Top 50 betting sites – World Rankings
Top 50 betting sites
Carry out a quick Google search, and we have no doubt that you will be introduced to hundreds, if not thousands, of different online bookmakers. If you are new to gambling, then it can be pretty difficult to choose which sites to gamble at. Luckily, you have us.
We have gone through countless different online bookmakers to put together this list. Wherever you are in the world, if gambling is legal, we are sure that you are going to find an online sportsbook that suits your needs.
Let's jump in, shall we?
The Top 50 Sports Betting Sites
So, with that out of the way, let's dive into the top 50 bookies, shall we? Note how many of these sites operate in the UK, or at least have a licence to operate in the UK, even if they are physically located elsewhere.
| # | Bookmaker | Country of Origin | Year Founded | Global Reach | Key Strengths |
|---|---|---|---|---|---|
| 1 | Bet365 | United Kingdom | 2000 | Global | Live betting, massive market coverage |
| 2 | William Hill | United Kingdom | 1934 | Global | Trusted legacy brand, retail & online presence |
| 3 | Betway | Malta | 2006 | Global | Sports sponsorships, esports focus |
| 4 | 1xBet | Russia/Cyprus | 2007 | Global (limited US) | Huge odds range, emerging markets |
| 5 | Pinnacle | Curacao | 1998 | Global (no UK/US) | High limits, low margins |
| 6 | Unibet | Sweden | 1997 | Europe, Australia | User-friendly, multiple sports markets |
| 7 | FanDuel | United States | 2009 | US | DFS + sportsbook, live streaming |
| 8 | DraftKings | United States | 2012 | US | DFS + sportsbook, innovative features |
| 9 | Betfair | United Kingdom | 2000 | Global | Betting exchange pioneer |
| 10 | Ladbrokes | United Kingdom | 1886 | Global | Historical brand, retail & online |
| 11 | Coral | United Kingdom | 1926 | UK & Ireland | Traditional bookie, merged with Ladbrokes |
| 12 | Paddy Power | Ireland | 1988 | Europe & UK | Humor, political bets |
| 13 | Betfred | United Kingdom | 1967 | UK | Retail presence, racing focused |
| 14 | Bwin | Austria | 1997 | Europe | UEFA sponsor, strong interface |
| 15 | 888sport | Gibraltar | 2008 | Global | Mobile friendly, part of 888 Holdings |
| 16 | Marathonbet | UK/Russia | 1997 | Europe, Africa | Low margins, high odds |
| 17 | PointsBet | Australia | 2017 | AU, US | Spread betting, innovation |
| 18 | LeoVegas | Sweden | 2012 | Europe | Mobile-first platform |
| 19 | Betsson | Sweden | 1963 | Scandinavia, Europe | Reputable in Nordic countries |
| 20 | STS | Poland | 1997 | Central Europe | Poland’s biggest bookmaker |
| 21 | Parimatch | Ukraine/Cyprus | 1994 | CIS, Global (limited) | Eastern Europe leader |
| 22 | Superbet | Romania | 2008 | Central Europe | Romanian market leader |
| 23 | VBET | Armenia | 2003 | Europe, Asia | Tech-forward, fast expansion |
| 24 | TonyBet | Lithuania | 2003 | Baltic & EU | Poker & sports hybrid |
| 25 | Dafabet | Philippines | 2004 | Asia, UK | Asian sportsbook powerhouse |
| 26 | SBOBET | Philippines | 2004 | Asia, Europe | Asian handicap specialist |
| 27 | 10bet | UK | 2003 | Europe | Niche markets, growing user base |
| 28 | BoyleSports | Ireland | 1989 | Ireland, UK | Racing focus, retail presence |
| 29 | BetRivers | United States | 2018 | US | Casino integration, growing US base |
| 30 | Tipico | Germany | 2004 | Germany, US | Bundesliga partner |
| 31 | BetVictor | Gibraltar/UK | 1946 | Global | Longstanding, clean UI |
| 32 | Hollywoodbets | South Africa | 2000 | Africa, UK | Leading in Africa |
| 33 | Betika | Kenya | 2016 | Africa | East African dominance |
| 34 | Mozzart Bet | Serbia | 2001 | Balkans, Africa | Strong Balkan presence |
| 35 | Betano | Greece | 2016 | Europe, LatAm | Fast-growing in Southern Europe |
| 36 | Novibet | Greece | 2010 | Europe | In-play focus, new markets |
| 37 | NairaBET | Nigeria | 2009 | Nigeria | Localized for Nigerian market |
| 38 | Bet9ja | Nigeria | 2013 | Nigeria | Top Nigerian bookmaker |
| 39 | LV BET | Malta | 2015 | EU | Casino-sports crossover |
| 40 | BetMGM | United States | 2018 | US | MGM partnership, US growth |
| 41 | Caesars Sportsbook | United States | 2021 (rebrand) | US | Casino tie-in, Caesars Rewards |
| 42 | WynnBET | United States | 2020 | US | Casino brand crossover |
| 43 | TwinSpires | United States | 2007 | US | Horse racing roots |
| 44 | BetOnline | Panama | 2001 | US (offshore) | Crypto support, wide betting range |
| 45 | Sportsbet.io | Isle of Man | 2016 | Crypto markets | Bitcoin-based, fast payouts |
| 46 | Cloudbet | Montenegro | 2013 | Crypto users globally | Anonymous, high limits |
| 47 | Stake.com | Curacao | 2017 | Crypto-focused world | Streaming & influencer partnerships |
| 48 | Intertops (now Everygame) | Antigua | 1996 | Global (US accepted) | Longest running online sportsbook |
| 49 | BetCRIS | Costa Rica | 1985 | Latin America | Major in Central & South America |
| 50 | 5Dimes | Costa Rica | 1996 | US (offshore) | High limits, niche markets |
- Licensing and market access vary by region. Some bookmakers (like 1xBet, SBOBET, Pinnacle) are not available in regulated US or UK markets.
