18 or older.
- To check whether you have self-excluded yourself from online gambling.
- Confirm that your identity is correct.
How do the Bookies pay out?
When you open a new betting account at a bookmaker, you must make a first deposit of real money to place a real bet.
The banking method of funding your account for the first time will determine how you receive your winnings.
When requesting a payout, choose wisely if you don't want to wait long.
The following payment method is the fastest for payouts.
- Bitcoin: Instant
- Prepaid Debit Card: Instant
E-Wallets:
- PayPal, Neteller, Moneybookers, Skrill: Instant to 3 – 4 days
- Money Transfers: 1 – 3 days
- Bank Wires: 1 – 10 days
- Debit Cards: 2 – 5 days
- Paper Checks: 2 weeks
If you lean towards higher amounts of bets and want to ensure you won't get banned for winning, reading our article on which betting sites don’t ban winners may be helpful.
The bookmakers mentioned in the article allow higher stakes.
Finally, we rate the betting sites by how reputable they are.
Extensive online research and personal knowledge of using and placing bets with the gambling sites listed mean we know they can offer solid, competitive odds for football betting and horse racing.
The free bets the bookies offer allow punters to try the sites out and find out which best suits their gameplay.
Enjoy your betting experience with the bookmakers listed and profit wisely.
❓ Frequently Asked Questions (FAQs)
1. What makes a bookmaker one of the “best” online?
Top online bookmakers are judged by a combination of factors, including competitive odds, a wide range of sports and markets, user‑friendly platforms, fast payouts, strong security and licensing, and attractive promotions and bonuses. Licensed operators regulated by reputable authorities (like the UK Gambling Commission or MGA) are generally considered more trustworthy.
2. Are online bookmakers legal in the UK?
Yes — online sports betting is legal in the UK as long as the bookmaker is licensed by the UK Gambling Commission (UKGC). UKGC‑licensed sites must follow strict rules on fairness, security, and responsible gambling.
3. How do I choose the best bookmaker for me?
Consider what’s most important to you:
- Odds quality (better odds = higher potential returns)
- Welcome bonus terms and conditions
- Payment options and withdrawal speed
- Sports & markets coverage
- Mobile app experience
- Customer support availability
Comparing these features across bookmakers helps you pick the best fit.
4. What types of bets can I place with online bookmakers?
Online bookmakers offer a huge variety of bet types, including:
- Singles
- Multiples / Accumulators (Accas)
- Each‑way
- Live/In‑Play bets
- Prop bets
- Handicap markets
- Futures & outright winners
The range varies by sport and by platform.
5. Do bookmakers offer live streaming?
Many top bookmakers provide live streaming of selected events — particularly horse racing, tennis, and football. Availability varies by site and may require a funded account or qualifying bet.
6. What are “bonus wagering requirements”?
Wagering requirements are conditions that require you to bet your bonus winnings a certain number of times before you can withdraw them. Always check these carefully — low or zero wagering requirements are far better for punters.
7. What payment methods do online bookmakers accept?
Most bookmakers accept:
- Debit cards (Visa/Mastercard)
- E‑wallets (PayPal, Skrill, Neteller) — depending on the operator
- Paysafecard / Prepaid vouchers
- Bank transfers
Some methods (e.g., Skrill/Neteller) are excluded from bonuses in some offers, so check the T&C.
8. Can I use a bookmaker on my phone?
Yes — most leading bookmakers offer mobile‑friendly websites and dedicated apps for iOS and Android. These allow you to bet, stream events, and manage your account on the go.
9. How long do withdrawals take?
Withdrawal times vary by payment method:
- E‑wallets: Usually within hours up to 24 hours
- Debit cards or bank transfers: 1–5 business days
Fast payout times are a key advantage of reputable bookmakers.
10. Is it safe to bet online?
Yes, if you choose a bookmaker that:
- Is licensed by a recognised gambling regulator
- Uses SSL encryption to protect data
- Offers responsible gambling tools like deposit limits, self‑exclusion, and gambling controls
Avoid unregulated operators.
11. What should I do if I have a betting dispute?
Start by contacting the bookmaker’s customer support. If unresolved, you can escalate to the regulator (e.g., UKGC) if the operator is licensed in your country.
12. Can I bet on my phone with just a small deposit?
Yes — most sites let you get started with a minimum deposit as low as £5–£10, though some offers and bonuses require higher minimum deposits.
13. What is in‑play betting?
In‑play (live) betting lets you place wagers after an event has started, with odds updated in real‑time. It’s popular for football, tennis, and many other sports.
14. How do bookmaker odds work?
Odds represent the implied probability of an outcome. Higher odds = less likely (but higher payout); lower odds = more likely (but smaller payout). Different formats exist: decimal, fractional, and American.
15. Do online bookmakers offer responsible gambling features?
Yes. Reputable operators offer tools like:
Reality checks
These help you manage your betting responsibly.
Deposit & loss limits
Session time reminders
Self‑exclusion