- Crypto-based operators (e.g., Stake, Cloudbet, Sportsbet.io) are rising fast due to anonymity and fast transactions.
- Legacy bookmakers such as William Hill, Ladbrokes, and Coral dominate in traditional betting but are also leaders in the UK online market.
Why You Need the Top 50 Bookmakers
We know that there may be some new gamblers wondering why we have put together a list of 50 different sportsbooks and not just one.
Well, there are several reasons for this.
For starters, gambling laws can vary between countries. A site that operates in one country may not necessarily operate in another country. So, if we gave you a site to check out, it may not even work where you live.
In addition to this, when you are sports betting, you always want to ensure that you get the best possible odds when you are gambling.
After all, better odds mean that you win more. We won't go into depth on why this is the case.
However, it is due to the way in which odds are calculated to ensure that sportsbooks always make some profit, no matter the outcome of the game.
So, the more online bookmakers you are registered for, the more options you have when it comes to betting odds.
Whether You Look at Top 500 Betting Sites or Top 50: This is How We Chose Them
While this is a top 50 list of sports betting sites, we could easily have stretched it to 500. There are just that many top betting sites out there to choose from.
Whether we had 500 companies on this list or just the 50 that we settled for, we would have judged every site against the same criteria.
Let's go through them. This way, you will have more of an idea about why these sites are on our list and, perhaps more importantly, why you should be playing there.
Licensing
All of the sites that we have included on our list have been licensed to operate in the United Kingdom. This is exceedingly important. If a site isn't licensed where you live, then you have no protection if everything goes a little bit wrong.
If your country doesn't have a licensing system, then you should still try to aim for online betting sites that have a British license. They are regarded as one of the best betting licensors in the world.
You can feel safe when they have licensed a website.
Gambling Bonuses; Promotions
We say this a lot (we have written a ton of articles about choosing sportsbooks), but it is ever so important that you never choose a bookie based on their bonuses alone. This is because we have seen some great bonuses tied to awful websites.
Still, we can't imagine that there are that many people that will listen to us.
Who can resist the allure of some betting credits to gamble with?
Still, it is nice to look at the bonuses available. It can be a great way to differentiate between two different sites.
The bonuses that you are after will be dependent on how you want to gamble.
For example, some people may love websites that are loaded with free bets and reload bonuses, while others would more like to go down the route of reload bonuses.
Sports Available
We know that most gamblers in the UK are going to be spending their time gambling on British sports such as football, horseracing, cricket, etc. They are the most popular sports in the country. However, it is always nice to have a whopping selection of games that you can gamble on.
The more options you have, the better.
You may even want to think beyond the sports too. Think about the matches that are there. Is it just the higher leagues, or can you dive into lower-league gambling too?
On top of all of this, you may even want to think about the gambling markets that are available.
Sure, betting on the moneyline is always great, but if you are a regular gambler then you may want to gamble on the things with slightly longer odds e.g. prop bets, points betting, spread bets, etc.
Oh, and a bit of live gambling probably isn't going to go amiss either. Most of us love to bet while the game is in play. It makes it that much more exciting.
Betting Odds
As we said before, it is impossible for an online bookie to constantly have the best odds. This is why you are going to need to be gambling at several of them.
Still, it is always worth checking the odds on each site. If you plan on gambling at just one online sportsbook, you need to know that they get decent odds most of the time.
Try to look for the typical bet that you would be placing on a sportsbook. Choose 5 or 6 sites that offer the best odds.
These can be your starter sites. As you get more involved in online gambling, you may have up to 10-20 different sites that you will be gambling at regularly.
Anything more than that, and it is going to be pretty tough to manage.
Banking Options
Sadly, changes in the law of the United Kingdom have meant that there are now far fewer banking options available than there were in the past. The idea is to help combat problem gambling, which makes sense.
Of course, you will still want to spend time looking for sites that support your available payment methods. For most British gamblers, this will probably be one of the following:
- Debit card
- Bank transfer
- Skrill
- PayPal
- Crypto
Remember, you are no longer allowed to gamble using credit cards in this country. This is to prevent people from gambling with cash that they don't have. This, again, makes a whole lot of sense.
Customer Support
Good customer support is vital. If an online bookmaker is good, then chances are that you won't need to speak to the customer support team all that often. Still, it is important to know that they are there.
We love sites that offer 24/7 customer support via live chat, but we understand that not every online bookie is going to have the funds to do that sort of thing.
So, as long as the customer support team is reachable in a respectable amount of time, then this is alright in our books.
Mobile Gambling
Mobile gambling tech has come on in leaps and bounds over the last few years. In fact, building a mobile website is easier than ever before. As a result, a lot of online bookies now ditch the idea of apps and use a mobile website instead.
To us, it doesn't really matter how they do things. As long as they make it easy to gamble from the palm of our hand, then we are going to love them.
All of the sites that you find on our list of the top 50 sports betting sites will have a mobile site available, at the minimum.
Some may even have a mobile app. To find the mobile app, you will have to fiddle about with the respective mobile stores (Google Play or Apple App Store, depending on the device that you own).
Summary
There you go! 50 top online bookies to play at. Check them all out. See which bonuses they offer. You may be surprised. We will always keep this list up to date with some awesome bookies.
